Daily thoughts on strategy and practical examples for getting the best out of social media marketing for businesses.
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Are you visible online? Is it easy for your clients and customers to understand the value that you offer in comparison to your competitors? Now is the time for action and I'm here to help you. Send me a message if a quick call would be helpful to position you for what's ahead for all of us.--- Send in a voice message: https://podcasters.spotify.com…
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If you find yourself in a difficult situation where you are isolated or are working remotely or away from your colleagues or team, this is a great opportunity to improve your skills online and learn the basics of tools such as LinkedIn Facebook and content creation.--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/me…
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The main aim of marketing is to turn attention into customers and clients over time. Is your marketing doing this successfully? If it's not, it might be time for a rethink... --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Do you know how to use the basic tools at your disposal to make content and deliver it as quickly as possible? A tiny amount of education and learning can help you to make things happen.--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Set daily targets to keep you accountable and ensure you show up for your online audience. We are all forgotten very quickly online today if we don't show up consistently.--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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How do you future proof your marketing today?
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When you know what you want to be known for, you can use social media to demonstrate your expertise at scale.--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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We grow significantly through knowledge and education. If you face a fear when it comes to social media and content production, find some strength through new knowledge and support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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What's the route to cash from online content?
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It's a very simple, straight line process but it takes a great deal of work and effort to reap the rewards.--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Do you know the data for your online activity?
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Data always tells the story of how effective your actions really are.--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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It will help you to deliver a straight line to sales using social media if you put in the effort and make it work everyday.--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Be known for something and put all of your efforts into creating content on this one topic at scale.--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Take the conversation offline as fast as you can.
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This is the goal of social media marketing today for everyone in B2B.--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Creating content is never going to win on its own.--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Be relevant to your audience and stay that way. Use the online tools and platforms that they hang out on every day.--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Making sure your profiles on platforms such as LinkedIn are up-to-date and have your contact information clear and visible could be the difference between picking up retainers or being just another lawyer or accountant hoping for the phone to ring.--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message…
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60% of consumers found out about your brand from Social Media
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I've also got a couple of other interesting data points in this post about content marketing and how critical it is to get your Social Media channels in good shape today. Thanks for listening! --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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A lots changed in the two years we've been away, but a lot has also stayed the same in the world of Social Media... --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Be prepared to make changes in order to get the results you want. Some simple and small changes can have a huge impact. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Goals help you get there and can make the process much more enjoyable, especially when you begin to hit targets and build a loyal following and see growth in your business or organisation. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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The Thought Leadership opportunity in Australian professional services is still wide open for firms and individuals. Are you going to take step up?--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Do you know your objectives?--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Post on a regular basis to make the most of the attention on your business that social media generates--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Think like a media channel and your approach to social media will change for the better. Start putting people on and delivering content your audience wants to see and hear. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Market like it's 2017 - give you audience what they want and where they want it. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Don't spend lots of money! When you know what you're doing, you'll know what you need that can enhance and improve your content. At the start, just work with what you have. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Where are your people online? Use data to understand where your audience hangs out regularly and the things they care about. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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The social media boost to networking - use it to stay in touch with your contacts. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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What do you want to be know for? Make this your focus of your content. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Failure can be a big part of success. Follow the data and you will know what gets results and leads to success. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Picture your audience to make your message more compelling--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Use goals to keep you focussed when times get tough and you're questioning why you are creating content online. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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My first workshop in Sydney is taking place at the end of October. Find out more at learnsocialmediaaustralia dot com. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Consistency builds trust--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Offer your channels to other content creators --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Driving emotion--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Lunchtime learning session--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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The Winning Content Formula will get you results. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Give your platform to others and everyone wins!--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Engagement and authenticity. Not automate and outsource!--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Storytelling as the power move. Create the narrative of your life--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Overcome resistance and good things will happen--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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The cocktail party analogy is still the best one to demonstrate how relationships are built online--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Data tells the story every time. Use it to find your audience--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Have you considered podcasting? If not, it's worth doing the research and giving it a try. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Outsource content production? Think again. It may be damaging your brand--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Become more visible in your marketplace using content marketing --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Stay in this for the long haul and good things will happen. Patience is the hardest thing but it's the secret to long term success. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Go where the attention is to make sure you get noticed, too--- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Market like it's 2017 and pay attention to what gets results at the best price today. --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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Consistency will really help your audience find your content --- Send in a voice message: https://podcasters.spotify.com/pod/show/fitforsocial/message
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