show episodes
 
Hosted by Jacob Stoops and Jeff Louella, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.
 
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show series
 
In this episode series, history buff and mob aficionado Jacob Stoops provides a high-level 101-style overview of the origins of the American mob dating back to its beginnings. The goal of this episode series is to set the table with some foundational information so that future viewers or anyone who needs a quick download to catch up on the basics c…
 
In this episode series, history buff and mob aficionado Jacob Stoops provides a high-level 101-style overview of the origins of the American mob dating back to its beginnings. The goal of this episode series is to set the table with some foundational information so that future viewers or anyone who needs a quick download to catch up on the basics c…
 
In this episode, history buff and mob aficionado Jacob Stoops provides a high-level 101-style overview of the origins of the American mob dating back to its beginnings. The goal of this episode is to set the table with some foundational information so that future viewers or anyone who needs a quick download to catch up on the basics can simply refe…
 
Gaetano “Tommy” Gagliano was the original boss of what the U.S. Federal authorities would later designate as the Lucchese crime family, one of the “Five Families” of New York City. He was probably the lowest-profile boss in the history of America Cosa Nostra and presided over the family for over two decades. His successor was his long-time lieutena…
 
In this week’s episode – the Season #3 finale, we talk with Azeem Ahmad (you know him as Azeem Digital), award-winning digital marketer, international conference speaker, diversity advocate, and host of the Azeem Digital Asks digital marketing podcast. Azeem shares how he began as an aspiring sports journalist and when that didn’t work out he share…
 
In this week’s episode, we talk with Dawn Anderson, Managing Director at Bertey, International Technical SEO Consultant and Speaker. We talk about how she went from owning a construction company to transitioning into web development, digital marketing, and then becoming a self-taught SEO. We talk about what it’s like to go through the challenge of …
 
In this week’s episode, we talk with Chima Mmeje, Content Strategist, SEO Copywriter and Founder of Zenith Copy. We talk about growing up in Nigeria, going to college, working at hotels, working as a bartender, landing a government job (which she still works at today), why she decided to get a second job, how she became a copywriter at a content mi…
 
In this week’s episode, we talk with Kevin Indig, Director of SEO at Shopify and host of the Tech Bound Podcast. We talk about his beginnings living as a young gamer, his collegiate experience in the business space and his eventual transition into digital marketing as a trainee at The Reach Group, a former digital marketing agency in Germany. We ta…
 
In this week’s episode, we talk with Alina Benny, SEO & Content Lead at Nextiva. We talk about her background in engineering and as an aspiring astrophysicist, her transition away from that career path and her start in brand and product marketing, what led her to make the switch to SEO, as well as her journey from Freshworks to Saleshacker and even…
 
In this week’s episode, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast. We talk with Hannah about her beginnings in general digital marketing, and how that led her to SEO over a decade ago. She shares how she started at a software company and then moved into many different verticals including l…
 
In this week’s episode, we give you a double-header as we talk to not one but two amazing SEOs! We chat with Jaimie Clark, former Head of SEO at The Wirecutter (now VP of SEO at Centerfield), and also with Christine Liang, Director of SEO at The New York Times. We discuss our previously unknown digital marketing background crossover, and both Jaimi…
 
In this week’s episode, we talk with Mordy Oberstein, liaison to the SEO community for Wix. We talk about his background as a teacher, why he decided to get out of the education field, and how he got his start in digital marketing. We go into how he landed the job at Rank Ranger and his evolution from Marketing & Content Manager to CMO. We also dis…
 
In this week’s episode, we talk with Daniel K. Cheung, SEO team lead at Prosperity Media, an SEO and Content company based in Australia, and Host of the Make SEO Simple Again Podcast. We discuss his background in speech pathology and health, his career in wedding photography, and why he eventually transitioned to digital marketing and SEO. We discu…
 
In this week’s episode, we talk with Geoff Atkinson, Founder & CEO of Huckabuy, an SEO platform focused on a technology-based approach to SEO. We talk about Geoff’s evolution from ski-bum to SEO to CEO, his time and experience at Dartmouth College, how he went from Email Marketing Manager to leading all SEO & Digital at Overstock as marketplaces we…
 
In this week’s episode, we talk with Veruska Anconitano, a multilingual SEO expert and digital marketing consultant with over 20 years of experience. We discuss how she started her career in the early days of the web in Italy, how she went from a journalism background to a long-term career in SEO, what it’s like being a Google Quality Rater, as wel…
 
In this week’s episode, we talk with Paul Shapiro, Global Director of Technical SEO at Condé Nast and co-founder of TechSEOBoost, an advanced technical SEO conference. We discuss how he went from wanting to do social media marketing to SEO, his unique Twitter handle, agency vs. in-house, his funniest SEO story, the story behind the founding of Tech…
 
In this week’s episode, we welcome Jason Barnard (aka The Brand SERP Guy), Founder & CEO of Kalicube. Jason Barnard is a digital marketing consultant who specializes in Brand SERPs and knowledge panels. He also hosts The Kalicube Marketing Podcast in which he talks with the smartest people in digital marketing on topics they know inside and out. We…
 
In this week’s episode, we talk with Jackie Chu, Global Lead of Intelligence at Uber. We discuss how she started at a marketing agency out of college as an unpaid intern beginning in local SEO for franchises and backlinking for lawyers, and how she has worked her way into the tech industry with roles at Yahoo, Square, Dropbox, and Uber. We get into…
 
This week we talk to Kameron Jenkins, SEO & Content Lead at Shopify. We talk about her beginnings in the agency world as an SEO and digital marketer at Scorpion Design, her rise within the company to VP of SEO & Content Strategy, how she began working with Moz (and her first Whiteboard Friday episode), her transition to Botify, and finally how she …
 
In this week’s episode, we talk to Mark Alves, SEO Manager at GMMB. We discuss his beginnings growing up as a beach kid in Massachusetts, going to college for political science, and his first foray into digital marketing and SEO while experimenting on his wife’s church website in the 90’s. From there we talk about his time working as a jack-of-all-…
 
In the final episode of 2020, we talk with Mr. Luke Carthy, an ECommerce growth consultant and founder of Afrodrops, an online store featuring products for natural afro and curly hair care. We discuss Luke’s background where he worked at an Electronics retailer, transitioning into selling HDMI cables on eBay and how that helped him develop a love f…
 
In this week’s episode, we talk with Claire Carlile, owner of Claire Carlile Marketing and a Chartered Marketer at the Chartered Institute of Marketing. We dive deep into Claire’s early career in Education and how her teaching experiences led her down the path of a career change, getting her Masters in Marketing, and how she began her career in Dig…
 
In this week’s episode, we talk with Amanda Jordan, Director of Local Search at Locomotive, an award-winning technical SEO agency. We talk about odd jobs before we were SEO’s including ice cream and Amanda’s love for gaming, her studies in math, science, philosophy, sociology, and engineering before she got into marketing and SEO. We talk about her…
 
In this week’s episode, we have a conversation with Helen Pollitt, Managing Director at Arrows Up, an SEO agency based in the UK. We talk about her decision to leave school at the age of 18 to get into the world of work, which eventually led her to digital marketing. We discuss how her early years led her to become an SEO, her time at agencies, how…
 
In this week’s episode, we talk with Hamlet Batista, Founder and CEO of Ranksense. We talk about his origins in the Dominican Republic, his background as a Software Developer and Systems Administrator, his early business successes and failures, and how he developed his convictions in automation and making things more efficient. We dive into his imm…
 
This week we talk with Kristina Azarenko, Founder of Marketing Syrup and the creator of the 45-day SEO challenge course. We cover her beginnings as a Linguistics major in Belarus, and how her job as a debt collector led her a career in digital marketing and SEO, her career in agencies and in-house, what led her to founding her own company. With the…
 
In this week’s episode, we have a tag team matchup between myself and Jeff on one side, and the dynamic duo of Jairus Mitchell and Jennifer Calogero, both of the open source technology company Red Hat. We talk about how Jairus and Jennifer got into SEO and product management respectively. We discuss how Jennifer became a self-taught developer and p…
 
Jacob and Jeff talk about some career updates since the end of Season 2, cover what they've been doing over the summer, how they've been handling life in the COVID-19 era, discuss what's in store for Season 3 including some amazing guests, format changes, and an increased focus on their YouTube channel (in which interviews will be recorded with vid…
 
In this episode, the Season 2 finale, we talk with Dan Leibson, Vice President of Search at LocalSEOGuide. We talk about his passion for gardening, anything green, his family, and his goal to retire by 45. From a career perspective, we cover Dan’s background doing bulletin boards in the early 90s, being online and connected his early days, his poli…
 
In this episode, we talk with Jessica Levenson, Head of Digital Strategy & SEO at Netsuite. We discuss our experiences during COVID-19, and how we’ve all been coping, and then we dive into Jessica’s background as a mom, Bostonian, sports fan, and our mutual love of the movie The Godfather. From a career perspective, we cover Jessica’s background in…
 
In this episode, we talk with Areej AbuAli, SEO Manager at Zoopla and Founder of Women in Tech SEO. We discuss how she moved from Egypt to London to study computer engineering and business IT, how that led her to find a passion for technical SEO, her experiences at agencies and why she likes in-house, biggest SEO challenges, and much more. In the n…
 
In this episode, we talk with Bill Sebald, Founder & Partner at Greenlane. We discuss how he began doing SEO in 1996 selling CD’s on eBay, to working for a major music publisher, getting experience with an SEO agency, and then eventually founding his own agency Greenlane. We also touch on the challenges of building an agency, finding employees who …
 
In this episode, we talk with Lily Ray, SEO Director at Path Interactive. We discuss how she grew up in a technology-centric family, learning HTML growing up, attending law school with an interest in politics around the time of the 2008 financial crisis, how all of those experiences led her to digital marketing, and how she eventually found a caree…
 
In this episode, we talk with Luke Davis, SEO executive at Adzooma. We discuss growing up in the UK, moving to the US and the culture-shock that ensued, growing up using computers and the Internet and how that experience pushed him to learn HTML/CSS on his own, how blogging eventually led him to a career in digital marketing, and how that eventuall…
 
In this episode, we chat with Natalie Arney, Digital Marketing and SEO consultant. We discuss how she went from the profession of teaching to a career in SEO, how her skills ended up being a very natural fit in the SEO industry, getting started in copywriting, agency life versus in-house, and so much more. In the news we talk about the new Bing Web…
 
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