GFK public
[search 0]
More

Download the App!

show episodes
 
B2B has the potential to be electrifying. But… The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas. It’s time for change. It’s time to make B2B marketing visceral. Join Benedict of alan. agency as they uncover and explore the truth with leading B2B marketers. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See acast.com/privacy for more information.
 
Loading …
show series
 
In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Rosie Guest to discuss how to build and scale a marketing department in a business that traditionally doesn't understand the value of marketing. Marketing brings so much more to a business than making a brand seem “sexy”. But it can be difficult to establish marketing as a …
 
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Aiden Scusa, Chief Excuse Officer at EXYT (EXcuse Yourself Today) to debate whether Aiden’s philosophy of excuse-making is still a viable option for B2B marketers. For years, B2B marketers have made excuses. “The industry is too conservative”, “CEOs don't believe in br…
 
Welcome back to Intellicast! This is Part 2 of our series previewing some of the speakers and content at this year’s Insights Marketing Day in Chicago on October 6, 2022. In this episode, Brian Lamar and Producer Brian are joined by Sequoyah Glenn of 924 CoOp and Miles Rote of Scribe Media. Miles and Sequoyah will be speaking at the upcoming IMD co…
 
In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Gihan Hyde to discuss all things ESG for B2B marketing. More than ever, it is the responsibility of a business to seriously consider their ESG efforts because people are increasingly concerned with who and how they conduct their business. But what can marketing do to s…
 
Welcome back to Intellicast! This is part 1 of our 2-part series previewing some of the speakers and content at this year’s Insights Marketing Day in Chicago on October 6, 2022. In this first episode, Brian Lamar and Producer Brian are joined by David Paull of Dialsmith and Lillian Labs and Susan Griffin of Griffin + Skeggs Collaborative. Both Davi…
 
In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Katarina Nordin about finding a balance of knowledge in both global and local markets. Oftentimes, global marketing teams feel that they have total control over the knowledge and strategy for marketing and that local markets should just follow suit. However, this …
 
Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Craig Alter, Consumer Insights at Bon Secours Mercy Health. Craig is a 20-year veteran of client-side market research, having held roles at Luxxotica, Tyson Foods, and Bon Secours Mercy Health. He joins us to talk about some of the challenges the client-si…
 
In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Shallu Behar-Sheehan about the importance of mindfulness for marketers. Nowadays, marketers struggle to remember what’s most important because they’re caught up in data streams, stakeholders’ input, etc. They are lacking the ability to reflect on their work, and t…
 
In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Brian Macreadie about the truth behind bravery, or a lack thereof, in B2B. The reputation of B2B marketing being stuffy and overly corporate is well-known, and it is often reinforced by businesses. Marketers can feel stifled by this assumption, and it can prevent …
 
Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Erin Sowell, the founder of Thoughtful Research. Kicking off the episode, Brian Lamar and Producer Brian spend some time talking about the packed conference schedule coming up in the fall. They also notice how often they’ll be in Chicago over the next mont…
 
In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Annabelle Atchison to discuss the pros and cons of being a generalist in marketing. Nowadays, what is the right way to approach marketing? Is it optimal to become a generalist in order to be most adaptable and potentially progress faster in your career? Or is it b…
 
Welcome back to Intellicast! Brian Lamar and Producer Brian are joined by COO, Beth Teehan to give an overview of their experience at the UGA MMR Future of Insights Summit Conference last week. They discuss some of the aspects of this program and conference that make them so special including the strong network of alumni and the ability to watch gr…
 
In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict are joined by Cat Dutton to discuss all things creative within the current state of B2B Marketing. Where it stands in B2B Marketing currently is that marketers need to be strategic in their approach in order to show a return on investment. It’s more important than ever to…
 
In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict speak with Gonzalo Garcia Villanueva to discuss the importance of balancing art and science as a CMO. The role of the CMO has changed. Being a CMO now more than ever involves providing data-driven leadership and showing the board how marketing directly influences the busi…
 
Welcome back to Intellicast! Brian Lamar and Producer Brian have another news-filled episode for you (although it’s filled with plenty of other topics too, trust us!) The guys take the first segment to fill listeners in on some current events including recent and future travels. Kicking off the rest of the episode, the guys give a preview of the Fu…
 
Welcome back to Intellicast! In this episode, Brian Lamar and Producer Brian share some recent EMI updates from the past six weeks (We know you missed us!) and some news stories from the market research industry. The first EMI update is the launch of our Sample Quality Optimization Rating. We held our webinar last week—if you’re having FOMO from mi…
 
In today's episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Mitali Israni about aligning sales and marketing, and the truth behind communicating the value of marketing. Understanding the relationship between marketing and sales requires more than meets the eye. It’s not just about marketers going after the accounts that…
 
In this episode of B2B Marketing: The Provocative Truth, Richard and Benedict sit down with Adrian Coxon to chat about all things B Corp, and the significance of being a B Corp in marketing. Having the B Corp badge makes a clear statement about a company's practices. However, does it have any meaning when it comes to B2B? And how does it affect the…
 
In today's episode of B2B Marketing: The Provocative Truth, Aine Long talks to Richard and Benedict about how B2B marketers can balance short-term lead generation versus long-term brand building. Developing an effective marketing plan is one of the most vital things B2B marketers can do to ensure the success and growth of their organisations. But s…
 
In today's episode of B2B Marketing: The Provocative Truth, Richard and Benedict talk to Amie Stankiste about content marketing strategy, and the truth behind creating a strategy with an impact. Without a doubt, content is essential to any marketing campaign or strategy. But it’s not enough to just produce plenty of content; it has become more impo…
 
Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian delve into a couple of big news stores out of the market research world. Kicking off the episode, to guys discuss what they go up to during the Fourth of July holiday, which leads down a bit of a rabbit hole around fireworks and what is the appropriate amount of time ar…
 
In today's episode... wait, what podcast is this? Rich and Bene speak the truth about this new stage not only for the podcast, but for alan. agency as a whole. Welcome to the new provocative era! You can watch full video versions of the podcast on our YouTube channel. Ready to provoke the truth? Get in touch at alan-agency.com. Hosted on Acast. See…
 
In today's episode of B2B marketing. Solved. Barney O’Kelly talks to Richard and Benedict about the importance of personal branding in B2B marketing. In marketing, personal branding goes beyond the idea of influencing the public perception of an individual. It is about understanding how people can become an extension of a brand and improve the perc…
 
Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian dig into the latest news from around the market research industry. The start of the episode is a bit more personal than normal as Producer Brian talks about how his son (Blake) broke his wrist over the weekend by falling off the monkey bars. He tells how Monday was a bi…
 
In today's episode of B2B marketing. Solved. Mark Larwood talks to Richard and Benedict about how B2B marketers can inject creativity into the ABM process and express their unique characteristics as a brand within the parameters of ABM. Much of the time, marketers focus on generating more and more leads. But there is an issue with that. The funnel …
 
Welcome back to Intellicast! On today’s episode we are joined by a couple of powerhouses in the market research industry; Steve Schlesinger and Ted Pulsifer of the Schlesinger Group. Steve and Ted join the guys to clear up some of the questions the guys have had about their acquisition strategy and their goals. The interview kicks off with Ted givi…
 
Welcome back to Intellicast! Brian Lamar and Producer Brian are both super excited about this episode. Joining us today is Tim Cornelius, Director of Audience Operations at QuestionPro and the CEO at P3 Technology. Also joining is EMI’s own Angelica Jump, who is not only a Research Manager, but lead’s our Diversity and Inclusion committee. Tim join…
 
In today's episode of B2B marketing. Solved. Matt Hooper talks to Richard and Benedict about the importance of defining your position before you do anything else in marketing and business and being clear about what you want to be famous for. Organisations often fail to grow because they don’t get the foundational aspects of their message or positio…
 
Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian catch you up on the latest market research news. Kicking off the episode, Brian Lamar and Producer Brian talk about a couple of upcoming events that will be happening over the summer in the market research world. They then jump into the market research news. The first f…
 
Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are back with special guest Jill Kushner Bishop, the CEO of Multilingual Connections. Kicking off the episode, Brian and Producer Brian talk about some upcoming events in the market research community, including SampleCon, the UGA MMR conference, as well as the upcoming…
 
In today's episode of B2B marketing. Solved. Inken Kuhlmann-Rhinow talks to Richard and Benedict about effectively managing a remote, international B2B marketing team. Thanks to its many benefits, remote work is now a trend that shows no signs of letting up, especially in the B2B marketing space. But moving to remote working isn’t as simple as you …
 
Welcome back to Intellicast! On today’s episode, we recap all three spring conferences that happened back to back to back in April. To help provide the recap on the conferences, Brian Lamar is joined by Andrew DeCilles and Tony Brown. (Associate Producer Emma also makes an appearance as Producer Brian was at graduation) The episode kicks off with T…
 
Welcome back to Intellicast! We have been gone a few weeks, but are happy to be back with a jam-packed news episode this week. Kicking it off, Producer Brian and Brian Lamar discuss a bit of personal news for Brian as he was promoted to Chief Insights Officer. Loyal listeners may know that he called himself that around April Fool’s, but now it is a…
 
In today's episode of B2B marketing. Solved. Kate Owen talks to Richard and Benedict about how marketers can get the best from their marketing budgets. Marketers constantly come up with good ideas that they want to apply to their organizations. However, most of them remain on the shelf because budgets limit a marketer's ability to implement their p…
 
In today's episode of B2B marketing. Solved. Komal Thadani talks to Richard and Benedict about the impact of a marketing tech stack and how to build one successfully. Marketers have many fantastic tools and technologies they can apply in their daily activities. There are many resources to help you build and execute marketing campaigns, but it’s jus…
 
Welcome back to another episode of Intellicast! In today’s episode, we’re joined by Jason Inderhees to discuss the latest market research news and give a preview of the upcoming MRX conferences in April. The guys start off by discussing Nielsen’s rejection of a $15B unsolicited bid from a private equity consortium which leads to a quick chat about …
 
In today's episode of B2B marketing. Solved. Áine Bryn talks to Richard and Benedict about how we can get sales and marketing departments working together to turn marketing into a high value business generation engine. The marketing team doesn’t always have commercial credibility within an organisation. Why? Because it has always been challenging t…
 
Welcome back to Intellicast! On today’s episode, we continue our conversation around earning-per-click. This time we are joined by Andrew DeCilles and Vignesh Krishnan, CEO and Founder of Research Defender, to tackle earnings-per-click from a new angle. The episode kicks off with Vignesh giving an analogy of EPC to airlines selling the last remaini…
 
Welcome back to Intellicast! On today’s episode, we are joined by Chris Whitaker, Partner at Explorer Research. Chris joins us to talk about some of the changes that have been going on within shopper insights due to the pandemic, as well as some shopper/consumer trends they are seeing. We also get into what trends may be temporary and what are more…
 
In today's episode of B2B marketing. Solved. Chris Willman talks to Richard and Benedict about account-based marketing and how B2B companies can use it successfully. Account-based marketing (ABM) is an increasingly popular business marketing strategy for B2B companies, and while it comes with many advantages, ABM is both poorly defined and implemen…
 
Welcome back to aonther episode of Intellicast! In this episode, Andrew DeCilles joins us to discuss EPC (Earnings Per Click) as a measure of survey health. They kick off the episode with a recent MRX news update: Zendesk has terminated their intent to acquire Survey Monkey for $4.1 million—the second time Zendesk has shut down an attempt to merge/…
 
In today's episode of B2B marketing. Solved. Darren Atkins talks to Richard and Benedict about how to tackle the gap between marketing and sales. Darren talks about how important it is to sit down with sales teams and find exactly what the customers are telling them directly, using a mixture of manual and technological techniques to integrate the t…
 
Welcome back to Intellicast! We have a great guest joining us today – Lisa Wilding-Brown, CEO of InnovateMR. Lisa joins Brian Lamar and Producer Brian to talk about the recent venture capital funding InnovateMR received from CIVC Investments out of Chicago. Before we dove into those details, we talked to Lisa about how she was settling in as CEO. B…
 
Welcome back to Intellicast! We have a unique episode for you today! Brian Lamar and Producer Brian kick off the episode discussing the Super Bowl. They talk about the Bengals run to the big game, the loss, but also what it meant for the city. They also touch on some of their favorite ads from the game, as well as the half-time show. Then the guys …
 
In today's episode of B2B marketing. Solved. Benedict is joined by Mirelle Adebiyi, Chief Marketing Officer at Itiviti to talk about how to go about brand building, post merger and acquisition. Visit alan. for more information on how you can solve your marketing problems Subscribe on YouTube for video versions of B2B marketing. Solved. here Hosted …
 
Welcome back to Intellicast! We have a jammed-packed news episode for you today. Brian Lamar and Producer Brian kick off the episode talking about some of the upcoming market research conferences, like the IA Annual Conference, Quirks Chicago, and IIeX, as well as how excited Brian is to get back to in-person conferences. Brian then talks about the…
 
Welcome back to Intellicast! We have another great guest joining us on this episode. Cheskie Rosenzweig, the Senior Research and Product Scientist at CloudResearch joins Brian Lamar and Producer Brian to talk about data quality. The episode kicks off with Cheskie giving us some insight into his background and how he got into market research. Like m…
 
In today's episode of B2B marketing. Solved. Miguel Avalos talks to Richard and Benedict about solid marketing strategies built on 3 key ideas, how and why companies should adapt a glocal (think global, act local) approach when it comes to marketing segments, and adapting different strategies to different environments. Visit alan. for more informat…
 
Welcome back to Intellicast! Today, Brian Lamar and Producer Brian are joined by Jason Inderhees to talk about the latest in market research news, as well as some 2022 predictions for the industry. Kicking off the episode, the guys chat about the big win by the Bengals over the weekend, and what it means for the city of Cincinnati. Then they turn t…
 
Loading …

Quick Reference Guide

Copyright 2022 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login