PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app. Produced by IABC Headquarters and hosted by IABC Executive Director Peter Finn
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Setting a standard of excellence since 1970, the International Association of Business Communicators (IABC) is a vibrant global membership association with a network of 10,000 members in more than 80 countries, representing many of the Global Fortune 500 companies. A broadly diverse community of communication professionals, IABC connects members to ideas, job opportunities, and people, through professional learning and a generous culture of sharing. We believe that in today’s world, communic ...
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Broadcasting on the Internet
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Welcome to The Voice, IABC Ottawa's podcast for marketers, business communicators, and ad professionals. Join Anu Sharma, VP of digital programming, once a month as she interviews some of the world's leading marketing and communications professionals. If you need expert insights and practical tips on strategy, marketing, social media, crisis comms, and PR, come along for the adventure!
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The Kansas City chapter of IABC, 2012 International Chapter of the Year, includes approximately 200 members, in and around Kansas City, who are employed as communications professionals for major corporations, agencies and non-profit organizations. Many KC/IABC members are self-employed as freelancers or run their own companies. IABC Kansas City also welcomes student members and works with local IABC student chapters serving as a resource for young communicators entering the industry. Learn m ...
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A regular podcast produced by the Centre for Strategic Communication Excellence, featuring Adrian Cropley OAM, FRSA, Fellow IABC, SCMP and some special guests – leading communication professionals from around the world sharing stories about their career journeys. You'll hear personal stories about how these leaders built their careers in diverse disciplines such as communication management, internal, external and change communication, and communication leadership and they’ll share tips and a ...
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Get practical advice from experts on systems, communications, content and design. Whether you’re using digital signage, or just considering it, we can help you communicate better. DSDR has won a 2022 Gold Quill Award, a 2022 Gold MarCom Award, a 2021 AVA Digital Award Gold, 2021 Silver Davey Award & 2020 Communicator Award of Excellence, and on numerous top 10 podcast lists. https://www.visix.com/news/visix-digital-signage-done-right-ranks-as-top-communications-podcast-for-2020/
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Social Media and Content Marketing discussed over a cuppa. Talking to influencers, industry leaders and regular people about the new age of communications.
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Jacob R. Robinson interviews public relations practitioners and professional communicators resulting in a memorable learning experience. Disclaimer: Opinions expressed on this podcast are solely the participants' and do not represent the views or opinions of their employers. Ideas? Requests? Let's chat: jacobrobinson06@gmail.com Hosted by: Jacob R. Robinson, award-winning strategic business communication professional and consultant.
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In Under 10: Getting the C-Suite’s Take on Comms
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In the latest episode of PodCatalyst, we sit down with JoeSpratt, expert, strategic communications and change, at McKinsey & Company. Tune in as we dig into the future of comms through the lens of the C-suite, based on a series of in-depth conversations, interviews, and survey results that McKinsey & Company conducted. Joe walks us through key find…
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Digital communication and leadership philosophy with Pinaki Kathiari
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Dialing in from New York City, our next guest is Pinaki Kathiari, a podcast host and CEO of Local Wisdom, a digital communication agency. With a focus on internal communication and technology, this is a great conversation that will inspire you. Pinaki is a fellow IABC member and is currently the Vice President of Professional Development for the IA…
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Office Wayfinding for the Flexible Workplace
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EPISODE 148 | Guest: Jill Perardi, senior director of professional services for Visix Office wayfinding is an often overlooked but essential element of modern workplace design, especially for large buildings or hybrid offices that offer flexible spaces. It can play a key role in improving productivity and employee satisfaction, and help to encourag…
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Smart Scheduling for the Hybrid Workplace
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EPISODE 147 | Allison Cohen, director of strategic partnerships at Tango Hybrid workplaces aren’t new, but they’re definitely evolving. In this episode, we dive into how data-driven reservation and occupancy systems are revolutionizing the hybrid workplace. Discover how these innovative solutions are not only making office spaces more efficient and…
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Gen Z is Changing the Way We Communicate (for the Better)
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EPISODE 146 | Derek DeWitt, communications specialist for Visix Gen Z makes up 32% of the world’s population, and they have unique perspectives on technology, culture and communication, being the first true digital natives. They are expected to overtake baby boomers in the workforce this year, and any business looking to attract and retain this tal…
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Earlier this summer, IABC hosted communicators from all over at its annual World Conference, held this year in Chicago. In this special edition of PodCatalyst, we catch up with attendees between sessions to get their aha moments. From insights around how they’re are thinking about AI, tobetter practices for accessibility, rethinking hiring practice…
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EPISODE 145 | Guest: Jason Cain, region sales manager – South Central for Visix Businesses of all types have been using digital signs for internal communications for years. But with the rise of more complex data sources, IoT, AI, AR and other technologies, corporate communicators are finding new and innovative ways to reach and engage their audienc…
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How to Grow Community with Digital Signage
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EPISODE 144 | Guest: Ellyce Kelly, professional services consultant for Visix Community can mean different things to different people. It can be a local neighborhood, a corporate culture, a campus student group or a network of peers. And the definition of community is changing as participation grows in more online platforms, channels and causes tha…
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In Under 10: Deciphering Misinformation With Candace Denison
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In the latest episode of PodCatalyst, we sit down with Candace Denison, communications and engagement manager at Rocky View County, to discuss misinformation and the role of the communicator. As we navigate the Wild West era of AI, allowingmisinformation to spread easier than before, how can communicators come armed with facts? What tactics and str…
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EPISODE 143 | Guest: Brian Galante, founder and owner of Dimension PR If you didn’t make it to InfoComm 2024, listen to this episode as we dive into the highlights. Brian Galante shares his insights on the rapid development of AI in content creation, the push for sustainable solutions and the future of hybrid meeting spaces with USBC connectivity. …
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Leaning in to Neurodiversity and Flexibility With Becca Chambers
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In the latest episode of PodCatalyst, we sit down with Becca Chambers, chief communications officer at ControlUp. Her journey to the C-suite began with a role in sports PR and from there took a few twists and turns, including grad school and landing on her love of all things branding and communication. Today, she remains a staunch advocate for comm…
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What IABC Can Do for Digital Signage Managers
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EPISODE 142 | Guest: Maliha Aqeel, global chair of IABC, founder and CEO of The Ideas Collective As a digital signage manager, you might not have had any formal training in the systems and methodology used by communication pros, but that doesn’t mean you can’t access that vast knowledgebase. The International Association of Business Communicators (…
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The Internal Communication Book Club with Rachel Miller, Monique Zytnik and Gary Hernandez
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Welcome to the International Association of Business Communicators EMENA region podcast, this is Gary Hernandez. I am a long-time IABC member, an ABC, and a Director on the EMENA Region board. It is my pleasure to host today’s podcast with special guests Rachel Miller and Monique Zytnik!Rachel and Monique have both recently published new books whic…
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In Under 10: What Does Taylor Swift Have to Do With Your Comms Strategy?
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In the latest installment of In Under 10, we talk to EmilyCaister about what communicators can learn from Taylor Swift’s marketing mastery. Whether you consider yourself a Swiftie or not, there’s something for everyone to learn. Tune in as we discuss the pop star’s approach to branding,as well as how dialing into pop culture more broadly can help c…
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EPISODE 141 | Guest, Sean Matthews, president & CEO of Visix InfoComm is the largest professional audiovisual event in North America, with education and certification courses, live events and panels, and thousands of new products and technologies on display. Whether you’re a manufacturer, integrator or end user, InfoComm 2024 is the place to be. Li…
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EPISODE 140 | Guest: Fanette Ronjat, professional services consultant for Visix Digital signage isn’t PowerPoint – it’s an enterprise business system. If you’ve invested in a content management system to inform and engage your audience, you need to know what it’s capable of, how it integrates with your existing systems, and how best to use it to ac…
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Listening Leads to Understanding, a Prize Worth Fighting For: A Conversation With Julian Treasure
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“Everybody wants to be heard, but not many people areinterested in listening,” Julian Treasure, expert in sound and listening, says in the latest episode of PodCatalyst. So when was the last time you listened to the world around you? Is a lack of listening harming your business or, worse, your well-being? Tune in as Julian shares how listening has …
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Communication trends with Adrian Cropley, Lisa Riemers, Michael Nord and Monique Zytnik
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With four communication experts from four countries, this episode looks at hot topics globally and what Lisa Riemers, Michael Nord and Adrian Cropley will present on at the IABC World Conference in Chicago 2024.Lisa is dialing in from London today and is an accessible content, communications, and digital workplace specialist. She is on the IABC EME…
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EPISODE 139 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage is becoming so commonplace that people are starting to find some truly unique and exciting new ways to use it. Using online research and some suggestions from ChatGPT, we’ve gathered some interesting and unusual ways to use digital signage in a number of …
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In Under 10: TikTok, Policy and Losing Community
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Editor’s Note: This episode was recorded one week prior to recent legislative decisions by U.S. President Joe Biden, signing into law that TikTok will be banned unless sold within a year. Catalyst will continue to follow this story as it develops. What happens when an app fades from existence — or gets legislated out of the hands of the public? Wha…
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Sustainable Digital Signage & Why It Matters
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EPISODE 138 | Guest: Sean Matthews, president & CEO of Visix Sustainability is on everyone’s mind, so it’s natural that organizations of all types are looking for ways to reduce power and waste. Modern digital signs have come along way down this road, and innovative new technologies and platforms are getting us ever closer to carbon-neutral solutio…
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In this episode Charu Raizada, a seasoned integrated communication consultant, delves into her expansive 25 year-year career journey. Based in Delhi, India, Charu speaks with Adrian about her diverse experience in crisis management, ESG, and leadership communication. Charu shares her early career ambitions, her shift into public relations, and her …
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In Under 10: Understanding Digital Accessibility With Matisse Hamel-Nelis
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In today’s digital age, making sure your online presence meets basic accessibility standards isn’t just the right thing to do — it’s good for business, too. In the latest installment of In Under 10, Matisse Hamel-Nelis walks us through the basics of understanding digital accessibility, recent examples of well-known brands that have gotten into hot …
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EPISODE 137 | Guest: Debbie DeWitt, marketing communications manager for Visix What are internal communications professionals focused on this year? In this episode, we take a look at multiple surveys and sources to see what the top themes and priorities are, and discuss how they might affect digital signage managers. Some trends have continued from…
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‘Leadership Is an Act of Extended Storytelling’: A Conversation With Oscar Munoz, Former United Airlines CEO and Chairman
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What happens when your frontline employees are tired of apologizing on behalf of the company? When public perception isn’t in your favor? This was the reality Oscar Munoz faced when he took the role of CEO and chairman of United Airlines in 2015. So he went back to basics, embarking on an extensive listening tour with thousands of employees — and i…
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EPISODE 136 | Guest: Ellyce Kelly, professional services consultant for Visix Boost viewer engagement with these five easy content design tips: prioritize readability, design for the specific environment, maintain brand consistency, leverage storytelling and embrace interactivity. In this episode, we give you practical advice to create compelling c…
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PR Education: What Does the Next Generation Need to Succeed?
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Founded in 1973, the Commission on Public Relations Education(CPRE) provides recommendations on public relations education foruniversities and professional associations around the world. CPRE’s latest signature report, “NavigatingChange: Recommendations for Advancing Undergraduate PR Education,” offersan in-depth look into what’s needed and expecte…
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EPISODE 135 | Guest: Trey Hicks, COO & CSO of Visix, Inc. Choros is a revolutionary new space booking solution that lets you book any kind of shared space or asset, in any kind of environment, using just a smartphone. There’s no app to download and admin tools are all in the cloud, so you never have to download or update anything. Use Choros by its…
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In Under 10: Guiding Principles for the Ethical Use of AI
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In Under 10:Guiding Principles for the Ethical Use of AI As a complement to the association’s Code of Ethics, IABCrecently released Guiding Principles for the Ethical Use of AI by CommunicationProfessionals. In this first edition of “In Under 10,” Kristin Frankiewicz,IABC content manager, sits down with Simon Murphy, a member of the IABC EthicsComm…
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Speechwriting secrets with Simon Lancaster
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In today's episode host Monique Zytnik speaks with Simon Lancaster, who shares his secrets on speechwriting and what it is like to do a TEDx talk. Simon is based in London and became a speechwriter working for Tony Blair’s Cabinet in the 1990s. Since then he has written speeches for CEOs of some of the biggest global companies including Unliever, H…
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Building Your Brand With Microsoft Senior Storyteller Miri Rodriguez
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When it comes to brand-building, the communicator iswell-equipped to not only manage that of their organization or clients, buttheir own brand as well. So what does that look like in practice? Miri Rodriguez, senior storyteller at Microsoft, offers herinsight and sage advice to “date the brand and marry yourself.” IABC Content Manager Kristin Frank…
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Michael Nord is a certified strategic communication management professional with over 25 years of experience in leadership, strategic communication and change. This is our second interview with Michael as he shares his journey from the armed forces to communication advisor, emphasising the skills he gained in the military that aided his corporate s…
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EPISODE 134 | Guest: Brian Galante, founder and owner of Dimension PR Integrated Systems Europe, the largest event of its kind anywhere, happened recently in Barcelona. We talk about some of the technologies and trends we saw there, as well as what these new innovations might mean for the future of audiovisual communications, workplace technologies…
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Uncommonly Common Uses of Digital Signage
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EPISODE 133 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage has become so ubiquitous that people are finding new and innovative ways to transcend common uses of digital signage, expanding the technology’s reach into more uncommon contexts. In this episode, we cover some of the newest ways organizations are using t…
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2024 State of Comms: Influence, Algorithms, Intention in a Post-Truth World and More
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In the latest episode of PodCatalyst, Peter Finn, IABCexecutive director, sits down with Maliha Aqeel, IABC chair, Kamyar Naficy, IABC vice chair, and Danielle Bond, IABC past chair (2021-2022) to discuss the year ahead. This conversation has something for everyone: how commspros can wield influence in the C-suite and within their own teams, the im…
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Episode 148- Importance of Accessible and Inclusive Communications
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In this episode, we will explore why inclusive and accessible communication is not just a goal but a transformative journey. We are often immersed in the tangible aspects of our work, from project to project and client to client; the critical elements of ensuring our communication is truly accessible and inclusive can unintentionally take a backsea…
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Diversity, Equity and Inclusion with Advita Patel and Priya Bates
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Welcome to the International Association of Business Communicators EMENA region podcast hosted by Monique Zytnik.Based in the Manchester area of the UK, Advita Patel is the Director of CommsRebel who helps organisations build a culture that thrives.Advita recently published her book, which she co-authored with Priya Bates. Called: Building a Cultur…
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IoT and Environment-Aware Digital Signage
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EPISODE 132 | Derek DeWitt, communications specialist for Visix The Internet of Things (IoT) is increasing connectivity in new and interesting ways that will transform the way we interact with our surroundings. Digital signs with sensors and IoT capabilities will become environmentally-aware, and as circumstances around the screens change, they’ll …
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In this episode we explore the fantastic career trajectory of Zurich-based leadership and communication coach Ulrike Seminati, a former C-level communication advisor. We discuss Ulrike's career journey, from roles in internal communication in the automotive, broadcasting, and chemical industries to becoming a C-level executive in a pharmaceutical c…
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EPISODE 131 | Guest: Debbie DeWitt, marketing communications manager for Visix No communication strategy can be successful without a good plan in place. There are many models out there to choose from, but the OASIS model is a perfect fit for people who are responsible for managing digital signage and other internal communications platforms. By usin…
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What Shakespeare Can Teach Us About Communicating
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EPISODE 130 | Guest: Jennifer King, artistic director of Napa Shakespeare, tenured professor of theater at Napa Valley College, freelance theater director and corporate communications coach When looking for advice on how to improve communications and engagement, you can do a lot worse than looking to the Bard of Avon, William Shakespeare, for inspi…
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Join us for a discussion with IABC International Executive Board member Katie Macaulay. Katie is a leading voice in communications. She is managing director of AB, the world’s first specialist employee communication agency, founded in 1964,and host of The Internal Comms Podcast. Katie sits on the Board of the International Association of Business C…
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Advocacy, Nimble Tech and Climate: Mike Klein, #WeLeadComms, on Opportunities Communicators Can Seize
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In the latest episode of PodCatalyst, Peter Finn, IABCexecutive director, sits down with Mike Klein, founder of #WeLeadComms. Mike is a seasoned comms pro and champion of the profession.In 2021, he created #WeLeadComms to recognize everyday achievement in the field. To date, he’s shone a light on more than 600 communication leaders. Tune in as Mike…
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EPISODE 129 | Guest: Debbie DeWitt, marketing communications manager for Visix McKinsey & Company has published a report about ten top-of-mind organizational shifts in that leaders are coping with and implementing. And these items are still relevant as we close out the year and enter a new one. Our times have brought some fundamental changes to the…
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Episode 147- Mastering the Art of Storytelling. Hear it from the experts!
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In today's fast-paced digital world, where people have shorter attention spans, crafting compelling stories is crucial to grab the audience's attention and deliver a lasting message. "The Voice" host Anu Sharma, had the privilege of discussing the art of storytelling with two seasoned industry experts: Emily Thorne, Vice President at Crestview Stra…
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44 – Martha Muzychka on Being an IABC Fellow, Part of a ‘Human Library of Different Life Experiences’
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Martha Muzychka was named an IABC Fellow in 2019, acknowledging her decades of service to the profession and excellence in the field. Peter Finn, IABC executive director and host, sat down to talk with Martha about what led her to an entrepreneurial career, observations from her experience as a Gold Quill evaluator, what it means to join the ranks …
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EPISODE 128 | Guest: Jill Perardi, director of professional services for Visix Time and money constraints shouldn’t stop your organization from having professional-looking interactive content on your digital signage. Interactive wayfinding templates are an attractive and affordable solution for environments that are less demanding than others. Ever…
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Today's guest is an innovator and leader in the telecommunications space. Tarek Kamil is the CEO and founder of Cerkl Broadcast, an internal communication platform supporting employee engagement. During this episode we explore Tarek's entrepreneurial journey that has seen him delve deep into the realms of digitalisation and data-driven value creati…
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Rethinking how we make decisions with Ben Wickham
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You know when you meet someone and you just have a great vibe? After a short conversation, you’ve already worked out if you would or wouldn’t like working with them. You feel that they get you, or they won’t. Well, this is our topic in today’s episode.Ben Wickham is a fellow communications person, storyteller and specialist in organiszational behav…
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Use Digital Signage Content Feeds for Higher Engagement
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EPISODE 127 | Guest: Fanette Ronjat, professional services consultant for Visix Digital signage content feeds are a fast and easy way to get content up on your screens. They look good, save you time and money, and are always up-to-date and relevant. Even if you have in-house designers, using content feeds can supplement your branded content, freein…
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