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Javier Lozano Podcasts

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Business Marketing Internet Marketing Content Marketing Digital Marketing Web Design IfM MEPs Home Service Facility Management Facility Maintenance Javier Lozano, Jr. - Anchor Wave Jr. - Anchor Wave Consumer Service Home Services Marketing Consumer Services Marketing Javier Lozano Jr Facility Services Facility Service Provider
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The Trust Tipping Point Marketing Podcast

Javier Lozano, Jr. - Anchor Wave

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The Trust Tipping Point Marketing Podcast is the ideal digital marketing resource for home services and consumer service based companies. We help business owners, entrepreneurs and executives that operate a residential based, consumer focused business using the most effective marketing strategies and tactics that deliver results. Do you operate an MEP type business such as HVAC, Electrical and Plumbing? Or, maybe a business that focuses on roofing, handyman services, general contractors, flo ...
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Facility Management Marketing Podcast

Javier Lozano, Jr. - Facility Management Marketing & Sales Expert

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Welcome to the Facility Management Marketing podcast, hosted by Javier Lozano, Jr. In this podcast, we focus on the latest marketing (and sales) strategies and techniques specifically tailored for the facility and property management industry. Our goal is to help IFM professionals in these fields grow their businesses and stay ahead of the competition. As a facility or property management professional, you know that marketing is a crucial aspect of any business, and the facility management i ...
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Strategic Marketing Tactics: 7 Tips for Thriving Through Economic Challenges in Facility Management 19:19

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Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avo…
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Optimizing Sales and Marketing Alignment for Facility Services Success 16:19

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In this podcast episode, seasoned CMO, Javier Lozano, Jr. discusses strategies to align marketing and sales in facility or property management companies. He emphasizes the importance of weekly pipeline reviews, measuring leads, bringing predictability into the funnel, and utilizing ideal customer profiles. He also highlights the need for sales to p…
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Navigating Economic Downturns and How to Pivot your IFM Business 12:44

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Javier Lozano, Jr. discusses the challenges faced by FM businesses in the current tough economic environment and emphasizes the need for proactive strategies to navigate the market. He highlights the importance of refining processes, exploring new verticals, and creating sales enablement tools to adapt to changing conditions.…
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How Scaling Content for your Facility Management Company Can Catapult Your Business In a Short Amount of Time 11:48

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In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of scaling content for facility management companies in today's business economics. He emphasizes the compounding value of consistent content creation over time, comparing it to investing in the stock market. Patience and a structured content strategy are …
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Why You Should Teach Your Facility Management Knowledge and Skills In Order To Elevate Your Positioning in the Industry 23:32

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Marketing leader and CMO, Javier Lozano, Jr. discusses the importance of teaching as a way to solidify expertise in facility management. He emphasizes the value of sharing acquired knowledge to position yourself as an expert. Plus, teaching helps refine systems, improve understanding, and contribute to the industry. Javier also highlights the misco…
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Why Your FM Marketing Journey Doesn't Need To Be Linear Like Most Marketing Career Paths 24:01

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Javier shares his journey from college to becoming an expert marketer in facility management, highlighting the importance of understanding people and leveraging personal strengths. He emphasizes the process of learning and growth in marketing, showcasing his success in generating leads and closing deals. Through various roles and experiences, Javie…
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Why Marketing Takes Time and How to Effectively Respond To Your Facility Services CEO 15:24

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2x CMO, Javier Lozano, Jr., discusses the importance of having a clear go-to-market strategy, marketing plan, and marketing operations to successfully grow a facility management company. He emphasizes the need for proper execution, measurement of impact, and adaptation to ensure marketing efforts generate pipeline and revenue. Javier also shares th…
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Tips to 10x Organic Traffic for Facility Management Companies 21:03

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Javier provides tips on how to increase organic traffic for facility management companies, focusing on writing powerful headlines, adding internal links, winning SERPs features, and building a diverse link portfolio. He discusses various SEO strategies to increase website traffic, emphasizing the importance of diverse link building and utilizing di…
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How To Calculate Pipeline and HIRO Pipeline for your Facility Management Business 23:52

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CMO and marketing guru, Javier Lozano, Jr., takes you through the importance of calculating pipeline for a facility management company's marketing efforts. He outlines the stages of leads, marketing qualified leads, sales qualified leads, and customers. And, how different tiers within each stage help classify the level of interest or engagement of …
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How To Get Earned Media For Your FM Business 35:06

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Javier Lozano, Jr. discusses the strategy of using marketing to grow your facility management company in today's current business landscape, sharing insights from a recent campaign involving wrapping vehicles with Coach Prime designs. The campaign aimed to generate earned media and create brand visibility through out-of-home advertising. He shares …
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17 Transformational Copywriting Tips That Most FM Companies Can Implement Today 31:38

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Marketing expert and CMO, Javier Lozano, Jr., discusses tips for improving copywriting skills to engage audiences effectively, emphasizing the importance of concise, honest, customer-centric, and personality-driven writing. He highlights the significance of active voice, relatability, and creating tension to capture attention. Javier uses examples …
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Leveraging Waves To Grow Your FM Business: How To Go Viral or Get Earned Media 27:17

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In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of staying updated with current trends and events in order to leverage marketing opportunities. He emphasizes the balance between scientific marketing strategies and creative instincts. Using the example of Coach Prime's recent popularity, he encourages fa…
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How To Unlock Marketing Brilliance: Lessons from Coach Prime's Strategies for Facility Management Businesses 31:18

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Javier Lozano, Jr. discusses the importance of capturing attention in marketing for facility management companies by drawing parallels to Coach Prime's success in college sports. Attention is highlighted as a key asset for success, emphasizing the need to create and capture demand through non-traditional methods. Javier emphasizes the importance of…
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Unconventional Marketing Techniques for Facility Management Growth 14:37

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Ready to uncover some marketing secrets? This episode promises to level-up your facility management business, as we dissect my fascinating encounter with a Facebook group sponsor pitch and its potential to revolutionize your approach to brand interaction. You'll discover how this innovative method mimics influencer marketing, placing the right pers…
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The Art of Ad Optimization for Facility Management 25:14

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Are you ready to navigate the digital advertising maze for your facility management business? Let us be your guiding light! We're pulling back the curtain on our struggles and triumphs with paid channels like Facebook, LinkedIn, and Google. Our hard-learned lessons from a disastrous ad campaign will show you why strategic targeting and approval pro…
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Transforming Facility Management Businesses via Lead Recycling 25:29

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Get ready to supercharge your lead generation strategy! As we peel back the layers on an innovative approach that last month alone, netted us over 4,000 leads, most of which were commercial, prepare to view your leads in a fresh perspective. This isn't about reinventing the wheel – it's about borrowing and tweaking successful tactics from other ind…
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Unlocking 1100% Revenue Growth: Strategies and Tools from My Journey 46:20

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Imagine skyrocketing your company's organic search and social revenue by a whopping 1100% in a year! That's not a figment of imagination, but a real-life feat I, Javier Lozano Jr, have achieved. In this thrilling episode, I'll pull back the curtain on the exciting journey to this extraordinary triumph, revealing the marketing strategies and digital…
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Transforming Facility Management: A Customer-Centric Approach 17:44

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Are you falling into the trap of overselling your product capabilities and benefits, without considering the actual needs of your clients? Today's episode is all about shifting that perspective, moving away from a self-centric view to a customer-centric approach. We dig into the common pitfalls that facility property management companies often stum…
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Amplifying Your Facility Management Business through Bold Messaging and Effective Writing 15:50

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Ever wondered why your facility management business isn't capturing the right audience? Today, we're unlocking the power of bold messaging and compelling copywriting. Join us as we delve into the art of capturing attention by simplifying language, speaking the way a third to fifth grader would, in order to connect with potential clients, including …
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7 Proven Methods for Swift Business Turnaround and Customer Acquisition 31:12

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Are you ready to turn your business around in less than a year? This episode is an absolute must-listen! We reveal not one, not two, but seven proven methods to acquire clients swiftly. Unearth the power of blogging and discover how it can drive organic traffic towards your business. Learn about the magic of chatGPT and how it can revolutionize you…
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Bridging Trust Gaps: The Art of Building Genuine Connections in Marketing 17:53

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Get ready to revolutionize your understanding of marketing! I, your host Javier, will take you on a journey to discover why marketing should be so much more than just a cost center, but a powerful tool for building relationships. Drawing lessons from Bud Light's recent struggles with trust, I'll help you realize how fostering genuine connections wi…
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Scaling Your Facility Management Business through Effective Marketing Leadership 33:22

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What if the secret to skyrocketing your facility management business in the digital age lies in your marketing leadership? That's the intriguing question we tackle in today's episode. As your host, Javier, I lay out nine key traits that make a badass marketing leader, illuminating how these qualities can transform your business. Whether you're look…
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Revamping Facility Services Bait: Attracting High-Quality FM Customers with Strategic Changes 10:48

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Get ready to revolutionize the way you grow your facility management company in the cut-throat digital age. We're serving you the strategic marketing secrets that will transform your business's growth trajectory. You'll discover how to attract better customers with the right 'bait' and how harnessing tech will enable you to manage more accounts, po…
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