FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way. FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing ...
…
continue reading
Burn Em' Up is the weekly podcast of Lee University Athletics Presented by Food City
…
continue reading
In the Mr Frontend Community podcast I try to help People who are (starting) in programming, web development, frontend development, backend development to keep motivated and firedup!
…
continue reading
In our work, we run into common questions about PR best practices, industry trends, and strategies for startups. As a result, we started a series where our team gets together on the podcast to answer some of the questions we get asked. This week Chris and Morgan answer some of your questions on getting press to attend your events in a post-pandemic…
…
continue reading
At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing sphere, sharing it with our audience. So, while most startup marketers are finding themselves in the trenches of their business, trying to figure out what’s working, what’s not, and the best practices to keep moving forward, we decided to get involved and …
…
continue reading
Regardless of the agency you’re working with, the professional relationship you set will build the foundation for what you get out of the partnership. Here at Firebrand, we have worked with a range of clients from great to somewhat challenging, and have picked up on some best practices and things to avoid along the way. That’s why today on the podc…
…
continue reading
As startup marketers, we can see the challenges and opportunities we are facing. But are these unique to us or are other startups experiencing something similar? To get to the bottom of this, we at Firebrand have been busy surveying 250 startup marketers and compiling a report that covers how we as a collective see the market, the confidence level …
…
continue reading
1
Looking Inside the Dark Funnel with Josh Grose
48:18
48:18
Play later
Play later
Lists
Like
Liked
48:18
We like to think that we understand a lot about buyer behavior with the attribution tools that give us insight into what’s going on when people come to our website. But the truth is, a lot of buyer behavior doesn’t happen on our website, it’s happening in communities, private messages, etc. Josh Grose, Head of Growth at stealth startup, Resolve, br…
…
continue reading
Carman and Philip wrap up the spring sports in the last episode of season 2.By Lee University Athletics
…
continue reading
1
Avoiding Sales Enablement Mistakes with Stacey Justice
31:11
31:11
Play later
Play later
Lists
Like
Liked
31:11
Enablement involves arming go-to-market teams with the resources, tools, and skills they need to be effective in their role and creating the consistency that allows these teams to grow. All businesses need to think about enablement, however, it is critical for startups that never seem to have enough time, people, or money and need to make the most …
…
continue reading
The different types of PR exist on a spectrum. Traditional PR exists to boost a brand’s reputation and bring exposure to the best parts of the business, whereas crisis management sometimes works to limit exposure in order to save the brand’s reputation. Today on the podcast, FireBrand’s own Chris and Ian sit down to talk about what crisis communica…
…
continue reading
When releasing a story to the media, companies are often faced with the decision to release the story under an embargo or pitch it as a media exclusive, allowing one publication to publish the news before anyone else. Both options have their pros and cons and require their fair share of preparation and planning so the choice may be a difficult one …
…
continue reading
In today’s crowded and complex digital landscape, marketers often struggle to effectively target their advertising efforts. Many are unaware of the powerful tools and platforms that can transform their results by automating ad placement across multiple channels. Seasoned marketing expert Richard Lowden joins us on the podcast to discuss how underst…
…
continue reading
1
Gen Z’s Impact on Buyer Behavior with Ian Baer
53:31
53:31
Play later
Play later
Lists
Like
Liked
53:31
Gen Z, a self-reliant, digitally native, and mobile-first generation is entering the workforce and bringing a different approach to business and buyer behavior. Ian Baer, Founder of Sooth, joins us to share what data shows about Gen Z and how startups can rethink their marketing strategies to appeal to the generation leading our economy. This week,…
…
continue reading
1
Where to Start with Market Research with Sean Campbell
55:35
55:35
Play later
Play later
Lists
Like
Liked
55:35
Running a startup is inherently risky with a lot of unknowns. One of the ways to address the unknown is by conducting market research to uncover your ICP, understand how big the market is, whether or not your messaging is resonating with the right people and so much more. Sean Campbell joins us today to share how market research can be used to alle…
…
continue reading
The Content Marketing Institute has released some interesting stats from a recent survey of B2B tech companies. We wanted to join in on the fun and discuss some of what they have found with companies’ use of AI, content challenges, and effective strategies in content marketing. This week, episode 32 of the FiredUp! podcast is about trends in conten…
…
continue reading
Traditionally, out-of-home advertising has been limited to brand awareness rather than direct response campaigns as it has been difficult to measure. Advancements in technology have created the opportunity for more specific and scientific measurement approaches. Ty Tinker, Head of Analytics at AdQiuck joins us to break down how we can use new techn…
…
continue reading
1
Burning Questions About Content Marketing
40:52
40:52
Play later
Play later
Lists
Like
Liked
40:52
Marketing in an online world can feel challenging when trends, algorithms, and our ideal audience are changing faster than we can keep up. You may be wondering, ‘What are the best practices when it comes to email marketing, video content, and AI? How many blog posts should I be putting out a week? Should I start a podcast?’ We have the answers to a…
…
continue reading
1
Episode 45: Men's Tennis Player Francisco Faria
26:21
26:21
Play later
Play later
Lists
Like
Liked
26:21
This week, Kiko joins the podcast to talk about the men's tennis teams great start to the season.By Lee University Athletics
…
continue reading
1
The Future of Programmatic Advertising with Sean Crawford
45:15
45:15
Play later
Play later
Lists
Like
Liked
45:15
The topic of programmatic advertising is complex and with the increase in privacy regulations and removal of third-party cookies, the landscape is only becoming more challenging to navigate. Sean Crawford, Founder and CEO of Rhebus, joins us today to provide clarity on the future state of programmatic advertising and how companies are adapting to c…
…
continue reading
1
The Path from PR Pro to CMO with Ronnie Manning
41:01
41:01
Play later
Play later
Lists
Like
Liked
41:01
It’s no surprise to PR professionals out there that starting in PR can open doors in marketing and communications across a multitude of industries. So while the path from PR professional to CMO is one that few people travel, today’s guest Ronnie Manning shares the journey that brought him into his role, highlighting the ways that a PR background pl…
…
continue reading
1
The Impact of AI on Marketing with Katie King
48:15
48:15
Play later
Play later
Lists
Like
Liked
48:15
Although we recognize that AI tools cannot completely replace the human touch, it is becoming increasingly important for professionals to adapt to its evolution, leveraging AI while adding their unique value. Today’s guest Katie King, CEO of AI in Business, joins us to discuss the current state of AI, what we can expect to see, and how you, as a pr…
…
continue reading
This week Carman and Philip recap what has happened so far in the spring semester.By Lee University Athletics
…
continue reading
In our work, we run into quite a few common questions about PR best practices, industry trends, and strategies for startups. That’s why this week, on episode 26 of the FiredUp! podcast we’re answering your burning PR questions! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in on…
…
continue reading
1
Brand Positioning and Differentiation with Bill Chiaravalle
46:49
46:49
Play later
Play later
Lists
Like
Liked
46:49
A lot of startups avoid thinking about their brand positioning in the early stages, finding themselves driving the car before they’ve finished building it, so to speak. But brand positioning IS your brand. It is the north star that drives business focus and resonates with your customers. Today, we are joined by Bill Chiaravalle, Co-author of the bo…
…
continue reading
1
Episode 43: Lacrosse Player Callie Curtis
32:06
32:06
Play later
Play later
Lists
Like
Liked
32:06
Callie Curtis joins the podcast this week to talk about the Lady Flames strong start to the season in lacrosse.By Lee University Athletics
…
continue reading
A brand archetype helps define the personality and voice of a business. Identifying your brand archetype guides the PR team in crafting the messaging and content that reinforces the brand’s image to better resonate with your target audience. This week, episode 24 of the FiredUp! podcast is about how to use brand archetypes for PR. Download the Mult…
…
continue reading
ABM (account-based marketing) is not for everyone and you might find yourself deep in the trenches at the start of implementation. Today’s guest, Bill Odell brings a behind-the-scenes look at how he transitioned a business towards an ABM approach from initial pilots to scaling efforts and the successes and mistakes made along the way. This week, ep…
…
continue reading
This week Cale Kassen joins the podcast as the Flames get ready for the GSC Indoor championshipsBy Lee University Athletics
…
continue reading
1
Cold email works! Learn why with Dan Englander
41:53
41:53
Play later
Play later
Lists
Like
Liked
41:53
Cold email can feel daunting for startup marketers. It is marketed as this ‘set it and forget it’ method, which is great for people who are serious about doing it the right way. But, like anything, it is a skillset that takes attention to do it well. Luckily, today’s guest, Dan Englander, Founder and CEO of Sales Schema quite literally wrote the bo…
…
continue reading
1
Launching Your Startup Marketing Program with Scott Schwarzhoff
41:40
41:40
Play later
Play later
Lists
Like
Liked
41:40
In marketing, we often talk about building on momentum but when you’re just starting out, you don’t have momentum. You need a jump start and frankly, a lot of founders don’t know where to begin. Today’s guest Scott Schwarzhoff, Operating Partner at Unusual Ventures, joins us today to discuss how early-stage startups can get leverage the relationshi…
…
continue reading
1
Episode 41: Baseball player Brandon Daniels
28:29
28:29
Play later
Play later
Lists
Like
Liked
28:29
This week Brandon Daniels joins the podcast to preview the baseball season.By Lee University Athletics
…
continue reading
1
Marketing an Open Source Product with Jonathan Symonds
51:54
51:54
Play later
Play later
Lists
Like
Liked
51:54
Open source can be seen as a marketing strategy more than anything else. And when you don’t always know who your end user is and what they’re using the product for, it can prove to be challenging. Luckily, today’s guest knows just how to market in this unique landscape. This week, episode 20 of the FiredUp! podcast is about marketing in the open so…
…
continue reading
1
Episode 40: Women's Lacrosse Player Jamey Ryan
21:04
21:04
Play later
Play later
Lists
Like
Liked
21:04
This week Jamey joins the podcast to preview the lacrosse season and talk about her trip to Nepal this past summer.By Lee University Athletics
…
continue reading
1
Building a Sustainable Community with Nuri Djavit
52:24
52:24
Play later
Play later
Lists
Like
Liked
52:24
Building and maintaining a strong brand community is crucial for companies in today’s digital landscape. Today’s guest, Nuri Djavit, CXO of EMOTIV, shares his secrets for building an engaged community that allows brands to create deeper connections with customers and develop brand loyalty over time. This week, episode 19 of the FiredUp! podcast is …
…
continue reading
Nelson smith joins the podcast to start 2024 and talk about the teams trip to the Dominican.By Lee University Athletics
…
continue reading
A product marketer truly sits in the middle of the marketing team, the sales team, the product team, and the customer. They must be able to speak everyone’s language while also understanding the positioning of the product, audience, and competitors so that they can get the appropriate exposure and stand out. Today’s guest, Kristine Newman, VP of pr…
…
continue reading
1
Content Marketing Audits with Nicole Pytel
47:20
47:20
Play later
Play later
Lists
Like
Liked
47:20
The difference between content creation and content marketing is the strategy behind the content. Anyone in your company can create content in their area of expertise but it is the intentionality behind the content that takes the consumer on a journey through your funnel, ultimately bringing them to the intended outcome. Today we are joined by Nico…
…
continue reading
In every episode we have asked our guests to share their trend predictions for the upcoming year. Trend prediction is a practice we at Firebrand look forward to as well so on this special episode of the podcast, the team is sitting down to look back on the trends we predicted for 2023 and what we expect to come out of 2024. This week, episode 16 of…
…
continue reading
1
How to Create a Category with Kashif Mahbub
53:26
53:26
Play later
Play later
Lists
Like
Liked
53:26
So many startups share the common dream of starting their own category and it's not hard to see why. It sounds so much more appealing to strike out on your own and define a new space instead of fighting for attention in a crowded field. But, is category creation all it's cracked up to be? Today’s guest, Kashif Mahbub has experience in creating mult…
…
continue reading
1
The Latest Tech PR Tactics with Travis Van
1:01:31
1:01:31
Play later
Play later
Lists
Like
Liked
1:01:31
While the landscape of tech news is changing, there are some things that remain consistent in their ability to work effectively. Today’s guest, Travis Van, founder of Tech News, shares actionable insight into what we should be focusing on and what to avoid through the lens of tech PR to keep up with the times. This week, episode 14 of the FiredUp! …
…
continue reading
1
DevRel and Technical Copywriting with Erik Dietrich
46:55
46:55
Play later
Play later
Lists
Like
Liked
46:55
Name a bigger challenge than marketing to an audience that rejects the very idea of marketing. Engineers are known for sniffing out the BS and blocking unwanted marketing efforts from even entering their stratosphere, creating roadblocks for startups that sell to developers. Today’s guest, Erik Dietrich, CEO of Hit Subscribe joins us to share the “…
…
continue reading
1
Episode 38; Women's Basketball Player Anna Muhonen
25:52
25:52
Play later
Play later
Lists
Like
Liked
25:52
This week Anna Mahoney joins the podcast to talk about the Lady Flames strong start in GSC play.By Lee University Athletics
…
continue reading
PR measurement has evolved from the early days of media clippings to industry recognized frameworks and best practices. And measurement tools are advancing in a way that allows companies to holistically evaluate outcomes of their efforts for awareness, reputation, and lead generation. Richard Bagnall, Co-managing Partner of CARMA and board director…
…
continue reading
1
Episode 37: Men's Basketball Player Beyuan Hendricks
20:33
20:33
Play later
Play later
Lists
Like
Liked
20:33
This week, Beyuan joins the podcast to talk about the Flames strong start to the season.By Lee University Athletics
…
continue reading
1
The Basics of Data Storytelling with Ian Lipner
42:58
42:58
Play later
Play later
Lists
Like
Liked
42:58
As a startup, data is one of the things that you’ve got in your toolbox that can help you level up and drive consistent coverage. On episode 11 of the FiredUp! podcast, our own Ian Lipner, Senior VP of Firebrand breaks down the basics of data storytelling! Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your…
…
continue reading
1
The First 90 Days as a CMO with Chris Heggem
51:16
51:16
Play later
Play later
Lists
Like
Liked
51:16
The first 90 days are arguably the most important for a new CMO as it sets the tone for the type of leader they’re going to become. Often new marketing leaders are met with a laundry list of tactical ideas that if the focus is on checking off the boxes instead of gaining awareness and driving revenue, the role will quickly turn into a tactical rath…
…
continue reading
1
Episode 36-Women's Soccer Player Jordan Blair
26:03
26:03
Play later
Play later
Lists
Like
Liked
26:03
This week Jordan Blair joins the podcast to preview the Lady Flames soccer team hosting the NCAA South regional.By Lee University Athletics
…
continue reading
Finding an agency already established in the market you’re looking to enter into or expand into is key to the success of your business. That's why Firebrand has partnered with CommsCo to help US and UK startups and scaleups launch in each other’s markets as seamlessly as possible. On episode 09 of the FiredUp! podcast, Ilona Hitel, founder of Comms…
…
continue reading
1
Episode 35: Men's Soccer Player Matias Siems
29:44
29:44
Play later
Play later
Lists
Like
Liked
29:44
This Matias joins the podcast after the Flames got the big upset win over UWA in the quarterfinal round of the GSC tournament.By Lee University Athletics
…
continue reading
Creativity is essential when it comes to standing out with your marketing. It will help your startup cut through the noise and quickly capture your customer’s attention. On episode 08 of the FiredUp! podcast, Doug Zanger, founder of Creative Bohemian shares the importance of incorporating creativity into your marketing! Download A Startup’s Guide t…
…
continue reading
1
Episode 34-Women's Basketball Player Kara Williams
26:29
26:29
Play later
Play later
Lists
Like
Liked
26:29
Kara joins the podcast to take a look at the upcoming season for women's basketball and look back at the teams trip to the Dominican this summer.By Lee University Athletics
…
continue reading
Attribution tools help us provide a complete picture of the customer journey and the precise touchpoints that lead to sales. On episode 07 of the FiredUp! podcast, Jamie Hallitt, Head of Growth at Ruler Analytics shares how using attribution can help us quantify the success or failure of our marketing efforts. Download A Startup’s Guide to Attribut…
…
continue reading