Restaurant industry leaders share their favorite marketing strategies to help other restauranteurs grow their business. Restaurant Rocket Fuel is brought to you by Boostly.
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The Power of LTOs, Loyalty, & Putting the Guest First | Steve Smyth
23:53
23:53
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Steve Smyth, the director of restaurant technology for Taco John's International, shares his experiences of implementing technology in the restaurant industry. Taco John's, a legacy brand known for its tacos and burritos, has been using technology to enhance the guest experience and improve communication. They have implemented mobile ordering, loya…
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How to add an extra $2.5M in sales for a Single Unit | David Doty
24:36
24:36
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24:36
David Doty, owner of Lehigh Bakery, shares his journey in the restaurant industry and the growth of his bakery. He discusses his background in finance and law and how he transitioned into the food industry. David emphasizes the importance of customer experience and engagement in driving sales and growth. He shares strategies such as saying yes to c…
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Easy to Implement Restaurant Marketing Tactics | Sterling Douglass
26:55
26:55
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26:55
Sterling Douglass, co-founder and CEO of Chowley, shares insights and tactics for restaurant marketing. He discusses the importance of point-of-sale integration and the value of digital marketing tools for SMB restaurants. Douglass emphasizes the need to focus on both generating demand and creating repeat orders. He highlights the significance of m…
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Finding Your Niche to Market Your Restaurant | Jeff McFadden
29:30
29:30
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29:30
Jeff McFadden, founder of The Smoked Taco and Wallabies Smokehouse, shares his experiences in building successful restaurant brands. He emphasizes the importance of finding a unique niche and creating something that stands out from the competition. Jeff also discusses the challenges of scaling a business and the need to address operational issues a…
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How To Make an Extra $2500 in Your Pizzeria This Week | Smart Pizza Marketing
26:24
26:24
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26:24
On this special episode of Restaurant Rocket Fuel Shane Murphy is a guest on Smart Pizza Marketing Podcast with Bruce Irving. Welcome to another episode of Smart Pizza Marketing! In this episode, our host Bruce sits down with special guest Shane, the founder of Boostly.com. Boostly offers a fast and efficient text marketing service that allows pizz…
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The Importance of Loyalty Programs for Restaurants | Matt Doka
25:41
25:41
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Matt Doka, co-founder and CTO of Five Stars, shares the story of how Five Stars started and the importance of loyalty programs for small businesses. He discusses the shift from just having a loyalty program to creating a comprehensive life cycle communication platform that turns transactions into relationships. Matt emphasizes the effectiveness of …
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Sub Zero Ice Cream's Story From Genesis to Shark Tank | Jerry Hancock
29:25
29:25
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Jerry Hancock, founder of SubZero Ice Cream, shares the story behind the unique ice cream concept and the process of using liquid nitrogen to create custom-made ice cream. He discusses the challenges of starting a franchise business and the impact of appearing on Shark Tank. Hancock emphasizes the importance of community involvement and grassroots …
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How to Better Tell Your Restaurant's Story Online | Shawn Walchef
31:24
31:24
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Sean Walchef shares his journey as a restaurant owner and media creator, emphasizing the importance of storytelling and digital presence. He discusses the shift from 'if you build it, they will come' to the reality of needing to tell your own story. He highlights the significance of the 'orange tree story' and the power of repetition in storytellin…
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The Value of Collecting Customer Information for Effective Remarketing | Brett Linkletter
27:21
27:21
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Brett Linkletter, founder and CEO of DineLine, shares his expertise in restaurant marketing. He discusses the importance of tracking ROI and offers various methods for restaurants to track their success, such as using QR codes, store visits, and credit card swipes. Linkletter emphasizes the need for restaurants to focus on both customer acquisition…
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Overcoming Challenges in Technology Adoption for Restaurants | Mike Norton
27:05
27:05
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27:05
Mike Norton, an expert in restaurant marketing, shares insights on the importance of data collection and utilization in the restaurant industry. He emphasizes the need for restaurants to have a cohesive system to collect customer data and highlights the value of tools like reviews and feedback solutions. Norton discusses the challenges faced by the…
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Sustaining Momentum After a TV Appearance | Sean Huntington
33:06
33:06
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Sean Huntington, former owner of Sweet Cakes Cafe, shares the story behind the bakery and cafe and how it developed over time. The business gained recognition after being featured on TLC's Best Food Ever TV series. Sean discusses the impact of the TV appearance on their sales and the challenges they faced in sustaining that momentum. He emphasizes …
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The Power of Word-of-Mouth Marketing in Franchise Growth | Bennet Maxwell of Dirty Dough
26:34
26:34
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Summary Bennett Maxwell, founder of Dirty Dough, shares his journey of building a successful gourmet cookie franchise. He discusses the importance of mental health and mindset in finding joy and fulfillment in life. Bennett highlights the key strategies that have contributed to the rapid growth of Dirty Dough, including leveraging word-of-mouth mar…
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Customization and Personalization, the Keys to Slab Pizza's Success | Andy Gartz
33:15
33:15
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33:15
Andy Gartz, founder of Slab Pizza, shares the origin story of his successful pizzeria and the strategies he used to build a cult-like following. The key to Slab's success was focusing on high-quality pizza and letting the product speak for itself. They didn't rely on traditional marketing methods but instead relied on word-of-mouth and customer ref…
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Tips for Marketing Your Pizzeria | Bruce Irving
27:02
27:02
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27:02
Our first episode and its a good one! Shane Murphy our host of Restaurant Rocket Fuel interviews Bruce Irving, founder of Smart Pizza Marketing, shares his expertise on marketing for SMB restaurants. He discusses his background in the pizza industry and how he started the Smart Pizza Marketing podcast. Bruce highlights the challenges he faced in ma…
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Introducing Restaurant Rocket Fuel: Igniting Your Business with Expert Insights
2:10
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Episode Overview: In this initial episode of the Restaurant Rocket Fuel podcast, host Shane Murphy, founder and CEO of Boostly, the leading SMS marketing provider for the restaurant industry, sets the stage for what listeners can expect from this valuable resource. Shane shares his vision for the podcast, which is to empower restaurant owners and o…
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