Best Greg Kihlstrom Podcasts (2024)

1
#521: Predictive Real-Time Marketing ROI with Guan Wang, Snowflake 28:30

1h ago28:30

28:30

Today we’re going to talk about predictive, real-time marketing ROI - what it is, how to get there, what’s blocking many brands from achieving it, and what it looks like to start realizing this North Star goal. To help me discuss this topic, I’d like to welcome Guan Wang, Sr. Director, Global Marketing Intelligence at Snowflake. Resources The Agile…

1
#11: Why Good B2B Startups Fail, with James McCormick 32:20

2d ago32:20

32:20

Today we’re going to talk about B2B startups, and why companies that may have amazing ideas still fail to gain traction and ultimately don’t succeed. And just as importantly, what existing B2B startups and young companies can do differently to change their potential. To help me discuss this topic, I’d like to welcome James McCormick, CMO and Managi…

1
#520: Alignment of goals and incentives in the enterprise with Michael Vanderhoof, Charles Schwab 27:07

3h ago27:07

27:07

In the fast-paced business environment we all know too well, setting the right goals and aligning incentives across an organization can be the key to driving successful outcomes, whether during a major transformation or through continuous iterative improvements. Joining us to explore this topic is Michael Vanderhoof, Director of Product Management …

1
#519: The innovation gap, with Tanvir Khan, Chief Digital Officer, NTT Data 25:16

3h ago25:16

25:16

There is a gap between organization’s aspirations to innovate and what they are actually achieving. Recent research from global consulting firm NTT Data uncovered that while 96% of execs believe innovation is a primary source of achieving growth over the next two years, only 21% are able to definitively meet their innovation goals. Today we’re goin…

1
#518: Gen AI Governance in the Enterprise with Alon Yamin, Copyleaks 25:22

3d ago25:22

25:22

Generative AI has made it abundantly easy to create all types of content, but what about the integrity of our content - whether that’s inaccuracies, plagiarism, or even detecting if something is AI-generated in the first place? Today we’re going to talk about content governance in a world where AI-generated copy is everywhere, making management, mo…

1
#517: Fostering a culture of continuous improvement with Mana Ionescu, AXOS Bank 29:08

5d ago29:08

29:08

Understanding and leveraging data, as well as fostering a culture of continuous improvement, are paramount for success in marketing today. Today, we're diving into these concepts with Mana Ionescu, FVP Digital Marketing at AXOS Bank, who brings a wealth of experience in demystifying marketing concepts and debunking myths. Resources The Agile Brand …

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#27: Why You Must Leverage Storytelling in B2B 35:50

6d ago35:50

35:50

Storytelling has become a powerful differentiator and critical tool in B2B marketing. In order to stand out in a digital world of noise, being able to connect with people is paramout. And the thing is, businesses are made up of people. The Business of Story Founder Park Howell has a very specific story framework structure he encourages businesses a…

1
#516: Customer and data centricity with Lamees Butt, Zoovu 24:47

7d ago24:47

24:47

Today we’re going to talk about using customer-centric approaches combined with data-centric tools and processes to improve customer engagement and foster lasting customer satisfaction. To help me discuss this topic, I’d like to welcome Lamees Butt, SVP Global Alliances and Channels at Zoovu, an AI Content Discovery platform for enterprise business…

1
#515: Predictive analytics and a first-party data strategy with Alan Gilleo, Leap Group 25:30

10d ago25:30

25:30

Anyone listening to this show has heard us talk quite a bit about AI’s impact on marketing and the customer experience. We’ve covered a pretty broad cross section of approaches, but as you’ve likely heard on this show and in many of the other places you get information, it seems like generative AI is getting a lot of the attention these days. While…

1
#514: Nimble customer research with Todd Horvitz, Head of Insights, HP 37:29

12d ago37:29

37:29

By The Agile Brand

1
#10: Thriving among change with Steve Blum, Autodesk 30:25

14d ago30:25

30:25

Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk. Resources Autodesk website: https://www.autodesk.com B2B MarCom Summit: https://www.b2bsummit.co…

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#513: AI & Fragmentation with Afif Khoury, SOCi 27:03

14d ago27:03

27:03

By The Agile Brand

1
#512: When "unmanaging" is the best way to manage teams, with Jack Skeels, AgencyAgile 24:56

17d ago24:56

24:56

Today we’re going to talk about effective management of teams, even when that means you need to “unmanage” them - and we’ll talk a lot more about what that means. To help me discuss this topic, I’d like to welcome Jack Skeels, CEO & Founder of AgencyAgile and author of the book Unmanaged: Master the Magic of Creating Empowered and Happy Organizatio…

1
#511: Brand engagement in a socially conscious market, with Taylor Bennett, DoorDash 26:42

19d ago26:42

26:42

Today, we're diving deep into the role of brands in today's socially conscious market. We'll explore the intricacies of engaging with social issues, navigating the challenges of fragmented audiences, and the importance of a brand crafting and owning its narrative. These discussions are crucial for understanding how major brands approach their publi…

1
#26: The ABC's of Innovation with Robyn Bolton, Founder, MileZero 36:23

20d ago36:23

36:23

Today we talk about the ABC's of Innovation with Robyn Bolton, Founder, MileZero. I don't mean the alphabet, what the ABC's refer to is the architecture, the behavior, and the culture of organizations that successfully drive innovation from within. Robyn is a passionate partner to business looking to take the nest step and this insightful conversat…

1
#510: Missed opportunities with AI and CX with Tony Grout, Showpad 26:22

21d ago26:22

26:22

As we talk about a lot on this show, organizations are investing in AI technologies more than ever and integrating them into existing systems to train sales and revenue teams to help their connections with audiences. However, despite its advancements, significant missed opportunities exist in maximizing AI’s potential. Today we’re going to talk abo…

1
#509: Optimizing the patient experience with Michael Burke and Josh Byrd from Copient Health 31:56

25d ago31:56

31:56

Today we’re going to talk about optimizing the patient experience by looking at ways to optimize the operational efficiency—and in this case the operating room efficiency—at hospitals, by using machine learning tools. We’ll also talk about several other use cases for AI and ML in healthcare. To help me discuss this topic, I’d like to welcome Michae…

1
#508: The self-optimizing enterprise with Don Schuerman, CTO at Pega 31:52

27d ago31:52

31:52

There is no question that greater reliance on predictive analytics, enhanced automation, and the capabilities of generative AI are helping to shape the enterprise of tomorrow. Today we’re going to talk about building the self-optimizing enterprise, and how data, collaboration, and workflow optimization work together to create an organization where …

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#9: Building incentivization that performs with Arnab Mishra, Xactly 21:41

28d ago21:41

21:41

New data from Xactly’s 2024 Sales Compensation Report revealed that an alarming 91% of companies do not expect their AEs to meet or exceed quota. What’s more is that despite this lack of confidence, 70% of organizations still rely on spreadsheets for compensation planning, creating revenue forecasts and incentive plans filled with holes. Today we’r…

1
#507: Gen AI and the Future of Publishing with Marc Sirkin, Third Door Media 32:07

29d ago32:07

32:07

Is the future of research and content creation a chatbot? With all of the commotion that ChatGPT has created, several industries, including the marketing industry, are evolving to utilize some of the things that make generative AI technologies so interesting and captivating, to make them useful for research and creation of meaningful content. Today…

1
#506: Using GenAI to Generate Revenue with Assaf Baciu, Persado 19:25

1M ago19:25

19:25

We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talkin about reimagining retail for the omnichannel consumer. Today we’re going to talk about how brands big and small can best use generative AI to drive revenue. To help me discuss this topic, I’d like to welcome Assa…

1
#505: Keeping pace with retail customer expectations with Craig Moore, Körber Supply Chain 16:54

1M ago16:54

16:54

We are here at Shoptalk 2024 at the Mandalay Bay in Las Vegas, where retailers and the platforms that support them are gathered to talk about reimagining retail for the omnichannel consumer. In the retail world, social media virality blows up brands overnight, but a great supply chain strategy is critical to keeping customers. So much so, 77% shopp…

1
#8: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent 24:28

1M ago24:28

24:28

In this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few things, including a brief review of the state of the marketing hiring landscape, the top in-demand jobs for 2024, and what hiring managers should keep in mind about AI and hiring for marketing…

1
#25: The Power of Connection in Personal Branding 29:01

1M ago29:01

29:01

In this episode, we delve into the future of personal branding and the data that supports how and why one person can have more influence on trust than an entire organization. Dr. Talaya Waller is an expert on all things personal branding and she breaks down the different layers. Whether you are an influencer, a thought leader, or a subject matter e…

1
#504: Deep learning and the cookieless future with Jaysen Gillespie, RTB House 24:08

1M ago24:08

24:08

We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more. While we’ve talked quite a bit about the cookieless future on this show, and even though the impending deadline of third-party cookies may get pushed back… again… it is still happening, and marketers and advertisers need to fi…

1
#503: Better customer insights with Matt Butler and Russ Hannig 30:31

1M ago30:31

30:31

Recorded live at eTail Palm Springs in Palm Spring, CA. We are talking about all things retail, e-commerce, AI, and more. My guests today can talk about all of this and we’re going to talk specifically about the importance of getting better insights to understand customer behavior, perform media mix modeling and more with third-party data becoming …

1
#502: Cross-functional collaboration plus AI augmentation with Mariam Asmar, Braze 24:55

1M ago24:55

24:55

As companies continue to boast AI investments, marketers are struggling to keep up, according to a recent report from customer engagement platform Braze, which finds that less than 50% of marketers are using or intend to use AI in their everyday tasks. At the same time, cross-functional team collaboration is at a standstill, with only 1% of custome…

1
#7: Building a high-performance B2B marketing team with Allison Breeding, Apptio, an IBM Company 23:15

1M ago23:15

23:15

The pressure is on for Chief Marketing Officers. They are expected to take their organizations to new heights – especially during this time of economic uncertainty and budget cuts. Yet, marketers are still expected to get results with fewer resources, and they can’t do this all alone. CMOs need a team beneath them to empower them, build them up, an…

1
#501: AI and the CMO with Amanda Cole, CMO at Bloomreach 27:59

1M ago27:59

27:59

Today we’re going to talk about the impact of AI on Chief Marketing Officers, as well as personalization and how, with the help of AI, it might finally be the year of personalization. To help me discuss this topic, I’d like to welcome Amanda Cole, CMO at Bloomreach, as well as an Executive Board Member at the MACH Alliance. Resources Bloomreach web…

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#500: March Madness Special: Hyper-paced CX in the iGaming Industry with Pini Yakuel, Optimove 30:27

2M ago30:27

30:27

Welcome to our first March Madness episode - and in the spirit of this, today we’re going to talk about the customer journey and experience in an industry that has one of the highest velocity of transactions, yet with very little differentiation between brands. The iGaming industry, which includes sports betting and online casinos is often looked a…

1
#499: AI and Digital Transformation with Jonathan Boakes, Infinum 28:13

2M ago28:13

28:13

Today we’re going to talk about AI’s incorporation into both existing and new digital transformation initiatives, and what some of the implications are when doing so. We’ll also be touching on some of the ideas in Infinum’s recent report, Beyond Buzzwords: Decoding the Digital and AI Revolution. To help me discuss this topic, I’d like to welcome Jo…

1
#24: Branding and marketing a location to businesses with Kelly Rindfusz, Arlington Economic Development 19:30

2M ago19:30

19:30

Today we’re going to talk about some of the unique challenges and opportunities in branding and marketing a location, and in particular, the considerations and implications in reaching a Business to Business audience. To help me discuss this topic, I’d like to welcome Kelly Rindfusz, Communications Director at Arlington Economic Development in Arli…

1
#498: The value of B2B2C E-commerce with Carlos Manalo and Tom Flierl 27:34

2M ago27:34

27:34

Today we’re going to talk about the value of B2B2C, and how to create a win-win situation for all parties involved despite the challenges and risks associated with B2B2C and self-service models, in a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believ…

1
#497: Great omnichannel CX in retail with Tracey Brown, Chief Customer Officer at Walgreens 18:59

2M ago18:59

18:59

We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading. Today we’re going to talk about what it truly means to have a great omnichannel customer ex…

1
#496: The link between creativity and innovation with Anne Jacoby 21:41

2M ago21:41

21:41

Today we’re going to talk about the link between creativity and innovation and how leaders that empower their teams to tap into their own creative sparks can achieve stellar results while increasing their teams’ engagement. To help me discuss this topic, I’d like to welcome Anne Jacoby, Founder & CEO of The Spring Street Solutions Company, and auth…

1
#6: Memorable B2B brands in a shifting demand gen landscape with Kristin Russel, CMO at Symplr 25:22

2M ago25:22

25:22

Today we’re going to talk about what it takes to build a memorable B2B brand, creating new categories in established industries, and the latest trends in demand generation amidst increased automation, demands for self-service tools, and more. To help me discuss these topics, I’d like to welcome Kristin Russel, Chief Marketing Officer at Symplr. Res…

1
#495: Pay transparency and the employee experience with Sydney Artt, Anaconda 21:19

2M ago21:19

21:19

While we mostly talk about marketing and the customer experience on this show, as we all likely know, employees and the employee experience directly affect customers, so today we’re going to talk about salary transparency and key ways business leaders can successfully take a more modern approach to HR and navigate pay transparency within their orga…

1
#494: Maximizing online marketplaces with Todd Walsh, HP 17:22

2M ago17:22

17:22

We are here at eTail Palm Springs in Palm Spring, California and talking about all things retail, e-commerce, AI, and more. Today’s customer seeks variety and begins looking for products across a wide swath of marketplaces. For this reason, understanding each marketplace and how you might get involved with each or position yourself across several i…

1
#493: The Top 3 in-demand marketing jobs for 2024 with Sue Keith, Ceres Talent 25:53

2M ago25:53

25:53

In this special episode, brought to you by Ceres Talent, a marketing recruiting firm run by modern-day marketing matchmakers, we’re going to talk about a few things, including a brief review of the state of the marketing hiring landscape, the top in-demand jobs for 2024, and what hiring managers should keep in mind about AI and hiring for marketing…

1
#23: How Physical Spaces Impact Work Life with TJ Carvis, Project Executive, Gresham Smith 32:57

2M ago32:57

32:57

Host Adam Chen talks with TJ Carvis of Gresham Smith about the impact of the physical environment on the employee experience. Resources Arlington Economic Development Website: https://www.arlingtoneconomicdevelopment.com The Innovation Economy Website: https://www.innovationeconomy.show Sign up for The Agile Brand newsletter here: https://agilebran…

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Episode 4: "Empowering People & Process" with Greg Kihlstrom 42:00

2M ago42:00

42:00

Digital transformation thought leader Greg Kihlstrom talks about being a speaker and author, implementing process at scale, empowering employees, great customer experiences, what do to with your data, and predictions on AI. Connect with Jeff Abracen on LinkedIn [https://www.linkedin.com/in/jeffabracen/] If you are or know a disruptive influencer wh…

1
#492: Building and maintaining a culture of customer centricity with Abhii Parakh, Head of Customer Experience at Prudential 24:37

2M ago24:37

24:37

We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading. Today we’re going to talk about the culture, technology, and priorities the enterprise need…

1
#491: Data collection done right with Sean Falconer, Skyflow 28:08

2M ago28:08

28:08

Today we’re going to talk about doing data collection right, by also exploring how to do it wrong, and what brands need to pay attention to when they are collecting information to power personalized experiences, marketing efforts, and many other aspects of the business. To help me discuss this topic, I’d like to welcome Sean Falconer, Head of Marke…

1
#490: AI & Great Customer and Employee Experiences with Simonetta Turek, Chief Product Officer at Medallia 23:00

2M ago23:00

23:00

We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading. Today we’re going to talk about AI and its role in creating and delivering winning customer…

1
#5: The importance of customer stories with Evan Huck, UserEvidence 24:57

2M ago24:57

24:57

New customers want to hear success stories from previous customers - and nowhere is this more prevalent than in a B2B environment. When it comes to creating customer stories, Go-to-Market or GTM teams struggle to find a solution that is both cost-and time-effective leaving these teams with a shortage of customer examples to use. The need for custom…

1
#489: Machine learning in the enterprise with Eric Siegel, Machine Learning Week 28:39

2M ago28:39

28:39

Today we’re going to talk about machine learning in the enterprise and how, despite a less than stellar success rate, organizations can achieve success with the right approaches. To help me discuss this topic, I’d like to welcome Eric Siegel, Founder of Machine Learning Week and author of The AI Playbook: Mastering the Rare Art of Machine Learning …

1
#488: Learning from our data with Matt Swalley, Omneky 24:38

2M ago24:38

24:38

Today we’re going to talk about the value of learning from data to improve the customer experience. To help me discuss this topic, I’d like to welcome Matt Swalley, Co-Founder and Chief Business Officer at Omneky. Resources Omneky website: https://www.omneky.com/ Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the lat…

1
#487: (Actually) great content with generative AI, with Jon Ricketts, AGYL AI 30:14

3M ago30:14

30:14

It didn’t take long but the world is awash in generative AI-based content, and let’s face it. A lot of it isn’t great. But that’s not the way it has to be. Today we’re going to talk about how to utilize generative AI well for on-brand content creation, and why paying attention to the details matters here. To help me discuss this topic, I’d like to …

1
#22: Commercial Real Estate Resiliency with Marc McCauley, Arlington Economic Development 23:34

3M ago23:34

23:34

Today we’re going to talk about resiliency in the commercial real estate market and how innovative solutions matched with realistic expectations can mean good things for the industry, and for the businesses utilizing office space. To help me discuss this topic, I’d like to welcome Marc McCauley, Director of Real Estate Development, Arlington Econom…

1
#486: Igniting customer centricity with Sri Narasimhan, Head of Enterprise Customer Experience at CVS Health 29:06

3M ago29:06

29:06

We are here at Medallia Experience 2024 at the Wynn in Las Vegas and there’s a lot of exciting announcements we’ve been seeing, plus a chance to hear from leaders at Medallia as well as their customers about where the world of customer experience is heading. One brand that is presenting here, and who I’m excited to introduce in a second here, is fr…

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