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Each month, Yvonne Ashton and her flower friends get together to chat about flowers and floral design, answering your questions, discussing top social media news, and interviewing special guests to help keep you inspired! If you are a floral professional be sure to subscribe to this podcast.
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The Flower Podcast

Scott Shepherd, Host and Flower Educator

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The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at https://www.theflowerpodcast ...
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Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators ...
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In this episode of the Botanical Brouhaha podcast, Amy and Natalie talk with Anna Stouffer, owner of Urban Petals in Greer, South Carolina about her transition from a working in a law firm to becoming a successful floral designer. Anna shares her journey, starting with wedding floristry and eventually adding a retail component to her business. She …
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In this podcast episode, Emily Patrick, owner of Carolina Flowers, shares her journey from journalism to flower farming. She discusses the challenges and successes of starting and running her flower farm, including her approach to business, design, and financial management. Hosts Natalie and Amy engage Emily in a lively conversation about the evolu…
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Welcome to the replay of our latest Mornings with Mayesh episode, where Yvonne Ashton, our Director of Marketing, delves into the heart of the floral industry to bring you inspiring stories and innovative ideas. If you missed our live session, you're in for a treat! In this episode, we had the pleasure of hosting Madison Lee and Thalia Esparza from…
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In this exciting episode, Yvonne Ashton sits down with Jazmin Albarran, MBA, the Executive Director of Seed Your Future (SYF), for an in-depth conversation about inspiring the next generation of plant and flower professionals. Discover the incredible work SYF is doing to promote horticulture and expand career opportunities in the field. Jazmin shar…
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In this episode, we visit with Imelda Ramos, owner of Cali Wholesale. Imelda shares her journey as the founder of a woman-owned company from starting as a small wholesale flower business to expanding her business and her footprint at the flower market. She discusses the importance of team training, effective communication with customers, and the ch…
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One of the most exciting trends that I believe is here to stay is flower trucks. These mobile floral shops bring fresh blooms directly to communities, markets, and special events, offering a fun and unique experience for customers. Flower trucks also present fantastic opportunities for aspiring florists and small business owners. With lower overhea…
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Welcome to The Flower Podcast, the podcast for anyone who grows or designs with flowers and even then, we talk about so much more. I'm your host, Scott Shepherd and I love chatting with guests about their stories, and uncover the beauty and challenges of working with flowers. I’m excited to share this special conversation this week. Several months …
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In this week's episode, host Yvonne Ashton sits down with Becky Hillis, the Creative Director of Accent Decor, for an enlightening conversation about the latest trends in floral hardgoods and what the future holds for the industry. Accent Decor has been a leading innovator in the floral world, consistently setting trends with their exquisite cerami…
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In this podcast episode, Sylvia Bustamante Gubbins, the founder of Madrid Flower School, shares her inspiring story of starting a new career in floral design at 48 and following the dream to open a flower school. As Sylvia continues to grow Madrid Flower School, she’s introducing new educational opportunities for floral designers to study the art a…
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My guest this week is Heather Cain, owner of Petal Pink Flower Farm. From the urban life in San Francisco to the somewhat accidental purchase of a rundown farm in Eugene, Oregon, Heather shares about the family farm life, her incredible trip to Italy and seeing how they trialing the latest in Italian ranunculus. We are also discussing one of my per…
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From planning your planting schedule based on lunar cycles to predicting weather patterns that could impact your crops, The Old Farmer’s Almanac has been a go-to guide offering invaluable insights into moon phase planting, weather prediction, and continues to evolve, meeting the needs of modern farmers and gardeners while staying true to its roots.…
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This week we're replaying our episode with our guest Sandra Sigman, award winning floral designer, owner of Les Fleurs, and author. She launched her first book, French Blooms, last year, which is a beautiful book displaying the design principles she learned from her favorite Parisian florist. Get ready to be transported to a world of elegance and c…
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Anna Jane Kocon is the owner of Little State Flower Company. A sustainable 5 acre flower farm based in Tiverton, Rhode Island that produces cut flowers almost year round. Anna Jane has been professionally growing and selling cut flowers for 18 years by pushing the boundaries of her seasons through the use of heated greenhouses, companion planting p…
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My guest is Dundee Butcher, a florist, educator, artist, and advocate for sustainability. After training with the premier London florists of Jane Packer Flowers and McQueens, Dundee established the Russian River Flower School in California. Her journey didn't end with education; in 2016, she took a significant leap by co-founding what would become …
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I'm thrilled to welcome my former professor, Dr. Allan Armitage, to this week's episode of the Flower Podcast. Dr. Armitage, a revered expert in cut flower production and a key figure in horticulture, has profoundly impacted the field worldwide We are discussing* his latest project, A Field Guide for Specialty Cut Flowers co-authored with Kelly Gar…
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Today we tackle an increasingly critical and sometimes controversial topic within the floral industry: sustainability. Amid growing concerns about environmental impacts, the conversation on how the floral industry can adapt and evolve is more relevant than ever. Leading the charge is Rita Feldmann, founder of The Sustainable Floristry Network. Rita…
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Welcome everyone to a new episode of The Flower Podcast. I love uncovering personal stories from the heart of our industry and today, we're taking a slightly different route to shine light on a very special journey of flower farming and how this journey intertwines with nurturing the soul and creating a space for recovery and rejuvenation in the he…
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In episode 120, we have the pleasure of reconnecting with the incredible Francoise Weeks, whose hands weave magic with woodland designs. She's back with a treasure trove of wisdom in her new book, Wonder of the Woodlands: The Art of Seeing and Creating with Nature. It's a visual feast over 200 pages long, and trust us, it's a must-have for your col…
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In this episode, Natalie & Meg, co-owners of Native Poppy, take us behind the scenes of their retail shops in San Diego, where they've created an immersive experience for their customers. In an effort to explain the price gap between flowers bought at locally-owned flower shops vs. large grocery store chains, they speak about the unique characteris…
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It’s all things dahlias this week with Steve and Sarah Pabody of Triple Wren Farms on The Flower Podcast! Steve and Sarah are here to share their journey, from choosing the perfect dahlia blooms to finding joy in the balance between passion and life. From understanding about dahlia seeds to their Dahlia Legacy Program and the Novice Hybridizer Prog…
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This week we’re replaying a favorite episode from 2019 in Season 2 with Françoise Weeks. Françoise Weeks, floral artisan and teacher, is this weeks guest on The Flower Podcast. Françoise is a master of the Woodland Design and Botanical Couture. Her passion for nature, materials, and mechanics will ignite your own curiosity to create with an inspire…
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Angelina Prikhodko, the owner of Fleur Studio, offers valuable advice and insights for running a successful retail flower shop. From the importance of building a strong relationship with a sales rep to the significance of branding and niche, Angelina shares her experiences and lessons learned. She also discusses her plans for the future, including …
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I am pleased to welcome back Jennie Love of Love’n Fresh Flowers to The Flower Podcast. Jennie continues to inspire us with her commitment to flower farming and her obvious love of flowers. Her work is a testament to her dedication to no-till farming, supporting local growers, and her approach, not only nurtures the soil and local ecosystems with n…
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Join us in this captivating episode of Mornings with Mayesh, where Yvonne Ashton is joined by David Dahlson, Amy Balsters, and Joey Azout from Alexandra Farms to delve into the enchanting world of garden roses. Gain valuable insights into the meticulous care and cultivation of these exquisite blooms, discover their favorite varieties, tips for wedd…
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In this episode of the Botanical Brouhaha podcast, Amy McGee and Natalie Gill, the co-hosts, interview Marsha Parker, a seasoned teacher with a passion for history and culture. Marsha shares her experiences teaching around the world and her personal battle with cancer as a 3x survivor. She discusses how these experiences influenced her floral busin…
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My guest this week is Kim Delgado, the Owner and Creative Director behind Mary Stuart Flowers, a bridal floral design enterprise that prides itself on capturing the unique narrative with her couples through the charm of local, seasonal blooms. In this episode, we’re discussing a lot about sourcing local flowers and how she has this conversation esp…
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This week we’re exploring another specialty crop that has its unusual roots here in North America where it’s a botanical native. But first, our guests are Steve and Margo Galic from Stanwood, Washington. Their business is Fox Leaf Farm and they specialize in growing and breeding Sarracenia also known as pitcher plants. After seeing these cut stems …
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In this week’s episode we are diving into the world of retail floristry with Abby Chick. Although mainly speaking about the florists side of flowers, I encourage you to listen because so many of the points we cover apply to all businesses. Starting from her early days at a traditional flower shop to becoming the successful owner of Blakemore’s Flow…
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In this podcast episode, flower farmer and author Lennie Larkin of B-Side Farm discusses her experiences in the flower farming industry, her book Flower Farming for Profit, and her educational initiatives for other farmers. She talks about her transition from other careers to farming, the financial aspects of the business, and the importance of str…
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I am excited for this week's episode of The Flower Podcast, where I chat with the Alla Olkhovska of Linden Grove Gardens from Kharkiv, Ukraine. When Erin Benzakein of Floret shared Alla’s story with me, and I visited her website, I discovered Alla's incredible garden of flowers especially her amazing work with clematis. Alla’s not just a gardener; …
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Get ready to immerse yourself in the world of Erin Benzakein of Floret, one of the country’s most influential farmer/florist and trailblazing a remarkable path to growing cut flowers. From prestigious awards, including the Martha Stewart American Made award, to her New York Time’s bestselling books and an Emmy-nominated documentary series called "G…
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In this podcast episode, Amy and Natalie visit with flower shop owner Stacy K Ercan of Stacy K Floral in Rochester, New York. She shares about her shop expansion and business model which includes a collaborative space with a coffee counter, retail offerings, and a subscription service. Stacy also talks about how her background working with tents, e…
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Mountain Flower Farm is synonymous with stunning blooming branches and beautiful peonies. Our guest this week is Walt Krukowski and his flower farm is located in Warren Vermont. Walt and his team grow more than flowers, he also grows roots for peonies which is where everything begins. Today we’re talking about what to look for when selecting peony …
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Today, we're starting the year off with a burst of color and creativity, as we're joined by none other than Simon Lycett. Simon's journey with flowers began in his youth which continues to bloom today with beautiful floral creations. A familiar face on TV and radio, Simon has graced the airwaves with his floral expertise and charming persona. He's …
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In this episode of the BB podcast, Amy and Natalie talk with Lucy Hunter about her 20+ year career in landscape design and her newest book The Flower Hunter: Creating a floral love story inspired by the landscape. Lucy shares openly about her past burnout, her shift towards flower design, and her return to the landscapes that inspire her creativity…
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Abby has taken our sustainability conversation to another level while taking on topics of sustainability within retail and sympathy design. I’m excited to be able to dive in deeper with her while discussing the importance of profitability, imposter syndrome, barriers to sustainable practices for the average florist, and more! Visit our blog for the…
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Hello everyone! This is a special episode of The Flower Podcast. Often during this time of year we replay past episodes of our podcast, but this year I would like to share something from our family’s archives. My Dad for many years has collected a wide range of old time radio shows. His collection is made up of over 30,000 different shows and of co…
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Today, I’m calling this a holiday edition as we talk about one of my favorites…. Foliage and this time of year I especially love Christmas greens. So I am excited to welcome an expert in the world of floral greenery, F.J. Trzuskowski, Vice President of Sales at Continental Floral Greens. F.J.'s journey in the floral industry, from his early days in…
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In this podcast episode, Amy & Natalie conclude Season 7 with a Q&A session centered around listeners' questions. Natalie shares insights on pricing strategies, staff payment, and the benefits of an a la carte menu in the floral industry. She also discusses the challenges of balancing motherhood and business. And, finally, Amy and Natalie emphasize…
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Lennie Larkin, the founder of B-Side Farm, took her passion for flowers from a background in adult education to establishing an educational farm. Lennie's experience extends from managing educational farming programs to contributing as the West Coast Director for the Association of Specialty Cut Flower Growers and teaching at Santa Rosa Junior Coll…
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Today, I'm particularly excited because we're joined by someone I've had the pleasure of spending some time with during a trip to California – the incredibly talented Cathy Hillen-Rulloda. A true legend in the floral industry, Cathy’s dazzling career spans over 40 years. Not only is she a phenomenal designer whose work captivated audiences at the 1…
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I am thrilled to have a familiar face rejoin us – Steve from Sunflower Steve Seed Co. Many of you might remember Steve's inspiring story from his previous visit on The Flower Podcast. It all began in 2007 with a rogue, multi-colored, double-flowering sunflower in his cut flower field. Since their early days in 2000, Steve is at the forefront of cre…
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Ryan O'Neil, the CEO and founder of Curate, joined Yvonne in a live session aimed at equipping us with the knowledge and strategies we need to thrive in the upcoming year of 2024. With his wealth of expertise and innovative mindset, Ryan delved into a plethora of pivotal topics that lie at the heart of business success. Among the crucial subjects t…
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