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This is the podcast designed to help trade show exhibitors succeed internationally, hosted by Jeff Hannah. You will hear perspectives from many of the most experienced international experts in the industry - each with specific areas of focus, covering a broad range of topics including international marketing strategies, cross-cultural engagement challenges, experience design, communication tips, protocol recommendations, negotiation approaches, logistics help, and many others.
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Show-Up & Stand Out: Australian Trade Show Strategist, Jessica Turnbull (Part 2)
29:48
29:48
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In Part 2 of this two-part interview, host Jeff Hannah talks with trade show strategist Jessica Turnbull of The Exhibit Company in Australia, during EXHIBITORLIVE 2024. Continuing our enlightening conversation with Jess Turnbull, we delve deeper into the world of exhibitions and client engagement in Australia. In this episode, you will join us for …
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Show-Up & Stand Out: Australian Trade Show Strategist, Jessica Turnbull (Part 1)
26:57
26:57
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26:57
In Part 1 of this two-part interview, host Jeff Hannah talks with trade show strategist Jessica Turnbull of The Exhibit Company in Australia, during EXHIBITORLIVE 2024. During this conversation, Jess shared insights into her journey, having co-founded The Exhibit Company with her stepfather, Chris Lamb some years ago. Their approach to the business…
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Three Generations in Mexico with Francisco Collazo (Part 2)
20:55
20:55
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20:55
This is Part 2 of a two-part interview with international industry leader and designer Francisco Collazo, Partner and CEO of SISTEXPO (Sistemas de Exposición) in Mexico City, Mexico. In this fascinating conversation, Francisco Collazo shares his extensive journey into the exhibition industry, tracing the evolution of his career from its inception a…
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Three Generations in Mexico with Francisco Collazo (Part 1)
25:05
25:05
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25:05
This is Part 1 of a two-part interview with international industry leader and designer Francisco Collazo, Partner and CEO of SISTEXPO (Sistemas de Exposición) in Mexico City, Mexico. In this fascinating conversation, Francisco Collazo shares his extensive journey into the exhibition industry, tracing the evolution of his career from its inception a…
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Inside the Mind of Digital Genius Mazi Farzam
30:32
30:32
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30:32
In this episode, host Jeff Hannah interviews digital genius, Mazi Farzam, CEO of Inhance Digital, an agency based in Los Angeles, California. Mazi is focused on the intersection of science, technology, and storytelling. Under his leadership, Inhance has built a global reputation for content generation, user experience creation, visual effects, and …
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How Mark Johnson is Shaping the Exhibition Industry
30:00
30:00
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30:00
Industry veteran Mark Johnson is re-shaping the world of exhibitions with his deep passion, foresight, and encompassing vision for the future. Mark has garnered significant attention with his recent acquisitions of EXHIBITOR Group, as well as Featherlite Exhibits. In this episode, host Jeff Hannah asks Mark about his acquisition of EXHIBITOR Group,…
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Perspectives from an Industry Legend: Benedict Soh
27:55
27:55
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This is an interview with an industry legend, Bendict Soh, Chairman and Co-Founder of Kingsmen Creative Ltd., based in Singapore. In this episode, host Jeff Hannah and Bendict Soh discuss the return of the industry since the COVID-19 pandemic brought the exhibition industry to a complete halt over two years ago. Shows and events are recovering well…
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Straight Talk from Han Leenhouts (Part 2)
22:52
22:52
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22:52
This is Part 2 of a two-part interview with Han Leenhouts author of Sales & Pepper, based in The Hague (Den Haag), The Netherlands. This is one of the most fun, exciting, and inspirational episodes that we’ve had on The Global Exhibitor Podcast! In this interview, hosted by Jeff Hannah, you can experience Han’s electric personality, and magnetic pa…
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1
Straight Talk from Han Leenhouts (Part 1)
33:04
33:04
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33:04
This is Part 1 of a two-part interview with Han Leenhouts author of Sales & Pepper, based in The Hague (Den Haag), The Netherlands. This is one of the most fun, exciting, and inspirational episodes that we’ve had on The Global Exhibitor Podcast! In this interview, hosted by Jeff Hannah, you can experience Han’s electric personality, and magnetic pa…
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Tradeshow Engagement Optimization with Lee Ali (Part 2)
29:16
29:16
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29:16
This is Part 2 of an interview with Lee Ali of Expo Stars Interactive, based in Manchester, England. Host Jeff Hannah asks Lee about the Five E’s of Engagement, booth staffing recommendations, and getting the right people in the right places in an exhibit. Lee and Jeff discuss various outlooks regarding the attendee experience model in the post-COV…
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Tradeshow Engagement Optimization with Lee Ali (Part 1)
24:51
24:51
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24:51
In this episode, host Jeff Hannah interviews Lee Ali of Expo Stars Interactive, based in Manchester, England. In this episode, Jeff asks Lee about several unique aspects of his work and business model. This is part one of a two-part series with Lee. Lee discusses his Remote Exhibiting Model, which is a new development born in the midst of the COVID…
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In this episode, host Jeff Hannah interviews Martin Besaris (Martijn Besaris) of The Inside Standbouw, based in Amsterdam, The Netherlands. Martin describes the exhibition industry as the “best industry in the world” – and describes the amazing degree of fulfilment and excitement that it creates for him personally and professionally. Jeff talks wit…
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In this episode, host Jeff Hannah interviews Mexican industry globetrotter Alejandro (Alex) Escalante from Guadalajara. Alejandro is part of the family-owned company, Omega Group, where he is involved in sales, project management, logistics, and many other activities. He has worked in many regions of the world, such as Europe, Latin America, and th…
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David Hanger’s Best Places to Eat Around the World (Part 3)
22:03
22:03
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22:03
This 3-part mini-series interview provides a wealth of solid insights and recommendations for restaurants, food, and excursions / activities in five international cities. This is quite different from most of our episodes. But, it’s extremely interesting – and provides an abundance of first-hand recommendations from international travel influencer D…
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David Hanger’s Best Places to Eat Around the World (Part 2)
19:49
19:49
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19:49
This 3-part mini-series interview provides a wealth of solid insights and recommendations for restaurants, food, and excursions / activities in five international cities. This is quite different from most of our episodes. But, it’s extremely interesting – and provides an abundance of first-hand recommendations from international travel influencer D…
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1
David Hanger’s Best Places to Eat Around the World (Part 1)
29:17
29:17
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29:17
This 3-part mini-series interview provides a wealth of solid insights and recommendations for restaurants, food, and excursions / activities in five international cities. This is quite different from most of our episodes. But, it’s extremely interesting – and provides an abundance of first-hand recommendations from David Hanger, whose reviews on Tr…
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Engagement Strategies with Designer Scott Wojda
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33:32
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33:32
In this episode, host Jeff Hannah interviews Scott Wojda, President of Global Creative Group based in the Czech Republic. Jeff interviewed Scott during EuroShop 2020 in Düsseldorf, Germany. Jeff has a very interesting conversation with Scott about his agency’s approach to storytelling, strategy, creating engagements, and the overall design of exhib…
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Insights into Argentina - Architect Marcela Medrano
24:04
24:04
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24:04
In this episode, host Jeff Hannah interviews Marcela Medrano, President of Dodecaedro Group, based in Buenos Aires. Jeff interviewed Marcela during EuroShop 2020 in Düsseldorf, Germany. Jeff talks with Marcela about the unique distinctions of the trade show (trade fair) industry in Argentina. They discuss the typical approach to exhibit fabrication…
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In this episode, we are re-airing a webinar with Jeff Hannah called The Great Global Reset, presented by IFES (International Federation of Exhibition & Event Services), as part of an ongoing series called IFES Solutions. All countries and cultures on the planet are feeling the impact of the COVID-19 pandemic. The impact is monumental – and will lik…
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Rethinking Events with Joey DiFranco & Jeff Hannah
39:19
39:19
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In this episode, we are re-airing a panel interview with Jeff Hannah and Joey DiFranco from the main stage at Rethinking Events, a recent virtual event which explores how virtual events are exploding and developing during the COVID-19 pandemic. Joey is a media futurist and expert in experiential technology. Joey is also the Director of the NEXT Lab…
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In this episode, host Jeff Hannah interviews Bin Yu, Ph.D, Founder & CEO of HitLights, a top provider of LED technologies for trade show exhibits, and other industry sectors. Bin is a native of China, but pursued his American dream by earning his Ph.D. at Louisiana State University (LSU) in the USA. He shares part of his fascinating entrepreneurial…
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In this episode, host Jeff Hannah speaks at EuroShop 2020 in Düsseldorf, Germany as part of the IFES Expo & Event Stage. Jeff’s lecture was titled Cultural Frameworks – which highlights the need for focusing on the dimensions of national culture. Jeff states that cultural differences are one of the most ignored aspects of international trade show p…
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In this episode, host Jeff Hannah interviews Uta Goretzky, the Executive Director of the International Federation of Exhibition and Event Services, headquartered in Europe. Uta has a vast knowledge of what is happening in the trade show and event industry on a global basis. She works diligently to ensure that the industry is well-represented global…
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Chloe Richardson – a Woman of Many Talents! (Part 3)
19:48
19:48
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In this episode, host Jeff Hannah interviews Chloe Richardson, a linguist – and sales strategist within the exhibition and trade show industry globally. She speaks about 5 or 6 languages – and teaches language. She also works in the exhibition and trade show industry, specializing in sales strategy, rebook consultancy, sales team support, business …
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Chloe Richardson – a Woman of Many Talents! (Part 2)
25:26
25:26
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25:26
In this episode, host Jeff Hannah interviews Chloe Richardson, a linguist – and sales strategist within the exhibition and trade show industry globally. She speaks about 5 or 6 languages – and teaches language. She also works in the exhibition and trade show industry, specializing in sales strategy, rebook consultancy, sales team support, business …
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