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How I Grew My Brand

Piper - Growing Brands Consumers Love

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How I Grew My Brand is a series of one-on-one podcast interviews led by broadcaster Mary Nightingale with inspiring, high-profile British entrepreneurs. From Pitcher & Piano to Monica Vinader, Piper has been helping to build and support brands for more than 30 years. In each interview we dig into ‘7, 17, 70’, the three critical stages Piper believes businesses will encounter, whether that be number of employees, sales or sites. These moments are where changes and challenges can be overcome o ...
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A special bonus episode of our Piper podcast series, How I Grew My Brand. It's a bit different from our usual podcast. We recorded an in-house conversation between our Head of Brand, Yasha Estraikh, and Piper’s co-founder and founder of numerous brands, Crispin Tweddell.From Pitcher & Piano to Monica Vinader, Piper has been helping to build and sup…
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How I Grew My Brand, The Piper Podcast Season 5 - Clare Hornby, Founder & CEO of women’s contemporary luxury fashion brand, ME+EM, on how to build a £100m brand legendInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and …
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How I Grew My Brand, The Piper Podcast Season 5 - James Mishreki, Founder of Skin & Me and Life Supplies on how to become comfortable with risk, but not with terror.Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and br…
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How I Grew My Brand, The Piper Podcast Season 5 - Rossella and Huw Beaugié, founders of The Thinking Traveller, Turning a dream holiday into a lifelong businessInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand l…
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How I Grew My Brand, The Piper Podcast Season 5 - Kate Berski, co-founder of Curlsmith, from haircare niche to £150m exitInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.From Pitcher & Piano to Monica V…
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How I Grew My Brand, The Piper Podcast Season 5 - Vivien & Howard Wong, founders of Little MoonsInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.From Pitcher & Piano to Monica Vinader, Piper has been he…
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How I Grew My Brand, The Piper Podcast Season 4: Peddling through a gorse bush - How Will Butler-Adams quietly built an iconic global bike brand Brompton.Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders…
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How I Grew My Brand, The Piper Podcast Season 4: Jessica DeLuca, co-founder of Cult Beauty - How Cult Beauty used humility and data to disrupt the beauty industryInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand…
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How I Grew My Brand, The Piper Podcast Season 4: Julian Hearn (Founder) & James McMaster (CEO) of Huel: How 1000 Hueligans helped grow a £100m brandInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.From …
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How I Grew My Brand, The Piper Podcast Season 4: Taymoor Atighetchi, founder of Papier on inspiring paper people to fill blank pagesInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.From Pitcher & Piano …
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How I Grew My Brand, The Piper Podcast Season 4: Brigette Read, founder of Snag - How the Snaggler community helped its founder out of a tight spotInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.From P…
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How I Grew My Brand, The Piper Podcast Season 4: Adam Brown from Orlebar Brown - How a poolside idea became a global brand legend owned by ChanelInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand leaders.From Pit…
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How I Grew My Brand, The Piper Podcast Season 3: Frame Fitness StudiosFrame co-founders, Pip Black and Joan Murphy, on bringing a ‘modern-day Cheers’ to the fitness industry - offline and onlineInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-pr…
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How I Grew My Brand: The Piper Podcast Season 3: Steve Moore and Paul Barham, co-founders of social darts chain Flight Club on raising £160,000 in an afternoon.Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand l…
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The Piper Podcast 'How I Grew My Brand' Season 3:Flash Pack co-founders, Radha Vyas and Lee Thompson, interviewed by Mary Nightingale. How inexperience – and a selfie – helped Flash Pack disrupt the travel industryInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews wit…
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How I Grew My Brand: The Piper Podcast Season 3: Sipsmith founders, Fairfax Hall and Sam Galsworthy, on refusing to hear the word “no” – and changing the lawInterviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British founders and brand lead…
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How I Grew My Brand: The Piper Podcast Season 3: Mindful Chef. Giles Humphries and Myles Hopper, two of the three Mindful Chef co-founders on relinquishing power – and a soggy box disaster…Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile…
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How I Grew My Brand: The Piper Podcast Season 2: Amelia Harvey, co-founder of The Collective, tells how she applied learnings from her early career at Kellogg’s and L’Oréal when launching her gourmet yoghurt brand.Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews wit…
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How I Grew My Brand: The Piper Podcast Season 2: Richard Hilton speaks to Mary Nightingale about the challenges of stepping away from his fitness chain brand Gymbox. In a wide-ranging interview, he describes the power of brand messaging, the importance of maintaining culture during fast growth and explains how ‘paranoia can be healthy’.Interviewed …
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How I Grew My Brand: The Piper Podcast Season 2: Jasper Cuppaidge, founder of Camden Town Brewery, talks about the impact of his decision to sell his brand to AB InBev, the world’s biggest drinks company.Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspirin…
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How I Grew My Brand: The Piper Podcast Season 2: Charlie Bigham, founder of his eponymous gourmet food brand, has revealed how a ‘painful correction’ during the 2007 financial crisis forced his business to sharply refocus its priorities.Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one…
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How I Grew My Brand: The Piper Podcast Season 2: His brand pioneered the concept of ‘letterbox flowers’ and has gone on to sell more than 50 million flowers across the UK, France and Germany. But Aron Gelbard, co-founder and CEO of Bloom & Wild, has revealed how his revolutionary idea nearly fell at the very first hurdle.Interviewed by Journalist a…
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How I Grew My Brand: The Piper Podcast Season 2: She is the author of the fast-selling debut cookbook ever and creator of one of the country’s most popular food and lifestyle brands. But Ella Mills, founder and creative director of Deliciously Ella, has revealed how she never anticipated a career in business, let alone as the face of her eponymous …
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How I Grew My Brand: The Piper Podcast Season 1: Turtle Bay founder Ajith Jayawickrema, who moved to the UK from Sri Lanka at the age of 15, has revealed how singer Leona Lewis unknowingly inspired him to launch his highly successful Caribbean restaurant chain.Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand i…
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How I Grew My Brand: The Piper Podcast Season 1: Nicola Elliott, co-founder of Neom Organics, on how a ‘magic’ tincture created for aching footballers inspired her to launch wellbeing brand Neom Organics.Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspirin…
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How I Grew My Brand: The Piper Podcast Season 1: Alex Reilley, co-founder and now Chairman of Loungers, tells Mary Nightingale how a ‘Game of Thrones’ approach to business which involved defining ‘the Cause’ enabled him and his team to turn Loungers from a small café-bar chain into a hugely successful nationwide brand.Interviewed by Journalist and …
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How I Grew My Brand: The Piper Podcast Season 1: Cassandra Stavrou, founder of Propercorn, the UK’s best-selling premium popcorn brand. Oh how it all started with a cement mixer.Interviewed by Journalist and ITV News Presenter, Mary Nightingale, How I Grew My Brand is a series of one-on-one podcast interviews with inspiring, high-profile British fo…
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