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Welcome to visual storytelling with me, Gary Fernon, the podcast where I talk things photography and video that help you create better visual content for yourself, and your clients. If you enjoyed these episodes then why not subscribe to hear more like this. My main focus is all about sharing, so let’s start a conversation. But above all, be creative, be inspired, be you.
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Welcome to the Visual Storytelling podcast. Investing in photography is a crucial business move. Here’s why. In the rapidly evolving landscape of digital marketing and online presence, the saying "a picture is worth a thousand words" has never been more relevant. As businesses strive to capture the attention of their target audience, investing in p…
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Welcome to the Visual Storytelling podcast. Let’s discuss the Art of Creative Lighting in Documentary and Lifestyle Photography. In the world of documentary and lifestyle photography, mastering the art of creative lighting is akin to becoming a visual storyteller. It goes beyond simply capturing scenes; it involves understanding the nuances of ligh…
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Welcome to the Visual Storytelling podcast. Let’s discuss the differences between colour correction and colour grading. Colour correction and colour grading are crucial processes in enhancing the visual appeal of both photographs and videos, but they serve distinct purposes in the realm of visual media. I discuss this in more detail during this epi…
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To achieve a shallow depth of field in your photographs and create that beautiful background blur (bokeh) effect, follow these steps: 1. Use a Wide Aperture. 2. Use a Large Sensor Camera. 3. Get Closer to Your Subject. 4. Use a Telephoto Lens. 5. Increase the Focal Length. 6. Focus on the Subject. 7. Lower ISO and Use a Tripod. 8. Use ND Filters. 9…
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Using lighting to enhance texture in your photographs can add depth and visual interest to your images. Here are some techniques to achieve this: 1. Side Lighting. 2. Directional Light. 3. Diffused Light. 4. Backlighting. 5. Texture as the Subject. 6. Macro Photography. 7. Use Shadows and Highlights. 8. Fill Flash. 9. Experiment with Angles. 10. Po…
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In a previous episode I discussed which lens is best for portrait photography and spoke about common portrait lenses. In this episode focus more on the actual focal lengths. The choice of focal length lens for shooting portraits can significantly impact the look and feel of the final image. Lets look at some differences as well as benefits of using…
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Video production, photography, and filmmaking are related but distinct disciplines. Here are some key differences between them. 1. Medium. 2. Time-Based vs. Still. 3. Storytelling. 4. Equipment and Techniques. 5. Editing and Post-Production. 6. Artistic Expression. While these three fields share some common techniques and principles, they serve dif…
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Welcome to the Visual Storytelling podcast. Let’s discuss what causes photos to be blurry. Photos can be blurry due to various reasons: 1. Camera Shake. 2. Low Light. 3. Auto-Focus Errors. 4. Motion Blur. 5. Shutter Speed. 6. Lens Quality. 7. Depth of Field. 8. ISO Settings. 9. Aperture Size. 10. Camera Settings. 11. Vibration or Wind. 12. Subject …
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Welcome to the Visual Storytelling podcast. Let’s discuss the best lens for taking portraits on an APS-C sensor camera. Today’s episode comes by way of a question I was asked, so I thought I would provide my answer on the podcast as I’m sure the person asking the question, is probably not the only person wondering the same thing. I love answering y…
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Welcome to the Visual Storytelling podcast. Let’s discuss some benefits of short video clips to promote your business or product. Short video clips can be highly effective for promoting your business or product for several reasons: 1. Attention-grabbing. 2. Concise storytelling. 3. Increased engagement. 4. Mobile-friendly. 5. Shareability. 6. Brand…
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Welcome to the Visual Storytelling podcast. In this episode I discuss how to overcome the following 11 challenges when photographing in low-light. 1. Use a Fast Lens. 2. Increase ISO. 3. Use a Tripod. 4. Longer Shutter Speed. 5. Image Stabilisation. 6. Shoot in RAW. 7. Manual Focus. 8. External Lighting. 9. Bracketing. 10. Noise Reduction; and 11. …
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Welcome to the Visual Storytelling podcast. Let’s discuss the differences between a smartphone and a SLR. In a world where video and photography is so accessible now due to the technology within our smartphones, I thought I’d share the differences between using a phone and a DSLR. Smartphones and SLR cameras differ in terms of image quality and cos…
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Welcome to the Visual Storytelling podcast. Let’s discuss the common uses of corporate photography. Corporate photography serves various purposes in the business world. Whether you’re a photographer, a business owner, or the creative director for your company, here are some of the uses good photography has: 1. Branding 2. Marketing and Advertising …
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Welcome to the Visual Storytelling podcast. Let’s discuss which lens is best for portrait photography. Common portrait lens choices include: 1. 85mm f/1.8 or f/1.4: Great for headshots and portraits, providing a flattering perspective and creamy bokeh. 2. 50mm f/1.8 or f/1.4: Versatile and often more budget-friendly, suitable for full-body or envir…
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Welcome to the Visual Storytelling podcast. In today’s episode I have something a little different lined up for you as I sit down with Billy Haynes of Miru Visuals and discuss drones, and how they can be used for business. So, if you’re thinking of incorporating drone footage into your portfolio, then you’re going to want to listen to what Billy ha…
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Welcome to the Visual Storytelling podcast. Let’s discuss some simple composition tricks to help improve your photography. Here are some simple composition tips to help you take stunning photos: 1. Rule of Thirds. 2. Leading Lines. 3. Framing. 4. Symmetry and Patterns. 5. Depth and Layers. 6. Perspective and Angles. 7. Minimalism. 8. Use of Colour.…
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Welcome to the Visual Storytelling podcast. Let’s discuss how photography can be used for social change and awareness. Photography can be a powerful tool for social change and awareness in several ways: 1. Documenting Injustice. 2. Raising Awareness. 3. Advocacy. 4. Humanising Stories. 5. Historical Record. 6. Promoting Positive Change. 7. Challeng…
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Welcome to the Visual Storytelling podcast. Let’s discuss how you can capture stunning night skies. Following recent events whereby I could experience the aurora whilst stood in my own back garden here in Essex, I thought I’d share with you 15 tips to help you capture stunning night sky photographs of your own. Capturing this requires careful prepa…
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Welcome to the Visual Storytelling podcast. Let’s discuss the considerations when choosing a camera lens. Choosing camera lenses depends on several factors, including your photography style, budget, and the type of camera you have. Consider the following: 1. Focal Length. 2. Aperture. 3. Zoom vs. Prime. 4. Image Stabilisation. 5. Compatibility. 6. …
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Welcome to the Visual Storytelling podcast. Let’s discuss why digital camera produce more noise in low light than film camera’s. Digital cameras and film cameras behave differently in low light situations due to the nature of their technology. While they may have the same sensor size and ISO rating, the underlying processes create variations in noi…
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Welcome to the Visual Storytelling podcast. Let’s discuss what skills and temperament make a good photographer. To me, understanding the topics discussed in this episode are the things that make for a good photographer. If you don’t agree then I’d love to hear why, and what would be on your list. Until next time, Be Creative. Be Inspired. Be You.…
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Welcome to the Visual Storytelling podcast. Let’s discuss the differences between a crop sensor and full frame camera. The fundamental differences between a crop sensor and a full-frame camera lie in their sensor size and how they affect image quality and field of view: 1. Sensor size. 2. Field of view. 3. Image quality. 4. Depth of field. 5. Cost …
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Welcome to the Visual Storytelling podcast. Lets discuss the benefits of having different shaped and sized lenses. Having different shaped and sized lenses offers various benefits in different optical systems and applications. 1. Focusing Abilities. 2. Field of View. 3. Aperture Control. 4. Aberration Correction. 5. Magnification. 6. Portability. 7…
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Welcome to the Visual Storytelling podcast. Lets talk about how you can avoid looking awkward while taking selfies with your friends. To avoid looking awkward while taking selfies with friends, try these tips: 1. Find good lighting. 2. Hold the camera at eye level. 3. Smile naturally. 4. Use the timer or a selfie stick. 5. Be mindful of backgrounds…
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Welcome to the Visual Storytelling podcast. In episode 15 of 2023 I discussed 5 things that would assist you in making videos with your phone better, without having to use any editing software. In episode 4 in 2024, I’m going to share 4 more tips. 4 Bonus Tips Environment Sound quality (microphone vs built in mic) Consistency Don't over commit. If …
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Welcome to the Visual Storytelling podcast. Let’s explore how to improve your photography skills. Improving your photography skills can be achieved through practice and learning. Here are some tips to help you get started: 1. Learn the fundamentals. 2. Practice regularly. 3. Study other photographers' work. 4. Use manual settings. 5. Edit your phot…
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To have a good expression in photographs, consider the following. A good expression in any photograph makes the world of difference. Here are ten tips to help you achieve this. 1. Relax and be natural. 2. Practice in front of a mirror. 3. Focus on your eyes. 4. Be mindful of your body language. 5. Find good lighting. 6. Avoid staring directly into …
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Having a photographer document events can provide several benefits to individuals. Here are ten reasons why: 1. Capturing Memories. 2. Professional Quality. 3. Focus on the Moment. 4. Comprehensive Coverage. 5. Sharing with Others. 6. Enhanced Creativity. 7. Professional Documentation. 8. Boosting Social Media Presence. 9. Creating Albums and Photo…
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The creative community group, a haven for all kinds of creators to connect, collaborate, and flourish together. Connect & Share Ideas: This group is the perfect space to meet like-minded individuals, exchange thoughts, and get inspired. Whether you're a photographer, videographer, film maker, writer, artist, musician, or in any creative field, ther…
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As a beginner in photography, here are a few fundamental tips to help you get started: 1. Composition. 2. Lighting. 3. Focus. 4. Exposure. 5. Camera Settings. 6. Composition (pt.2). 7. Post-Processing. Remember, above all else, practice is key to improving your photography skills. Take lots of photos, experiment, and have fun along the way! If you …
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When choosing a DSLR camera for street photography, consider the following factors: 1. Size and weight. 2. Image quality. 3. Low light performance. 4. Autofocus system. 5. Burst shooting speed. 6. Lens selection. 7. Articulating screen. 8. Connectivity options. 9. Battery life. 10. Weather sealing. 11. Customisation options. Remember, the best came…
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Welcome to the Visual Storytelling podcast. Let’s discuss the benefits of using a wide angle lens. Using a wide-angle lens offers several benefits in photography: 1. Expansive Field of View. 2. Depth and Spatial Awareness. 3. Distortion and Creative Perspective. 4. Close Proximity. 5. Environmental Portraits. Remember that wide-angle lenses have th…
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Businesses should invest in product photography for several reasons: 1. Visual Appeal. 2. Brand Image and Professionalism. 3. Increased Sales. 4. Differentiation from Competitors. 5. Online Presence and Marketing. 6. Versatility and Adaptability. Overall, product photography is a valuable investment for businesses as it enhances brand perception, b…
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Learning photography on your own can be an exciting and rewarding journey. Here are some steps to get started: 1. Understand the basics. 2. Get to know your camera. 3. Practice regularly. 4. Study composition. 5. Study light. 6. Analyse and critique. 7. Learn from others. 8. Edit and post-process. 9. Share your work. Remember, practice, experimenta…
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Welcome to the Visual Storytelling podcast. Let’s discuss why individuals and businesses should invest in professional headshot photography. Investing in professional headshot photography offers several benefits for both individuals and businesses. Here are a few reasons why it's worth considering: 1. First impressions. 2. Personal branding. 3. Bui…
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Previously I discussed the importance of documentary photography both as an individual, and as a business. Today, let’s take a look at some of the businesses that can benefit from documentary photography. Documentary photography can benefit a wide range of businesses, particularly those seeking to capture and convey authentic stories, experiences, …
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Welcome to Visual Storytelling, let’s discuss the importance of documentary photography, both as an individual, and as a business. Documentary photography plays a crucial role in our society for several reasons. First and foremost, it serves as a powerful tool for capturing and preserving moments in history, documenting significant events, cultures…
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You understand the benefits of incorporating video for your business. You’re ready to begin creating video content and have decided to use your mobile phone to achieve this. To help you, I’m going to share 5 tips that will assist you in making those videos better, without having to use any editing software. I discuss, Ease of set up. Lighting. Leng…
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In a previous episode I said, “it’s worth considering the type of memory card you will need as well, as the performance of this will have an impact on the experience when trying to choose between camera or lens.” So I thought I’d explain in a little more detail what I mean by this. When starting out in either photography or videography, there is so…
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You’ve had a professional video made to promote your business or brand. Now it’s time to capitalise on this. Before I get into this episode there’s one question that you need to be asking yourself. “Am I using video to promote either yourself, and / or your business.” If you haven’t started to incorporate video yet, hopefully you found this insight…
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Knowing which settings to use can be confusing, and to a certain extent takes the fun out of photography. The ability in deciding which setting to choose can have on how the shot looks can make the difference between an average photo and an awesome one, which is why it is important you know and understand how to use your camera. Listen to this epis…
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The question for this episode…. Which would you be better off starting out with as a hobby photographer, a good lens on a mediocre camera or a mediocre lens on a good camera? In order to best answer this question will depend on the type of photography you’re interested in. My initial thought would be to spend more on the lens over that of the camer…
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So, what are the next three things a photographer should get after they have purchased a camera? Well, I think what I’m about to suggest is going to shock some people. Do you agree with the three items I’ve mentioned? If you have others that you think should rank higher, then feel free to share them by leaving a comment, or tweeting me @GaryFernon …
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Is leasing camera equipment practical for a beginner photographer? I’m going to say yes, however, only in the short term. Leasing equipment is a great option if you want to try before you buy, but not something I feel you should be looking at as an alternative to owning your equipment. Take advantage of companies who lease equipment to identify wha…
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How often you format your memory cards is personal choice. Personally, I tend to do this when preparing my kit before each assignment. If I’m simply taking photos for myself then I tend not to bother doing it each time, but what I don’t want to happen when working with clients is for my card to slow down, become full way before it should because of…
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Why should you be documenting your day. Because we’ve been doing it for years. Because without photography, there is no history. Showcasing your working environment forms that unconscious attachment with a client. The moment they step through your door, they already feel familiar with their surroundings, because they recognise it, even if it’s the …
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Like a lot of people, at the beginning of the New Year I set out what I would like to achieve during 2023, not resolutions, as lets be honest, how many of us actually stick to the resolutions we set ourselves? No, I set goals. I only have to look at the content list I created at the beginning of the year to see the reality of just how distracted I’…
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When starting out upon your creative journey it’s easy to fall into the trap of wanting to try everything and buying the best equipment before you identify the niche that you will focus on. We all do it, so don’t think you’re alone in this. If you’re just starting out, my advice would be to restrain yourself from doing so. There are some great deal…
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Everything you are. In one simple link. Join over 30M people and share everything you create, curate and sell online. All from the one link in bio. Recently I’ve been introduced to Linktree, a one stop shop if you will, to navigate your viewers to all of your links, be that your website, social media pages of merchandise stores. But what is Linktre…
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From photographer to model to photojournalist, Lee Miller will be played by Kate Winslet on the big screen. But who is Lee Miller? You can check out the Lee Miller Archives account on Instagram that pays homage to the late photographers' incredibly important work. So why am I talking to you about this? My reason for bringing this to you is not only…
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