“SalviWood,” is a podcast that aims to bridge Hollywood and Salvadoran communities in the Los Angeles, San Gabriel Valley, and San Bernardino areas. This platform is dedicated to amplifying Salvadoran businesses and showcasing untold stories from El Salvador. Inspired by Bollywood’s significant impact on global entertainment, SalviWood aspires to highlight Salvadoran culture and progress on a prominent stage.
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Prepare to immerse yourself in the intricate world of coffee, encompassing every facet from the coffee bean to establishing a flourishing business. Whether your ambition is to start a coffee business or to nurture your own coffee roastery, Valerian’s Podcast is here to help to inspire you. Our podcast features in-depth discussions with industry leaders, designed to impart essential insights into coffee cultivation, coffee roasting mastery, precision brewing, and, most importantly, the critic ...
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"From USC to Nationwide Success: Hario Vasque and the Rise of Avid Promotions"
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In this episode, we celebrate the entrepreneurial journey of Hario, the proud owner of Avid Promotions. A Salvadoran who pursued his education at USC, Hario has built a highly successful business specializing in designing and printing for brands across the country. Hear about his path from academia to entrepreneurship, the challenges he faced, and …
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“Broadcasting Dreams: Luisa Rodriguez's Path and Advice for Aspiring Reporters"
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Delve into the broadcasting world with Luisa Rodriguez, a prominent reporter for La Vale Show on LA's 93.9 radio station. Luisa shares her inspiring journey from her Salvadoran roots to her current role in radio, offering valuable insights and advice for aspiring reporters. Learn how she uses her platform to elevate Salvadoran stories and voices in…
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Ditching the 9-to-5 to Launch a Coffee Roasting & Retail Business with Mable & Ming - Moonwake Coffee
1:13:44
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In this episode of the Coffee is Me podcast, Valerian interviews Mabel and Ming from Moonwake Coffee. They discuss their first sip of coffee, their professions, and why they decided to start a coffee company. They also talk about the meaning behind the name Moonwake and their sales channels, including direct-to-consumer, farmers markets, and wholes…
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Two Women Shaping the Mexican Specialty Coffee Culture, Tueste Café - Veracruz, Mexico
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In this conversation, Mariana Moreno from Tueste Café in Mexico shares insights into the Mexican specialty coffee scene and the growth of specialty coffee in the country. Mariana discusses the challenges and opportunities of being a woman in the coffee industry and the unique aspects of their coffee company, which includes a coffee school and a cof…
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Mom 'n 'em Coffee Brings Specialty Coffee to Cincinnati, OH - Start Coffee Business Podcast
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In this episode, Austin and Colin from Mom and M Coffee share their journey from San Francisco to Cincinnati and the challenges they faced in opening their coffee shop. They discuss their decision to start roasting their own coffee and the process of choosing a roaster. They also talk about the benefits of owning their real estate and the foreign c…
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How Billy Li Generates $15,000 Monthly with a 20-Hour Workweek at Hydrangea Coffee
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In the bustling world of specialty coffee, where the beans tell stories and the aromas transport you to distant lands, one brand has been quietly brewing a storm, not just in a cup, but in the entrepreneurial world as well. Welcome to the universe of Hydrangea Coffee, a small specialty coffee brand that has managed to blend the rich notes of passio…
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From a humble coffee trailer to five coffee shops with Sameer Shah - Voyager Coffee
1:24:29
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In this episode, Sameer takes us back to the origins of Voyager Coffee, a concept born out of a desire to revitalize their city, San Jose. As natives of the area, Sameer and his partner Lauren noticed a trend of friends and acquaintances leaving for more exciting urban centers. Determined to inject vibrancy into their hometown, they envisioned Voya…
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There is a future in selling expensive specialty coffee with Erich Joiner from goodboybob coffee
1:13:16
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In this episode, we chat with Erich Joiner, founder of goodboybob coffee in Los Angeles, California. GBB has gained a reputation for sourcing the world's best coffees, including top lots from Cup of Excellence. Initially catering to his friends and colleagues in the film industry, Erich's passion for specialty coffee was sparked by the unique flavo…
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How to start a legendary coffee roaster in California with Hiver van Geenhoven - Chromatic, California
1:56:14
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How and why did Hiver start Chromatic coffee? His origin story is really inspiring. So many people say “this is what I want to do,” but what are you ready to give up? Would you give up your comforts, free time, and risk your financial security? Difference in doing business in the central EU and USA. What kind of personality you have to be in order …
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Starting a farm-to-cup coffee shop at a college campus with Sebastian Ramirez - Cafetal Coffee, Arizona
1:35:21
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Talking with former student of mine Sebastian Ramirez about his tips for new coffee shop entrepreneurs. Cafetal Coffee is a Specialty Coffee shop located near ASU in Tempe, Arizona. offering coffee from their family farm in Colombia and serving Latin infused breakfast and lunch! Sebastian was very generous and shared a lot of useful tips for everyb…
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Starting a super cool coffee brand in India with Rahul Reddy - Subko Coffee Roasters, Mumbai
1:41:28
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Come explore the specialty coffee scene in India with us and Rahul Reddy. Rahul is the founder of Subko Coffee Roasters, a revolutionary coffee concept that sources the best lots from local farmers for the local consumers. This is the first episode recorded with video, so if you want to see our faces, join us on YouTube. https://www.youtube.com/cha…
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Can You Make Money with a Cold Brew Cart? - with Eddie Alaniz from Coffee Conspiracy
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In this episode we talk with Eddie Alaniz about his brand Coffee Conspiracy. Eddie's brand is a lockdown businesses. While most cafes had to be closed, Eddie offered single origin cold brew to the beach crowd in Santa Cruz. Despite his humble beginnings, Eddie did not stop with his cold brew cart. His next move was to start to roast his own coffee …
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Starting a cafe empire and why should you start to roast your own coffee - with Sandra and Joey from Pink Owl, California
1:55:18
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In December, we held the Roasting Lab PRO Course, where future coffee entrepreneurs study efficient ways of roasting, developing products, packaging and branding, understanding sales channels, not to mention having an awesome time exchanging ideas and meeting like-minded people from all over the world. I run this course every 3 months; it is limite…
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Daniel claims that $2500 is enough to start a coffee roasting business... with Daniel Streetman from Bird and Bear Coffee
1:19:54
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In this episode, Daniel Streetman explains how you can start a coffee roasting business with minimal investment. After Daniel was laid off during the pandemic, he and his wife Ella looked deep into their wallet and figured out that the most they could spend on their new company was $2500. I love to brag about how I started Green Plantation with onl…
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Starting a coffee brand with a 2kg roaster and a school bus: Gleason Jones from Minimalist Coffee, Opelika, Alabama
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In this show, I interview Gleason Jones from Opelika, Alabama and founder of Minimalist Coffee. Minimalist Coffee is the brand new venture of this 25-year-old entrepreneurial gentleman, addressing the need for a good, freshly roasted coffee with associated charity contributions in the local community. Gleason dared to violate my rule for the size o…
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Your questions about coffee roasting, blends, best coffee on the planet and Q Grading answered
1:29:29
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For this episode we asked you, our listeners, to send us questions - and to plug your business. You sent thought provoking questions which challenged us -- Valerian and Marcus to think outside the box, share their experiences, and call upon their combined experience to come up with possible answers. We have tasted and drank a lot of coffee, and lis…
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We were born in the fire - the story of Café de Leche a café and coffee roaster from L.A. - with Matt & Anya Schodorf
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Anya and Matt are prime examples of the American dream: they had a dream and they invested all their time, money, and energy to make it a reality. The result has enriched the L.A. coffee culture and brought a unidog to the bottom of the cup. As a European living in the USA, I have always admired the entrepreneurial spirit of my American friends, an…
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This is how you build a coffee drive through, with Darren Spicer, Clutch Coffee Bar
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In this podcast I interviewed Darren Spicer of Clutch Coffee Bar, a fast-growing coffee drive-through chain. Drive-throughs are a bit foreign to me. I've never used one and personally I consume coffee differently, but most Americans welcome a good coffee on the long commute to work. I am always intrigued about the unknown, so I was very happy when …
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Kelly bought herself a coffee company and this is how it went down...
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Last year my business partner William Murad and I offered our coffee roasting company, Unleashed Coffee, for sale over this podcast. You know me by now, I live for experiments like this. I was curious whether this podcast was influential enough to sell a company. Spoiler alert! The answer is YES. For this episode I interviewed the new owner - Kelly…
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The best roast profiles, green coffees and roaster size for a coffee roasting startup - Black Friday Edition
1:06:46
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In this podcast I welcome back Marcus Young from Boot Coffee. This is an episode where we discuss the most common questions we get from our consulting clients. No, you do not have to pay a dime for this, but a review on Apple Podcasts is welcome. Thanks. We start the podcast with a discussion about designing a roast profile. Is there such a thing a…
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Empowering Women in Coffee with Lee Pike - International Women's Coffee Alliance
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In this podcast I talked with Lee Pike from the International Women's Coffee Alliance, about the role of women in the industry and what the IWCA does to help improve the life of women coffee producers. The IWCA is a global network of self-driven chapters focused on achieving sustainable livelihoods in their communities. Each chapter sets and pursue…
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Becoming Q Grader at 12 and Starting a Coffee Brand at 14 with Frankie Volkema - Joven Coffee
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I met Frankie at one of the Q Grader courses at Boot Coffee. She was 12 and taking part in cupping with us. In this episode I am talking with Frankie Volkema about her brand, Joven Coffee. Frankie's mission is to introduce consumers to young coffee producers. Her goal is to help these producers stay in the coffee industry and to create a sustainabl…
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Buying Coffee Brands with Tim Volkema - Schuil Coffee & Sparrows Coffee
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Tim is not new in the business world, he built and sold a few successful ventures. When he moved to Grand Rapids, MI, he decided to skip the line and buy his next venture instead of doing the startup hustle. In this podcast Tim elaborates on why he decided to buy in rather than start up, and whether it was a good idea. He also gives us valuable tip…
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A New Coffee Startup is Born with Stephen Ezell - Sequential Coffee
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My guest in this episode is Stephen Ezell. Stephen is my old buddy, who together with Jonathan Shepard started Sequential Coffee. Jonathan is the business brain and Stephen is the coffee brain of this operation. It is a dream combo for every coffee nerd out there. Lucky Stephen! In this episode, we talked about the first steps and challenges when s…
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Crossing the Line to Work with Haitian farmers - Cafe Kreyol - Joseph Stazzone
1:08:42
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I am not sure whether it is Joey's fascinating story or the current global situation, but this episode got a bit personal. Joey first started trading in “commodities” as a drug user and later dealer. Today he is the CEO of Cafe Kreyol -- a direct trade coffee importing and roasting company based in Manassas, Virginia. His path was not straight, but…
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Building family coffee business with Mitchell Popadziuk - [CxT] Coffee Company
1:19:58
1:19:58
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Mitchell Popadziuk managed to fall into a perfect team. He is the business mastermind, his brother Tristan brings the coffee passion, and their mother Kelly is the soul of sales and marketing. I am jealous! In a good way ... :) [CxT] is a very young but dynamically growing company which, despite to the fact that Mitch is a podcast listener, fell in…
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The rebel heart of Flag and Wire Coffee
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Nick Walton is a rebel... was a rebel. He grew up on a milk farm, but his revolutionary attitude towards his parents drove his dad to say "enough! Time to grow up!" Nick's coffee story starts with sleeping in a car while homeless. Was this the push he needed to take life seriously, which finds its conclusion in a mysteriously-named coffee roasting …
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Is this coffee roaster the future of coffee roasting? With Arno Holschuh from Bellwether
1:13:08
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We are back with a great new podcast featuring a really cool new innovation in coffee roasting - the Bellwether Coffee Roasting Machine. Bellwether has developed a new type of small-batch electric commercial coffee roaster. It doesn’t require ventilation, a gas line, or even a contractor or complicated permit to install. It features tablet based ro…
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$500 Gesha vs $10 Brazilian Coffee and Instagram Marketing Tips with Umeko Motoyoshi
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We are back with part 2 of our discussion with Umeko Motoyoshi, coffee entrepreneur, social media expert, educator, and author. In this episode we continue last week’s discussion with the author of The @wastingcoffee Guide To Not Wasting Coffee and purveyor of the Umeshiso Cupping Spoons. This week we share the results of a super fun and enlighteni…
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Umeko Motoyoshi - The Personality of Coffee Tasting. Is it a Real Thing?
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This week we talk with Q grader, author, educator, entrepreneur Umeko Motoyoshi. This is part 1 of a two part episode with Umeko, the creator of the Umeshiso rainbow cupping spoon and author of The @wastingcoffee Guide To Not Wasting Coffee. We discuss how making the cupping and tasting environment more inclusive and accessible can draw customers i…
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I want to be a professional coffee taster...
1:02:59
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In this episode, we interview Rick Appleton (Boston) and Abdulrahman Qurban (Saudi Arabia), students attending the SCA Sensory class at Boot Coffee Campus. What were the hardest parts of the course and what was the ultimate takeaway? Valerian tests Rick's newly acquired ability to evaluate coffee by applying his skills tasting his skin contact natu…
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Sensory battle of the two most sensible worlds: Wine vs. coffee tasting and industry.
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In this episode, we will explore the world of wine with Eric Danch. We focus on tasting and sensory comparison between wine and coffee, but we also touch on the importance of origin, farming and processing techniques when determining the pricing of wine or coffee. Eric was kind enough to share some business techniques they use in the wine industry …
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What is the Ideal Size of a Coffee Roaster, Can You Save Past Crop Coffee, Drum Speed, Mimicking Espresso and more ...
1:14:54
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In this podcast, we will revisit the question of what is the ideal size of the roaster one should buy for their coffee roasting startup. You can find my old article here: https://coffeecourses.com/buying-a-coffee-roaster-here-are-few-considerations-so-you-do-not-get-burned/ We also got a few questions from you! Thanks! We feel your questions make t…
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Coffee Roasting Q&A with Marcus Young & Valerian Hrala
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After a healthy intro about natural wine Marcus and I will answer your questions about coffee roasting. Wine provided for this episode was by Noel Diaz and his Purity Wine. These were your questions we've answered on this episode: 1. ABOUT CAFFEINE I’ve come to believe (but never actually tested) that darker roasted coffee has less caffeine, but I’…
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Women in Coffee in Rwanda with Smayah Uwajeneza
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We are Back [in Arnold's accent]. After a long rest, we are back with a very special episode on Rwandan coffee. Smaya will tell us about women in coffee in Rwanda, about how to become East African Aeropress champion and how did she like her first sip of coffee. This and hopefully future episodes are co-hosted with one and only Marcus Young from Boo…
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#42 Starting a Coffee Brand - Sales - Where to sell your product
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Where to sell your coffee? What shall be your wholesale price? Is Amazon or grocery stores the answer for your sales? We decided to share our experience from our first year trying to find the best sales channels for our brand Unleashed Coffee.By Valerian Hrala
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#41 Starting a Coffee Brand - Logo and Packaging
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In this episode, we are going to talk about logo and packaging design. When it comes to the logo design we used plenty of services like Fiverr, 99 Designs and we will describe you the good and the bad about them. We ended up with a local designer. Was it a good idea? We think so. We will describe also the process we went through when ordering our b…
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#40 Starting a Coffee Brand - 1. The Idea was born, lets name it.
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This is a promised episode where we try to inspire through our experience of building a coffee brand. After I introduce William - the coffee farmer and the CEO of Unleashed Coffee we will give you few tips how to select the perfect business partner for your project. We also did a small exercise and asked each other our strong points and our weaknes…
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#39 Cold Brew and Butter in Your Coffee ... a Coffee Biz Idea Under $10000
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Denet Lewis from Barbell Coffee will reveal how can you start a coffee business under $10000 and how did they find their crowd in the crossfit niche. In this episode we will also talk about different ways to make cold brew and also how to bottle cold brew. With Denet we will discuss their buttered coffee derivative which is based on the bulletproof…
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Is Running a Cafe in the Overpriced Paris a Good Idea?
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In this episode I have a very exciting guest all the way from Paris. Jana Bukovinova opened a cafe/bistro in Paris called Thank You My Deer. She is the business owner, barista, baker and chef. As I mentioned previously I truly believe that coffee roasters and baristas who know how to cook, bake, how to develop flavors have a serious advantage over …
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#37 What Does a Rwandan Barista Dreams Of?
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I think I am not wrong when I say that most coffee professionals dream of going to the origin, tasting the coffee cherry and frolicking on the coffee farm like Kaldi’s goats in 15th century in Ethiopia. But have you ever wondered what do baristas from the origin dream of? We know that 10-20y ago in many coffee producing countries, drinking coffee w…
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#36 Episode #2 with Michal Molčan. Is Intelligentsia Coffee a Sellout? Is Failing Fast a Good Thing?
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Second episode with Michal Molčan from the Standart Magazine. In this episode Michal will describes his ideal cafe, elaborates on the idea behind Peet's acquisition of Intelligentsia's coffee and debunks the Silicon Valley spirit on failing.By Valerian Hrala
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Standart Magazine is a coffee lovers intellectual feed. Great stories, tips by the crème de la crème of the coffee industry, ultra cool design making this publication unique. All this achieved only in one and half years. Yes, Standart magazine are still newbies on the coffee scene. It scares me and scares me what is next! With my country man Michal…
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#36 Michal Molčan - Episode #2 is Intelligentsia Coffee a sellout? Is failing fast a good thing?
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Second episode with Michal Molcan from the Standard Magazine. In this episode Michal will describes his ideal cafe, elaborates on the idea behind Peet's acquisition of Intelligentsia's coffee and debunks the Silicon Valley spirit on failing.By Valerian Hrala
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Standard Magazine is a coffee lovers intellectual feed. Great stories, tips by the crème de la crème of the coffee industry, ultra cool design making this publication unique. All this achieved only in one and half years. Yes, Standard magazine are still newbies on the coffee scene. It scares me and scares me what is next! With my country man Michal…
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#34 The Future of Coffee Roasting - Co-Roasting with Floy Andrews
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Podcast about the future of coffee roasting business. Are co-roasting facilities the future? There are multiple benefits which are very attractive to the new coffee businesses. - very easy start - low investment - low risk - professional growth within community of like minded professionals and much more. With Floy we will also talk about the most i…
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#33 Mistobox Grinders, Portfolios and Q&A
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In the second episode of the interview Seth Mills -- director of coffe at MistoBox will talk more about the MistoBox business model, and will also reveal how do they select coffees for their portfolio and what kind of coffee rosters they like to cooperate with. Finally Seth will answer questions you asked Coffee is Me Facebook group.…
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#32 MistoBox - The Coffee Subscription Business which Survived Shark Tank
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Seth Mills the coffee expert at MistoBox will talk about a very interesting business model - coffee subscription. Mistobox is one of the first coffee subscription services in USA and except the very interesting business model I was intrigued that they were launched using Kickstarter and they also were pitching in Shark Tank. As you will hear in the…
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#31 Revolutionizing Vietnamese Coffee - Farmers Blend Coffee
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In this episode I interviewed Dietmar Vogelmann from Farmers Blend Coffee. He is a German coffee lover living in Vietnam who decided to change the reputation of Vietnamese coffee. Yes snooty specialty coffee lovers this episode is about robusta! :) Whether you like it or not you have to realize the robusta still rules our coffee industry and is pre…
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#30 How to do a Successful Kickstarter Campaign with Daniel Vitiello from Handground
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How to do a successful Kickstarted campaign? Daniel Vitiello is behind Handground the revolutionary hand coffee grinder. The guys got funded via Kickstarter. Their initial goal was $35 000 but at the end they they raised over $300 000. How did they do it? I asked myself in this “golden” episode.By Valerian Hrala
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