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Today we're bringing you a special instalment of the Lemonhead series, getting to know our co-founder and CEO, JR Farr. We talk about how JR left college to pursue the "internet thing" before starting what would become the world's largest Wordpress marketplace, Mojo. In 2012, Mojo was acquired by Endurance (owns brands such as Bluehost and Hostgato…
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Today we’re joined by Guillermo Rauch, CEO of Vercel. A cloud platform that has built pioneering technology, including the Next.js framework for React. Their most recent funding round was a $150m Series D at a whopping $2.5b valuation back in 2021, to give you a sense of the size of the company. This is an exciting episode, as it comes shortly afte…
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Today we’re joined by Rob Hope, the founder of One Page Love and host of the Yo! podcast. He also has an upcoming course, Show Them. Rob has been hustling away for almost 15 years on One Page Love, sharing the best single page websites on the internet. The Yo! podcast is a phenomenal showcase of the most talented designers and makers, packaged up i…
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Today we’re joined by Jay Clouse, founder of Creator Science, which is a platform with a membership, community, courses, a podcast, newsletter and more. Jay has scaled his media business to over $50k a month, while studying the best creators in the business. Creator Science was born out of a newsletter Jay started in 2017 which has grown to over 50…
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Today we’re launching a new series we’re calling Project 100k, which is all about my journey as a creator going from 0-$100k selling through Lemon Squeezy. I’ve been a podcast producer for years but would like to stop trading my time for money and find a way to build an asset that makes me money while I sleep. In this episode, JR turns coach as we …
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Today we’re joined by Justin Jackson, co-founder of Transistor.fm, a podcast hosting platform that hosts over 27,000 podcasts. Justin has bootstrapped the business since 2018 and has used it to build a better life for himself and his employees. In this episode we discuss if video is essential for podcasts in 2024, is YouTube going to kill off the a…
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We’re back with the first recording of 2024 and so we thought we’d take a look back through 2023, some of the key moments for Lemon Squeezy and the team, then we’ll round off looking to whats coming up this year. 00:00 Intro 00:34 Christmas break catchup 03:18 Looking back on key events in 2023 11:13 Reflection on not raising 13:29 Some of the key …
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Today we’re joined by Matt Paulson, who is the founder and CEO of MarketBeat, a financial media company with their main newsletter, MarketBeat Daily being sent out to over 4m subscribers. They do over $25m in revenue and has over 15 employees and have seen rapid growth over the past few years. JR and I speak to Matt about his origin story, how COVI…
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Today we’re joined by Rob Walling, an entrepreneur with his most notable exit being Drip in 2016. Rob also founded MicroConf, started TinySeed and is the host of the Startups for the Rest of Us podcast, which has over 690 episodes having started in 2010. He’s also written 4 books, Start Small Stay Small, Start Marketing the Day You Start Coding, Th…
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Today we’re joined by Jason Cohen. He’s most well known for being the co-founder of WP Engine. You might also know Jason as @asmartbear on Twitter and from his popular blog with the same name, started almost 2 decades ago. Jason is a 2 times unicorn founder so has some incredible startup wisdom at all stages of growth. This is a wide ranging conver…
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In this episode, we’re going to have a good old catch up about the state of play at Lemon Squeezy. How the most recent Black Friday period has been, what new features have been released recently, how the team growth is going and some of the new features in the works (including building a marketplace from scratch). Timestamps 00:00 Intro 00:45 Not m…
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In this episode James and JR address mental health challenges within startups, which can put a particular amount of stress on founders and employees. This episode is particularly poignant because the recording day marked the anniversary of the death of JR’s friend from mental health. We discuss how we've both had our own run-ins with depression and…
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Today we’re joined by our first guest of the series, Aaron Francis, who is currently an Educator at Planet Scale, but you would have seen him all around the internet doing courses, YouTube videos, podcasts and more. In this episode we discuss the creation and launch of Screencasting.com, a course Aaron made teaching you how to make better screencas…
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In this episode, we’re going to be talking all things shipping at Lemon Squeezy. Why they ship fast without breaking things, Simple Loveable Complete Products rather than MVPs and everything involved in the process. Timestamps 00:00 Intro 00:56 Why shipping fast is important 04:10 Does shipping too fast and consistently lead to bloat 06:27 How we s…
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Now, if you knew you were going to sign a piece of paper that was going to make your company worth $50m, would you turn it down and walk away? Well, that’s exactly what has happened with JR and the Lemon Squeezy team, and is why we’ve had a brief break from the pod. But we’re back, and JR is ready to share all. We’ve lined up a cracking few episode…
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Today we’re joined by the formidable Jack Ellis, co-founder of Fathom Analytics, the simple, privacy focused alternative to Google Analytics. While Jack isn’t running a successful software company, he spends time teaching people with his courses. He has two, which have made over $250k cumulatively Timestamps: 01:31 - Becoming the face of Fathom 10:…
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Today JR and James joined by Arvid Kahl, who previously built and sold his SaaS, Feedback Panda, for a life changing amount of money. From then Arvid has made it his mission to help other indie founders build a successful bootstrapped business, through his books Zero to Sold and The Embedded Entrepreneur and also his weekly blog, newsletter and pod…
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Today we’re bringing you a Lemonhead episode where JR and James take you behind the scenes of what it takes to build a affiliate feature from scratch and how the team are shaping up for launch. Hope you enjoy this little peek under the surface of how the Lemon Squeezy team operates. Timestamps: 00:00 Intro 00:42 Is running Lemon Squeezy stressful? …
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Today we’re joined by Thomas Frank, a YouTube creator with over 2.8m subscribers on his main channel and 138k subscribers on his Notion-focused channel, Thomas Frank Explains. He started out helping ambitious college students study better and pivoted to the self-help/personal development niche. He’s a creator in every sense, going from YouTube vide…
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In this episode, JR and James are joined by Brett Williams, the founder of Designjoy, a one-man productized design service that was making $160k p/m at it's peak. People have been asking the question “how does he do it?” and previously you had to rely on meta-analysis to find out. Now Brett is going to tell you EXACTLY how he runs a one-person, $1m…
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In this episode JR and James discuss some thriving creator businesses and what they’ve been doing right. Especially some of those that have used YouTube to build a brand, then start course or template companies. Seems there is a lot of people focusing on productivity (and Notion) making lots and lots of money. From student doctors to self proclaime…
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The Make Lemonade podcast is back with a fresh new format. We’re going co-hosted, meaning co-founder J.R. is going to be joined each week by James McKinven (you might have heard his voice on the Indie Bites podcast). Some episodes we'll be riffing on some topics, other times we’ll interview some of the best creators and entrepreneurs around and, fi…
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In today's episode, I sit down with Simon Rohrbach, the Co-Founder & CEO of Plain.com — CS without the BS. Previously, Simon led design at Deliveroo and was the entrepreneur in residence at Index Ventures. There's something to be said about building products within "nonsexy" categories. For example, customer service. When it comes to customer servi…
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We're back with another solo Lemonhead session with @jrfarr (JR Farr). Today I wanted to reflect on one year since we launched, 10 years in the making, as we look towards the next phase of growth with our first hires. In this episode, I give you two important pieces of advice on hiring, along with my notes from Simon Sinek’s, Leaders Eat Last, on h…
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Yo! We're back with a brand new episode. I decided to do something a little different today. I just sat down and hit record and started talking about what was on my mind as a founder myself. I talked about the current phase of the business journey we're in. This led me to start talking about the idea of building an audience vs. capturing an audienc…
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Meet Peter, the co-founder of Reform — the modern form builder. A long-time developer who studied at the Copenhagen Business School. Over the years, Peter has built and sold several digital products. Peter was also part of the first batch of the TinySeed — an accelerator fund for bootstrappers. Peter is hoping to carve his own niche in the form bui…
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Mark is an indie developer from Manchester. He's the Founder of UiPress, a WordPress plugin that provides a white-label admin experience for WordPress. Over the years of using WordPress and its evolution, the admin experience has been a hot topic. But what if you could customize it to your own needs. That's where UiPress comes in. Mark's story of s…
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In today's episode, you'll learn from Mike McAlister. Over the past decade, Mike has carved out his works in the WordPress industry. Mike has the unique ability to be a designer, developer, and marketer. With this formula, he has launched and grown multiple projects from ground zero to over a million dollars in revenue before, ultimately, being acq…
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For the past decade, Matt Medeiros has become an expert when it comes to podcasting and building audiences. Within the WordPress eco-system, Matt is a staple in the community where he runs The Matt Report and The WP Minute. Today, Matt is the Director of Podcast Success at Castos where he helps new and existing podcast shows become successful. I ca…
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Kacper Staniul is a growth marketer and the founder of Scrapelabs — a web scraping service. His company specializes in web scraping for businesses looking for data analysis, competitive analysis, pricing monitoring, and more. (3:05) going full-time (6:49) tools and software used (8:00) what's next? (8:57) how long does web scraping take? (15:50) wr…
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By day, Michael Riddering (aka @Ridd), is the founding designer for Maven — a cohort-based education platform. By night, he's the founder of Figma.Academy — a design course that teaches advanced design tactics delivered directly inside of Figma. In this episode, Ridd breaks down how he built Figma Academy. We uncover a decision he made early on tha…
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Here's a list of ways to connect with Laura Eddy: Twitter: @typeheist Websites: Laura Eddy, Typeheist, Haunts. (1:45) favorite type of design (2:58) where does inspiration come from (3:45) how long does it take to design a font (8:11) favorite design tools (9:29) design & development experience (11:40) balancing work and side-hustles (15:52) readin…
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There's an old African proverb that goes something like this: If you want to go fast, go alone. If you want to go far, go together. This is sometimes easier said than done. Hiring is hard and today I'm going to break down how to make your first 5 hires. Hopefully, this helps you avoid some of the costly mistakes I made. As always, thanks for being …
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As always, thanks for being a listener of the show. For today's episode, I talk about all things landing pages. (0:20) intro (1:25) all about the headline (4:45) hero elements (5:31) amplify the pain (the problem) (7:06) the big reveal (the solution) (8:07) social proof (if you got it, flaunt it) (8:50) don't just tell, show (9:47) benefits first, …
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As always, thanks for being a listener of the show. For today's episode, I break down when and if you should raise money for your company. The analogy I use is you can either ride the unicorn or chase the unicorn. (1:20) ride the unicorn or chase the unicorn (3:04) types of funding (7:30) convertible notes vs. price rounds (9:45) when to get fundin…
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