Hear from the Gen Z entrepreneurs who are changing the marketing game for good. Host Nick Gardner sits down with some of Gen Z's most influential leaders to discuss the future of marketing, what's top of mind for Gen Z, and much more.
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TRUFF Co-founders on Launching a Community-driven CPG Brand
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Hot sauce—and truffles for that matter—are having an especially big moment right now. Thanks in part to the popularity of internet hits like Complex Media and First We Feast’s “Hot Ones,” the condiment has gained popularity in fashion, music and streetwear communities alike. Nick Ajluni and Nick Guillen, co-founders of TRUFF, took note of this and …
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PRZM Co-founders Discuss How Gen Z Is Reshaping the Luxury Market
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It’s certainly a strange time to be discussing the luxury market. With record unemployment, economic contractions and a worldwide pandemic on our hands, it’s hard to imagine many consumers using their disposable income on luxury products. However, Generation Z (who are predicted to be 10-15% of total luxury consumers by 2025 according to Bain and C…
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Tiffany Zhong Breaks Down the Biggest Takeaways From Zebra IQ’s 2020 State of Gen Z Report
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Tiffany Zhong first became the "Gen Z Whisperer" in 2017 when she founded Zebra IQ, an intelligence platform focused on helping brands better understand and connect with Generation Z through real-time insights. Seeing a gap between creators and the monetization tools at their disposal, Tiffany pivoted her platform earlier this year to focus more on…
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Gen Z Talent Manager Jeff Levin on the Future of Content and Entertainment
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Jeff Levin is an entrepreneur, entertainment executive and talent manager with over 10 years of experience in the entertainment industry. He previously helped launch the Gen Z focused entertainment network AwesomenessTV (acquired by DreamWorks), serving as their Head of Talent. He currently manages entertainers like Logan Paul and That Girl Lay Lay…
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In Times of Crisis, Gen Z Urges 'Be a Brand, Not Our Best Friend'
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In times of crisis, Gen Z consumers are especially discerning regarding a brand’s messaging and actions in response. Maxine Marcus, founder and CEO of The Ambassadors Company, surveyed more than 100 trendsetting and thought-leading Gen Z’ers to find out what exactly they want to see from brands right now and going forward. In this episode, we cover…
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