Welcome to Unicorn Bakery: The podcast for the most ambitious founders. Learn the tactics and lessons learned from the world's best founders and find out what it takes to start your own startup and successfully scale from the ground up. Unicorn Bakery is the founder podcast about the essential questions and topics when starting a startup. We interview founders to cover every phase of the startup process, from idea generation and strategy to technical, legal and financial issues.
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Investing in 10+ Unicorns: Kevin Hartz on Finding and Crafting Winning Founding Teams
1:12:06
1:12:06
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Kevin Hartz is not only one of the most influential seed investors in Silicon Valley, but also a successful founder. In addition to early-stage investments in PayPal, Uber, AirBnB and SpaceX, he founded Xoom (exit to PayPal for approx. 1 billion dollars) and Eventbrite (IPO). With his current startup Sauron, Kevin is in the process of developing ne…
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The AI Playbook: Richard Socher’s Guide to Building a Successful AI Company
1:10:23
1:10:23
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Richard Socher, most recently Chief Scientist at Salesforce under Marc Benioff and one of the most renowned AI researchers in the world, has now founded you.com instead of joining one of the big AI companies. Richard believes that he can have a more positive impact on humanity. you.com now reaches millions of users and gives you as a user the oppor…
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Misconceptions of first-time founders: How to avoid Hiring-Red Flags & the Biggest Fallacies about Finding Product Market Fit - Dan Siroker, Limitless
1:11:43
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Dan Siroker built Optimizely to more than 120 million ARR before leaving the company. The company was sold and merged, and then launched, rewind.ai-now limitless.ai, a consumer product that, unlike Dan's previous company, has a software and hardware component. Dan gives deep insights into the transition from software to hardware development and the…
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Why startups fail with Dave Hersh, Founder & Author
1:09:21
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Only 10% of start-ups are successful and yet 82% of founders think they will be successful. 78% of start-ups don't even manage to pay back their investors. Dave Hersh scaled a company with Jive to more than 10 million dollars in turnover, took a growth investor on board and Jive later went public. Through his other positions as a coach, board partn…
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Deeptech: The hurdles of making the first Quantum Computer accessible as a B2B Cloud Product - Alexander Keesling, QuEra
1:09:28
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Alexander Keesling researched quantum computers at Harvard and, together with a team, decided to found a company based on his research. Today, QuEra generates tens of millions in revenue, licenses its quantum computer via AWS and is building a new quantum computer in Japan for around 41 million dollars. In the podcast, we talk about the status quo …
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1100+ investments, 40% Annual Realized Return for 26 years: How Fabrice Grinda built FJ Labs, one of the most successful Venture Capital Funds globally
1:26:10
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Fabrice Grinda, founder of FJ Labs and extreme athlete, explains how he has made over 1100 investments, primarily in marketplace and network-effect startups, generating an average 40% return over 26 years. Fabrice also likes to simplify a lot in his life by outsourcing things. Find out his recipe for a fulfilling life and managing virtual assistant…
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Consolidation as Strategy: Razor Group's Path to Market Leadership - Razor Group Founder Tushar Ahluwalia
1:05:58
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Tushar Ahluwalia founded the Razor Group together with his founding team in 2020. Since then, the Razor Group has received more than one billion dollars in investment and credit, acquired and consolidated many Amazon FBA businesses and most recently some Amazon aggregators, such as Perch. Today, the Razor Group is the largest remaining player on th…
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Misconceptions about pitching early stage investors - with Sequoia Capital Partner George Robson
30:22
30:22
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30:22
Is the European climate for early-stage start-ups improving again? After the European fundraising ecosystem was somewhat more cautious in the years following the corona boom, the question is: how is it currently developing? Fabian meets George Robson, Partner at Sequoia Capital, probably the best-known venture capital fund in the world. Together th…
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Blitzscaling vs. Bootstrapping: How to choose your founder journey - Casper Rasmussen, Monta
47:45
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Monta has raised more than 120 million euros for its software platform for electric vehicles to improve the accessibility of charging infrastructure. Within 3 years, Monta has scaled to around 300 employees, is currently hiring 10-20 employees per month and is multiplying revenue annually. Previously, Monta founder Casper Rasmussen built 500+ mobil…
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How does it feel to make a 100 million dollars with an exit? with GitHub and Gitbutler Founder Scott Chacon
1:17:31
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Scott Chachon is one of the co-founders of GitHub, a developer platform that was sold to Microsoft for around 7.5 billion dollars. We talk about the moment he found out about the sale to Microsoft, how much money he made from the sale and whether it made him happy. He is now founding his third startup, Gitbutler, after investing 12 million of his o…
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Cost-Traps that Cost Your Company Millions David Heinemeier-Hansson, 37signals
1:09:14
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David Heinemeier Hansson is the inventor of Ruby on Rails and founder of 37signals, a company that has developed products such as Basecamp, Hey.com and more over the last 20 years. However, apart from Jeff Bezos, David and his co-founder Jason Friedman didn't take any money and bootstrapped the company. We talk about the biggest cost drivers for co…
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How AI changes creativity forever, with Adobe’s Chief Strategy Officer Scott Belsky
38:14
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What role does creativity play for entrepreneurs? And how is the understanding of creativity changing as a result of artificial intelligence? Scott Belsky founded Behance, sold the start-up to Adobe and is now Chief Product and Chief Strategy Officer there. Adobe is one of the 50 most valuable companies in the world. At Adobe, Scott oversees all ne…
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Why Your Product Launch is Overrated with Superhuman Founder Rahul Vohra
1:05:41
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Rahul Vohra sold his first company Rapportive to LinkedIn and then founded Superhuman. Superhuman is a premium email provider that is significantly faster to use than Gmail and other alternatives. Today, Superhuman has raised more than 100 million dollars and has tens of thousands, if not hundreds of thousands of users.But how do you develop a prem…
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This investor cold walks into offices to invest in a startup & why he doesn’t build a personal brand – Alex Finkelstein, Spark Capital
35:33
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Alex Finkelstein is a general partner at Spark Capital and has names like Twitter (X), Discord, Snap and Slack in his funds portfolio. But how does a fund like Spark Capital, and Alex in particular, invest? ALL ABOUT UNICORN BAKERY: https://zez.am/unicornbakery What you'll learn: Why is it sometimes useful as a founder:in to not just look at everyt…
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“A Hybrid Setup is the worst” | How to get new hires up to speed during hyper-growth | How to not be the bottle neck of growth as a founder | - Job van der Voort, remote.com
49:01
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49:01
In the last 4 years Job van der Voort has founded remote.com, raised about $500 million from investors like Sequoia, Accel, Index and General Catalyst, reached a valuation of $3 billion and turned the company profitable last year. Fabian talks to Job about structures that make hyper-growth possible, how remote.com managed to scale without a fixed H…
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Why VCs shouldn't try to tick boxes & focus too much on pattern recognition | Seedcamp's Investment Process after receiving a Pitchdeck - Reshma Sohoni & Kate McGinn, Seedcamp
50:44
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Why VCs shouldn't try to tick boxes & focus too much on pattern recognition | How to choose your Fund-Strategy | Importance of the German Market | Seedcamp's Investment Process after receiving a Pitchdeck - Reshma Sohoni & Kate McGinn, Seedcamp Seedcamp has been investing in startups for more than 15 years. A few of the investments include companie…
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Danger of Optimising for Valuation | The problem with large VC funds | Startups stay a high risk business at later stages | New Definition for Unicorns - Micah Rosenbloom, Founder Collective
59:48
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Founder Collective is a New York based fund that has invested in Uber, Trade Desk, Stack Overflow and many more top startups.Fabian talks to Managing Partner Micah Rosenbloom about the risk of using money to magnify problems rather than solve them. "Too much capital at early stages quickly leads to bad habits and inefficiencies," says Micah - but w…
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How to win in the AI hype, is Growth Financing back? & European venture ecosystem with Matt Turck, FirstMark Capital
54:39
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In this episode, I talk with Matt Turck General Partner at the New York based Venture firm Firstmark Capital about succeeding as a VC. Firstmark invests in a very focused way, primarily in Series A rounds. Matt himself has been focused on Artificial Intelligence, Machine Learning & Data for more than 10 years. AI Hype: What do companies and founder…
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B2B SaaS Company Building: Learnings from two 9-figure exits & How to build a B2B Logo Machine: Learnings from Scaling MOAT, Jonah Goodhart, Montauk Labs
1:09:01
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Jonah Goodhart has had two exits with a total volume of more than $1.5 billion. He was a founding investor in Right Media (sold to Yahoo), but according to insiders, he was much more involved. He sold the advertising management platform MOAT to Oracle in 2017 for about $850 million. That's why we're talking about Jonah's company building for B2B Sa…
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How to scale an organization to >100M ARR: From founder to CEO, Scaling culture, Agile organization - Ronni Zehavi, HiBob
53:02
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HiBob is now doing more than 100M in annual recurring revenue (ARR). They have cracked the threshold from 10m to 100M ARR in 3 years. But how does the organization need to be set up to withstand hyper growth? What you'll learn: How do I find my culture in early stages? How do I retain culture in hyper growth? What is the path from founder to CEO? W…
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Taboola: Corporate culture, internationalization and advisory board, Adam Singolda, Taboola
55:18
55:18
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55:18
Taboula's success story is exciting for you as a founder in many ways: naivety and mistakes can break your neck on the one hand. In this episode, you'll get a behind-the-scenes look at a company that has focused on authenticity and the ability to self-correct. Today, Taboola is publicly traded, turns over more than $1.5 billion and employs more tha…
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Exit: What strategic buyers really care about, Jonathan Rothenberg, Cyderes
55:15
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In this episode, Jonathan Rothenberg, Chief Strategy Officer at Cyderes, shares their experiences and tips on M&A. He emphasizes the importance of a solid company foundation and M&A from a buyer's perspective. Why is due diligence critical here? And why should you focus on acquisitions? You'll also learn why and how market changes affect M&A deals.…
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Profitability and adaptation: success strategies for founders in challenging times, Bastian Krautwald, OWWN & deineStudienfinanzierung.
19:02
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19:02
In this podcast, Bastian Krautwald talks about the impact of the current market situation on founders and their startups. He explains how he has adapted his internal goals to the new reality. We talk about how Basti has adapted his teams and business models to succeed in the current environment. Bastian Krautwald also talks about how he communicate…
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Changes in the venture industry: a look at the last 20 years, Mark Sherman, Telstra Ventures.
54:34
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54:34
In this podcast episode, Mark Sherman of Telstra Ventures talks about the changes that have taken place in the venture and startup industry over the last 20 years. Telstra Ventures invests in companies with $1 million to $10 million in revenue, with a particular focus on identifying promising companies early and understanding product-market fit. Sh…
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Inside General Atlantic: How the investment firm invests in growth startups - Cory Eaves, General Atlantic
57:30
57:30
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57:30
General Atlantic invests in growth startups that leverage technology and are already successful in the marketplace. Important criteria for investment include business model, management, market and margins. In addition to capital, the firm offers industry knowledge and expertise in human capital and go-to-market strategies. Exit strategy is not the …
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How to inspire 1 billion users - Chris Barton, Innovation Keynote Speaker & Shazam Co-Founder
56:48
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If you're currently looking for capital for your startup, check out re:cap: https://go.re-cap.com/unicorn Chris Barton developed an app before apps even existed - today, over 1 billion people use his invention. Many scientists thought it was impossible to develop an algorithm like Shazam's. But Chris Barton didn't give up. Developed the product, an…
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How to disrupt and protect yourself from disruption - Pascal Finette, be radical
35:34
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Especially in today's market, major macro changes can happen quickly. But how do I react to this as a founder? Pascal Finette does just that with be radical: He helps companies arm themselves against disruption and has written his new book "Disrupt Disruption" to do just that. What you learn: How do I recognize impending disruption and what signals…
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Operational Excellence: A look behind Uber's China business - Cleo Sham, Stride VC
50:01
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Formerly an operator at Uber China, now an investor at Stride VC - that's Cleo Sham. In addition to exciting impressions of the Asian market, she also has operational insider knowledge for your success. What you learn: Do you necessarily need people on the ground if you want to operate in a non-European market? What are the differences between the …
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Standard Operating Procedures (SOPs): For clearer processes and better team goal achievement - Blake Hutchison, Flippa
41:19
41:19
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Blake Hutchison has a different view of the company: His years of sales experience now help him keep an eye on the problem at Flippa, just as they do at other companies: Where is the strategy hiccuping, where are SOPs not quite optimized, and where do you need to tweak things to hit the target? What you'll learn: How does the leadership style diffe…
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Billion Dollar Exit, Churn Rate Optimization, Cab Table Management & The Importance of Giving Shares to Employees - Ragnar Sass, SaltoX & Ex-Pipedrive
55:15
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55:15
Ragnar Sass built Pipedrive up to a billion dollar exit - but how does it work? Which KPIs are important for this, how do I manage a clean cap table as a founder and how do I deal with investor feedback on my KPIs? We talk about concrete numbers, mistakes in hiring and cap table management from Ragnar's last years and why he is now rethinking emplo…
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"CEOs shouldn't have meetings" - 5 million users, 20M ARR with no investors and empty calendar! - Amir Salihefendic, doist
53:04
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53:04
Amir Salihefendic completely bootstrapped doist and didn't bring in any investor money even at the market high of 2021 - but why not? In this episode you'll get a deep insight into bootstrapping mindset and the art of keeping a huge market success alive without outside help. Todoist is probably the best known product of the group and has more than …
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First company sold to Google, purchase offer rejected by Mark Zuckerberg, successor search together with Ben Horowitz: a look behind the story of Dennis Crowley (LivingCities, Street FC & Foursquare)
59:39
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Dennis Crowley founded Foursquare and is one of the most blatant insiders of the last 20 years. Originally known as a consumer product, the company now does more than $100M in revenue with B2B licensing. Dennis sold his first company to Google and dubbed it a failure. That's why he turned down Mark Zuckerberg's offer to buy the second company. Afte…
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Award-winning company culture & the relevance of capacity building as a founder – Robert Glazer, Acceleration Partners
37:59
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30+ awards für company culture and a lot of learnings in capacity building and leadershipment – that is what Robert Glazer brings into the interview. He wrote three books and shares all of his knowledge, so that you can start your personal development as a leader and elevate your team. What you’ll learn: How to be a good leader for a remote team or…
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Learnings as Head of Product at Instagram, Airbnb & Coinbase; product strategy, leading product teams & scaling - Sanchan Saxena.
58:46
58:46
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Sanchan Saxena was one of the first employees at Instagram, then led product management at Airbnb, and then was responsible for everything consumer at Coinbase. What you'll learn: How do the product strategies of Kevin Systrom (Instagram), Brian Chesky (Airbnb), and Brian Armstrong (Coinbase) differ? What qualities do I look for in product manageme…
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Customers pay this founder >100,000 per year: pricing software and the interplay of content and business - Kison Patel, DealRoom.
1:01:00
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Kison Patel created Dealroom.net, the solution for corporate transactions as a tool, without investors. Over the years, he has additionally launched MA Science, an educational brand for the Mergers & Acquisitions (company acquisitions) space, and has shaken up the scene. What you'll learn: What problems are really worth solving with a product or so…
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Finding Focus, User Engagement at Any Cost & The Social Dilemma - Nir Eyal, bestselling author.
49:22
49:22
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49:22
Finding Focus, User Engagement at Any Cost & The Social Dilemma - Nir Eyal, bestselling author. Nir Eyal is internationally known for his books "Indistractable" and "Hooked". What is actually the difference between habit-forming and addictive products and what is our responsibility as a founding team here? Additionally, we talk about how you deal w…
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Impact of the current market situation on VC funds; finding the right CFO & fundraising strategy - Alexander Langholz, Cherry Ventures
54:15
54:15
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54:15
Alexander Langholz is CFO at Cherry Ventures and has previously supported various IPOs for years. He talks to Fabian about the business as CFO of a venture capital fund, IPOs and fundraising strategy. What you learn: What impact does the current market situation have on venture capital firms (using Cherry Ventures as an example)? At what point do I…
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Recalibrating as a startup: without aligned milestones, you won't get new funding - Marvin Liao, Diaspora Ventures
45:42
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With over 450 investments in early-stage startups, Marvin Liao is one of the most active investors in the world, In the podcast, we talk about how you recalibrate as a founder to see if you're on track. Marvin often sees with his portfolio companies that founders assume too much that it only affects others and don't want to perceive that the market…
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Companies are bought, not sold - Mike Janke, Datatribe
55:45
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Mike Janke has built Datatribe, one of the best data science and cyber security venture studios globally.... His experience with Special Forces helped him build the company - but how? We talk about team leadership, growth stage, when your Head of or VPs shouldn't grow with the company and how to teach them to go easy on themselves. What you'll lear…
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Seed to Series A, good pitch deck & network building - Jon Dishotsky, Giant Ventures
43:58
43:58
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Jon Dishotsky has raised 50 million himself from top investors like Y Combinator or Index Ventures, meanwhile, he is an investor at Giant Ventures and thus works on the other side. In the podcast, we talk about the phase between Seed and Series A, a good pitch deck, how to properly ask for intros, and much more. What you'll learn: Why you should al…
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Anecdotes from Spotifys founding days, personal growth and insights into the mindset of a seed investor - Sophia Bendz, ex-founding team Spotify, General Partner at Cherry Ventures
45:00
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Sophia Bendz is a general partner at Cherry Ventures. Sophia joined Cherry from Atomico, where she was also a Partner and built the firm's well-known Angel program. Sophia's passion is supporting early-stage companies, an interest she has discovered in over 40 angel investments in Europe and North America. Sophia was also Global Marketing Director …
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How to build billion-dollar companies from pivots – Cal Henderson, Co-Founder 6 CTO Slack
40:57
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Cal Henderson and his team wanted to improve ways to connect online. The result was a lot of bad decisions - and finally, Flickr and later Slack. Where did the courage come from to build something from the failed pile to such successful companies? What you learn: When was the right moment for Cal to walk away from Flickr, and how that led to the id…
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Ryan Breslow on the silicon valley mafia, founding multiple Unicorns, company culture & what makes founders successful
52:14
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Ryan Breslow looks back on many successful founding years: Bolt (11 billion dollar valuation), Eco (Unicorn), and now love.com. He gained plenty of experience on the road to success, which he now shares with you. He talks to Fabian about the influence of Silicon Valley, the importance of setbacks, his biggest mistake, and the perfect company cultur…
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Finding a million dollar idea, pros and cons of scaling with flat hierarchis and the story of Blinkist, with Blinkist Co-Founder Holger Seim
55:09
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Blinkist is now globally known, has been profitable since last year, and seems at first glance to have been a stroke of genius. Behind it, however, is a process of many years that the founders have thought out and followed. They also built their company based on holacracy. What are the pros and cons of scaling with flat hierarchies? What you learn:…
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How do I improve my decision-making as a founder? With Daniel Weinand, Co-Founder of Shopify
26:47
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Entrepreneurs and startups make decisions all the time - but what if you realize your decision was wrong? Daniel Weinand (formerly Co-Founder of Shopify) joined me at START Summit to answer questions about making important decisions: - What makes good decisions? - How do I assess risk when making important decisions? - How do I react to changing ci…
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Personality development as a founder, USA vs. Europe and the role of mentors, with ResearchGate founder Ijad Madisch live at Stage Two
41:23
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Ijad Madisch has turned the world of science upside down: Through his platform ResearchGate, he offers scientists the opportunity to exchange information about things that have not worked. With his concept, he convinced Bill Gates, Peter Thiel and Benchmark Capital, among others, as investors. He tells Fabian live at Stage Two how he doesn't lose f…
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Toxic investor traits & Recruiting for Diversity | Monika Liikamaa, Co-Founder of Enfuce
28:21
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28:21
How do I create a diverse recruiting process and avoid toxic investors? Monika Liikamaa is the founder of the Finnish fintech startup Enfuce. There are currently more than 100 people working for Enfuce and more than 60 million euros have been invested in the startup. We talk about: - How you promote diversity in your team - why diversity has a posi…
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Building a unicorn by enabling banks through software and cloud -Eugene Danilkis, Co-Founder of Mambu
27:18
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Eugene Danilkis is the founder of the fintech unicorn Mambu. About 10 years ago, there was no interface for cloud and banking. In the last 10 years, Eugene has completely changed that with Mambu. We talked in Fireside Chat at START Summit 21 about how the whole journey started. Where did Eugene actually meet his co-founders and how did Mambu evolve…
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Building the worlds leading marketplace for luxury watches - Tim Stracke, Co-Founder of Chrono24
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How the market leader for luxury watches was founded in Karlsruhe This podcast episode is a recording from the START Summit, where Fabian Tausch interviews Tim Stracke, CEO of Chrono24. Tim Stracke and his co-founders took over the Chrono24 brand at an early stage and built it up to become the global market leader. Today, billions of dollars worth …
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How Lush is working during this digital era Our guest today is Jack Constantine, the Chief Digital Officer at Lush. Lush is an innovative, ambitious company manufacturing fresh handmade cosmetics. According to its web site, the company's goal is to make Lush (and the wider world) a better, fairer, and more sustainable place. How? By building an eth…
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