The podcast is proudly brought to you by Inter-Dev, an international B2B digital marketing agency dedicated to helping businesses navigate the digital landscape. We'll bring you insightful discussions, expert advice, and the latest trends in the industry.
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Welcome to the B2B Digital Marketing Hub, your one-stop destination for mastering the art and science of B2B digital marketing. Our podcast is designed specifically for B2B professionals seeking to elevate their marketing skills and outpace the ever-changing market demands. In each episode, we delve into key concepts of B2B marketing, from SEO and Account Based Marketing to Content Marketing and Social Media strategies. We provide you with hands-on exercises, practical tools, and proven meth ...
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Google’s Gemini Boosts SEO in 10 Ways Ep. 22
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In this B2B Digital Marketing Hub episode, we’re uncovering the hidden power of Google’s Gemini for transforming your SEO strategy. Once known for its impact on Google Ads, Gemini has evolved into a robust tool for SEO, helping you optimize search results, fine-tune technical details, and breathe new life into your content creation process. Whether…
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10 Ways to Boost SEO with Google’s Gemini Ep 22
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we explore how Google’s Gemini can become a game-changer in your SEO strategy. Google Gemini, though originally known for its role in Google Ads, has evolved to offer powerf…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we dive deep into the transformative impact of Artificial Intelligence (AI) on digital advertising. Over the past few decades, digital advertising has evolved rapidly, and A…
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In this B2B Digital Marketing Hub episode, we explore the incredible impact of Artificial Intelligence (AI) on digital advertising. Over the years, digital advertising has seen significant changes, with AI driving much of this innovation. We’ll dive into ten key ways AI is transforming the landscape, from improving audience targeting and segmentati…
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In this B2B Digital Marketing Hub episode, "SEO Strategies for Cyber and SaaS," we're diving deep into how SEO can be a game-changer for the cyber and SaaS crowd. The online world is like a massive, noisy marketplace, and if you're in the cybersecurity or SaaS business, standing out isn't just nice – it's essential. We'll chat about why those one-s…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we delve into the vital role of Search Engine Optimization (SEO) in enhancing the online presence of businesses within the highly competitive cybersecurity and Software as a…
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Maximizing Marketing Trends for Tech Companies Ep. 19
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In B2B Digital Marketing Hub episode of our podcast, we delve into the seismic shifts revolutionizing the B2B digital marketing landscape, with a special focus on the pivotal role of tech companies in this monumental revolution. As digital terrain evolves relentlessly, understanding and integrating the latest marketing trends has shifted from a com…
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How Tech Companies Can Leverage Marketing Trends Ep. 19
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we embark on an exploratory journey into the dynamic realm of B2B digital marketing, where the rapid evolution of technology places tech companies at the forefront of a revo…
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Understanding Social Media Attribution with Emeric Ernoult Ep 18
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For information on Inter-Dev, check out our B2B digital marketing agency. Join us on the InterDev B2B Digital Marketing Podcast. In this episode, Emeric Ernoult, founder and CEO of Agorapulse, shares his insights on the evolution of marketing attribution from traditional to digital media. Explore the challenges and complexities of tracking user int…
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Social Media Attribution with Emeric Ernoult Ep. 18
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Dive into the world of likes 👍, shares ➡️, and beyond with Jack Lunz on the B2B Digital Marketing Hub Podcast 🎧, where social media marketing attribution is unraveled! This episode features the visionary Emeric Ernoult, CEO of Agorapulse, who brings the story of marketing attribution from its humble beginnings to the dizzying heights of the digital…
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App Store Vs. Search Engine Optimization Ep. 17
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Welcome to "The Digital Duel: ASO vs SEO Showdown," where the worlds of App Store Optimization and Search Engine Optimization collide! This B2B Digital Marketing Hub episode is an exploration of the unique landscapes of ASO and SEO. Imagine ASO as a specialized quest for the treasure of app downloads, while SEO is a broad journey to conquer the pea…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Understanding the nuances between App Store Optimization (ASO) and Search Engine Optimization (SEO) is crucial for anyone looking to amplify their online presence. This episode, "Navigating …
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AI Trends In Digital Marketing with Aia Laser Ep 16
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this insightful episode of the InterDev B2B Digital Marketing Podcast, host Jack Lunz welcomes Aia Laser, the CEO of InterDev Digital Marketing Agency, to delve into the evolving role of …
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AI & Digital Marketing Trends with Aia Laser Ep. 16
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Jump into our latest episode of the B2B Digital Marketing Hub podcast, where we've snagged an enlightening chat with Aia Laser, the dynamo CEO of InterDev B2B digital marketing agency. In this episode, our host Jack Lunz dives deep with Aia into the electrifying world of AI in digital marketing. It's a rollercoaster ride through the cutting-edge ad…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Dive into the future of digital marketing in our latest podcast episode, where we explore the revolutionary integration of Artificial Intelligence (AI) in reshaping customer engagement. We d…
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🚀 Blast off into the digital cosmos with our latest B2B Digital Marketing Hub podcast episode, as we zoom through the galaxy of AI in digital marketing, where algorithms aren’t just lines of code, but your personal content DJs, spinning a mix of bespoke digital experiences just for you. Picture Netflix, not just as a streaming service but as your s…
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Digital Marketing & SEO for Cybersecurity Ep. 14
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On this episode of the B2B Digital Marketing Hub we're zeroing in on the world of cybersecurity. This isn't your everyday marketing talk; we're diving deep into the digital trenches of cybersecurity companies. Think of this episode as your insider guide to mastering the art of digital marketing and SEO specifically for the cybersecurity niche. We'r…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Welcome to the "Inter-Dev Digital Marketing Podcast," where we delve into the complex world of digital marketing and SEO for cybersecurity companies. This podcast serves as a crucial guide, …
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B2B Client Shifts & Effects on Marketing Ep 13
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Dive deep into the thrilling world of B2B marketing with us as we unpack the monumental shifts reshaping client experiences and the ripple effects on marketing strategies. Picture a world br…
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B2B Fluctuations & Effects on Marketing Ep. 13
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On this episode of the B2B Digital Marketing Hub learn how B2B marketing is going through some wild changes, and we're here to spill the tea. First off, the world's getting crowded, right? While everyone's coming up with cool ways to sell stuff to us regular folks (hello, B2C!), the behind-the-scenes B2B world is feeling the heat. Think about it: s…
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SEO for Healthcare & Medical Device Companies Ep 12
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Welcome to this enlightening episode where we journey into the realm of SEO for Healthcare and Medical Device Companies. It's a topic that's gaining increasing importance in our digitally-dr…
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Healthcare & Medical Device SEO Tactics Ep. 12
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In this episode, we're diving into the world of SEO for Healthcare and Medical Device Companies. In today's digital age, where folks rely on the internet for healthcare decisions, getting your healthcare company's content to show up on those first search pages is a game-changer. It boosts your credibility, brings in the right visitors to your websi…
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Proven Tips for B2B Lead Gen on LinkedIn Ep 11
10:37
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Welcome to a deep dive into the transformative world of LinkedIn for B2B startups. Research has consistently highlighted LinkedIn as the top-tier platform for lead generation. However, navig…
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Discover Tips for B2B Lead Gen on LinkedIn Ep. 11
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Ever wondered why everyone's raving about LinkedIn for B2B startups? Well, it's not just a buzz. LinkedIn is the real deal when it comes to lead gen. But here's the catch: it's not as easy as hitting the 'connect' button. In this episode, we're cutting through the hype and dishing out some real talk from B2B digital marketing pros. Let's dive into …
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Welcome to another enlightening episode of our podcast series. In this episode, we delve into the often-misunderstood concept of Marketing Qualified Leads (MQLs), a critical metric in B2B di…
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Hey folks, welcome back to another episode of the B2B Digital Marketing Hub podcast! In this episode, we're tackling the buzzword that's got everyone scratching their heads: Marketing Qualified Leads, or MQLs for short. If you're in the B2B game, you've probably heard the term thrown around, but what does it really mean? And how is it different fro…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Step into the digital labyrinth, where every twist and turn holds the promise of transformative B2B web-marketing strategies. This podcast is your compass, guiding you through the intricate …
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Hey there, digital explorer! Ready to dive into the wild waters of B2B web-marketing? This podcast is your trusty floatie, keeping you buoyant as we navigate the waves and currents of the online biz world. Each episode, we go deeper, uncovering cool tricks and hidden gems of the digital universe. Data? It's not just numbers and charts—it's the secr…
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Metrics That Matter In B2B Marketing Ep. 8
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Hey B2B marketers! Navigating the vast sea of metrics can often feel overwhelming, especially when trying to pinpoint which ones genuinely make a difference in the B2B landscape. In this episode, we're diving deep into the metrics that truly matter. We start by exploring the concept of Customer Lifetime Value (CLV) - understanding the total revenue…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Dive deep into the world of B2B marketing metrics with our latest episode. In today's data-driven landscape, understanding metrics like CLV, MQL, SQL, and MRR is paramount. We'll guide you t…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode, we delve deep into the transformative world of B2B Marketing Strategies in the new era of ChatGPT. As ChatGPT is set to generate a staggering $200 million in income, we expl…
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B2B Marketing Strategies in the Era of ChatGPT Ep. 7
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In this episode, we discuss the effective uses of B2B marketing strategies in the new era of ChatGPT. Discover the game-changing impact of AI technology on B2B marketing and search engines. With its massive popularity, ChatGPT is reshaping conversations and content creation. Learn how it enhances SEO-friendly content to increase data visibility and…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this podcast, we explore the essential strategies to optimize your videos for search engines like Google, unlocking the vast potential of video in digital marketing. We'll discuss why vid…
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Unlock the power of video SEO and get your videos to rank on Google! In this episode, we consider the world of video SEO, exploring its importance in successful digital marketing and explaining how to optimize your videos for maximum impact. Discover why video is the cornerstone of marketing and how conversational search is making it even more cruc…
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Harnessing the Power of TikTok for B2B Marketing Ep. 5
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Discover the untapped potential of TikTok for B2B marketing in this episode! We explore how this popular short-form video platform can help you reach a younger audience often overlooked in traditional B2B marketing. Uncover the benefits of TikTok for B2B marketers, from storytelling to driving engagement, and understand the key factors behind TikTo…
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this thought-provoking episode of Inter-Dev Digital Marketing Podcast, we dive deep into the world of AI-powered search engines and their potential impact on SEO. Join us as we explore th…
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Schema structured data & schema markup implementation for SEO Ep 4
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. Join us in this illuminating episode of Inter-Dev Digital Marketing Podcast as we delve into the world of schema structured data and its significant impact on SEO. On this insightful journey…
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Why Should B2B Marketers Adopt B2C Strategies Ep 3
8:21
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this intriguing episode of Inter-Dev Digital Marketing Podcast, we explore a fascinating concept in the world of marketing—why B2B marketers should adopt B2C strategies to enhance their m…
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Harnessing the Power of TikTok for B2B Marketing Ep 2
7:48
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode of Inter-Dev Digital Marketing Podcast, we dive into the exciting world of TikTok and its potential for B2B marketing. While TikTok is primarily known for its popularity amon…
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SEO for SaaS Startups: The Complete Guide Ep 1
15:30
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For information on Inter-Dev, check out our B2B digital marketing agency. And don't miss an episode by visiting Inter-Dev's B2B Digital Marketing Podcast page. In this episode of Inter-Dev Digital Marketing Podcast, we dive into the world of SaaS digital marketing and explore the unique challenges and opportunities it presents. SaaS, or Software as…
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SEO Importance of Schema Structured Data & Markup Ep. 4
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In this episode, we explore the significance of schema-structured data and its implementation for SEO. Discover how adding schema markup to your website can enhance your search engine rankings and click-through rates. Learn about the various schema encoding types, including RDFa, Microdata, and the recommended JSON-LD by Google. Find out how to imp…
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In this episode, we explore the far-reaching effects of ChatGPT and Bard on SEO. Discover how these AI-powered search engines are revolutionizing search results and changing the game for websites. Learn about the implications for organic traffic, the importance of unique content, and the shift in digital marketing strategies. We discuss the critica…
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SEO for SaaS Startups: The Complete Guide Ep. 2
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In this episode, we dive into the world of SEO for SaaS start-ups, uncovering the unique strategies and practices that drive success. Learn how SaaS digital marketing differs from other industries, and discover the importance of technical SEO as the foundation of any SEO strategy. Explore the roadmap to success, from proper keyword research and con…
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Why Should B2B Marketers Adopt B2C Strategies? Ep. 1
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In this episode of the B2B Digital Marketing Hub, https://www.b2bdigitalmarketinghub.com/, we delve into an unconventional yet effective approach to B2B marketing - adopting B2C strategies. We challenge the conventional wisdom among marketers and explore how treating B2B buyers more like people and less like faceless representatives of corporations…
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