Best Jenn Root Martell, Cider Businesswoman Podcasts (2024)

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Podcast FINALE and Next Chapter 10:06

19d ago10:06

10:06

Send us a Text Message. It’s been three and a half years since I launched my first episode, deep in the COVID pandemic and at the helm of a California cider company. A lot has happened since then, I have talked to a lot of amazing people, and I have shared and learned a whole lot about being a female businesswoman in the alcohol industry. But now t…

1
Closing the Taproom Doors - How, When and What to Do with Tracy Gunn 59:36

2M ago59:36

59:36

Send us a Text Message. Starting a business is tough, especially in the alcohol and hospitality industry. What’s more tough? Shutting it down. But how do you know if you even should? Tracy Gunn of Exitable says you should always have an exit strategy and an end goal. Join us as we walk through what that looks like and how she has lived it herself w…

1
1785 Cider: Blazing a Modern Cider Trail in Germany with Wendy 45:32

2M ago45:32

45:32

Send us a Text Message. Wendy LeBlanc cut her teeth in the tech industry in Seattle, learning data systems at Microsoft and elsewhere. But the call of cider drew her and her partner to the Black Forest of Germany to set up 1785 Cider company based out of his parent’s farmstead and orchard. She’s blazing a cider trail, slinging apples, and building …

1
Is Your Taproom Website Working for You? with Kesley Gilbert-Kreiling 51:57

3M ago51:57

51:57

Send us a Text Message. Ever wondered if your website is working well for you? There are specific things that the bar and restaurant industry need to make sure their online presence in their website is doing the best that it can to help their business. Kelsey Gilbert-Kreiling has built a community and a business around designing amazing websites an…

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Lodestar Whiskey: Building a Whiskey Brand for Women with Anna and Wendelin 46:38

3M ago46:38

46:38

Send us a Text Message. Born with strong German roots, Anna and Wendelin came up through the entertainment industry in the US, following their passions for film and music. But over the years on the road they fell in love with whiskey. In 2023 they set their sights on building a new brand and a new beverage that builds a community around whiskey and…

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Dragon's Head Cider: Small and Fierce PNW Cider with Laura Cherry 45:03

4M ago45:03

45:03

Send us a Text Message. Building a cidery and orchard from scratch on an Island in the Puget Sound in Washington State was a major career shift for Laura Cherry and her husband. Now in its 2nd decade, Dragon’s Head Cider has started true to its traditional english cider roots and added a taproom downtown this fall. Laura joins me to reflect on her …

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Women's History Month - A History and a Commentary 19:22

4M ago19:22

19:22

Send us a Text Message. Annually the US celebrates and recognizes the amazing achievements of women throughout history and in the present day. What started as a Day turned into a Week and finally in 1987 gained the designation of an entire Month - Women’s History Month. This March we jump into the humble beginnings of this idea and how it grew into…

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DC Brau: How to Make Beer for All! with Paulette 48:01

5M ago48:01

48:01

Send us a Text Message. DC Brau has been a gold standard in craft beer in DC for more than a decade. During that time Paulette Palacios has moved up through the beer scene, learning all the ins and outs of beer buying and building a network within the industry. Today they head up the taproom for the DC Brau Brewery and are instrumental in supportin…

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Get Out and Lifescape with Monique Allen 48:20

5M ago48:20

48:20

Send us a Text Message. Monique Allen has spent the last several decades in landscaping, building a thriving business, supporting a team, and recrafting their approach to the industry through the three pillars of planet, people, and profit. From her entrepreneurial experience she has also developed a program called lifescaping to help others build …

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Sage Bird Ciderworks: Apple-achian Cider with Amberlee 47:00

6M ago47:00

47:00

Send us a Text Message. Amberlee and her husband landed in the Shenandoah Valley of Virginia for college and have now made their mark by launching the first cidery in town. Together they built a local network, organically grew a business during a pandemic, and now have a thriving space for cidermaking, the arts, and the community. She has built the…

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Women and the Drinks Biz Podcast = A New Year and a New Name! 16:28

6M ago16:28

16:28

Send us a Text Message. Here we are! A new year, and a new name for this podcast. I’m changing it up, cleaning it up, getting organized. As I jumped into a rebrand for this podcast, it brought me back to so many points of time along my cider business journey. So here’s why I felt I needed to shake things up and give this podcast a fresh start. But …

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Wine Country Women: A Voice for Women in Wine with Michelle Mandro 46:23

7M ago46:23

46:23

Send us a Text Message. I talk a lot about the village in the cider world, and in beer, and in spirits. Michelle Mandro is building a network and a community within the wine world to support and highlight the work and successes of women across the wine industry. Wine Country Women has built a network, printed beautiful books featuring women in wine…

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Organic Online Marketing is NOT HARD or SCARY! with Lauren Gaggioli 49:54

7M ago49:54

49:54

Send us a Text Message. Building your organic marketing ecosystem. Say what?? Entrepreneurship takes a lot of work - building a product or service, constructing a business around it, securing sales, and marketing. So much marketing. And the website still reigns supreme as the gateway to your audience online. It must showcase your company culture an…

1
Hot Plate Brewing: Brewing in the Berkshires with Sarah 49:21

8M ago49:21

49:21

Send us a Text Message. Sarah Real is a self-taught home brewer out of Brooklyn who, along with her husband, took the giant leap and founded a commercial brewery in the Berkshires in Massachusetts. She loves fermenting traditional beers but also highlighting the ingredients and pushing the flavor profile to construct new and interesting brews. She …

1
Our Failed Search for a Taproom 33:20

8M ago33:20

33:20

Send us a Text Message. In 2017 when we were a couple years into South City Ciderworks we launched an effort to find a new location for a taproom/tasting room. We looked up the peninsula and down the peninsula. We looked at our own location and down in South Bay. So many places and so many letdowns. I’m stepping back in time to share our tale of sh…

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Call Up Your Inner Activist! with Virginia Lacayo, PhD 54:18

9M ago54:18

54:18

Send us a Text Message. She’s an activist, a survivor, an entrepreneur, and a mentor. Virginia Lacayo has been through a lot growing up in Nicaragua and is here to share her story and how she has learned to be her own advocate and fight for the rights of other women and minorities. Anyone can be an activist but sometimes you just need a little help…

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Cider Sister's Cider: Traditional Cider in Idaho with Katy 1:01:37

9M ago1:01:37

1:01:37

Send us a Text Message. It’s all about the Power of One! Katy Dang of Cider Sister’s Cider in Idaho has stayed true to the traditional cidermaking processes of old and as a one woman business has built a brand and a following around her cider. Her path took her from one coast to another and across the pond and back. Join us as she shares what she h…

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Wild Bevy Distilling: Foraged Craft Spirits in Maine with Mae 1:08:36

10M ago1:08:36

1:08:36

Send us a Text Message. Mae Littlefield had a couple of different businesses under her belt before she set out with her husband to develop and build a beautiful distillery in Southern Maine complete with a lovely lineup of craft spirits foraged from all parts of the state and showcasing the amazing smells and tastes of this unique New England regio…

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History of Cider in the US - Johnny Appleseed - The Man Behind the Legend 21:10

10M ago21:10

21:10

Send us a Text Message. Johnny Appleseed is an American folk hero, myth, and legend. But he was also an actual man. On this episode we go back to the time of John Chapman to relive his story and learn about his contribution to cider and the American apples culture. It’s a far cry from the happy go lucky Disney version but like with most legends, th…

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Presque Isle Cider: Farm Cider in Northern Michigan with Molly 52:37

11M ago52:37

52:37

Send us a Text Message. We’re heading to Michigan to talk with Molly Stepanski, co-owner of Presque Isle Farm and Cider. She and her husband have learned by trial and error what works and what doesn’t on a farm and have created a successful vegetable farm and small batch hard cider brand as well, complete with a brick and mortar tasting room in tow…

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Behind the Scenes: Central Coast Cider Festival 58:38

11M ago58:38

58:38

Send us a Text Message. Every year COVID aside the Central Coast of California cider community comes together to host an amazing event so aptly named: the Central Coast Cider Festival. The event showcases ciders from all over the state, poured by the producers themselves. There’s music, and food trucks, and did I mention tons of cider? If you’re ne…

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Dig Deep and Stay Courageous! with Carina Ramirez Cahan, Cobalt Rose 1:08:42

12M ago1:08:42

1:08:42

Send us a Text Message. Entrepreneurship can be something learned from family or passed down through generations. Or it comes to us as special opportunities to build something new and watch it grow. As a serial entrepreneur, Carina Ramirez Cahan has been building companies over the years to meet different needs. First it was in the area of biofuel …

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Corralling the Cider Chaos with Co-Host Alisha Blue 1:12:49

1y ago1:12:49

1:12:49

Send us a Text Message. Inventory tracking, production scheduling, ingredient buying, vendor relations, task organization. All the critical yet not very sexy responsibilities that go into getting that craft drink in your hand. My former co-worker Alisha Blue joins me as we share a day in the life of production management. When everything is going r…

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Virtue Cider and Botanist and Barrel: A Tour through all the Tasks in Cider with Becca 1:10:20

1y ago1:10:20

1:10:20

Send us a Text Message. Her cider journey has taken her from a HUGE commercial cidery in Michigan to a small production cidery and tasting room in North Carolina where they use pet nat processes and disgorging. And each experience feeds her passion for cider and the apples that make it. Becca Galvin joins me to share her wild cider ride and share h…

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Crash Course in Beating Stress with Life Coach Annie Delre 50:40

1y ago50:40

50:40

Send us a Text Message. Annie Delre was intrigued at an early age by human nature and why we do the things we do. She harnessed that inquisitiveness into becoming a health and wellness coach for those trying to make their lives more productive, goal-oriented, harmonious, and happy. She joins us today to share some resources that she uses to help us…

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Swilled Dog Cider: Creating West Virginia Cider with Brooke 1:05:09

1y ago1:05:09

1:05:09

Send us a Text Message. She has three kids under 10, she’s running one of the most successful cideries in West Virginia, she’s the Vice President of the Board of Directors for the American Cider Association and she balances it all so well. Brooke Glover shares how she built Swilled Dog Cider from the garage up and how she’s making it all work. Swil…

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Cooking Up Some Romance with Amy Reiley 48:54

1y ago48:54

48:54

Send us a Text Message. Amy Reiley has a website, cookbook, and built a small publishing company so that she could help other independent writers get their cookbooks out to the people. She is also the leading authority in aphrodisiac gastronomy, blending chemistry and the power of persuasion into crafting the book on what you can eat to make you be…

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Septenary Winery: Winemaker Spotlight with Corry 55:07

1y ago55:07

55:07

Send us a Text Message. Virginia has a thriving wine culture and tradition where Corry Craighill continues to make her mark as a winemaker. Now at Septenary Winery in Central Virginia, Corry has learned both the art and science of making wine through hands-on experiences at wineries on multiple continents. She shares her journey and advice she has …

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Why We Couldn't Quit or The Power of the Sunk Cost Fallacy 27:48

1y ago27:48

27:48

Send us a Text Message. This is a thing. You’ve poured your heart and soul into a business, a career, a relationship. It’s toxic, you’re emotional, you’re drained, you’re not yourself. Yet you stay with it because you think it’s worth it. You’ve invested so much. The sunk cost fallacy is absolutely a thing and here is my story of how it impacted us…

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Can We Talk About HOPS?? 28:15

1+ y ago28:15

28:15

Send us a Text Message. HOPS! They're required to make beer and tastes mighty nice in cider as well! Because I didn’t know most of this myself, I want to take you on a brief tour of hops - what the hell are they? Why and how they are used in beer, the history of growing them in the US, and why we liked them so much, we made a flagship cider with th…

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Revolution Brewing Co: A Lesson in Beer Sales with Maggie 1:11:59

1+ y ago1:11:59

1:11:59

Send us a Text Message. Some people are definitely born with the sales gene. And Maggie Skinner of Revolution Brewing has seen every side of beer sales from getting small breweries off the ground and into the market, to managing the house - the whole house - to working for a distributor and their portfolio, to now managing sales for a brewery with …

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Cultured Kombucha Co: Crafting Booch with Courtney 54:26

1+ y ago54:26

54:26

Send us a Text Message. Starting with baking, Courtney Lorenz knew she wanted to work with fermentations while also helping people lead healthy lives. This joint mission led her to kombucha and building an amazing brand and product in Northern Michigan. On this episode she shares her fermentation journey, why she is so drawn to this beverage, and h…

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SF Chronicle: Reporting on Wine with Jess 54:42

1+ y ago54:42

54:42

Send us a Text Message. When producing a beverage for public consumption it is important to know beforehand that people even want it. When you get rolling, that consumer feedback is still so important. But so is market data, category trends, and what the media is saying. Jess Lander from the SF Chronicle joins me to share her story as a wine and tr…

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Call out the Bulls**t with Cara Tuttle Bell 1:14:19

1+ y ago1:14:19

1:14:19

Send us a Text Message. She’s focused her education and career on empowering women and advocating for their well-being. Now she has put her experiences into words with a new book about cultivating assertiveness and finding your voice. Cara Tuttle Bell joins me to share her personal journey and dive into why the systems are failing women in the work…

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Lost Boy Cider: Chasing Cider with Tegan 1:03:48

1+ y ago1:03:48

1:03:48

Send us a Text Message. On this episode we head to the Commonwealth of Virginia to a cidery focused on dry ciders, fresh ingredients, and unique flavors. Tegan Biun is half of the cidermaking powerhouse team over at Lost Boy Cider in Alexandria and brings her wealth of cider knowledge, experience and passion to their production processes. She share…

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A Producer's Comments on Dry January 21:41

1+ y ago21:41

21:41

Send us a Text Message. The Sober Curious movement is gaining traction in this country which I am reminded of at the start of every year with all the Dry January posts. And if you need to reassess your relationship with alcohol, please, by all means. But on behalf of alcohol producers, I feel compelled to say a few words about how a neo-prohibition…

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Two Broads Ciderworks: Distinct Ciders from CA Central Coast with Morgan and Maggie 1:17:49

1+ y ago1:17:49

1:17:49

Send us a Text Message. For this episode we’re headed back West, to the Central Coast of California. There, Morgan and Maggie have been building Two Broads Ciderworks - focusing on locally grown apples and wild fermented, co-fermented, single varietal, and classically blended ciders. They have bootstrapped a small business and also continue to face…

1
Crush your LinkedIn Profile with Limor Bergman Gross 1:00:23

1+ y ago1:00:23

1:00:23

Send us a Text Message. Starting in the tech world as a programmer, Limor worked her way up to manage teams of engineers both in Israel and the US, all while also raising four children and moving between countries. She has recently redirected those skills to helping other women in the tech space as a coach and mentor. On this episode she shares her…

1
Cringeworthy Distributor Contracts 35:01

1+ y ago35:01

35:01

Send us a Text Message. You’re trying to grow a market for your brand but you’re running out of time in the day? You’re in a state where you can’t sell your own products in the market and have to work with a wholesale distributor? Just interested in what it takes to sign with one? Shopping around for the perfect distribution partner would take til …

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International Cellars: Conquering Wine Sales with Meagan Bishop 1:28:07

1+ y ago1:28:07

1:28:07

Send us a Text Message. It’s been 20 years since Meagan Bishop and I said buh bye to high school and set off on our own separate courses. She actually jumped into sales and the alcohol industry much earlier than I did so while I am still in Virginia we are sitting down to discuss her journey through golf courses, tennis lessons, winery tasting room…

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Bring in the Cash with Jamie Barlett 1:02:44

1+ y ago1:02:44

1:02:44

Send us a Text Message. For this episode Jamie Barlett of PolyPay joins me to talk about the great resource that she has developed to connect small businesses with the payment processing tools that they need while also sharing her journey of building this finance company from the ground up as a female in a male dominated financial industry. It’s an…

1
Kachaca Spirits: Capturing the Spirit of Brazil with Adelaide 1:11:57

2y ago1:11:57

1:11:57

Send us a Text Message. Adelaide spent years assessing risk for an insurance company, using her math background to save money and work out inefficiencies. During COVID she got the entrepreneurship bug and changed gears entirely. Now a couple of years into building a spirits brand from scratch she shares her story - why she made the leap to the alco…

1
Claim Your Voice with Laurie Gilbertson 1:13:02

2y ago1:13:02

1:13:02

Send us a Text Message. Laurie Gilbertson was a criminal prosecutor in New York for 10 years and then made the jump to consulting, sharing all that she had learned with other lawyers and entrepreneurs. She shares her experiences being a female in another male-dominated industry, and some tips and tricks for putting your best self forward for a sale…

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Cider Company Closure and Looking Ahead 12:43

2y ago12:43

12:43

Send us a Text Message. Today I have some news to share - that South City Ciderworks is closing its doors and shutting down production permanently. This has been a painful journey over the last month and I know that it is not over yet. But through it all I have had this podcast, and I have more yet to share, assuming I don’t start feeling like a to…

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Tieton/Schilling/ACA: Cider Education with Jennie 1:10:04

2y ago1:10:04

1:10:04

Send us a Text Message. Jennie Dorsey has built a career around her passion for cider and her enthusiasm is contagious. She’s been on the sales beat, she’s managed a sales team, she’s run a taproom restaurant, she’s written the rules on how to taste, analyze, and talk about cider and she joins me on this episode to talk all about it! Special Mentio…

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Black Mermaid Lifestyle Beer Brand: Beer as a Lifestyle with Airelle 57:55

2y ago57:55

57:55

Send us a Text Message. The interviews are back! I sit down with Airelle Peters of Black Mermaid Lifestyle Brand and soon to be Justified & Worthy Brewing Company to talk about making beer, drinking beer, and promoting and educating women and minorities in the industry. It’s not easy being a reservist for the military, a cicerone, a brewer, and a m…

1
All the Things You Can Crunch, Crush, or Collapse 28:42

2y ago28:42

28:42

Send us a Text Message. Glass hydrometers, production hoses, rubber impellers, racking arms, butterfly valves, and stainless steel tanks. All critical to the production of cider. And all oh so easy to completely destroy. And over the years we have done our fair share of breaking stuff. Just to give you an idea of all that can and has been destroyed…

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The Challenge of the Shelf Placement 35:31

2y ago35:31

35:31

Send us a Text Message. Every bottle, can, box, tube, and paper towel in a big box grocery store is there because a lot of different voices and interests have decided it is so. And getting your craft beverage on that shelf can be a daunting task. But it’s not the only off-premise option for products. For this episode I dive into all the options we …

1
Far West Cider: Expanding a Family Apple Legacy with Andrea 57:14

2y ago57:14

57:14

Send us a Text Message. The apple orchard has been in the family for five generations and that love and legacy shows through in the great cider that they make. For this episode, Andrea from Far West Cider over in Richmond, CA joins me to chat about growing up on the family farm, her journey into cider, and what they’re doing to innovate and keep th…

1
Moving Away - Making Difficult Personal Decisions in Business 25:45

2y ago25:45

25:45

Send us a Text Message. When I started South City Ciderworks seven years ago I wasn’t thinking about where my life would be down the road and that I might not want to be in California for the rest of it. Almost a decade later, a little girl later, a global pandemic later, and a company merger later we have packed up our life and are moving back hom…

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Jenn Root Martell, Cider Businesswoman Podcasts

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