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Setting a standard of excellence since 1970, the International Association of Business Communicators (IABC) is a vibrant global membership association with a network of 10,000 members in more than 80 countries, representing many of the Global Fortune 500 companies. A broadly diverse community of communication professionals, IABC connects members to ideas, job opportunities, and people, through professional learning and a generous culture of sharing. We believe that in today’s world, communic ...
 
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show series
 
It's finally happening for the first time in 3 years. The world's leading event for business communicators kicks off on 26 June in NYC - #IABC22 World Conference. Expecting 800 comms professionals from across the globe to be there but if you're not able to join us then there's definitely a way you can experience it.Listen to a brief chat with Zora …
 
Russel-Olivia-Brooklands is known in the internal comms world as ROB. He is a UK based consultant and trainer for The Communication Game and has worked with companies such as Sony Entertainment and the United Nations. In this IABC EMENA podcast episode ROB talks about why a communication team might not be performing and what they need to do their j…
 
Meet Zora Artis, GAID IABC Fellow SCMP, CEO of Artis Advisory, Co-founder of The Alignment People, and Chair of the IABC World Conference 2022 as we talk about everything from strategic alignment to encounters on escalators and free ranging employees.Zora is Australia’s leading Alignment Strategist and has worked with leaders, executives, and board…
 
Disinformation and propaganda is the evil and dark side of what communication can do.Join us as German based international communication expert Ute Schaeffer dissects what disinformation is, when it is used, how it works and what it aims to do. It is a topic that spans wars, elections, pandemics and times of dispute AND deliberately aims to cause s…
 
Interested in becoming a mentor or being mentored? Tune in to the IABC EMENA Region podcast with Monique Zytnik and Karen Matthews as we discuss mentoring.Karen Matthews is the Senior Manager, Corporate Relations and Communications at RMIT Europe – the European hub of RMIT University. Karen is also the current Vice Chair of the IABC EMENA Region Bo…
 
Are you curious about what it takes to set up your own communications consultancy? What do you need to be at the top? What does an agency look for when hiring?Join us for this latest International Association of Business Communicators EMENA region podcast with Monique Zytnik.Our guests today are Jake Moss and Simon Wright.Jake Moss is the Founder a…
 
Do you need to communicate across borders, languages and cultures? Join Ray Walsh and Cecilia Maldonado as we talk about localising global communication. This episode of the IABC EMENA podcast covers when you should translate, how you should set up your content team and if culture nuances really do matter.About Ray WalshRay is the author of "Locali…
 
Morten Dal from Microsoft and Mike Pounsford from Couravel delve into all those tricky life questions that are pertinent right now. Are we finding balance in the current environment? Are we biased towards too much digital? How do we create psychological safety? What do employees want right now?With employees being more productive than ever, rapidly…
 
Podcasting can be for fun or for professional public relations. This podcast delves into the how, the why and everything else in between to get you started on podcasting for public relations.It is an audio extract from a webinar held by Quadriga University in Germany for the Kommunikations Kongress Academy on 13 July 2021, titled Podcast in der Unt…
 
Have you been hearing the discussions around sense of belonging? Wondered about the actual definition or how it relates to our work as corporate business communicators? Dr Kendi Guantai takes us through some important concepts in this episode and also talks about authenticity. What do you think?Dr Kendi Guantai is an award-winning Communications an…
 
A true citizen of the world and passionate about employee engagement, Bhanu Prakash is a delight to speak with. He has a range of experience in internal communication with companies including Amazon, AXA and HSBC.In this episode we discuss everything from leadership principles shaping company culture to how to cut the clutter with effective communi…
 
Following the recent announcement of Caroline Sapriel’s nomination as Fellow of the IABC, Stephen Welch, past chair of the IABC EMENA region, meets Caroline to discuss her career highlights and time with the IABC.With more than 30 years of experience in communications and PR, Caroline Sapriel and her partner run their own international crisis manag…
 
Curious about what leaders need from their communications professionals or wanting to know how to best support your line managers? Are you interested in organisational listening? Or are you starting a new job in comms? If yes, then this insights packed, open discussion with Trudy Lewis and Howard Krais is perfect for you.Trudy will be speaking at t…
 
Ana Chair of the IABC EMENA region and President, Portugal for Atrevia, Iberia’s largest communication agency. She co-founded Atrevia in 1999, and co-leads Atrevia’s international business development. With more than 20 years of experience, she assists clients in crisis communication, reputation and change management, lobby and public affairs, inte…
 
Have you ever wondered how to shape and craft how others see you? Personal branding experts Oliver Aust and Fady Ramzy bring two perspectives to this topic for our International Association of Business Communicators (IABC) EMENA Region podcast. Oliver is one of Europe’s leading communications and personal branding experts, founder and CEO of Eo Ips…
 
What an unbelievable year! Now is the time to sit back and enjoy our podcast with Naomi Jones and Michael Nord as they discuss modern leadership. Both bring insights from the year that was 2020 and tips into how to step up for 2021. This is a refreshing podcast for communications professionals at all levels.Michael Nord is a senior communications a…
 
The time has come to end transactional recruitment! Discover how important it is to manage your brand throughout the recruitment process and the bigger implications it has not only on your bottom line but also long-term, being able to attract the right people to work for you.Konstanty Sliwowski talks with Monique Zytnik about the link between emplo…
 
What is our role as professional communicators in supporting inclusion? How does our profession measure up?Introduced by Monique Zytnik and facilitated by Gloria Walker, this is a recording of an inclusion and gender focused webinar held on 29 October 2020 featuring Ann-Marie Blake, Alex Malouf and Ana Adi.Our panellists draw on their own personal …
 
We're rebooting our podcast series for this year. And we're starting with Tim Salau. Tim, nicknamed Mr. Future of Work, is the CEO & Founder of Guide, a social e-learning app helping high school students learn essential life skills from their favorite creators, he's worked with top Fortune 500 & hypergrowth companies: Google, Microsoft, Facebook, a…
 
One of the most sought out experts in the area of leadership communications, Bob Pickard is often seen on Bloomberg and other media outlets sharing his views on the concept of "social leaders", executives who use social media to effective engage with employees and consumers. He joins the IABC EMENA podcast to talk about why we need to help our exec…
 
We speak to arguably IABC EMENA's most famous member Michael Ambjorn, who explains why service on a board is the best way to both give back to the industry and also to grow as a communications professional. For more information about IABC EMENA and details on how you can stand for board nominations, go to https://iabcemena.com/blog/2019/04/27/do-yo…
 
One of our EMENAComm keynote speakers was Joss Mathieson, the founder and director of Change Oasis. Joss spoke eloquently about his experiences heading up internal communications at companies such as GlaxoSmithKline. He joins us on the podcast to talk about managing change, how technology can help, and why internal communicators should be the "Rock…
 
Communication has always been a creative from of bringing thoughts, new ideas and concepts to life. Industries are changing very fast and this requires a strong alignment. How can you become the game changer with your communication expertise? Maysoun Ramadan will be joining us at EMENAComm to talk value. She shares insights on the podcast today as …
 
Let’s bring the world of sustainability and NGOs to communicators. It is more than just reports or CSR, it is transforming the way we do business. At EMENAComm Casilda Malagon will talk about why sustainability matters to communicators. She joins us on the podcast to discuss why sustainability should matter to us all.…
 
How many of us communicators are digitally savvy? Can you tell a Google analytics page from a MailChimp EDM? How can we do more to understand digital marketing? IABC EMENA board member Jasna Suhadolc will be joining us at EMENAComm to talk the audience through how they can deliver a best-in-class digital marketing strategy. Today she joins us on th…
 
For brands that are willing to listen on social media, there’s a lot to discover about one’s target audience. Communicators often forget that social media is more than an engagement & content-sharing platform, but also a comprehensive research tool that gives brands a direct look into the thoughts of their target audience.So how can brands rethink …
 
Globalisation and the ubiquity of social media have impacted how we practice communications; we’ve moved from being transactional to collaborative, both internally and externally. How did that happen,what are the influences, and what do these trends mean for communicators? Muriel Pineau joins us on the podcast today to share insights from her prese…
 
Communication lies at the heart of leadership, and yet leaders are often ill-prepared for the specific communication challenges change presents, and often under-served by the communication professionals who support them. At EMENAComm, Colin Hatfield will reveal a few of the tools and techniques he has developed that strategic advisers can deploy wi…
 
In today’s world, organisations and companies must build an authentic and two-way relationship with their clients, customers and wider stakeholders. One increasingly popular way to achieve this is through brand journalism, by telling journalism-style stories about a company that make readers want to know more, stories that don’t read like marketing…
 
We all understand the importance of reputation, but how much do we know about what shapes reputation? Matthew Painter UK Managing Director – Corporate Reputation at Ipsos MORI, will be joining us at EMENAComm to explore how communications leaders across the world are responding to shifting demands from consumers, policy-makers and the media – drawi…
 
A pioneer in the CSR space across EMENA, Monaem Ben Lellahom will be joining us at EMENAComm. Today he talks us through why corporate social responsibility matters, both as an opportunity as well as a risk to organizational reputations. He'll be sharing unique insights at EMENAComm on pioneering research into sustainability and CSR trends across th…
 
Research shows that only 4% of people meet their goals each year. Part of the issue may be that using an old, traditional approach to goal-setting often leads to mounting frustration and undue stress.Jan Spence will be joining us at EMENAComm to share a fresh, innovative perspective on how to develop a game plan and maintain momentum to achieve the…
 
We're in for a treat at EMENAComm. IABC’s past global chair and the CEO of the Centre for Strategic Communication Excellence, Adrian Cropley will be sharing his insights on how Artificial Intelligence will change the communications function, and what we need to do to prepare for this change. Today he joins us on the podcast to give us a glimpse int…
 
Metaphors are an incredibly powerful tool for communicating, especially when talking about change. IABC’s past APAC Chair Dr Rajeev Kumar will being joining us at EMENAComm to share his expertise in how figures of speech can be used to promote change and engagement internally. He joins us to share a teaser into his talk, and discusses what we can a…
 
The many competing demands for our attention can feel like a wall of noise, making it hard to pick out the really important messages that we need to hear. For example, research shows that Google is a more credible source of information than CEOs and, with trust in society at a low point, leaders are struggling to be heard. So how do both leaders an…
 
It's no secret that we're incredibly excited to welcome Cameron Craig to EMENAComm. Cameron worked at Apple during its turnaround, and he will share how communication played a pivotal role in the period from Steve Jobs return as CEO to the launch of the iPhone. Over this period, Apple would prove the cynics wrong and dazzle the world with its groun…
 
Who doesn't love a crisis? One of our speakers at EMENAComm, Daniel Schraibman, certainly does! Based on his own experiences, including the oil and gas sector, Daniel Schraibman will talk attendees through how can you prepare for, respond to and learn lessons from a crisis in Bahrain this February. Daniel joins us on the podcast to discuss modern-d…
 
Diversity, inclusion and representation are issues that we often talk about, but which are practiced less often. What are the benefits to applying a culturally diverse lens to your communication strategy, and how can you harness diversity within your organisation to leverage social change? Tasneem Chopra, one of Australia's leading consultants on t…
 
Emotions are at the heart of communications, and yet how can be better understand the feelings that drive how and why we communicate. As a taster to their EMENAComm plenary session, Ogilvy’s Joe Lipscombe and Nick Driver share their insights into the history of emotion and empathy that will help us develop a better understanding of how to connect w…
 
Communication is an essential part of leadership. And yet few organizational leaders are natural communicators. Effective communication leads to successful leadership, and successful leadership leads to sustainable changes. In this podcast, Turkey's leading communications trainer, Dr Sedef Kaba? talks about how we can help our leaders become more e…
 
Listening is one of the most important skills a communicator possesses. And yet, as a skill, it’s rarely talked about. Dr Kevin Ruck, Michael Pounsford and Howard Krais will be leading a special workshop at EMENAComm which is designed to help attendees improve their listening skills. Take a couple of minutes to listen to them talk about why listeni…
 
With expertise that spans industries and geographies, few people understand corporate reputation as well as Aimee DuBrule. She'll be coming to EMENAComm to talk about the shifting role of communicators, from ‘spin doctor’ to ‘corporate conscience’; what it takes to truly live purpose in an organization, from the inside out; and how to lead this tra…
 
Who loves planning? Who has the time to plan? One person who'd say yes to both of these questions is Dan Penton, the co-founder of ICPlan and a communicator who is committed to promoting the benefits of planning. Daniel will be leading a skills session at EMENAComm, and he joins us on the podcast to talk about how and why we should focus more on pl…
 
Saying no can sometimes be the hardest thing to do, especially in certain markets and culture. One of the Gulf's rising communicators and an EMENAComm plenary speaker, Hanisha Lalwani talks to us about the importance of pushing back and saying no. She's also promised to run a session at EMENAComm on how to say no. Listen to her insights, and join h…
 
Technology is transforming our lives, and how we communicate. But with there being so many solutions and different innovations, where should communicators begin to look for the right tech that will improve their abilities and outcomes? EMENAComm speaker Fady Ramzy talks us through his suggestions, and shares insights into what he will be talking ab…
 
At EMENAComm, we'll be encouraging our attendees to think differently about communications. Georgia Halston, the Founder and Director of digital marketing agency Halston Marketing, will be talking about why communicators need to embrace online marketing if they want to transform their internal communications. Listen to the podcast, and meet Georgia…
 
On today's podcast we speak to EMENAComm speaker Brad Jennings on why we need to put people and their stories at the heart of communications. Brad is the producer and host of People Change Things, a podcast platform that shares stories about people who are doing something to build a better world. Brad also shares his view on how we need to change o…
 
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