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Imagine you are sitting at a table with two folks who have a lot of a opinions and perspective on some of the new stuff coming down the pipe with marketing, sales, and other adjacent business and technology topics. Now imagine, these two folks are Mike Grinberg and Garrio Harrison. Mike and Garrio will cover the most interesting and impactful marketing adjacent current events, campaigns, and business dealings that are happening every week, and they will also add a good amount of their own pe ...
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Ep4 - How Small Island Nations Make Millions from Tech Trends and Bubbles
29:52
29:52
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In this episode of Marketing Adjacent, Mike and Garrio have a short discussion on the topic of country specific top level domains (TLDs) and their impact for marketers. They cover how small countries can generate significant revenue from popular TLDs, risks associated with using certain country TLDs, factors to consider when purchasing domains for …
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Ep 3. Corporate Political Theater and the Nuanced Art of Taking a Stand
1:02:40
1:02:40
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In this episode of Marketing Adjacent, Mike Grinberg and Garrio Harrison discuss the creator economy, decentralized social networking, AI mode, luxury retail brand dupes and fakes, and issues surrounding ESG. The conversation was recorded on May 15. [00:02:29] BuzzFeed Leverages Creators for Content as Creator Economy Grows BuzzFeed's new residency…
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Ep2. AI Vs. Copyright, Adapting to the Speed of AI Innovation, Clear's Partnership with LinkedIn
51:01
51:01
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What's going on in the world of business and technology? Here are some of the top stories from this week: Fake, AI generated Drake song is taking the world by storm, and stirring up some copyright issues The speed of AI innovation is causing problems for regulators Identity is becoming a hot topic and Clear + LinkedIn have struck a partnership Also…
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Ep1 - TikTok ban, AI revolution, SVB fallout, lazy advertising campaigns, and sea change in the workplace
47:33
47:33
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Summary In this episode, Mike and Garrio discuss the top current events impacting business, tech, and marketing, addressing issues such as legislation, AI, and banking technology. They also critique recent marketing campaigns by Coca-Cola and Twisted Tea, suggesting that successful campaigns should establish a lasting connection to the brand, rathe…
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Trailer episode where Mike and Garrio discuss what you can expect from the show, including the three segments: The Rundown - a selection of the top 3 most interesting and impactful topics from the past week. Is It Helpful? - a dissection of a recent marketing/advertising campaign or public business decision. Perspective - Mike and Garrios perspecti…
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