Best IABC Podcasts (2024)

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Circle of Fellows #105: Meet the 2024 Class of IABC Fellows 59:38

10d ago59:38

59:38

Three IABC members comprise the 2024 class of IABC Fellows. In this special Circle of Fellows episode, you’ll meet Andrea Greenhous, Juli Holloway, and Theomary Karamanis as they discuss their career paths and views on the day’s pressing communication issues. About the panel: Andrea Greenhous’s life’s purpose is to improve the world of work. For ov…

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In Under 10: Deciphering Misinformation With Candace Denison 9:22

11d ago9:22

9:22

In the latest episode of PodCatalyst, we sit down with Candace Denison, communications and engagement manager at Rocky View County, to discuss misinformation and the role of the communicator. As we navigate the Wild West era of AI, allowingmisinformation to spread easier than before, how can communicators come armed with facts? What tactics and str…

1
ALP 238: What to do when your agency can’t avoid responding to an RFP 21:58

2h ago21:58

21:58

If you’re a regular listener, you know that Chip and Gini have strong feelings about staying away from RFPs when possible. But sometimes they can’t be avoided. In this episode, Chip and Gini discuss offer practical tips for handling RFPs efficiently, like templatizing repeat information, asking insightful questions, and focusing on building relatio…

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Circle of Fellows #106: Structuring and Leading a Communications Team 58:42

6h ago58:42

58:42

An international panel of IABC Fellows shared thoughts on how to structure and lead effective organizational teams in today’s global landscape. The panel explored various team structures that lead to positive outcomes aligned with business goals. The panel also shared insights on fostering a space where diverse voices are shared with respect and ac…

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FIR #418: These Are Our Rock-Solid Beliefs — Unless You Don’t Like Them 15:43

7h ago15:43

15:43

For years, Tractor Supply has touted its values and how firmly it has committed to them, as demonstrated by the fact that the Tennessee-based retailer recently set new targets, having already met the ones it established in 2018. But a vitriolic campaign by a right-wing podcaster led the company to summarily abandon those values, leading some employ…

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FIR #417: As AI Adoption Grows, Is Share of Model the New Metric? 13:36

3h ago13:36

13:36

Share of voice, share of search, share of conversation—brands are forever measuring their share in whatever space they want to dominate. Now that people are seeking answers from generative AI models like ChatGPT, Claude, and Gemini, brands will need to know whether they show up in the responses these models deliver. There is already a proposal to c…

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ALP 237: Who Should PR Agencies Report To? 21:02

4h ago21:02

21:02

In this episode, Chip and Gini discuss whether PR agencies should report to the head of communications or the head of marketing. They reference a LinkedIn post by Parry Headrick, which suggests that PR agencies should ideally report to the communications lead. Chip and Gini explore various considerations such as the size and structure of the client…

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FIR #416: No Likes, No Follows, No Stress! 18:41

2d ago18:41

18:41

Maven is a new social network that eschews likes and follows — the features of other social networks that induce stress and anxiety in users who feel compelled to grow their numbers rather than have meaningful conversations. But if brands can’t build a follower base or measure engagement on their posts, is there a use case for establishing a presen…

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How to Grow Community with Digital Signage 39:15

4d ago39:15

39:15

EPISODE 144 | Guest: Ellyce Kelly, professional services consultant for Visix Community can mean different things to different people. It can be a local neighborhood, a corporate culture, a campus student group or a network of peers. And the definition of community is changing as participation grows in more online platforms, channels and causes tha…

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ALP 236: Have agencies listened too well to the “be strategic” mantra? 18:29

5d ago18:29

18:29

For years, agency advisors like Chip and Gini have implored agencies to be strategic and avoid being simple order takers. Owners were told that this shift was key to increasing profitability and client retention. But has it gone too far? In this episode, Chip and Gini examine whether agencies have hit ‘peak strategy’ as suggested recently by Blair …

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FIR #415: A Staggering Failure of Leadership and Communication 16:55

10d ago16:55

16:55

The UK Post Office scandal is a stark example of leadership and communication failures. When a faulty computer system was implemented, it erroneously flagged financial discrepancies, leading to the wrongful conviction of numerous subpostmasters for theft and false accounting. Instead of addressing the software’s errors, the Post Office’s crisis com…

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CWC 101: Expert advice on putting your agency in a position to succeed (featuring David C. Baker) 33:39

10d ago33:39

33:39

In this episode, Chip talks with David C. Baker, who has been dubbed “the expert’s expert.” He leads the advisory firm Punctuation, and has worked with more than 1,000 agencies to help them get better positioned for success. The discussion focuses on improving agency management and scalability by emphasizing the importance of understanding business…

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ALP 235: AI should be your agency’s friend, not foe 18:20

21d ago18:20

18:20

In this episode, Chip and Gini discuss the widespread apprehension about AI in the agency world, urging listeners to embrace the technology rather than fear it. Continue Reading → The post ALP 235: AI should be your agency’s friend, not foe appeared first on FIR Podcast Network.

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FIR #414: Companies Treat Remote/Hybrid Like It’s Temporary. It’s Not. 18:17

21d ago18:17

18:17

Organizations need to adopt policies and communication strategies based on the acknowledgment that remote/hybrid work is here to stay. The current state of play is rooted in an assumption that it's temporary, creating tensions between workers and leaders and leaving pre-pandemic company cultures in shambles. In a survey conducted jointly by the Int…

1
IC24 Roundup 21:11

18d ago21:11

21:11

EPISODE 143 | Guest: Brian Galante, founder and owner of Dimension PR If you didn’t make it to InfoComm 2024, listen to this episode as we dive into the highlights. Brian Galante shares his insights on the rapid development of AI in content creation, the push for sustainable solutions and the future of hybrid meeting spaces with USBC connectivity. …

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ALP 234: Adapting your agency for risk-averse clients 21:37

25d ago21:37

21:37

In this episode, Chip and Gini discuss the increased risk aversion and prolonged decision-making processes among clients and prospects in the agency industry, especially in light of economic uncertainties and the 2024 U.S. election. Continue Reading → The post ALP 234: Adapting your agency for risk-averse clients appeared first on FIR Podcast Netwo…

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FIR #413: AI Is Coming for Copywriters 20:43

27d ago20:43

20:43

We are told, "AI won't take your job." Instead, "Someone who knows how to use AI will take your job." Tell that to the scores of copywriters who have already lost their jobs to generative AI. With ChatGPT and its competitors in the frontier LLM space being used to write more than anything else, agencies and organizations are figuring out how to cra…

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ALP 233: Building an agency culture where everyone can take time off

29d ago

—

In this episode, Chip and Gini discuss the importance of ensuring that no one in an agency, including owners and key employees, is too indispensable to take time off. Continue Reading → The post ALP 233: Building an agency culture where everyone can take time off appeared first on FIR Podcast Network.…

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FIR #412: Don’t Let the Door Hit You on Your Way Out 1:29:01

30d ago1:29:01

1:29:01

You work for one of the biggest consulting firms in the world. You've been told that taking a voluntary separation package from the company is in your best interest. When you agree (not that you had much choice), you're asked to sign an agreement that not only won't you disparage the company, but you'll use the language provided to you to let your …

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Leaning in to Neurodiversity and Flexibility With Becca Chambers 37:49

1M ago37:49

37:49

In the latest episode of PodCatalyst, we sit down with Becca Chambers, chief communications officer at ControlUp. Her journey to the C-suite began with a role in sports PR and from there took a few twists and turns, including grad school and landing on her love of all things branding and communication. Today, she remains a staunch advocate for comm…

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FIR #411: Are We Unnecessarily Panicked About Online Disinformation?

1M ago

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Several studies seem to suggest that a small cadre of "supersharers" was responsible for spreading 80 percent of "fake news" on X (formerly Twitter) in 2020. Further, by removing these supersharers from the platforms they use to spread misinformation and disinformation, the number of lies appearing on the social network plummeted. What's more, anot…

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What IABC Can Do for Digital Signage Managers 33:08

1M ago33:08

33:08

EPISODE 142 | Guest: Maliha Aqeel, global chair of IABC, founder and CEO of The Ideas Collective As a digital signage manager, you might not have had any formal training in the systems and methodology used by communication pros, but that doesn’t mean you can’t access that vast knowledgebase. The International Association of Business Communicators (…

1
ALP 232: Setting honest expectations for your agency employees from the start

1M ago

—

Don’t sugarcoat it when writing up a job description or interviewing potential new hires – painting a rosy picture that doesn’t match reality will only cause you headaches down the road. Continue Reading → The post ALP 232: Setting honest expectations for your agency employees from the start appeared first on FIR Podcast Network.…

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The Internal Communication Book Club with Rachel Miller, Monique Zytnik and Gary Hernandez 37:08

1M ago37:08

37:08

Welcome to the International Association of Business Communicators EMENA region podcast, this is Gary Hernandez. I am a long-time IABC member, an ABC, and a Director on the EMENA Region board. It is my pleasure to host today’s podcast with special guests Rachel Miller and Monique Zytnik!Rachel and Monique have both recently published new books whic…

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FIR #410: Who’s Behind All Those Fake LinkedIn Profiles?

1M ago

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PRovoke Media broke a story about at least 11 fake profiles of people who listed a PR recruitment firm as their employers. LinkedIn removed them as fakes—an action with which the business-centric social network is all too familiar. So far, no other media outlets seem interested in the story. Still, Neville and Shel wonder about the motivation behin…

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FIR #409: Just Another Fad

1M ago

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Despite the excitement over the possibilities generative AI provides, it was easy to predict that doubters would insist it's just a fad -- the same naysaying we heard about email, the web, social media, podcasting, live streaming, and a host of other digital technologies. In this case, the reports conflict with other research showing rapid adoption…

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ALP 231: Agencies need to adapt to effectively manage Gen Z employees 17:29

1M ago17:29

17:29

Gen Z employees tend to have a different (not worse!) approach to their jobs than the older generations do. Which means that as an owner, you need to evolve the way you communicate with and manage them. Continue Reading → The post ALP 231: Agencies need to adapt to effectively manage Gen Z employees appeared first on FIR Podcast Network.…

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FIR #408: AI’s Impact on Jobs, Quantified 15:47

2M ago15:47

15:47

PwC has released a detailed report analyzing over half a billion job ads from 15 companies representing over 30 percent of global GDP. The goal: unearth empirical evidence of AI's impact on jobs. The results are remarkable, if unsurprising. For example, the analysis found 4.8 times higher growth in labor productivity in AI-exposed sectors and 25 pe…

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In Under 10: What Does Taylor Swift Have to Do With Your Comms Strategy? 9:21

2M ago9:21

9:21

In the latest installment of In Under 10, we talk to EmilyCaister about what communicators can learn from Taylor Swift’s marketing mastery. Whether you consider yourself a Swiftie or not, there’s something for everyone to learn. Tune in as we discuss the pop star’s approach to branding,as well as how dialing into pop culture more broadly can help c…

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InfoComm 2024 Preview of New Products 16:00

2M ago16:00

16:00

EPISODE 141 | Guest, Sean Matthews, president & CEO of Visix InfoComm is the largest professional audiovisual event in North America, with education and certification courses, live events and panels, and thousands of new products and technologies on display. Whether you’re a manufacturer, integrator or end user, InfoComm 2024 is the place to be. Li…

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ALP 230: Should you start your own agency because your boss is making too much off of your work? 22:29

2M ago22:29

22:29

Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit. Continue Reading → The post ALP 230: Should you start your own agency because your boss is making too much off of your work? appeared first on FIR Podcast Network.

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Circle of Fellows #104: Communication Ethics

2M ago

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The need to promote ethical behavior in communications has never been greater as the volumes of misinformation and disinformation continue to rise with the growing use of AI fueling the speed with which unethical behavior intensifies. Marketers debate whether using AI in marketing is ethical in the first place, and when it is used, and whether and …

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FIR #407: AI Is Changing How Managers Manage

2M ago

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White-collar employees everywhere are embracing AI, even if they're using their own accounts and not telling their colleagues or bosses. This widespread adoption of AI among workers is already creating challenges for managers, who traditionally evaluate their team members based on outputs that may now be coming in whole or in part from an AI. In th…

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ALP 229: What new rules on overtime and non-competes mean for agencies 21:56

2M ago21:56

21:56

Chip and Gini discuss recent updates from the federal government affecting agency owners, including a ban on non-compete agreements and changes to salary thresholds for overtime exempt employees. Continue Reading → The post ALP 229: What new rules on overtime and non-competes mean for agencies appeared first on FIR Podcast Network.…

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FIR #406: Alas, SEO, We Knew You Well 1:25:21

2M ago1:25:21

1:25:21

Among a flood of AI announcements in the last week -- including remarkable advances in ChatGPT -- Google's move to produce narrative results called "overviews" instead of web links caused the most consternation. Neville and Shel break down all the news and focus in on Google's overviews in this long-form episode for May. Also in this episode, a Bai…

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EPISODE #78: CRAFTING STORIES THAT RESONATE – FELICITY BARBER ON EXECUTIVE COMMS 34:02

2M ago34:02

34:02

Felicity Barber, founder of Thoughtful Communications, has penned speeches and spearheaded executive communications for some of the world's most prominent financial institutions, including BlackRock, the Federal Reserve and Lloyds of London. Through her extensive experience, Felicity has discovered that storytelling—or as she calls it, "spinning a …

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CWC 100: Practical HR advice on new overtime and non-compete rules (featuring Patrick Rogan) 39:29

2M ago39:29

39:29

Patrick Rogan of Ignition HR joins Chip to discuss the FTC’s new ruling on non-compete agreements and expected adjustments to overtime pay regulations. Continue Reading → The post CWC 100: Practical HR advice on new overtime and non-compete rules (featuring Patrick Rogan) appeared first on FIR Podcast Network.…

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Why You Need a Training Subscription 24:38

2M ago24:38

24:38

EPISODE 140 | Guest: Fanette Ronjat, professional services consultant for Visix Digital signage isn’t PowerPoint – it’s an enterprise business system. If you’ve invested in a content management system to inform and engage your audience, you need to know what it’s capable of, how it integrates with your existing systems, and how best to use it to ac…

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ALP 228: Should your small agency hire senior-level pros? 20:24

2M ago20:24

20:24

In this episode, Chip and Gini discuss the importance of balancing senior and junior hires in agencies, highlighting the pros and cons of primarily staffing with senior level talent. Continue Reading → The post ALP 228: Should your small agency hire senior-level pros? appeared first on FIR Podcast Network.…

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FIR #405: Gen Z’s Connection with Influencers 14:47

2M ago14:47

14:47

Just how much influence do online influencers wield? According to a Sprout Social report, nearly half of all consumers make purchases based on influencer recommendations, and influencers appear to nobody more than Gen Zers. Those born between 1997 and 2012 -- the oldest of whom are now in their mid-20s with increasing buying power -- are even parti…

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Listening Leads to Understanding, a Prize Worth Fighting For: A Conversation With Julian Treasure 28:19

2M ago28:19

28:19

“Everybody wants to be heard, but not many people areinterested in listening,” Julian Treasure, expert in sound and listening, says in the latest episode of PodCatalyst. So when was the last time you listened to the world around you? Is a lack of listening harming your business or, worse, your well-being? Tune in as Julian shares how listening has …

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Communication trends with Adrian Cropley, Lisa Riemers, Michael Nord and Monique Zytnik 48:25

2M ago48:25

48:25

With four communication experts from four countries, this episode looks at hot topics globally and what Lisa Riemers, Michael Nord and Adrian Cropley will present on at the IABC World Conference in Chicago 2024.Lisa is dialing in from London today and is an accessible content, communications, and digital workplace specialist. She is on the IABC EME…

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CWC 99: Modernizing leadership in meetings (featuring Brad Farris) 29:52

2M ago29:52

29:52

In this episode, Chip and Brad Farris of Anchor Advisors discuss the importance of effective leadership and meetings in agencies, emphasizing the owner's unique role in providing vision and direction. Continue Reading → The post CWC 99: Modernizing leadership in meetings (featuring Brad Farris) appeared first on FIR Podcast Network.…

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FIR #404: Purpose Without the Peril 17:22

3M ago17:22

17:22

For several years, bolstered by research showing the public trusts business more than any other institution to address societal issues, companies have taken positions on everything from the environment to LGBTQ rights. As the U.S. population grew more polarized, though, those on the other side of a company's position made things increasingly diffic…

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Blue Sky Ideas for Digital Signage 34:51

3M ago34:51

34:51

EPISODE 139 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage is becoming so commonplace that people are starting to find some truly unique and exciting new ways to use it. Using online research and some suggestions from ChatGPT, we’ve gathered some interesting and unusual ways to use digital signage in a number of …

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ALP 227: Building trust and letting your team shine 19:29

3M ago19:29

19:29

Chip and Gini discuss the importance of agency owners letting go of micromanaging, trusting their team, and focusing on building a scalable business. Continue Reading → The post ALP 227: Building trust and letting your team shine appeared first on FIR Podcast Network.

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FIR #403: Does Marketing Need a Separate Ethics Standard for AI? 1:22:44

3M ago1:22:44

1:22:44

The author of an AI-focused newsletter suggests that companies need to establish discrete ethics policies for using Artificial Intelligence (AI). With all the codes of ethics out there designed to address anything and everything, is this really necessary? Neville and Shel don't see eye to eye in April's monthly long-form FIR episode. Also in episod…

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Circle of Fellows #103: IS IT WORTH THE TIME AND EFFORT TO GET A PROFESSIONAL COMMUNICATION CERTIFICATION? 1:00:03

3M ago1:00:03

1:00:03

Four distinguished IABC Fellows discussed the myriad benefits of earning the Communication Management Professional (CMP) or Strategic Communication Management Professional (SCMP) certification offered through the Global Communication Certification Council (GCCC). The panel shed light on how becoming a CMP or SCMP not only elevates your credibility …

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EPISODE #77: IN YOUR CORNER – MASTERING MANAGING UP 13:30

3M ago13:30

13:30

Let’s debunk a myth today: managing up isn't about sucking up. In our second installment of “In Your Corner,” our career coaching segment, Sharon and I dive deep into what it really means to "manage up" and why it's a critical skill for communicators. Managing up effectively is about making your indispensability known—creating a symbiotic relations…

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In Under 10: TikTok, Policy and Losing Community 8:20

3M ago8:20

8:20

Editor’s Note: This episode was recorded one week prior to recent legislative decisions by U.S. President Joe Biden, signing into law that TikTok will be banned unless sold within a year. Catalyst will continue to follow this story as it develops. What happens when an app fades from existence — or gets legislated out of the hands of the public? Wha…

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