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Intangiblia™

Leticia Caminero

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Monthly
 
#1 Podcast on Goodpods - Intellectual Property Indie Podcasts #3 Podcast on Goodpods - Intellectual Property Podcast Plain talk about Intellectual Property. Podcast of Intangible Law™
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Intangify

Matthew Asbell

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Innovation, creativity, and intellectual property shape the modern business world—but how do you truly measure the value of what you can’t see or touch? Intangify is the podcast that dives into the unseen forces driving success. Hosted by intellectual property attorney Matthew Asbell, a thought leader with a passion for branding, innovation, and law, this show unpacks the strategies behind intellectual property, technology, marketing, and the broader intangible assets that define today’s bus ...
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The Personal Goodwill Podcast, hosted by Jason Soman, brings you valuable insights from the world of forensic accounting and business valuation. Join us along with expert guests as they delve into the intricacies of valuing intangible capital for the legal community. Whether you're involved in family law, mergers and acquisitions, corporate litigation, intellectual property disputes, or simply running your own business, this podcast provides in-depth breakdowns of valuation methods and strat ...
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Rise and Grind Mastermind Podcast

Rise and Grind Mastermind

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We are a Mastermind Group. No individual has sufficient experience, education, native ability, and knowledge to insure the accumulation of a great fortune without the cooperation of other people. The concept of the Mastermind Group was formally introduced by Napoleon Hill in the early 1900's. In his timeless classic, "Think And Grow Rich" he wrote about the Mastermind principle as: "The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spi ...
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Are you a business owner, entrepreneur, or innovator looking to protect your intellectual property and drive business success? The VIP Podcast, hosted by Elizabeth Ward, is your go-to resource for navigating the complex world of intellectual property law, business innovation, and commercial growth. With a focus on real-world expertise and practical insights, we explore how businesses can safeguard their valuable assets—trademarks, copyrights, patents, and more—while leveraging them for strat ...
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Women are midwifing the Aquarian Age but more than this we are guardians to the Light returning on the planet, humanities evolution, and ending the suppression of the feminine. This is The Time of The Great Healing and as such humanity is provoked to go within, heal the shadow, trauma and past life wounds so we can move out of body disconnection, mind/ego dominance and back into alignment of emotion/intuition and natural law. With AI reaching the level of sentience it is all the more imperat ...
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Fear says AI will replace you; focus proves it can finally give you your time back. We sit down with AI and data strategist Vlada Mentik to unpack how solo founders and small teams can cut through the hype, start small, and build systems that free up hours for high-value work. The throughline is simple but powerful: mindset first, tools second. Whe…
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Strategy doesn’t fail because it’s wrong on paper; it fails when culture and execution don’t carry it across the line. We sat down with board leader and former CFO Heidrun Wechter-Essig to map the triangle that actually delivers results—strategy for clarity, culture for belief, and execution for momentum—and to explore how that lens changes the way…
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What if the rules we write today could make tomorrow’s technology more human, safer, and genuinely worth wanting? We sit down with Anna Aseeva, a legal strategist working at the intersection of sustainability, intellectual property, and AI, to map a smarter path for digital innovation that starts with design and ends with systems people trust. We d…
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Systems should make life easier, not more complicated. That idea runs through our conversation with technology strategist Vipin Saroha, whose journey from SAP in India to Geneva to advising global institutions shaped a simple practice: start with the problem, then use data and AI to serve people with clarity and care. We dig into what most teams ge…
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What if your podcast wasn’t just content—but a relationship engine? In this episode of Intangify, host Matthew Asbell sits down with media strategist Ryan Ruff, founder of Ruff Media Group, to break down how podcasts can drive authority, trust, and long-term value—without ever sounding like an ad. With over a decade of experience helping profession…
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Ideas don’t turn into impact on excitement alone. They need structure, ownership, and trust. We sit down with Mark, an IP advisor and blockchain compliance expert, to unpack how intangible assets—patents, trademarks, copyrights, code, data, and even carbon credits—quietly drive growth while shaping risk across industries. We dig into the hidden eng…
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With Igor Data, CEO and co-founder of Blin Analytics, we dig into the real mechanics of crypto crime and why the difference between loss and recovery often comes down to minutes, not months. Igor pulls back the curtain on demixing methods, behavior pattern analysis, and how AI and automation sift millions of transactions before a human makes the ca…
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Imagine opening your phone, describing your dispute in simple language, and getting a clear, data-backed path to resolution—without weeks of confusion or a wall of legalese. That’s the future we dig into with lawyer and legal tech builder Nicolas Torrent, who’s helped design online arbitration platforms and shape Switzerland’s legal tech ecosystem.…
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What happens when your dream name is taken, or your logo no longer reflects who you’ve become? In this episode of Intangify, host Matthew Asbell sits down with Alicia Nagel, brand strategist, designer, and fractional CMO, to explore the frustration and freedom of being brand stuck. Together, they uncover how to move from creative paralysis to brand…
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What if law moved at light speed—not to block discovery, but to channel it? We sit down with the big idea that runs through today’s most ambitious missions: when ownership is clear and sharing is structured, innovation scales across nations, agencies, and even planets. We start in orbit with the ISS, where inventorship follows astronauts and equipm…
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Swipe once and everything changes: not just your screen, but the law that decides who owns the look and feel of our digital world. We dig into how design law—built for chairs, lamps, and sneakers—now grapples with GUIs, animations, and metaverse wearables, and why that shift is reshaping how creators protect their work. From the basics of industria…
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What happens when a Brooklyn kid with an economics degree, a love of cooking, and a knack for technology helps create one of the biggest entertainment networks in the world—and doesn’t stop there? In this globe-spanning episode of Intangify, host Matthew Asbell sits down with Larry Namer, co-founder of E! Entertainment Network and author of Off Scr…
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The race between pirates and rights holders has entered a new era where algorithms call the shots. Across six countries on three continents, courts are embracing AI as the referee of intellectual property rights in sports broadcasting, delivering a game-changing shift in enforcement speed and effectiveness. From hockey arenas in Toronto to cricket …
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Every masterpiece you've ever consumed likely passed through a licensing agreement first. That catchy song in your favorite commercial? Licensed. The superhero logo on your coffee mug? Licensed. The technology powering your smartphone? Licensed hundreds of times over. Licensing represents the hidden architecture behind innovation empires, allowing …
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Welcome to a fascinating exploration of the hidden legal battles shaping tomorrow's technology. Predictive algorithms have become the crystal balls of modern business, forecasting everything from home prices to healthcare costs, but they're also becoming the center of high-stakes courtroom dramas worth hundreds of millions of dollars. Across the gl…
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What drives a first-generation immigrant with no college degree and no legal status to build a luxury brand from scratch—and sell it to Procter & Gamble in under 15 years? In this episode of Intangify, host Matthew Asbell sits down with Eric Malka, co-founder of The Art of Shaving and founder of Strategic Brand Investments. From humble beginnings t…
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Choreography copyright exists in a fascinating legal gray area where cultural ownership and legal protection often clash. When Alfonso Ribeiro attempted to claim rights to his iconic "Carlton Dance" from Fresh Prince of Bel-Air after Fortnite used it as a purchasable emote, his case was dismissed because the Copyright Office deemed the routine "too…
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Get the book! The greatest innovations often begin with a simple question: "What if we tried this differently?" In this fascinating exploration of innovation mindsets, we unpack the two complementary approaches that fuel breakthroughs—design thinking and first principles thinking. hese very approaches are at the heart of my book Protection for the …
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Can hype be engineered? Author, speaker, and founder of MicroFame Media, Michael F. Schein joins Intangify host Matthew Asbell for a provocative discussion on the power—and peril—of hype. Drawing from his book The Hype Handbook and decades of experience working with thought leaders and companies, Michael unpacks how strategic emotional triggers can…
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Get the book! Artificial intelligence is rapidly becoming central to areas such as public health, education, agriculture, and climate resilience. In this context, the role of the State is coming into sharper focus, particularly in how governments can shape innovation to serve broad social goals. Intellectual property frameworks, often seen as tools…
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Get the book! What happens when artificial intelligence challenges humans for the invention crown? We dive into this provocative question by examining real-world examples where AI has revolutionized fields from drug discovery to furniture design. The evidence is compelling. AI systems have accelerated medical research, discovered antibiotics agains…
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Reimagining Intellectual Property in the Age of Luxury Tech: I’m curating this exclusive side event in Geneva on September 1 during the Luxury Innovation Summit. Limited seats, apply now to join the conversation. On this episode, we discuss how the explosive growth of the influencer economy has created a fascinating new frontier in intellectual pro…
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What does it take to turn a small boutique into a media platform and trusted fashion brand? In this episode of Intangify, host Matthew Asbell sits down with Dawn Del Russo—fashion expert, QVC brand rep, and founder of Live the Glamour. Dawn shares her journey from running Bella Dawn boutique to becoming a go-to TV style contributor, and why staying…
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Your face unlocks your phone, animates your emoji, and verifies your identity but who actually owns the digital rights to your unique features? In this deep dive into biometric data law, we explore the high-stakes legal battles reshaping how technology interacts with our most personal physical characteristics. When Facebook paid $650 million to set…
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The invisible legal architecture behind AI systems, either talking to each other or failing spectacularly, takes center stage in this deep dive into interoperability. Far more than technical specifications, the ability of AI models to connect and share data represents a battlefield where intellectual property rights, competition law, and global gov…
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What exactly is brand licensing—and why is it so often misunderstood? In this special episode of Intangify, host Matthew Asbell teams up with IP attorney Dave Johnson to welcome licensing veterans Steven Ekstract and Stu Seltzer, co-authors of Brand Licensing for Dummies. With decades of experience between them, Steven and Stu break down the busine…
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The line between groundbreaking innovation and controversial ownership blurs when scientists begin creating life in laboratories. What happens when your invention isn't just a device or chemical formula, but a living, breathing, self-replicating organism that refuses to stay contained within traditional legal boundaries? Synthetic biology—the field…
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Quantum computing stands at the precipice of transforming our world—and the legal frameworks protecting this revolutionary technology are racing to keep pace. Dive deep into the realm where quantum physics meets intellectual property as we explore how these powerful machines are already solving problems classical computers can barely touch. From ac…
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What if marketing wasn’t something you do, but something you are? In this energizing episode of Intangify, host Matthew Asbell—trademark attorney and champion of intangible value—sits down with Margarita Eberline, founder of Marketing Boss and host of the Care Sandwich podcast. Together, they unpack how marketing, sales, and networking aren’t dirty…
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Skyscrapers aren't just engineering marvels, they're intellectual property battlegrounds where creativity meets the courtroom. Welcome to the fascinating world where distinctive buildings become trademarked brands, architectural blueprints trigger million-dollar lawsuits, and even tourist photographs might infringe copyright. Our journey begins wit…
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What's your intellectual property truly worth when it's on the line? Not what you hope or what you feel, but what courts, investors, and negotiators will actually pay. This episode of Intangiblia dives deep into the high-stakes world of IP valuation, where patents, trademarks, and copyrights transform from abstract legal protections into concrete d…
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How do you protect what you can’t see or touch? In this compelling episode of Intangify, host Matthew Asbell—intellectual property attorney and advocate for the unseen value behind innovation—sits down with Adam Torres, co-founder of Mission Matters and a prolific creator who has hosted over 6,000 podcast episodes and helped launch countless others…
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Dive headfirst into the surprisingly cutthroat world of luxury watch intellectual property battles where the stakes are as high as the price tags. From Swiss ateliers to Silicon Valley boardrooms, the gloves come off when horological heavyweights defend their creations against customizers, competitors, and counterfeiters alike. When does personaliz…
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The beautiful game has transformed into something far more complex than 22 players chasing a ball. Today's football exists as a sophisticated intellectual property ecosystem worth billions, where legal battles off the pitch often carry stakes as high as championship finals. From broadcasting rights that form the financial lifeblood of leagues world…
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Genius doesn't come with a price tag until someone tries to take it from you. When brilliant minds create groundbreaking innovations during employment, who truly owns these inventions? This fascinating legal arena pits creators against corporations in battles that can span decades and result in multi-million-dollar verdicts. Meet John Peterson, the…
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EPISODE SUMMARY: An understanding of risks and opportunities for entrepreneurs and small businesses arising from generative AI In this episode of Intangify, my guest Maurice Bretzfield will discuss the exciting prospects and opportunities in generative AI for entrepreneurs, startups and small businesses, and some of the associated risks in using it…
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EPISODE SUMMARY: We will address aspects of messaging and storytelling including: What should your message be? Not just what you say, but how you say it Restrictions can facilitate creativity Finding the right voice The impact of Artificial Intelligence on storytelling In this episode of Intangify, my guest is Laurence Shanet, an award-winning dire…
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WHAT WILL THE AUDIENCE LEARN? When launching or growing a successful health-tech or fin-tech business, what are the intangibles that make a difference? How do innovation and intangibles impact the future of healthcare? EPISODE SUMMARY: Starting and growing a successful health-tech or fintech venture requires an understanding of the landscape and th…
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WHAT WILL THE AUDIENCE LEARN? Understanding of the impact of changes in law on business decisions. EPISODE SUMMARY: Laura Winston discusses her seemingly varied background as a trademark attorney, professor, and amateur glassblower. We consider the ebb and flow of law and its impact on business decisions. Visit: https://www.linkedin.com/in/laurawin…
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WHAT WILL THE AUDIENCE LEARN? Take a moment to consider your health, that of your coworkers, customers, vendor representatives, and their and your respective businesses. Health is a precursor to creativity and sometimes the inspiration behind it. Tune in for a thoughtful discussion of how health plays a role in innovation and impacts the bottom lin…
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WHAT WILL THE AUDIENCE LEARN? An understanding of how communication works or should work, and how and why it sometimes breaks down. EPISODE SUMMARY: In this episode of Intangify, my guest Tony Gerdes, Director of Knowledge and Innovation at my firm, explains the mechanics of communication and how it can break down. Visit: http://linkedin.com/in/ton…
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WHAT WILL THE AUDIENCE LEARN? Innovation and invention are often the driving force behind entrepreneurship, but obtaining exclusive rights in that creation under a patent is often considered too late or too expensive. Listeners will learn how to navigate the U.S. (and global) patent process in a manner aligned with their business plan and budget. E…
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Ever wondered what happens when your right to resell clashes with someone else's trademark? The secondary market is booming—from luxury perfumes to used hard drives and even virtual farm animals—but these second lives come with surprising legal complications. Secondary markets aren't just about thrift store finds anymore. They're complex ecosystems…
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WHAT WILL THE AUDIENCE LEARN? Listeners will learn how an entrepreneur went about identifying an underserved niche market and reinventing herself. The story of Forgotten Skincare will inspire entrepreneurial listeners in their own journeys. EPISODE SUMMARY: Alex Pottash went from being a pharmaceutical marketer to an entrepreneur when she identifie…
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WHAT WILL THE AUDIENCE LEARN? Attendees will learn about useful techniques to find inspiration, unleash creativity, think beyond tbe box, and solve their business problems in innovative ways. EPISODE SUMMARY: This episode of Intangify features my guest, Camila Kaul of Just a Scribble, who uses her neuropsychological training to consult with busines…
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WHAT WILL THE AUDIENCE LEARN? Hear from an established expert that advises new start-ups in the ideation phase and more established start-ups on building to scale. As your company grows, how does your attitude and approach toward risks need to change? EPISODE SUMMARY: In this episode, our guest Vince Cogan will talk about his experiences working in…
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WHAT WILL THE AUDIENCE LEARN? Perspectives on environmental sustainability in business EPISODE SUMMARY: Diane Artal is the legal director of Scale Microgrids, and Matthew Karmel is an environmental lawyer who serves as outside counsel. My guests discuss sustainability in business. Visit: https://www.scalemicrogrids.com/ https://offitkurman.com/atto…
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WHAT WILL THE AUDIENCE LEARN? What is the message of your brand? Who are your target consumers? How should you best deliver your message to them? EPISODE SUMMARY: My guest, Jennifer Shaheen, is a masterful online marketer, who routinely helps small and mid-sized businesses to identify and reach their target audiences. We will discuss the intangible…
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WHAT WILL THE AUDIENCE LEARN? These days, selling products beyond U.S. borders is just a click away on Amazon, and the internet provides easy access to foreign consumers of goods and services. Listeners will hear directly from attorneys in Canada and Mexico about the risks and opportunities available to them in those countries. EPISODE SUMMARY: The…
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WHAT WILL THE AUDIENCE LEARN? Thoughts and tips on planning for the rights needed to achieve business goals and growth. EPISODE SUMMARY: My guest, David Eramian, will discuss how companies of different sizes prioritize their budget and align an intellectual property strategy to their business goals. Visit: https://www.linkedin.com/in/deramian Liste…
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