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The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

Chris Schaeffer, Certified Google Ads Specialist

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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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Perpetual Traffic

Tier 11

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Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad ...
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Cutting The Distance

MeatEater

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Jason Phelps and Dirk “The Bugler” Durham from Phelps Game Calls leverage their experiences as badass competition callers, call makers, and dedicated hunters to bring you the tips and tricks they use all season long that make them successful in the field. From turkey to elk and beyond, join Jason and Dirk every Thursday as they host the very best experts when it comes to hunting and calling. Tune in now so you too can get ’em close.
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Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

Ash Roy

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Are you a business owner looking to increase profitability through the growing power of ONLINE & CONTENT MARKETING? The Productive Insights Podcast — the show notes of which you can access at https://www.ProductiveInsights.com/podcast — brings you brings you top entrepreneurs and shares actionable advice that can help you take your business to the next level. Some of the previously featured guests include: Ryan Deiss, Richard Lindner, Roland Frasier, and Marcus Murphy from Digital Marketer, ...
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The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

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Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle. Join fellow online course creators and coaches as we dive into things like • sales and marketing optimization, • and systems and processes • funnels and of course • Facebook & Instagram ads for seamless scaling! Hosted by Kwadwo – sounds like [QUĀY.jo] – a & Facebook Ads Strategist for 6 & 7-figure online course creators, ...
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Media Nerds

Dan

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Kenton and Dan. Dan and Kenton. Two peas in a movie/TV/Internet/video game/iPhone/social media-filled pod, or rather – podCAST. Every week the conversation ranges from Star Wars to Breaking Bad, Google AdWords to Instagram vs. Vine. No media will be left untouched, they consume it all. Take a listen and join the discussion. Tweet @kentonlarsen to let him know what you think (criticism only, please!) while @danvadeboncoeur is happy to accept all praise.
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The Key 3 Media Show

Andy Rao

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Welcome to the Key 3 Media Show! Sharing with you marketing and business tips based on decades of practical experience. No fluff or theory! From social media advice to Google AdWords, web design and more. Directors Andy and Emma Rao have worked in media since the mid 1990s, so that's a lot of stuff to share, plus a top team alongside them! We release new episodes every Tuesday and Friday!
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Dewaldt GodsBoy Huysamen

Dewaldt Huysamen (GodsBoy)

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A father and expert in internet services like, online marketing, SEO, Google, AdWords, Social Media Optimisation, Conversion Rate Optimisation. And that is just my day job. I also have 10 years plus experience in counselling people caught up in drug abuse and advising plus ensuring they recover. Also people with emotional problems and so much more.
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Digital Marketing Course and SEO Training in Ahmedabad

traininginseo

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Digital marketing is the future. Day by day internet users are increasing and it is the opportunity for the business and hence marketer to make your career in digital marketing, SEO, Social media marketing training. We have trained 1000+ candidates. We have Google AdWords and analytic certified trainer. Request for a FREE demo lecture now +91-9979767991 or [email protected]. We give Job guarantee or salary Increment after Digital Marketing training. Visit Website : https://www.trainin ...
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Coffee With Q Podcast Show - Your Story is Your Currency - Listen to Billionaire Minds

Qamar Zaman, Jaci Patrick, Rene Perras

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The Coffee With Q Podcast platform addresses a significant challenge faced by many aspiring podcasters and content creators: the overwhelming aspects of technology, content creation, and the pursuit of success in a highly competitive space. This challenge encompasses several pain points, including technological overwhelm, content ideation, guest acquisition, editing, visibility, audience engagement, and monetization. These hurdles can deter individuals from consistently producing content or ...
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Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy

Viral Solutions

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On this podcast, we talk about marketing strategies and tactics. Many of our podcast episodes will cover strategic marketing (segmentation, targeting, positioning, market orientation, branding, and offering development), but we will also discuss tactical marketing (Facebook advertising, email marketing, Google AdWords, SEO, and more) Our mission is to help you double the size of your business by using time-tested, proven marketing strategies and up-to-date marketing tactics.
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The Creative Bloom Boom Digital Marketing Podcasts

Creative Bloom

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Stu and Ollie from Creative Bloom, a Digital Marketing Company in Brighton, will be talking through their tips, tricks and the biggest mistakes they've seen small businesses make in building new websites and trying to get found by search engines. We'll be giving you advice, sprinkling in a little random conversation here, maybe a few of Stu's famously ridiculous analogies and getting you ahead of the curve with your Digital Marketing for 2022. Experts in getting businesses found online this ...
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Marketing Revolution

John Highley

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The Marketing Revolution Podcast is more than just a Podcast; it’s a different way of thinking. It’s a movement of ingenuity; a paradigm shift from the outdated conventional way of marketing your company. If you are reading this, chances are you’re a business owner who is tired of the same old same old, and ready to separate yourself from the crowd! You’re not a follower; you’re leader! You Are Not A Sheep, You Are A Lion! You see the drones doing the same old thing and expecting different r ...
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Internet Marketing Unleashed by Podcasting

Scott Paton

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Scott Paton, Author of Podcasting Unleashed, shares cutting-edge strategies for marketing your business online. Internet Marketing Consultant with 7 years experience working with small to medium size businesses and entrepreneurs. Looking to take your business online or start an Internet business? Email Marketing, Adsense, Adwords, PPS, SEO, Keyword research, copywriting, and backend sales are some of the topics covered in the Podcasts, past, present and future. Scott Paton will explain them ...
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Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

Bryan Bowman

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Marketing for eCommerce is a podcast hosted by Bryan Bowman, Founder of eCom Underground. Each week he shares innovative strategies for acquiring leads and sales in your eCommerce business, whether on Amazon, Shopify, ClickFunnels or Big Commerce. Each episode features actionable steps that you can implement immediately to start seeing greater profits in your eCommerce business. The future of eCommerce success belongs to those that eliminate commodity and develop a community. That’s the key ...
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Lisa Romanello

Lisa Romanello

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Lisa Romanello is a highly regarded digital marketing professional. She has a lot of experience in the industry because she has been in it for a long time and has a group of talented members. She worked for a number of large corporations in the United States, assisting them in their growth.
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PPC Service Company Delhi India

PPC Services

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Still looking for the best PPC services from a best PPC company in India? Look no further than SEO service in India because when it comes to Return on Investment and Return on Ad Spend, we help you reach your goals within the planned budget. So, reach us and help your business grow in its future PPC campaigns.
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Dotoji Daily Marketing Podcast

Jared Rice Sr.

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Dotoji is Texas' leading marketing agency for small businesses. CEO and Founder Jared Rice Sr, hosts a daily marketing and technology-based podcast covering topics like search engine optimization, pay-per-click advertising, social media marketing and more!
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The Home Services Business & Marketing Success Podcast - Interviews, Tips & Strategies for Achieving Optimal Success In your Local Home Services Company

Don Franklin

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Created to inspire contractors and home service companies in industries such as Landscaping, Garage Door, Pool Builders, and other local home service industries to achieve optimal business success. On this Podcast, we share Interviews with the nation's leading businesses in the Home Service Industry and ideas, strategies & techniques for most effectively marketing your home service business hosted by Don Franklin. Topics from SEO & PPC to Google Business (a.k.a. Google Maps) Optimization, Re ...
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How The Top Beauty Brands Turn Online Trends into Advertising Performance 30:12

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Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. Lauren, founder of The Loft 325, unpacks how her team leverages emerging trends—like food-inspired visuals and creator authenticity—to build content that doesn’t just look pretty, but sells. From Hailey …
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Why You're Losing Money by Not Testing New Facebook and Instagram Targeting Audiences 17:15

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If you’ve ever wondered whether different audiences respond the same way to your Facebook and Instagram ads, the answer is—probably not. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Let's talk about why using just one audience can limit your re…
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Ep. 133: Gear Reviews with Gabe Gerrish 58:47

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Gear reviews and elk hunting go hand in hand. This week Dirk and Gabe Gerrish of Backwoods Pursuit talk about behind the scenes of his recent elk hunting film, "Chasing Tradition," and also the ins and outs of reviewing hunting gear. Link to Gabe's website: https://backwoodspursuit.com/ Connect with Jason, Dirk, and Phelps Game Calls MeatEater on I…
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Want To Grow Your Business with Video (No Trends Required)? Do THIS! Featuring Natasha Pierre 26:16

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Natasha, a video marketing expert and host of the Shine Online Podcast—is back and talks about how to create a video series that builds trust and turns viewers into leads. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Natasha explains what a sig…
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Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz 49:11

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Ralph and Lauren P. sit down with Tier 11’s Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing ad creative in the premium beauty and wellness space. Drawing from years of experience and countless tests across major ad platforms, Lauren reveals why most brands are getting creative wrong and how to…
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Six Figures Doing Done For You Video Content With Natasha Pierre 32:10

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We’re joined by Natasha Pierre—host of the Shine Online Podcast and a Video Marketing Coach for small businesses. Through her group programs and educational content, Natasha helps business owners grow their brand, community, and impact with a confident video strategy. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Vi…
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I’m Sick of Scammers in Google Ads (Episode 458) 30:14

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Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and how to spot it before it happens to you. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schae…
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[Premium Beauty & Wellness Case Study] How We Increased New Customers 73% & Sales 57% in Q1 2025! 45:28

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Ralph Burns unpacks a powerful case study from Tier 11’s vault that showcases how one beauty and wellness brand increased revenue by 57% and new customer acquisition by 73%—all without relying on TikTok or short-form content. Ralph dives into the exact creative strategies, ad structures, and conversion-optimized landing pages that drove the results…
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DIY Facebook and Instagram Ads or Hire It Out? Here’s How to Decide 9:27

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You're probably wondering, when is it a good idea to manage your own Facebook and Instagram ads and when it's better to bring in a pro? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Jamie and I talk about the real costs—both in money and time—of…
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Ep. 132: Homesteading with Mark Bonnalie 1:20:34

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Everyday, hunters and sportsmen look at moving to the country and building a sustainable simple life. Dirk talks with long time friend Mark Bonnalie, aka "Modern Rural Civilian," about his origin story and the inspiration to sell everything and move to rural acreage and begin building their homestead. Connect with Jason, Dirk, and Phelps Game Calls…
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3 Pillars To Setting And Crushing Goals In A Stress-Less, No Hustle Way with Gabe Cox 28:53

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Gabe Cox is a goal planning and business strategist who teaches how to market your business without relying on social media, so you can ditch the hustle culture for good. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Gabe is back today to share …
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How CMOs & Marketers Can Profit From Trump’s Disastrous Tariffs 27:51

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Ralph and Lauren break down the immediate and long-term implications of the recently imposed tariffs—and what savvy marketers and business owners must do right now to stay ahead. From navigating rising costs of goods to uncovering massive ad spend inefficiencies (including a shocking $1.2 million in wasted budget), they share cutting-edge tactics f…
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267. How to use ChatGPT in marketing like a pro 11:58

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Got a great idea but feel stuck turning it into content? You’re not alone. In this video, I share how I use ChatGPT as a thinking partner to shape fuzzy thoughts into clear, actionable content—without the overwhelm. 🎯 Real examples, simple steps, and a custom GPT setup that changed the game for me. Timestamp: 00:00 Introduction: Overcoming Overwhel…
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How to Grow a Business Without Social Media Featuring Gabe Cox 26:53

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Gabe Cox is a goal planning and business strategist and the founder of Red Hot Mindset, who helps entrepreneurs personalize and take action on a game plan that works with their capacity in different seasons so that they don't have to sacrifice everything to hit their goals. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $…
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YouTube Campaigns Are Changing (Episode 457) 36:52

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Changes coming to YouTube video campaigns, let's talk about that! Also a discussion about how to compete with big budgets. Is it even possible for a small budget to succeed in Google Ads? All that and more in this week's Paid Search Podcast episode with Chris Schaeffer. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https:…
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3 Jaw-Dropping Takeaways from Shoptalk & SXSW 45:05

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Ralph Burns and Lauren Petrullo reconnect to unpack Lauren’s whirlwind tour through three of the biggest marketing events of the year: ShopTalk, South by Southwest (SXSW), and Podcast Evolution. From radically inconsistent product launches to Gen Z’s zero loyalty game, Lauren brings raw, in-the-room insights that challenge conventional playbooks. D…
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How Do I know if I'm Ready For Facebook & Instagram Ads 10:12

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Let’s talk about whether you’re actually ready to run Facebook and Instagram ads for your business. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Jamie and I explain why having a solid, proven offer is key before you throw money at ads—because a…
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Ep. 131: Purpose Built Bullets with Madi Woodward 55:54

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I'm back in nerd mode looking into bullet construction—how they perform at different distances, their accuracy, consistency, and what happens on impact. Instead of going down the rabbit hole alone, I’m joined by Madi Woodward from Nosler to break down “purpose-built” bullets and what to consider when selecting the right one. Plus, we’ll discuss Nos…
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What's working on Instagram in 2025 with Jodie Brown 25:42

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Jodie Brown is a marketing agency owner, educator, podcaster, and international luxury retreat host who specializes in helping coaches and educators refine their messaging, play to their strengths, and create marketing strategies that feel authentic and deliver results. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! …
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Answered: How Can I Do What I Do Best & Outsource The Rest? 1:04:09

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Ralph Burns shares a special guest appearance he made on the Affiliated Podcast with hosts Tom and Kyle. While Lauren was away traveling, Ralph dove into his personal journey from affiliate marketer to agency owner, offering valuable insights on scaling a business through strategic delegation. He breaks down how to stop doing everything yourself an…
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Six Figures as a Content Marketing Agency Owner & Luxury Retreat Host With Jodie Brown 34:04

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Jodie Brown, a marketing agency owner, educator, podcaster, and luxury retreat host, has found her sweet spot helping coaches and educators get noticed and create content that not only builds their brands but also delivers results and reaches the right audience. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit Th…
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2025 Keyword Research & Imposter Syndrome (Episode 456) 36:46

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How do you do your keyword research? Let's talk about that! This week Chris Schaeffer discusses his method to keyword research using a 7 step process. And also later in the show Chris discusses the detrimental effect that imposter syndrome has on Google Ads account management. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer -…
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[Live Demo] How to Determine an Membership/eComm Biz’s nCAC 37:53

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In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling the financial backbone of scalable growth. From calculating Net Allowable CAC (NAC) to mapping out customer LTV and building membership-first funnels, this episode is packed with actionable insights. …
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Got a Winning Facebook & Instagram Ad? Here’s How to Create More (and Maybe a Better One) 10:42

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Want to make your successful Facebook and Instagram ads even better without starting over? ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ The key is improving the parts of your ad based on what already works. I recently helped a client with this,…
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Ep. 130: Talkin' Turkey with Brent Reaves 1:04:04

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Dirk gets to talk with one of his favorite podcasters - Brent Reaves. Brent hosts "This Country Life" on the Bear Grease podcast and is an avid sportsman and advocate for hunting. They talk about Brent's upbringing and his take on hunting turkeys. Connect with Jason, Dirk, and Phelps Game Calls MeatEater on Instagram, Facebook, Twitter, Youtube, an…
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266. 7 Business Mistakes to Avoid in 2025 11:20

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Get my 9-Step Business course here: https://productiveinsights.learnworld... Chris Do Full Conversation: • Pricing strategy in marketing w/ Chri... Business Mistakes Playlist: • Business Mistakes In this episode, Ash Roy shares seven vital business lessons learned over a decade of entrepreneurship. From managing cash flow to pricing strategies, dis…
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The Power of YouTube Traffic: Step-by-Step Funnel Breakdown with Gillian Perkins 36:43

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Gillian Perkins, a YouTuber with over 700,000 subscribers, is back to share how she turns YouTube traffic into sales. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Gillian explains how YouTube’s algorithm helps warm up leads better than most platforms…
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5 AI video tools you can’t live without with Ian Garlic 29:14

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Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa de Garlic, they dive into how AI is reshaping content creation—and the critical difference between smart augmentation and soulless automation. Ian shar…
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5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube 43:44

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Gillian Perkins is an entrepreneur and YouTuber with over 700,000 subscribers. She shares how she balances running a big family and being the CEO of Startup Society. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ We talk about the challenges of g…
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Custom Labels in Google Ads Shopping (Episode 455) 31:29

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This week Chris Schaeffer discusses how to build out a basic Google Ads strategy for vacation rentals. Using this strategy you can control your risk of unqualified traffic and paying for searches that are unlikely to book. Also Joey Bidner discusses ways to use custom labels in your Google Ads shopping campaigns. Try Opteo for free for 28 days - ht…
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(Part 2) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t 35:46

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In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling businesses. They introduce a better, more reliable metric that high-growth brands use to measure success—one that actually aligns with business revenue and profit, rather than vanity numbers. Expect insight…
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Ads to your SLO Funnel Losing Money? Try this! 9:37

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If you're spending money on ads for your low-ticket offer but still losing money, I’ve got some tips for you. ‍‍ ‍‍ ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I’ve run almost four million dollars in Facebook and Instagram ads, and I’ve learned a fe…
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Ep. 129: Hounds, Cats, Labs, Elk, and Sheds with Chris Cabral 55:08

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Ever wonder what it's like having a "Shed Antler" dog? Dirk and Idaho hunting guide and outfitter Chris Cabral talk about Chris' labs and what it's like shed hunting with a dog. They also take a deep dive into bear baiting, and talk hunting mountain lions and elk in Idaho's rugged back country. Connect with Jason, Dirk, and Phelps Game Calls MeatEa…
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