A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and str ...
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605. The Key Foundations Most People Skip Over When Starting a Product Business
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In today’s episode, I’m so excited to share a segment from my guest appearance on the Insight Out podcast, hosted by the incredible Billy Salesby, where I share insights from my own journey with my product business, Cuffs Couture, to help you hone in on the foundational pieces you need to nail if you want to have a successful business. We discuss k…
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604. “90% of my sales come from selling in-person, how do I start selling more online?” | Coaching Session
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Listen up, product bosses! I’m back with another exciting coaching session for you today with Billie of Billie’s Soap, who is business partners with her dad, and together they sell high-quality, scientifically-backed, natural skincare products to help you feel confident and comfortable in your skin, no matter what your skin type is! If you’ve been …
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603. The #1 Lesson You Can Learn from Amazon Prime Day to Increase Your Sales in July
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Amazon Prime Day has arrived (well almost, since it technically kicks off tomorrow!), but if you’re wondering why Amazon holds Prime Day in July or why Walmart Deals happens in July or why people talk about Christmas in July, we’re actually digging into that today because there is a strategic reason behind it! So what’s the reason?! Well there’s be…
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602. “Help! I’m trying to do everything and hoping something sticks- but it’s not working.” | Coaching Session
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Hey, product bosses! I’m back with another incredible coaching session for you today with Ines of Barkin’, who sells stylish and practical feeders and treat pouches for you and your pup! If you feel like you’ve been throwing spaghetti at the wall or trying to do everything, but nothing is working, then this episode is for you! Ines has been seeing …
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601. The #1 Thing That Has Changed My Life This Year
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If you’ve ever heard me say “usually the biggest obstacle getting in the way of your dreams or growth is actually yourself,” but you aren’t really sure what that means then listen up. In today’s episode, I’m sharing the #1 thing that has changed my life this year and chances are, it’s not what you think! As a business owner, we’re often taught that…
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600. “Sales are down and I don’t know what to do.” | Coaching Session
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Listen up, product bosses! Today’s episode is a must listen if your product business sales are down. We’re back with another coaching session, and this time we’re talking to Gina of Seasons Jewelry. Now Gina has been in my community for a long time and actually started her first product biz as a hobby! Fast forward to today, and Gina is now not onl…
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599. The Power of Community for Product-Based Business Owners with Gina Bianchini of Mighty Networks
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Today, I’m so excited to be chatting with Gina Bianchini, an incredible entrepreneur who has her MBA from Stanford and is also the creator and founder of Mighty Networks! If you’re not familiar with Mighty Networks, it’s an all-in-one platform that serves small and medium businesses through offering digital memberships, online courses, community an…
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598. “I'm a single mom on my way to a million dollars. How do I make this easier?” | Coaching Session
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Hey product bosses! I'm back with another action-packed coaching session with Nicole from Lunah, an amazing skincare company in London, Ontario, Canada! Nicole's established herself as the skin care expert in her community and beyond and is on her path to building her million-dollar dream business...all while navigating being a single mom. During o…
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597. If You Don't Have an Audience to Sell to, Do This.
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True or False: You need a HUGE social media following to reach your business goals...I'm excited to tell you that it is FALSE! In today's episode, I'm busting the myth that you need to be on social media to succeed in your product-based business and I'm showing you just how to discover your ideal customers, make more sales, and reach or even surpas…
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596. "My sales are down! Is it the algorithm, the economy—or is it me?" | Coaching Session
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Listen up, Product Bosses! We're back with another coaching session, and this time we're talking with Heather of Leetie Lovendale. Heather has been in business for around 20 years and is making multiple six figures. Her goal is to reach a million, but right now, she's on course to make less than she did last year. In this episode, we dive into Heat…
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595. Can You Make Your Product-Based Business a Passive Money-Making Machine?
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Listen up, Product Bosses! Today, we’re diving into the idea of transforming your product-based business into a passive money-making machine. With summer upon us, it's the perfect time to explore how you can ease off the gas and still keep the revenue flowing. For many of us, the summer months are a time to spend with family, take a break, and enjo…
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594. “I want to be a top name in my niche. What systems do I need to get there?” | Coaching Session
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Listen up, product bosses! Today’s coaching call is a must-listen for entrepreneurs at all levels, whether you're just starting out or hitting new growth milestones. We’re speaking with Claire of Musically Minted, a thriving product business selling music-themed merchandise. Claire's goal is to become one of the go-to names in her niche, and we lov…
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593. The 7 Best Places to Sell Your Products Right Now
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Today, we’re addressing a common question we hear all the time: "I have this product, I have this idea, but what should I do? How do I sell it?" We all come up with amazing ideas or get inspired to create something, but then we’re often unsure about the next steps. Let’s dive into the best strategies for selling your products successfully. Whether …
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592. "My in-person business is taking off–but how do I grow online?" | Coaching Session
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This week, we've got a fantastic coaching session with Chanel of Pup Pastry. As you might have guessed from the name, her business specializes in dog treats, focusing on healthy, natural products. Chanel is relatively new to our program, Multi-Stream Machine, but she’s already starting to see results. Now, she’s looking to optimize those revenue st…
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591. The Day Kim Kardashian Bought My Product
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Hey, Product Bosses! We’re diving into something really exciting today. Have you ever wondered how getting your product in front of the right person can transform your business overnight? Well, we’ve got an incredible story to share. In this episode, we’re talking about the day Kim Kardashian bought Cuffs Couture and how it created a ripple effect …
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590. "I'm taking my business international but I can't do it alone." | Coaching Session
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Listen up, Product Bosses! We’re back with another exciting coaching session, and this time we’re talking to Amber of HayMad & Co., a lifestyle apparel brand that focuses on inclusivity and mental health awareness. Amber has a physical retail location in her hometown in Canada, and her wholesale business is picking up steam in the US. Now, she’s lo…
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589. MUST LISTEN If You Feel Alone and Overwhelmed by All the Things You NEED to Do
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So one of the greatest lessons for a product boss is learning to let go, outsource, delegate, and ask for help—all the things that feel naturally uncomfortable to us. Do you feel the same way? As we grow as business owners, parents, and individuals, one of the hardest things is asking for help. Another challenge is releasing the expectation that we…
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588. "My business is beyond my wildest dreams! What's next?" | Coaching Session
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Ever wondered how a simple idea can transform into a booming business? In this episode, we're diving deep into the world of viral success and rapid growth. We'll explore how to handle explosive popularity, the importance of building a solid team, and staying focused on your long-term goals even when things move at lightning speed. In today's coachi…
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587. The 7 Things I Did to Generate Over $10 Million in Revenue
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Welcome back, Product Bosses! Today, we're diving into the seven key pillars that every product-based business owner needs to master in order to scale their business to the million-dollar mark and beyond. Whether you're just starting out or already enjoying multi-six-figure months, this episode is crafted to broaden your vision of what’s possible. …
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586. "If they can buy what I sell from the big guys, why would they buy from me?" | Coaching Session
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Welcome back, Product Bosses! Today's episode is packed with practical insights as we dive into a coaching session with Claudia, the innovative owner of SHIFT. Claudia's unique blend of hospitality experience and a commitment to sustainable, ethical products has begun to make waves in the B2B market. Claudia's recent marketing strategies have shown…
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585. Cracking the Secret to a 6-7 figure business - A strategy I gave to one of my mastermind members
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Are you ready to unlock the secrets of a successful mindset? In today’s episode, we’re delving into the powerful impact of mindset on business growth. We're sharing insights from a recent coaching session with one of our Inner Circle Masterminders, a successful entrepreneur experiencing phenomenal growth but struggling with balancing opportunities …
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584. "My business is at a crossroads. How do I push it to the next level?" | Coaching Session
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Welcome back, Product Bosses! Today, we're diving into an exciting coaching call with Virginia from Swoop, who has impressively turned her side hustle into a thriving quarter-million-dollar business. Now, she's setting her sights on doubling her revenue this year. But with great growth comes great challenges. In this episode, we'll explore the comp…
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583. The secret I used to go from being $50k in debt to generating over $10M in revenue
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Life and business are unpredictable. We often base our expectations of the future on past experiences, which can limit our perspective and hinder our progress. Today, we'll explore the critical shifts in mindset necessary to overcome these barriers. Learn from the journey of a fellow entrepreneur who transformed her consulting firm from a stagnant …
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582. "I can’t picture the next phase of my business. Where do I go from here?" | Coaching Session
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Welcome back, Product Bosses! In this episode, we're tackling a common challenge that many of you face: scaling your business while managing the workload effectively. How do you grow without becoming overwhelmed by the increased demand and complexity? Join us as we dive into a coaching session with Suzanne, a talented ceramic artist who caters to h…
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581. Social Media Doesn't Have To Suck! Here's How
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Let's be real: social media can feel like the gym—you know it's good for you, but sometimes, you just don't feel like engaging. Yet, it remains an essential tool for connecting with our customers. Whether you're someone who thrives on posting daily or you're the type who’d rather not post at all, there's a spectrum of engagement, and finding your c…
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