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Books We Pretend To Read

Gunnar Berger & Chuck Hirstius

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Those that work in Silicon Valley know that there are some books that everyone is all but required to read: The Lean Startup, The Innovators Dilemma & The 4-hour Work Week are a few. The books change with the seasons, yet somehow CEOs chug through 60 books a year, while you're just trying to get your product shipped on time. That's where we come in! Chuck and Gunnar work in the tech world but in different areas (Engineering vs Product). We read each book & bring our own views/background to t ...
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Have you ever wondered why soda at a movie theatre is $6 for a small and $7 for a large. Both are insane prices to pay for a coke, but marketers use the comparison to make us feel that $7 is a good deal. Tiny tricks like this are all around us and explored in Monetizing Innovation by Madhavan Ramanujam & Georg Tacke. This book looks at the tips and…
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The anti-self-help book that's sold over 6 million copies and holds the world record for most F-bombs in a single book (okay not sure if that last part is true). The Subtle Art of Not Giving a is a book that covers how we should live our lives verses how many of us including our hosts actually do. Measuring success by the things that matter,…
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In episode 7 of Books We Pretend to Read Podcast our hosts continue our conversation with industry veteran: Kevin Goodman. Kevin is a founder of multiple companies that went on to be acquired. RTO Software, acquired by VMware, and most recently FSLogix acquired by Microsoft. In this episode, we conclude our discussion on "The Hard Thing About Hard …
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In episode 6 of Books We Pretend to Read Podcast our hosts bring in industry veteran: Kevin Goodman. Kevin is a founder of multiple companies that went on to be acquired. RTO Software, acquired by VMware, and most recently FXLogix acquired by Microsoft. In this episode, we discuss "The Hard Thing About Hard Things" by Ben Horowitz which is a book w…
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Continuing with our theme of non-business books about technology we dial the clock back to 1948, the year George Orwell wrote the prophetic book: 1984. Who hasn't heard that "Big Brother Is Watching" or that we live in a Orwellian Society. Yet these common phrases are taken from a book that many of us haven't read. So this month Chuck and Gunnar di…
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In our first non-business management book, we cover Bad Blood, the story of how one of Silicon Valley's biggest unicorns was built on a web of lies. Soon to become what's sure to be an Oscar nominated film staring Jennifer Lawrence, get up to speed and get upset about how truth doesn't matter, only money and what people are willing to believe.…
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Escape the 9-5, live anywhere and join the new rich so says the author of this month's book "The 4-hour Workweek". A book rich in borrowed wisdom, that quotes the likes of Bill Gates, Warren Buffett and any other name that will grab a headline, but does the author's message land? Many of us have heard of the 4-hour work week, but have you read it? …
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In this episode we cover the book that changed how software companies build product, interact with customers and measure success: The Lean Startup. A staple of MBA students, product managers and every startup company trying to build the next big thing. The Lean Startup, has built a new lexicon of terms you must know to work in the high tech industr…
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Who's watching you right now? Future Crimes, by Mark Goodman, digs deep into the dark areas of the Internet, where crime is rampant and criminals are using the newest techniques to thwart companies and governments. Privacy is dead. Nothing is secure. And there isn't much we can do about it, or is there? Today's podcast includes guest speaker Christ…
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