Best Hybrency Podcasts (2024)

1
Cognism’s paid ads philosophy with Demand Gen Team Lead, Tim Hughes and Senior Demand Gen Manager, Jamie Skeels 35:35

20m ago35:35

35:35

Ever wanted to know how Cognism runs their paid ads? We are going to reveal all! Cognism’s Senior Demand Gen Manager Jamie Skeels chats to Demand Gen Team Lead, Tim Hughes about our ad philosophy, where we've seen success and much more.By Cognism

1
Prioritising a customer-led approach with Georgiana Laudi, Co-founder and author of Forget the Funnel 41:22

3d ago41:22

41:22

Cognism's CMO, Alice de Courcy makes her return to The Loop podcast after her maternity leave to speak to Georgiana Laudi, Co-founder and author of Forget the Funnel. They discuss Gia's customer-led approach and revisit the funnel concept to find out if it's still relevant to marketers today.By Cognism

1
Data centric, integrated campaigns with James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier 47:59

11d ago47:59

47:59

Cognism’s Global Head of Demand Gen, Fran Langham speaks to James de Feu, Sr. Director, Demand Generation & Lifecycle at Zapier. They discuss the importance of learning over any other marketing outcome, how to run data centric campaigns and much more.By Cognism

1
Running marketing experiments with Casey Hill, Senior Growth Manager at ActiveCampaign 56:04

18d ago56:04

56:04

Cognism's Global Head of Demand Gen, Fran Langam, speaks to Casey Hill, Senior Growth Manager at ActiveCampaign about the long list of experiments he has run. From podcasting to social amplification - we dive into it all!By Cognism

1
Brett Friedman - Applied creative strategy in an AI world - S5 Ep5 1:03:44

22d ago1:03:44

1:03:44

Brain Hurt Scale = 4/10. Why does ChatGPT provide me with terrible responses. Why does DALL-E give me an image that's terrible? Learning how to brief creatives is an art form. After all, their job is to create artwork so this probably shouldn't come as a surprise. But if you've never created something yourself, you'll be oblivious as to how it all …

1
What to do as a new Head of Marketing with Mary Keough Director of Product and Content Marketing at CoLab Software 45:41

25d ago45:41

45:41

Cognism’s VP of Marketing, Liam Bartholomew speaks to Mary Keough Director of Product and Content Marketing at CoLab Software. One of Mary's viral LinkedIn posts covered what she was going to do as a new marketing leader. But how did this plan go, what would she do now - and what can new marketing leaders learn from her experiences? Listen to find …

1
John James - brand first principles - avoiding the brand scam & understanding branding basics - Repost from Cognism's The Loop podcast - S5 Ep4 38:07

26d ago38:07

38:07

Brain Hurt Scale = 6/10. Republished with permission of an interview John James did with Cognism's Jamie Skeels on The Loop podcast. The Brandingmag articles caused quite a stir and Jamie was keen to dig a little deeper into some of the issues it raised for practitioners. How do we target people to build brand and sales at the same time? Which chan…

1
Challenging the meaning of brand campaigns with John James, Founder of Hybrency 43:08

1M ago43:08

43:08

Cognism’s Senior DG Manager, Jamie Skeels speaks to John James, Founder of Hybrency about his view on brand marketing - and how lots of people are thinking about it wrong!By Cognism

1
Brand strategy, budget allocation, and channel prioritisation with Pavel Teslenko Global Brand IMC Lead at Miro // ex-Nike 41:29

1M ago41:29

41:29

Global Head of Demand Gen at Cognism, Fran Langham chats to Pavel Teslenko Global Brand IMC Lead at Miro about the intricacies of brand marketing, what we can learn from B2C companies and much more. Listen now!By Cognism

1
Building demand through founder brand, podcasts and content with Mikkel Plæhn, Head of Demand at Growblocks 36:52

2M ago36:52

36:52

Cognism’s Global Head of Demand Gen, Fran Langham speaks to Mikkel Plæhn, Head of Demand at Growblocks. What do you market when you don't have a product? Well... the founder, of course! This episode dives into the unique approach Mikkel and Growblocks founder have taken to building an audience.By Cognism

1
How to build B2B landing pages (that don’t suck) with Tas Bober, Founder of Delphinium Solutions 46:26

2M ago46:26

46:26

Cognism’s Demand Gen Manager, Jamie Skeels talks to Tas Bober, Founder of Delphinium Solutions about the ins and outs of creating landing page experiences that actually get results!By Cognism

1
John James - Live interview from SXSW Sydney 2023 - article series, modern state of the industry and more 26:13

2M ago26:13

26:13

Brain Hurt Scale = 3/10. A live recording of that time I was invited by James Pember to speak at the inaugural SXSW Sydney 2023. Note: this is a repost with permission of an episode of the Own The Moment podcast by Komo Technologies. James interviews me on-stage in front of 70+people and I try to answer a series of questions completely impromptu. J…

1
Bonus episode: Measuring eBook campaigns 12:23

2M ago12:23

12:23

In the final episode of our eBook mini series, Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are talking measurements. If you're utilising eBooks under a new strategy with revised philosophy, how do you go about measuring success?By Cognism

1
How to effectively deploy an ABM strategy for enterprise targets with Corrina Owens ex Gong enterprise ABM Manager 40:19

2M ago40:19

40:19

Cognism’s Global Head of Demand Gen, Fran Langham interviews Corrina Owens, ex Gong enterprise ABM Manager and Chief Evangelist of Purple Cork. They cover when to use ABM, what tools are Corrina's favourite and much more.By Cognism

1
Bonus episode: nurture sequences post eBook content download 8:23

2M ago8:23

8:23

Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks for the penultimate episode in this mini series. In this episode, they're talking all things nurtures.By Cognism

1
How to effectively craft messaging for targeting different sizes of organisations with Anthony Pierri, Co-founder of Fletch 48:33

2M ago48:33

48:33

Cognism’s Head of Product Marketing, Verche Karafiloska interviews Anthony Pierri, product marketing whizz and Co-founder of Fletch. They cover common mistakes to avoid, how often to be doing messaging work and how to go about messaging for different sized orgs!By Cognism

1
Bonus episode: Taking eBook content distribution to the next level 10:16

2M ago10:16

10:16

Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew get together for a third episode in this mini series all about eBooks and long form content. In this episode, they discuss the best ways to distribute this content.By Cognism

1
Effectively measuring marketing activity with Ben Dutter, Chief Strategy Officer with Power Digital Marketing 47:18

2M ago47:18

47:18

Cognism’s VP of Marketing, Liam Bartholomew chats to Ben Dutter, Chief Strategy Officer at Power Digital Marketing about one simple thing you can to do improve LTV, how to avoid the biggest mistakes Ben observes from agency life and much, much more.By Cognism

1
Bonus episode: Creating top tier content for eBooks and other long form assets 12:07

3M ago12:07

12:07

Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are back to chat eBooks. This time, discussing why prioritising high quality content is the only way forwards when producing long form assets.By Cognism

1
Strategic marketing for social impact with Amy Woodward, Director of Marketing at Benevity 36:50

3M ago36:50

36:50

Cognism's Global Head of Paid, Canberk Beker speaks to Benevity's Director of Marketing, Amy Woodward about how to market a social impact product to a B2B market.By Cognism

1
Dale W. Harrison - Exposing the hidden incentives behind B2B purchases. Understanding procurement and buying committee dynamics - S5 Ep2 1:28:53

3M ago1:28:53

1:28:53

Brain Hurt Scale = 5/10. No one in B2B buys based on value. Procurement and buying committees don't operate how you think they do. And why do 50%+ of B2B purchases end in a no-decision? If you want your career to be occupied with creating ads, rely on correlation, work status and manipulate company politics to get ahead. Nothing wrong with that, it…

1
Bonus episode: eBook and long form content philosophy and mindset 11:37

3M ago11:37

11:37

Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew get together to discuss their changed philosophy and mindset on producing eBooks and other long form content.By Cognism

1
How to successfully lead a business up market while increasing revenue with Bill Macaitis, ex Slack, Salesforce and Zendesk 39:18

3M ago39:18

39:18

Cognism's VP of Marketing, Liam Bartholomew speaks to marketing whizz, Bill Macaitis about his experiences taking Zendesk to a $1.7B IPO, how to take a business up market successfully and how to test your ABM strategy is working.By Cognism

1
Colin Lewis - How to be an effective marketer. Executive director-level thinking - S5 Ep1 1:08:35

3M ago1:08:35

1:08:35

Brain Hurt Scale = 2/10. Racing car driver, Marketing Week columnist, retail media speaker and coach to marketing directors. Colin Lewis joins us for the first episode of 2024. While we were supposed to talk about retail media, this was one of those rare chances to tap into someone's mind that's experienced a depth and breadth of experience that's …

1
How to create and distribute memorable marketing media with Kyle Denhoff, Director of Marketing (Media) at Hubspot 45:44

3M ago45:44

45:44

Liam Bartholomew, Cognism’s VP of Marketing interviews Hubspot’s Director of Marketing (Media), Kyle Denhoff. They discuss what makes marketing media memorable, how to associate yourself with category entry points and effective strategies for staying front of mind.By Cognism

1
Scaling ABM with Isaac Ware, Director of Demand Generation at UserGems 39:47

3M ago39:47

39:47

Cognism's Global Head of Paid chats to Director of Demand Generation at UserGems about the secrets of running ABM plays at scale, creating a media engine and much more.By Cognism

1
Prioritising forward thinking marketing and risk taking with Steve Armenti, Demand Gen Lead at Google 50:19

4M ago50:19

50:19

Cognism's Global Head of Demand Gen, Fran Langham speaks to Demand Gen Lead at Google, Steve Armenti about what demand gen means in the context of Google, how to get gifting campaigns within ABM right and lots more!By Cognism

1
The ultimate brand experiment with Edward Ford, Demand Gen Director at Supermetrics 48:46

4M ago48:46

48:46

Cognism's Global Head of Paid, Canberk Beker interviews Edward Ford, Demand Gen Director at Supermetrics about measuring brand impact, running brand tests and using data to make the right marketing decisions.By Cognism

1
Part 5.3 - Actually Thinking Different about Think Different - Apple's real growth factor revealed 46:05

4M ago46:05

46:05

Brain Hurt Factor = 4/10. The conclusion and penultimate episode of a 6 part series which explores brand campaigns. Questioning whether Apple's famous Think Different brand campaign was as successful as everyone thinks it is. This episode starts with a short recap of where we left off in 5.2. Then goes into revealing THE key growth factor behind Ap…

1
The impact of data and AI on marketing and sales into the future with Joshua Giardino 52:46

5M ago52:46

52:46

Cognism’s growth advisor Gaetano DiNardi interviews growth hacker and software engineer, Joshua Giardino about first party vs third party data, the cool things you can do with highly accurate contact data - and what the future of marketing and sales might look like with AIBy Cognism

1
Part 5.2 - Thinking Different about Think Different - What exactly did it do? - S4 E22 42:29

5M ago42:29

42:29

Brand hurt scale = 6/10. This is a direct follow on from the previous episode 5.1 which continues the story behind Apple's famous Think Different campaign. Here we go much deeper, analyzing the campaign's impact on Apple financially, both short and long term. Which is hard in audio form because a lot of the visuals are missing. But you'll learn way…

1
Why emotions and memory are so important in B2B marketing with Drew Leahy, Head of Product Marketing at HockeyStack 1:07:47

5M ago1:07:47

1:07:47

Getting remembered in buying situations is the key to success with modern B2B buyers. Drew Leahy, Head of Product Marketing at HockeyStack, joins Cognism's Senior DG Campaign Manager to discuss exactly this. How do marketers become more memorable? And what part does emotion play in this process?By Cognism

1
Part 5.1 - Thinking Different about Think Different - S4 Ep21 35:07

5M ago35:07

35:07

Brand hurt scale = 2/10. The episode everyone has been waiting for is here. This is the story behind the famous Apple Think Different campaign. Touted as one of the best brand advertising campaigns in history. But is it? This is the first of three parts which explores the history of this campaign and analyzes whether it was as successful for the co…

1
Compelling B2B Messaging Strategies and Growing Wynter with Peep Laja CEO at Wynter 28:48

5M ago28:48

28:48

Cognism’s growth advisor Gaetano Di Nardi interviews Peep Laja, CEO at Wynter about the importance of a CEO who understands marketing, running online communities, and how to craft messaging that makes an impact.By Cognism

1
Lessons in marketing to recruiters with Kieron Mayers, Head of Marketing at Paiger 45:48

5M ago45:48

45:48

Cognism's Global Head of Paid, Canberk Beker speaks to Kieron Mayers, Head of Marketing at Paiger about his wealth of experience marketing in the recruitment industry. How does it differ to marketing to marketing and sales personas? And what are the common mistakes made? Listen to today's episode to find out.…

1
How to build successful demand generation campaigns with Kristina Papilion, Global Campaigns Marketing Manager at Calm Business 27:07

6M ago27:07

27:07

Cognism’s Senior DG Manager, Jamie Skeels interviews Kristina Papilion, Calm’s Senior Global Campaigns Marketing Manager at Calm Business. They talk about how to set up a DG campaign and what it means to truly do ABM.By Cognism

1
Part 4 - What does a brand campaign do? 8 pros and 8 cons - S4 Ep20 1:05:42

6M ago1:05:42

1:05:42

Brain hurt score = 3/10. If you've been listening to the series so far, you should know what a brand campaign is, where they came from and how advertising and branding works. So what does a brand campaign do? Or not do? In part 4 of the Brand Campaign mini-series we explore 8 legitimate reasons for a brand campaign and 8 red-flags you need to be aw…

1
Getting departmental alignment for marketing with Andrei Zinkevich, co-founder of Fullfunnel.io 29:45

6M ago29:45

29:45

Cognism’s Growth Advisor, Gaetano DiNardi speaks to Andrei Zinkevich, co-founder of Fullfunnel.io about how he is thinking about demand creation and capture. Plus how to drive alignment between departments for maximum impact.By Cognism

1
Marketing Reporting: Metrics, Analytics, and ROI Insights with Fran Langham and Liam Bartholomew 40:02

6M ago40:02

40:02

Cognism's VP of Marketing, Liam Bartholomew and Global Head of Demand Gen, Fran Langham sit down to chat metrics. What are we measuring, how do we get a clear picture of our activity and how are we deciding what to do next? Find out in this episode.By Cognism

1
Part 2 - Where did brand campaigns came from? The history of advertising agencies, marketing & growth - S4 Ep16 47:12

6M ago47:12

47:12

Brain Hurt Scale = 2/10. Note - this is the audio version which is an extended yet similar and different version of the written article which includes diagrams and videos. If reading is your thing go here https://www.brandingmag.com/john-james/brand-campaigns-part-2-where-did-they-come-from/ - but this audio version is more story-like so it makes f…

1
Gregory Kennedy - Confessions of two fractional CMOs - Trials, tribulations & opportunities - S4 Ep19 56:23

6M ago56:23

56:23

Brain Hurt Scale = 2/10. Learn all the hot topics, struggles and opportunities in the current environment from the perspective of two fractional CMO's. After shooting the breeze about coffee (Skip to 4mins in to miss the coffee talk intro) Gregory Kennedy and John sit down to talk about what they're both seeing on the ground right now. With signifi…

1
Creating demand in a new category with Sam Kuehnle, Vice President of Marketing at Loxo 26:47

6M ago26:47

26:47

Growth advisor, Gaetano DiNardi speaks to Sam Kuehnle, Vice President of Marketing at Loxo about his experiences growing in a new category. How do you create demand and educate a market that hasn’t experienced a product like this before?By Cognism

1
Part 3.2 - How does advertising & branding? (2 of 2) - S4 Ep18 41:43

6M ago41:43

41:43

Brain hurt scale = 6/10. This is the second half of the former episode which will complete the audio version of Part 3's article. In the former episode we covered in detail the first determinant of effective advertising - reach. In this one, we explain what is 'brand' and how 'branding' actually works or doesn't work. Then we explore the third fact…

1
Part 3.1 - How does advertising & branding work? (1 of 2) - S4 Ep17 35:11

6M ago35:11

35:11

Brain hurt scale = 7/10. Isn't it funny how we all think we know how advertising works, but very few of us know about the scientific side. Even fewer have married up science with the practical considerations of what it's like in an applied work setting. Until now! After learning about what brand campaigns are in part 1 and understanding the etymolo…

1
Responding to buyer behaviour with Amber Bogie, Sr Director Global Growth Marketing at Reachdesk 18:23

7M ago18:23

18:23

Growth advisor, Gaetano DiNardi interviews Sr Director Global Growth Marketing at Reachdesk, Amber Bogie about how we should be responding to buyer behaviour. Meeting buyer where they are, not where it’s convenient for marketers.And yes please, whenever we are combining footage/briefing snippets it will be the episode too - then just give me a shou…

1
Lead gen to demand gen in an enterprise org with Helen Gillbe, EMEA Demand Generation Director at Proofpoint 41:48

7M ago41:48

41:48

Driving change is always hard, but especially hard in large enterprises. Helen Gillbe, EMEA Demand Generation Director at Proofpoint explains how she has led the charge towards a demand generation model despite the challenges that come with being in a large org.By Cognism

1
Part 1 - What is a brand campaign? (Audio Version) - S4 Ep15 18:25

7M ago18:25

18:25

Brain Hurt Scale = 4/10. Here's a quick synopsis of the first part of six. An article series that tries to answer a very basic question. What is a brand campaign? Go to https://www.brandingmag.com/john-james/brand-campaigns-part-1-what-exactly-are-they/ to read the full article which includes a lot of useful diagrams, videos, links and extended exp…

1
Doing long form content and ebooks the right way with Tom Bangay, Senior Director of Content and Community at Juro 32:17

7M ago32:17

32:17

eBooks are alive and well - with many B2B marketers still using them. But how can we bring the eBook into 2024? Tom Bangay, Senior Director of Content and Community at Juro explains how they're using eBooks. Hint - it's not the traditional approach!By Cognism

1
ABM 101: How to run successful ABM plays with Laura Lidster, Head of Marketing at Advanced 43:09

7M ago43:09

43:09

ABM is fast growing in popularity, especially when targeting enterprise or large value accounts. Laura Lister, Head of ABM at Advanced shares her insights and experience in today's episode!By Cognism

1
Raj Nathan - Pitching the power of music - Sonic branding, events and can't sleep content - S4 Ep14 53:56

7M ago53:56

53:56

We'll spend thousands of dollars a month on ads yet routinely underinvest in the quality of the creative. Even the biggest agencies do it. They cheapen out on the quality of the audio track. But great music can make or break a movie or TV series. It can also be the difference between advertising and promotions that your audience either remembers or…

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