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Have you hit a glass ceiling in your built environment business? Host Christina May cuts through the marketing jargon and techno-babble to give you actionable step-by-step strategies to get results without the BS. Tune in weekly for digital marketing, social media, websites, SEO, customer surveys, sales strategies, and more. Whether you build components, distribute materials, are a builder or contractor, or even in real estate, a solopreneur or multi-million dollar CEO, each episode is desig ...
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Welcome to Tenant Talk, a show for small business owners to gain valuable insights that help them grow their small businesses. In this series, we explore topics such as building a value-based culture, strengthening the tenant-landlord relationship, outsourcing aspects of your business, planning for your business’ growth, and asking for referrals.Tenant Talk is hosted by Kenwood Management Principal, Bill Singer. Kenwood Management is a commercial property owner and manager based in Bethesda, ...
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Ultimate Corporate Gift Giving Guide: 2023 Edition
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20:52
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We're getting into the spirit of the holidays and encourage you to join the fun. Whether it's your team members, colleagues, clients, or business associates, expressing goodwill through thoughtful gifts is not only a delightful tradition but also an excellent way to strengthen your brand. In this episode of the Built to Market Podcast, Host Christi…
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How to prove your marketing effectiveness through attribution
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22:16
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Are you ready to revolutionize your marketing and sales efforts and prove your impact on the bottom line? In this episode of the Built to Market podcast, you'll discover the power of attribution and how it transformed one marketer's career. Here's why you should listen: Learn how to create an attribution system for your marketing and sales efforts.…
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Built Environment Lead Conversion Secrets
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17:32
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This episode of the Built to Market podcast focuses on five things you can do to lift conversion rates for your built environment business. The host will dive into five marketing strategies that have been successful for manufacturers, distributors, and building industry professionals. They will also bust some myths around tried and actual methods t…
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How to Finish the Year Strong: 4 Strategies for a Productive 4th Quarter
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19:24
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How to turn your 4th quarter from "forget it" to "let's do it" The 4th quarter is the most challenging quarter of the year but also the most important. In this podcast, you'll learn four effective strategies to boost motivation and accomplish more in the year's final three months. You'll also debunk productivity and goal-setting myths that may limi…
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Marketing and Sales Budget Brainstorms for Your Best Year Yet
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Budgeting doesn't have to be a painful exercise. It can be a great opportunity to exercise creative thinking, vet ideas, and get alignment around company goals for the upcoming year. In this episode of the Built to Market podcast, you'll learn the exact steps you should take to brainstorm ideas for your annual budget, bust some myths around budgeti…
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Extract More ROI from Your Email List: $36 for Every $1 Spent
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Did you know you can expect an impressive $36 in return for every $1 spent on email marketing? It's true! Email marketing remains a digital marketing and sales staple. In today's digital landscape, it continues to reign as one of the most potent tools for business growth. This episode of the Built to Market Podcast examines how email marketing is s…
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How to Use Social Media Marketing to Boost Your Business’ Digital Presence
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20:11
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Social media marketing: Love it or hate it, you need it for your business. In this podcast, we bust social media myths and share four ways to improve your website's digital presence through social media. Choose the platforms where your customers are. Don't feel like you have to be on every social media platform. Balance authentic and curated conten…
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Why Your New Website Isn’t Ranking and How to Fix It
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Learn how to improve your digital presence and website ranking with Christina May on the Built to Market Podcast. In this episode, Christina busts common SEO myths and shares four key things you can do today to improve your website ranking without an SEO shark. Tune in now to learn: What SEO is and isn't How to use relevant keywords How to create b…
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Ever feel like your business has hit a glass ceiling? Do you wish you had someone you trusted who could cut through the marketing jargon and techno-babble to tell you what works and what doesn’t work regarding marketing and business strategies? That’s precisely what you’ll get when you tune into the Built to Market Podcast with your host, Christina…
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Episode 1 | Season 2 | Tips for Small Businesses to Grow Their Network
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17:49
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Networking is crucial for any business, but especially for small businesses looking to grow. In this episode, Illumine8 Founder Christina May and Kenwood Management Principal Bill Singer discuss and brainstorm helpful tips for building deeper, meaningful connections. The conversation continues at the Kenwood Community. Visit Kenwood's website for m…
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Episode 2 | Season 2 | Leasing vs. Buying Space: The Pros and Cons
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Whether your business is just starting out or you're looking to grow, many business owners contemplate if they should lease a space or buy a space for their small business. In this episode of Tenant Talk, Illumine8 Founder Christina May and Kenwood Management Principal Bill Singer discuss the pros and cons of buying versus leasing a space. The conv…
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Episode 3 | Season 2 | What to Know When Signing Your First Lease Agreement
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19:43
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If you're preparing to grow your business into a new commercial space, there are several factors to consider before signing a lease. In this episode of Tenant Talk, Illumine8 Founder Christina May and Kenwood Management Principal Bill Singer discuss what to look for when signing your first lease agreement. The conversation continues at the Kenwood …
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Episode 4 | Season 2 | Where Small Businesses Should Focus Their Marketing Efforts
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There are many routes to take when marketing your product or service, and not all of them will be right for your business. In this episode of Tenant Talk, Illumine8 Founder Christina May and Kenwood Management Principal Bill Singer discuss how to focus your marketing efforts. The conversation continues at the Kenwood Community. Visit Kenwood's webs…
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Episode 5 | Season 2 | How Small Businesses Recruit and Retain Talent
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22:21
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The recent talent migration trends has been leaving a lot small businesses wondering how they can find new employees and keep their current. In this final episode of Tenant Talk season 2, Illumine8 Founder Christina May and Kenwood Management Principal Bill Singer discuss what small businesses can do to attract and retain talent. The conversation c…
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Episode 1 | Season 1 | Building a Values Based Culture in Your Small Business
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25:19
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On this episode of Tenant Talk, Kenwood Management Principal Bill Singer is joined by Illumine8 Founder and CEO Christina May to talk about how to build a values-based culture in your small business. The conversation continues at the Kenwood Community. Visit Kenwood's website for more: https://www.kenwoodmgt.com/…
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Episode 2 | Season 1 | Leveraging the Tenant-Landlord Relationship for Your Business
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On this episode of Tenant Talk, Kenwood Management Principal Bill Singer is joined by Illumine8 Founder and CEO Christina May to talk about how tenants can leverage the relationship with their landlord to benefit their business. The conversation continues at the Kenwood Community. Visit Kenwood's website for more: https://www.kenwoodmgt.com/…
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Episode 3 | Season 1| The 6 Relationships All Small Businesses Should Outsource
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On this episode of Tenant Talk, Kenwood Management Principal Bill Singer is joined by Illumine8 Founder and CEO Christina May to discuss 6 key relationships that small businesses should outsource. The conversation continues at the Kenwood Community. Visit Kenwood's website for more: https://www.kenwoodmgt.com/…
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Episode 4 | Season 1 | 5 Things All Small Businesses Need
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On this episode of Tenant Talk, Kenwood Management Principal Bill Singer is joined by Illumine8 Founder and CEO Christina May to explore various plans all small businesses need to succeed and grow.By Kenwood Management
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Episode 5 | Season 1 | Managing Customer Relationships for Referrals
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On this episode of Tenant Talk, Kenwood Management Principal Bill Singer is joined by Illumine8 Founder and CEO Christina May discuss effective ways to manage customer relationships that lead to referrals The conversation continues at the Kenwood Community. Visit Kenwood's website for more: https://www.kenwoodmgt.com/…
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Join Kenwood Management Principle Bill Singer and his guest, Illumine8’s Christina May as they discuss the various challenges small businesses are facing every day. Topics include building a values-based company culture, leveraging specific relationships for company growth, outsourcing advice, the different plans and strategies all businesses need,…
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