Welcome to our podcast journey! We will put our life under the microscope! We are excited to dive deep into life’s topics! Hope you enjoy the ride with us!
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Whether you are looking to break into the entertainment industry, pivot from your current career path, or evaluate your personal brand, you have plenty of options. With the media and entertainment industry rapidly diversifying, now is the time to act. What Do You Do Exactly? brings advice and career insight from industry leaders. Hear from authors, small business owners, journalists, producers, consultants, and influential voices from social media, YouTube, TV, and podcasts. CNN and Fox News ...
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If you want to nail your strategy, build a revenue machine and take your sales to the next level — it’s time to look at your tech stack. Each week host Dan McGaw, CEO and founder of McGaw.io takes us to the bleeding edge of the modern tech stack. He speaks with people who are killing it in product, ops, sales, marketing and beyond to uncover the tech stack that’s making their wildly ambitious revenue goals a reality.
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How SumoQuote Hit a Consistent 33% Conversion Rate with Brandon Healey, VP of Sales & Marketing
31:16
31:16
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31:16
In this episode, Brandon Healey, VP of Sales & Marketing at SumoQuote, tells the story of SumoQuote's agile journey from a functional solution within a roofing company to a standalone SaaS success acquired by Job Nimbus. Brandon dives deep into how SumoQuote, leveraging industry insights and strategic sales approaches, achieved an impressive 33% co…
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B2B Attribution Strategies to Drive Growth and Increase ROI with Andy Caron (RP), Drew Smith (Attributa), and Steffen Hedebrandt (Dreamdata)
40:12
40:12
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40:12
Understanding B2B attribution can feel overwhelming with the array of tools, platforms, and models. While attribution isn't a cure-all for marketing issues, it's a crucial optimization tool. Approaching it with realistic goals can effectively steer marketing investments. Industry experts Andy Caron, President of Revenue Pulse, Drew Smith, Co-founde…
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Drive Adoption and Scale Net Recurring Revenue without PQLs with Mallory Lee, VP of Revenue Operations at Nylas
43:34
43:34
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43:34
Nylas has sidelined Product Qualified Leads (PQLs) in their strategies. But what does this mean? In this episode, Mallory Lee, VP of Revenue Operations at Nylas, shares her insights on how Nylas challenges the traditional concept of Product Qualified Leads (PQLs). Instead, it focuses on user engagement and identifying high-return users to drive ent…
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Build a Customer-Centric Tech Stack for DTC and B2B Revenue Growth with Daan Goossens, VP of Growth at Mysa
37:31
37:31
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37:31
Step into the dynamic world of smart home devices and discover Daan's expert insights on striking the perfect balance between strategic marketing, consumer experience, and technical adoption. In this episode, Daan Goossens, VP of Growth at Mysa, shows us how his calculated approach to SMS strategy and discounting has significantly contributed to My…
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Drive B2B Growth with a Customer-Centric Approach in Product-led Growth Strategies with Aaron Bird (Inflection), Laura Schaffer (Amplitude) and Francis Brero (MadKudu)
40:08
40:08
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40:08
Traditional paradigms in the rapidly changing landscape of B2B enterprises are being challenged by the emergence of a potent growth model – Product-Led Growth (PLG). So, what is PLG, and how can B2B companies harness its power to stay afloat, thrive, and drive customer-centricity in an increasingly competitive market? In this episode, Dan invites a…
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DTC Omnichannel Strategies using Data Centralization and Activation with Maxime Lagresle
39:05
39:05
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39:05
The right data analysis tools can significantly increase decision-making agility and accessibility for all business stakeholders. Centralizing sales channel data is crucial for a seamless omnichannel experience. By using reverse ETL activation, companies can revolutionize data utilization to enhance customer engagement proactively. Maxime Lagresle …
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Drive D2C Growth by Humanizing Brand and Marketing Strategy with Aaron Wollner, CMO of Quontic Bank
39:43
39:43
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39:43
Quontic has made a remarkable shift towards embracing qualitative insights, recognizing the importance of humanizing the brand. It's not about abandoning data or experimentation; instead, it's about finding a balance. Aaron Wollner, the CMO of Quontic Bank, shares insights on leveraging technology to create a seamless customer experience. He talks …
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Nail B2B Deals using Multithreaded Strategies and Effective Messaging with Trinity Ngyuen
39:35
39:35
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39:35
The B2B SaaS landscape is always shifting, and it's crucial to have a comprehensive strategy in place. When everyone is cutting tech costs, you need a new way to appeal to buyers. One approach that has proven to be highly effective is multithreading, a method that involves engaging multiple stakeholders within an organization to drive sales and rev…
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How Workshop Found Product-Market Fit Leveraging Customer Feedback with Jamie Bell, VP of Marketing at Workshop
33:02
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33:02
On Today’s Show: Early-stage companies face numerous challenges, including a need for more resources and tools and uncertainty about the viability of their solution. Even worse, you may be building a product that customers don’t want. In this episode, Jamie Bell, VP of Marketing at Workshop, shares the company's journey to find product-market fit a…
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Leveraging Intent Data for High-Impact Marketing Campaigns with Mark Kilens, CMO at Airmeet
37:06
37:06
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37:06
Intent data has become a pivotal tool for understanding and engaging with prospects. But how can marketers effectively harness its potential? Airmeet’s Chief Marketing Officer, Mark Kilens, has gone all in to understand and leverage intent data to get more prospects down the funnel. But it's not just about data. Mark emphasizes the foundational imp…
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Drive Revenue by Maximizing Exposure and B2B Touchpoint Value with Juliette Kopecky, CMO of LinkSquares
30:40
30:40
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30:40
LinkSquares takes a personal approach to B2B marketing. Their intense and memorable event strategy doesn't just stop at the top of the funnel. Instead, they're pushing boundaries by maximizing the value of each touchpoint, ensuring a seamless journey for potential clients. In this episode, Dan McGaw talks with Juliette Kopecky, CMO at LinkSquares, …
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Boost B2B Pipeline ROI by Building a Trustworthy Community with Ronen Shetelboim, VP of Marketing at Tessian
30:29
30:29
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30:29
Field marketing isn't about hosting numerous events; it's about fostering a community. Ronen's perspective is refreshingly different. He believes in the transformative power of field marketing, not only as an event-driven strategy but as a tool for community-building. In this episode, Ronen breaks down why traditional SaaS marketing methods aren't …
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Mastering B2B Engagement: Hyper-Personalization and Multi-threading with Mariana Cogan of People.ai
38:09
38:09
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38:09
In this episode, Mariana Cogan, CMO of People.ai, shares her unique tactics for tracking conversions, understanding digital journeys, and using tools like Hotjar and UserTesting.com to create a highly personalized, multithreaded experience. She emphasizes that multithreading deals involving engaging multiple organizational stakeholders can signific…
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Playbook for Scaling Real-Time Personalization with Mario D’Agostino, VP at FanDuel
34:15
34:15
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34:15
On Today’s Show: In today's digital landscape, personalized user experiences are desirable and necessary. Mario D'Agostino, VP of Product and Product Analytics at FanDuel, is a seasoned veteran in the tech industry who understands the value of leveraging real-time data and probability algorithms to create personalized user experiences. FanDuel is t…
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RevOps: A Genuine Force or Rebranded SalesOps? With Ahmed Chowdhury (Data.ai), Darrell Alfonso (Indeed) and Deven Pearson (McGaw)
40:11
40:11
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RevOps has been getting a lot of hype recently. The 2023 LinkedIn Jobs on the Rise Report, even called RevOps, is the fastest-growing career opportunity in the US. But what’s with the traction for a seemingly unexplored and mysterious role? Is it just another fad? Or is the speed of the bandwagon warranted? We invited Ahmed Chowdhury, Sr. Director …
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Former CNN Senior Producer and Fox News Channel Producer Jamie Maglietta is finally officially launching her own business. While she offers freelance services she's diversifying her offerings through (ON CAM) Ready. There will be a new podcast tied to the brand, however, this podcast will continue. Listen for the latest and stay tuned! Email: jamie…
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MELISSA DAWN SIMKINS: CEO & PERSONAL BRANDING
36:02
36:02
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36:02
Velvet Suite CEO, Melissa Dawn Simkins, talks with Jamie Maglietta about her career as a personal branding expert and offers advice on building a career, finding balance, and preparing for media appearances. She also talks to college students and professionals looking for a change - offering applicable tips. More on Melissa: She "is affectionately …
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PAUL CARON: NEWS DIRECTOR & THE ROLE OF MMJ
33:02
33:02
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Jamie Maglietta talks with former CNN colleague Paul Caron about his career journey to News Director. Paul, located at CBS affiliate WBTW in Myrtle Beach, talks about the role of MMJ, offers tips on being a News Director, advice on identifying pitches, and provides insight to the routine journalists need to succeed. For video clips visit: https://w…
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JILL KOCH: BUILDING A BUSINESS ON INSTAGRAM & AMAZON
29:18
29:18
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29:18
Former TV reporter and Anchor, Jill Koch, is in her third act as a professional. After journalism, she pivoted to nursing and now she is a full-time Influencer. Yes, she has built a business on sharing products and tips she loves. She spoke with Jamie Maglietta about her career, provided tips on how to create a business around social media sharing,…
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MARK SIMON: THE GODFATHER OF STORYBOARDING
37:34
37:34
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37:34
The Godfather of Storyboarding, Mark Simon, talks with Jamie Maglietta about his career, LinkedIn, and of course, storyboarding. Simon, who creates storyboards for thousands of programs, including The Walking Dead, also talks about the Fear of The Walking Dead's final season which debuts Mid-May. In traditional, What Do You Do Exactly fashion, he a…
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WHAT DO YOU DO EXACTLY?: TIPS ON NETWORKING
23:58
23:58
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23:58
What Do You Do Exactly producer and host, Jamie Maglietta, talks about networking which is what lead to this podcast. Unsure with how to network online or use networking tactics to grow your social media following? In this conversation Jamie talks about LinkedIn, Facebook, and Instagram. She also reflects on her early career at Fox News Channel. Ha…
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CEO of Zvook, Anna Ratala, talks with Jamie Maglietta about her startup, career, and advice for women in tech and leadership. Anna is an international business leader and tech enthusiast, having lived and worked in 5 countries across 3 continents. Her background is in media intelligence and SaaS sales. In 2016 Ratala founded one of Southeast Asia’s…
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MICHAEL SORRENTINO: CEO, PODCAST HOST, & AUTHOR
28:16
28:16
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28:16
CEO of Sorrentino Media, Michael Sorrentino talks with former Fox News Channel colleague, Jamie Maglietta, about running a media company, networking, internships, his work at Hofstra University, and his new book, "Virtual Presenting."Here's more about Michael:Michael’s producing career began in the 80’s, when he created quality content for the neig…
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JIM HECHT: CREATING A CAREER IN ENTERTAINMENT AS A WRITER & PRODUCER
30:58
30:58
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30:58
Co-Creator of "Winning Time: The Rise of the Lakers Dynasty” and "The Big Cigar," Jim Hecht talks with Jamie Maglietta about his latest projects, mindset, and building a career in film. Hecht, known for his work on the "Ice Age" franchise also talks about pivoting from animation to dramatic series production. Two things that have helped him shape h…
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KELLY DANIEL: FORMER EXECUTIVE PRODUCER AND META EMPLOYEE ON LIFE AFTER LAYOFF
31:46
31:46
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31:46
Former Meta employee Kelly Daniel talks with Jamie Maglietta about being laid off, documenting her post layoff life, and redefining herself online. Kelly can relate to those in TV news facing uncertainty and talks about how she launched her own business, how her TV producer skills from NBC and CNN helped her pivot into ghost writing and product man…
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CESAR MARIN: TV PRODUCER TO ENTREPRENUER & MOTIVATIONAL SPEAKER
35:44
35:44
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35:44
Former CNN World Sports and HLN producer Cesar Marin spoke with his former colleague Jamie Maglietta about making the choice to launch a business post layoff. Marin is founder of Cultivating Wisdom a lifestyle and apparel brand focused on psychedelic medicine. He has also launched a podcast and is offering his services as a motivational speaker. Be…
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Industry leader Christina Daves provides tips on how you can get free pr. She wrote the book on it, "Free PR for Anyone," and everyone who considers themselves an expert could benefit from it. She spoke with Jamie Maglietta about her career, how she got her first break on The Steve Harvey Show, what she suggests professionals do to get in the media…
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KATELYN RICHARDS: CAREER COACH AND LINKEDIN JOB SEARCH EXPERT TO FOLLOW
41:13
41:13
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41:13
Katelyn Richards, is one of 2023's Top Job Search Experts to follow on LinkedIn and owns A Crafted Career. The Career Coach & Personal Branding Strategist spoke with Jamie Maglietta about her content strategy and developing a strong personal brand on LinkedIn after being laid off and launching her own business. Recently she shared how her husband w…
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DAVID WEINSTEIN ON BEING OPEN FOR BUSINESS
30:12
30:12
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30:12
Creative Operations and Production Executive David Weinstein was laid off in December, 2022. At the time of this podcast recording he spoke with Jamie Maglietta about his career, job search, and use of Linkedin. He also explained why producers have transferable skills to all areas of production including advertising, public relations, and news prod…
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Eric Kabakoff is the Director of Media Analytics, Consumer Insights, Audience Development at WPIX in New York. He spoke with Jamie Maglietta about the importance of networking. After being laid off he made networking apart of his weekly routine and despite landing a job continues to reach out to people over Linkedin. He shares his tips and discusse…
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JILL CHARTON: BUILDING A FITNESS CAREER IN ENTERTAINMENT
33:38
33:38
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33:38
Health and Fitness consultant Jill Charton is building a career offering personal training to professional athletes, TV personalities, actors, and film crews. She talked with Jamie Maglietta about working on the shows Enola Holmes, She-Hulk, and most recently The Big Cigar. How she built her career in film, created an app, and her advice to other f…
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ROB GREENLEE: PODCAST HALL OF FAMER WITH PODCASTING TIPS
34:32
34:32
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34:32
Current SVP of Podcast Content and Partnerships at Podbean.com, Rob Greenlee, is best know for his career in podcasting, but he started in radio. The New Media Show co-host spoke with Jamie Maglietta about her new show, offered tips to podcasters, and explained what he does exactly. For more on Rob Greenlee visit: https://robgreenlee.com/ Not only …
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ELISE LABOTT: GEN Z & INTERNATIONAL AFFAIRS
25:57
25:57
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25:57
CEO and Founder of Zivvy Media, Elise Labott, talks about the importance of giving Gen Z more of a voice on the international stage. The professor and Politico Magazine Contributing Editor talks with Jamie Maglietta about how Trump impacted her decision to leave CNN, freelancing, and launching her own business. Labott, an Emmy-winning reporter, als…
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ANUSHAY HOSSAIN: BLOGGER TO AUTHOR & TV PERSONALITY
31:43
31:43
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31:43
Let's get to know Anushay Hossain. She's author of the book, "The Pain Gap," and has been featured on MSNBC, PBS, CNN, and more. Anushay Hossain and Jamie Maglietta talk about life-work balance throughout the pandemic, steering a career, and tapping into opportunity. For more on Anushay visit: https://anushayspoint.com/ Clarification: Jamie is an 5…
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How to Build Your Marketing Stack in 2023 with Jon Miller, CMO of Demandbase and Adam Greco, Product evangelist for Amplitude
45:52
45:52
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45:52
2023 will be a fascinating time for marketing and tech, and you may be wondering how to build and optimize your stack. In this episode, Join Dan McGaw and industry leaders Jon Miller, CMO of Demandbase, and Adam Greco, Product evangelist for Amplitude, as they discuss the most important tech stack trends you must consider to win big and boost reven…
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JOHN MOODY: FICTION AUTHOR & FORMER MEDIA EXECUTIVE
33:29
33:29
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Former Executive Vice President and Executive Editor John Moody talks with Jamie Maglietta about his career, challenges as an opinion writer, and tips for journalists entering the news industry. He also discusses his two new fiction novels, "The World We Wish" and "Of Course They Knew, Of Course They." Early on in Jamie Maglietta's career she produ…
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JENNIFER DAVIS: TV REPORTER TO EXECUTIVE COMMUNICATIONS COACH
33:58
33:58
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33:58
Executive Communications Coach Jennifer Davis talks with Jamie Maglietta about transitioning from a TV reporter to a strategic storyteller. Topics discussed: LinkedIn, freelance work, TV news reporter life, careers with affiliate services, Fox News, CNN Newsource, DC, American Idol, knowing your audience, branding, and entrepreneurship. How to conn…
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PAULA RIZZO: LISTS, LINKEDIN LEARNING, & LIFE AS A MEDIA TRAINER
32:50
32:50
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32:50
Author and Linkedin Learning Trainer, Paula Rizzo, talks with Jamie Maglietta about pivoting from Fox Producer to Entrepreneur. How a blog on list-making led to her books, "Listful Thinking" and "Listful Living." Plus her tips for professionals looking to expand their brands or rebound post layoff. Learn more about Paula Rizzo at https://paularizzo…
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Chris Frates, Founder of Storyline, a storytelling and strategic communications company, gives tips to those facing layoffs in the media and entertainment industry. How his "entrepreneurial itch" gave him the energy and passion needed to launch his own media business. Plus,what it's like on the "other side" of the newsroom and how his reporting car…
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CLAIRE ATKINSON: MEDIA REPORTING & WHERE THE JOBS COULD BE AT
39:09
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Claire Atkinson, Insider's Chief Media Correspondent, tells Jamie Maglietta how this "period of time where things look bleak" will be short-lived. Plus her one piece of advice for young reporters. "What Do You Do Exactly" offers conversations about roles in the media and entertainment. Jamie Maglietta, a CNN and Fox News Channel Alum, taps into her…
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Welcome to What Do You Do Exactly? It was a question I found myself asking former colleagues and strangers on Linkedin while in grad school. Talking to people led to my decision to research production management. Since I found these conversations useful, I wanted to offer similar ones as a resource to others looking for inspiration. I'm Jamie Magli…
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The Stack team is taking a break to spend time with our friends and family over the holiday season. We’ll be back in late January with more episodes all about killer marketing strategies and the tools making them possible. In the meantime, check out the details for our upcoming live recording! Webinar: How to Build Your Marketing Stack in 2023.…
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How Partnerships Saved HubSpot with Scott Brinker, VP of Platform and Ecosystem
36:49
36:49
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“Building an ecosystem is hard,” says Scott, VP of Platform and Ecosystem at HubSpot, “You got to think bigger than just the marketplace.” In this episode, Scott and Dan dive deep into the inner workings of HubSpot’s partner strategies, how they have led them to create a dominant MarTech platform, and the tech stack they use to achieve their goals.…
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Leveraging B2B community for next-level growth with Jack Foster, VP of Marketing at WorkRamp
33:50
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33:50
B2B communities are hot right now and for a good reason. Having a loyal group of people rallied around your business is a crazy useful resource for growth. Investing in community and learning is how Jack Foster, VP of Marketing at WorkRamp, is driving next-level growth. Being a part of an LMS platform means that Jack understands the value of both c…
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Innovation at the "Leading Edge" of D2C and B2B with David Zucker, CMO of Purdue Farms
39:42
39:42
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Despite being over 100 years old, Perdue Farms is still a beacon for the future of B2B and D2C business. Their e-commerce game is insanely impressive. From building out partner integrations that allow customers browsing recipes on their site to export the ingredients list into a cart at their local partner outlets, to partnering with Samsung to sel…
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480% Growth in 12 months - with Dan Waldschmidt, CRO at Panzura
42:09
42:09
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42:09
Efficiency, effort, and details. Those are the three things that Dan Waldschmidt has focused on to drive Panzura to over 480% growth in just the past year. Dan is rocketing Panzura to insane heights by making careful decisions and getting the most from his team and tools. One way he’s doing that is by creating seamless connectivity with an all-in-o…
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Optimize your DTC ROAS via constant testing Manbir Sodhia, VP of Growth Marketing at ŌURA
38:33
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Why would you spend more when you can spend less for better results? That’s the question Manbir Sodhia is constantly asking himself. As the VP of Growth Marketing at Ōura, his goal is never to stop improving his ROAS, which he does by treating every campaign like an experiment. Manbir is constantly running various forms of tests. He’s got standard …
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Quarterly Themes to Boost Your B2B Pipeline with Grant Johnson, CMO at Emburse
32:31
32:31
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Generating meaningful prospects for your pipeline doesn’t come through shotgun marketing. It comes through smart strategies and full-team alignment. That’s why Grant Johnson is so big on quarterly themes. Grant is the CMO at Emburse. He’s all about meaningfully speeding up his pipeline velocity, and making smart choices to leave time for the best p…
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Getting your B2B Messaging Right to Win with Peep Laja, CEO of Wynter
26:10
26:10
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How do you build a reputation as a new company if what you’re offering has never been done before? This is a feat Peep Laja, CEO and Founder of Wynter had to overcome when he brought Wynter to market. For him, a lot of it comes down to messaging and tracking where that messaging is working. In the early stages of tracking that data, Peep says “qual…
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Delivering D2C Value the Zappos Way with Aaron Magness, CMO at Thistle
33:02
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When Tony Hsieh led Zappos to game-changing online success, he did it by putting the customer experience first. The story of the retailer is a marketing legend, and Aaron Magness was part of that. Aaron is the CMO at Thistle. He also spent 3 and half years with Zappos, where he learned the advantages and skills involved in making the customer exper…
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