Sports fans are connected to their teams and leagues at all times, and this includes watching sports live, from any and all devices. This means sports need to adapt the way they cater to fans, and ensuring fans don't have to be connected to cable TV and can watch events on apps and web browsers whenever they want. We chat with Head of Tech Jan Uman…

Understanding sports fans is crucial for commercial success. But many sports organisations still haven't mastered the art of data collection and leveraging this data to improve marketing and monetisation efforts. Pasi Lankinen, former consultant for City Football Group and FC Barcelona, Menino Pereira, formerly of Arsenla, and Alon Hemsani of Infro…

Joining us for the episode is Gustavo Arellano of the international basketball governing body, FIBA, to share how they launched their eFIBA tournament, working with and learning from their international federations.

The ways in which we engage fans in this new era of sports is constantly changing, and fans are looking for more ways to engage directly with their favorite clubs and leagues, to be heard within all the noise. On this latest episode of the Mix Zone we chat with Robbie Lyle and Brett Lotriet Best of Global Fan Network to learn about how they approac…

Securing information has become more important than ever. When you're at the office, it's a given that there will be solutions in place. But what happens when you're always on the road, as is the case for many employed in the sports world? On this episode of The Mix Zone, we host Perimeter 81's VP of R&D to talk about the dangers and techniques of …

The eSports is showing now sign of slowing down....and for many, it' not simply about sitting down and playing. Streaming and watching eSports tournaments is continuing to rise in popularity and many top leagues around the world now have leagues that are complementary to their own original leagues. We chat with Infront Productions about how they bu…

One of the biggest concerns nowadays is around cybersecurity. The risks of cyber attacks and the ramifications they may have become increasingly troubling and the sports world is not immune to these attacks. On this episode of the Mix Zone we host Jonathan Roizin, CEO and Co-Founder of Flow Security, to chat about the cyber threats the sports world…

Load management has become a more widespread practice in recent years; letting star athletes rest and recuperate in order to maximize their potential in the long run, and in important matches. To navigate the waters of load management properly, you need to monitor athletes closely, how much energy are they exerting, should they put their 80% or 120…

How do you engage fans and test technologies? We previously hosted Philipp Liesenfeld of 1.FC Koln to discuss plans around the Innovation Game. Several months after the event, he joined Infront Lab and Infront Germany at SPOBIS for a Masterclass to discuss the outcomes and learnings from the joint project.…

Developing close relationships with fans is never easy. Maintaining them can be even more difficult. On this episode we're joined by Lukas Horn, the Digital & Innovation Team Lead at FC Bayern Munich basketball about their approach to innovation and engaging to their fan base.

On this episode of the Mix Zone we chat with Chris Cage, CEO of District Technologies about the tech company’s virtual experiences. District helps charities raise money and global companies engage their employees with experiences that get participants out the door and moving.

In the first episode of The Mix Zone Season 2 we chat with Web 3.0 and NFT expert Petrit Berisha about how the sports world is tackling this new domain, who is doing it correctly, what can be done differently and what he's looking forward to.

Israeli artificial intelligence company Bria’s generative AI tech is allowing content professionals to automate visual content at scale. How does it work and how can the sports world take advantage of these technologies? The company’s VP of Sales, Asaf Cohen joined us to explain. Follow Infront Lab on LinkedIn for more sports tech insights --> http…

Just a few decades ago, several high-profile retired athletes made headlines for losing their fortunes because of personal decisions and over spending. Now, athletes have started investing in technologies rather than cars and houses, and they’re establishing themselves as powerhouses in the tech and business worlds. We host Andrew Petcash, former D…

From the United States to Europe, production to media rights. The Mix Zone hosts Katie Reynolds, associate director for media sales at Infront, to discuss the changes she’s seen in sports media rights throughout her career and the differences between working with American versus European sports properties. Follow Infront Lab on LinkedIn for more sp…

We host the Managing Director of ASB GlassFloor to chat about the company’s one-of-a-kind technology, and how their LED glass floor courts are changing in-venue fan experiences and offering new monetization opportunities. Follow Infront Lab on LinkedIn for more sports tech insights --> https://www.linkedin.com/company/infrontlab/…

We hosted Tomorrow.io and the United States Tennis Association for a live episode on Infront Lab’s LinkedIn to see how Tomorrow’s tech helps USTA prepare for unexpected and extreme weather situations - including last year’s tornado and hurricane alerts. Follow Infront Lab on LinkedIn for more sports tech insights --> https://www.linkedin.com/compan…

On July 16th German football club 1. FC Koln will be hosting a friendly match against AC Milan in a game that will put today’s technologies on display. We’re joined by the club’s Head of Corporate Development and eSport, Philipp Liesenfeld, to discuss the so-called ‘innovation game’ and how fans can influence which technologies they will use going …

The Savannah Bananas are giving America’s pastime the facelift it's been craving. We chat with team President Jared Orton about building an organization - and a media company - that is fit for the 21st century, and how they are successfully bringing members of all generations along for the ride. Follow Infront Lab on LinkedIn for more sports tech i…

CEO and Founder of Sense Arena, Bob Tetiva, joins The Mix Zone to chat about how Virtual Reality can help hockey players improve their performance, physically and cognitively, without putting additional pressure on their bodies. Follow Infront Lab on LinkedIn for more sports tech insights --> https://www.linkedin.com/company/infrontlab/…

Just because you’re not the most popular sport doesn’t mean you can’t be leading the way when it comes to innovation. On this episode of The Mix Zone we’re joined by the European Handball Federation’s Director of Media and Communications to discuss how EHF approaches tech. Follow Infront Lab on LinkedIn for more sports tech insights --> https://www…

On this episode of The Mix Zone we’re joined by Monika Reinhard, Communication & Digital Media Director for Champions Hockey League. We chat with Monika about the role tech and innovation play in a league that’s less than a decade old, how they cater to varying fans and her tech wishlist for improved fan experiences. Follow Infront Lab on LinkedIn …

The German DFL Bundesliga is always one step ahead when talking about innovation. On this episode we chat with Andreas Heyden, CEO of DFL Digital Sports, who is in charge of innovation at the DFL about their tech selection strategies, how they stay one step ahead, and why they’re in the business of educating others. Follow Infront Lab on LinkedIn f…

Have you seen the Ninja Turtles playing football? Or watched your favorite team play on Mars? We hosted the Head of BizDev and Marketing for Beyond Sports to talk about how they’re creating new viewing experiences for sports fans, with both B2B and B2C offerings. Follow Infront Lab on LinkedIn for more sports tech insights --> https://www.linkedin.…

The FIFA World Cup is closer than you think. We’re starting our prep by hosting FIFA Social Media Manager William Kennedy to talk about the Federation's preparations and what we can expect from a digital content perspective in November. Follow Infront Lab on LinkedIn for more sports tech insights --> https://www.linkedin.com/company/infrontlab/…

Oftentimes we’re so focused on the future that we forget to appreciate what we’ve already accomplished. The sports broadcasting industry has been turned on its head over the last couple of decades. In this episode of the Mix Zone we take a trip down memory lane with Marc Zumoff, legendary voice of the Philadelphia 76ers, who witnessed some of the b…

Think you know your fans? Think again. In this episode of The Mix Zone, we chat with the CEO and Co-Founder of Pico, Get Personal, to learn more about their “intelligent fan-centric marketing,” which helps sports organizations get to know their fans properly. Follow Infront Lab on LinkedIn for more sports tech insights --> https://www.linkedin.com/…

From youth development, to “talking” to Ronaldo and improving back office workflows, AI can have a powerful impact on the sports world. How powerful? We chatted with Evan Ryan, author of AI as Your Teammate, to find out. --- Send in a voice message: https://anchor.fm/the-mix-zone/message

We’re joined by Jan Umansky, CEO and Co-Founder of Videoflow, to talk about the perks of creating your own OTT platform, monetizing content and “micro-bundling.” --- Send in a voice message: https://anchor.fm/the-mix-zone/message

We’re all about the future, the future of sports that is, in this special recording with Joerg Polzer, VP of Strategic Communications at Infront Sports & Media and Dr. Stephan Sigrist of the Think Tank WIRE, who joined us to discuss the new book Brave New Sport. --- Send in a voice message: https://anchor.fm/the-mix-zone/message…

On this episode we host Guillaume Fallou, CEO of bFan Sports, to discuss how the company got started and became a “Wordpress” for sports apps, and the need for all-encompassing apps that improve fan experiences. --- Send in a voice message: https://anchor.fm/the-mix-zone/message

On this episode of The Mix Zone we chat with Amit Golan, CEO and Founder of video amplification company Minute.ly, about the origins of the company, how they caught their first “big fish” in the sports leagues pond, why their focus is on mid-tier clients and the future of video content. --- Send in a voice message: https://anchor.fm/the-mix-zone/me…

On this episode of The Mix Zone we're joined by Guy Aharon, CEO and co-founder of PlayerMaker, the “next-generation player development solutions for football academies.” PlayerMaker developed sensors that fit on to your football boots, and are able to uniquely provide full detection of foot and ball interactions. They currently work with over 150 c…

Listening for the first time? Not sure who we are? Listen for a quick intro to The Mix Zone podcast and Infront Lab. --- Send in a voice message: https://anchor.fm/the-mix-zone/message