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Listen to one of the world's most popular marketing podcasts, brought to you by brightonSEO every Tuesday. The Internet Marketing Podcast has been hosted for over 17 years, has been downloaded over 2 million times and now boasts more than 700 episodes. Featuring advice from some of the most respected marketers in the world, including Seth Godin, Tim Ferriss, Avinash Kaushik, Neil Patel, Brian Dean, Rand Fishkin and Joe Pulizzi, this is your home for learning the strategies and tactics that w ...
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#715 A Deep Dive Into Branding And Thought Leadership With Annika Haataja & Kineta Kelsall
25:50
25:50
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25:50
In today's episode of the Internet Marketing Podcast, our conversation covers the interconnection between branding and organic marketing; the role of social media in brand ownership, and the significance of authenticity in storytelling. We also delve into thought leadership and explore some practical ways organisations can engage and use it to crea…
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#714 How to Perfect Your International Marketing with Peace Itimi and Laura Míguez
26:22
26:22
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26:22
In today's episode of the Internet Marketing Podcast, we discuss the challenges and complexities marketing professionals face when expanding their campaigns into new countries. We discuss the importance of understanding local media landscapes; how to adapt your content for different international markets and the importance of accurate translations …
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#713 What Could Be Going Wrong With Your Site Structure From An SEO POV With Sally Raymer and Mark Stanford-Janes
24:01
24:01
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24:01
In today's episode of the Internet Marketing Podcast, we’re discussing the more technical aspects of SEO, including an in-depth look at the crucial elements of site structure, rendering methods and information architecture. We also explore the tools available to help you analyse the performance of your website and get you better results in the SERP…
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#712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica Ruiz
24:09
24:09
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24:09
Today we delve into the world of PPC and lead generation with our expert guests, Veronica Ruiz and Ethan Lambert. We explore the various strategies for using paid advertising to generate leads, including the importance of storytelling, the impact of landing page optimisation, and the effectiveness of different paid media channels. If you want to st…
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#711 How To Start Using AI Content In Your Marketing With Chima Mmeje & Luke Gosha
27:10
27:10
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27:10
Chima Mmeje & Luke Gosha join us on the podcast today, sharing their expertise and experience on how AI tools can help with content creation and analysis in marketing. We delve into the practical ways in which AI can be utilised, the ethical considerations to be aware of, and the importance of validation, fact checking and transparency when using A…
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#710 How To Take Your Paid Social Advertising To The Next Level With Danielle Gipps & Carla Rovaris
32:52
32:52
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32:52
In this episode we’re joined by Danielle Gipps & Carla Rovaris for a deep-dive into the dynamic nature of paid social advertising and its relevance in today's marketing landscape. We discuss the significance of targeting customer behaviours, and explore the innovative approaches brands can take in their content creation and advertising campaigns to…
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#709 How To Get More Effective In Your Content Production With Karim Adib & Manuel Massimo Madeddu
24:23
24:23
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24:23
In this episode we’re joined by content experts Karim Adib & Manuel Massimo Madeddu to talk about how we can be more effective with content production. Together we discuss the integration of AI into content creation and how it’s shaping our approach to production processes; the importance of maintaining authenticity in the AI age; and the impact vi…
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#708 What Might Be Missing From Your SEO Analysis with Matt Greenwood & Nabeel Tanveer
27:05
27:05
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27:05
In this episode we’re joined by Matt Green and Nabeel Tanveer, both industry experts in the field of SEO analytics. In our chat we cover the impact of continuous algorithm updates and the best tools and methodologies for monitoring and analysing competitors. Listen in for valuable recommendations on honing your analysis skills and keeping up with t…
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#707 What Does Content Strategy Really Mean and Are You Doing it Properly? With Araminta Robertson & Fiona Brennan
30:12
30:12
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30:12
In this episode we’re joined by industry experts Araminta Robertson & Fiona Brennan to discuss all things content strategy. Together we look at the potential impact of AI in content creation, including ethical concerns and the practical applications of AI tools; share valuable insights into narrative structure and storytelling, plus, the key to get…
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#706 How To Be More Creative in Your Marketing with Andi Jarvis & Katie Thompson
26:26
26:26
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26:26
In this episode we’re joined by Andi Jarvis, founder of Eximo Marketing & Katie Thompson, freelance copywriter, journalist and founder of Katielingo.co.uk. We discuss creativity in marketing, the importance of understanding different personality traits in business, and insights into what creativity can mean within digital marketing projects. We als…
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#705 How to Deliver Results with Online PR with Cheryl Crossley & Sarah-Jayne Taylorson
25:38
25:38
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25:38
In this episode we’re joined by Cheryl Crossley, head of digital PR at IDHL Group & Sarah-Jayne Taylorson, Digital PR Consultant at NORTH. Cheryl and Sarah Jane share insights into the evolving landscape of online PR, the importance of integrating digital PR with traditional PR, and the factors contributing to a successful digital PR campaign. They…
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We’re back and bringing the podcast into the Brighton SEO family, returning to our original name, The Internet Marketing Podcast. We're adding even more great content with contributions from talented marketers connected to the world's largest search marketing event, the brightonSEO conference. Thank you for being a loyal listener - we can’t wait to…
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#704 Conserving Creative Energy by Learning to Say No w/ Robert Patin, Managing Partner of CreativeAgencySuccess
35:52
35:52
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35:52
In this episode we’re joined by Robert Patin, Managing Partner of CreativeAgencySuccess. In his words, Robert is on a mission to eradicate the phrase ‘the starving artist’, and part of this mission involves helping creatives to conserve their creative energy by learning what to say yes to, and when to say no. EXCLUSIVE LISTENER GIFTS Robert is givi…
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#703 Behind the Scenes of brightonSEO US w/ Kelvin Newman, Founder of Rough Agenda
31:24
31:24
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31:24
In this episode we’re joined by our former host, Kelvin Newman. Kelvin runs Rough Agenda, a specialist marketing events company, based here in the UK. Rough Agenda is well known for housing the world’s largest search marketing conference, brightonSEO. brightonSEO has been running for 13 years and welcomes over 3000 marketers twice a year in Brighto…
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#702 Mastering On-Camera Confidence & Screen Presence w/ Armando Leduc (Actor, Singer, Filmmaker & Owner of Leduc Entertainment)
59:47
59:47
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59:47
In this episode we’re joined by actor, filmmaker, singer, podcaster and soon-to-be author, Armando Leduc. Armando also owns Leduc Entertainment, a social media marketing agency and content studio that help to bring business stories to your screens. In this episode we discuss: The benefits of adopting video recording tools like Loom Motivations behi…
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#701 The Benefits of Long-Term Agency Retainers for Clients
7:39
7:39
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7:39
In this episode, I (Scott) share the benefits of marketing retainers for clients that can often be overlooked. Connect with Scott: https://www.linkedin.com/in/scottcolenutt/ Connect w/ SiteVisibility: https://www.sitevisibility.co.uk/ https://twitter.com/sitevisibility https://www.linkedin.com/company/sitevisibility-a-division-of-ai-digital-ltd/ ht…
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#700 Cutting Edge Success: GreenPal's Journey to One Million Customers w/ Bryan Clayton, Co-founder of GreenPal
55:08
55:08
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55:08
In this episode we’re joined by Bryan Clayton, Co-founder of GreenPal. GreenPal has been dubbed ‘Uber for lawn care’ by Entrepreneur magazine and currently boasts over 300,000 users, with ambitions to make that figure 1 million in the next 5 years. Bryan joins us to share his lessons in building and growing GreenPal, as well as diving into the insi…
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In this episode we share some simple methods, software and services that can help you track the immediate conversion impact of magazine ads. Referenced in this episode: https://bitly.com/ https://bitly.com/pages/products/qr-codes https://tinyurl.com/ https://short.io/ https://qrfy.com/ https://uqr.me/ https://apps.shopify.com/coupon-detective https…
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#698 Unleashing the Creative Potential of Your People w/ Claire Croft & Phil Lewis of Corporate Punk
51:48
51:48
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51:48
In this episode we’re joined by Claire Croft & Phil Lewis of Corporate Punk. Claire and Phil are passionate about helping businesses thrive through the power of their people. Claire and Phil have a shared passion for unlocking the potential of individuals to help drive long-term commercial success. Claire specialises in eliminating barriers to pote…
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#697 What is a Fractional CMO? w/ Aimee Schuster, Founder of Bandwidth Strategy
46:43
46:43
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46:43
In this episode we’re joined by Aimee Schuster, Founder of Bandwidth Strategy. As the founder of Bandwidth Strategy and fractional COO, CMO, and CRO at current top-performing e-commerce and SAAS companies, Aimee supports $5M-100M major revenue companies in creating, growing and improving marketing departments to execute on lead generation and overa…
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#696 7 Tools To Boost Your Podcasting Workflow
8:21
8:21
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8:21
In this episode, Scott shares his favourite tools that help make podcast production, editing and process more enjoyable and efficient. Referenced in this episode: https://alitu.com/ https://www.remastermedia.com/ https://bouncecast.app/ https://www.castmagic.io/ https://www.chopcast.io/ https://www.clipgen.io/ https://choppity.com/ https://www.micr…
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#695 Inspirational Lessons in Advertising & Creativity from the Art & Copy Documentary
15:11
15:11
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15:11
In this episode we share lessons in advertising and creativity from the 2009 documentary, Art & Copy. Art & Copy was produced by renowned documentary maker, Doug Pray, and features some of the most respected and creative minds from US advertising over the last 50 years, including Jeff Goodby, Rich Silverstein, Mary Wells, Hal Riney, Lee Clow & Dan …
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#694 Affordable Web 3.0 Marketing w/ William Gadsby Peet, Chief Strategy Officer at Literal Humans
43:32
43:32
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43:32
In this episode we're joined by William Gadsby Peet, Chief Strategy Officer at Literal Humans. William joins us to share his thoughts on the current state of Web 3.0, including how companies are marketing using web 3.0 platforms and some of the more affordable ways to get started. In the episode, William discusses: What technology is encompassed wi…
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#693 5 Tips to Improve Your ChatGPT Prompts That You Can Apply Today
7:17
7:17
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7:17
In today's episode, Scott shares 5 ChatGPT prompting tips that will instantly improve the outputs you're receiving from ChatGPT. These tips are suitable whether you're a beginner with ChatGPT or whether it's fast becoming a staple in your marketing tool set. They can also be applied to other AI assistants and tools, including Bard and Claude. If yo…
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I (Scott) was recently in a discovery call with a prospect when we asked what their USPs were. They couldn't answer. This made me nervous. It also got me thinking about what else makes me nervous in marketing, especially the unrealistic expectations from prospects or clients of their marketing agencies. Marketing agencies can cover a lot of ground,…
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