The effects of poor supervision in the workplace have never been more impactful or costly to the bottom line. Join Joe White of AEU LEAD as he explores the soft skills that matter most for front-line managers. Regardless of the industry, if your job performance is dependent upon the results of direct reports, this show is for you!
…
continue reading
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old ...
…
continue reading
Hosts Mark Washington and Scott Burmaster explore a variety of discussion topics with the foremost being technology and its impact on the future of humanity. We will explore exciting discussions based on some of the most interesting people in the world such as Sam Harris, Max Tegmark, Joe Rogan, Tim Ferris, Stephen Dubner, Jason Dorsey, Andrew Yang, Jason Morrow and many more. Support this podcast: https://podcasters.spotify.com/pod/show/yourfuturetoday/support
…
continue reading
I’m upset Americans are so divided so I’ve designed a 30-60 minute weekly show, dropped every Tuesday at 6:00AM, to explore what we can do to combat our tribalism. Since I feel our division is caused by politicians and the money & ecosystem surrounding them, that’s where we’ll focus. We’ll share information every American can use to expose, fight, and fix our disunity. Episodes will include some of these segments: • Facts Fluster Frauds • Corruption Cornucopia • Election Protection • Kids Ar ...
…
continue reading
1
Is the Influencer Economy Beginning to Crack? (436)
1:07:10
1:07:10
Play later
Play later
Lists
Like
Liked
1:07:10
Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree. The Paramount/Skydance deal is finally done...we think. Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube? And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in p…
…
continue reading
1
Did Marketing Eat Content Marketing? (435)
49:04
49:04
Play later
Play later
Lists
Like
Liked
49:04
A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same? And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline? Rants and raves include mxmtoon and research from…
…
continue reading
1
Supreme Court Makes Nice with White House Over Disinformation (434)
1:10:50
1:10:50
Play later
Play later
Lists
Like
Liked
1:10:50
In breaking news, the Supreme Court is allowing the White House to press social media companies to remove disinformation. Did this really need to go to court in the first place? Time strikes a deal with OpenAI, while the recording industry files suit against Suno AI and Uncharted Labs citing copyright infringement. And...have we learned anything fr…
…
continue reading
1
Is the Smartphone Killing Us? (433)
1:06:44
1:06:44
Play later
Play later
Lists
Like
Liked
1:06:44
While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages. Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising. Hits and misses include Oscar Mayer and American Express. Rants and raves include indie…
…
continue reading
1
Micromanagement Traits: How to Identify and Avoid Them
8:50
8:50
Play later
Play later
Lists
Like
Liked
8:50
Few things frustrate workers more than dealing with micromanagers. In this episode, AEU LEAD Director Joe White breaks down the traits associated with micromanagement and offers suggestions to help supervisors identify and avoid them in their daily interactions with employees. View this episode on the AEU website. About Joe As Director of AEU LEAD,…
…
continue reading
1
Is Google the Big Loser in Apple Intelligence? (432)
1:08:46
1:08:46
Play later
Play later
Lists
Like
Liked
1:08:46
Apple's big developer conference meeting saw the launch of IOS 18 and Apple Intelligence? Apple decided to partner with OpenAI and not Google for their AI integration. Is this a big miss for Google Gemini? Plus, Adobe and Meta have big terms and conditions issues this week. Hits and misses include OpenAI, Google and Nathan's hot dogs. Rants and rav…
…
continue reading
1
Is Twitter/X Dead or Making a Comeback? (431)
1:11:00
1:11:00
Play later
Play later
Lists
Like
Liked
1:11:00
Twitter/X leans into NSFW content and vertical video. Is this the sign of a turnaround or more desperate measures to stay alive? Robert and Joe take opposite sides and fight, fight, fight. Spotify's CEO makes comments about the cost of content being almost nothing. Should we care or should we boycott? Hits include Four Seasons and 10 Cent Beer nigh…
…
continue reading
1
Does the GoogleGate Leak Even Matter? (430)
1:11:02
1:11:02
Play later
Play later
Lists
Like
Liked
1:11:02
Big news this week as leaked Google search API documents are released into the world. The TLDR? Google has been lying about how it formulates search results. What do we know? Google manipulates content like an editor of a media company would. But does it even matter? AI scams are hitting a tipping point as we get closer to the US elections. OpenAI …
…
continue reading
1
AI Continues to Eat Media Companies (429)
1:11:15
1:11:15
Play later
Play later
Lists
Like
Liked
1:11:15
While the world gets distracted by Scarlett Johansson's possible case against OpenAI, the AI giant continues to do deals with media companies. This time, Open AI signed a deal with News Corp (owners of WSJ) for $250 million over five years (reported). Who's next? Trump Media's quarterly reported was more than a disaster, and yet the stock keeps goi…
…
continue reading
1
How to Prepare for and Lead a Group Presentation
8:32
8:32
Play later
Play later
Lists
Like
Liked
8:32
On occasion, supervisors are called upon to lead group presentations. For many, it requires overcoming the fear of public speaking. It also involves translating thoughts or ideas into a series of seemingly connected discussion points for a desired outcome or purpose. In this podcast episode, AEU LEAD Director Joe White provides suggestions anyone p…
…
continue reading
1
Live from CEX 2024 (with special guest Philip Hernandez)
31:29
31:29
Play later
Play later
Lists
Like
Liked
31:29
A special live recording of Joe and Robert with Philip Hernandez from the Haunted Attraction Network, recorded at Content Entrepreneur Expo (CEX) in Cleveland, Ohio on May 5th. Philip goes into detail about how he thinks about and creates content for the network, including the challenges and opportunities in social media content creation. Please fo…
…
continue reading
It was another crazy week in AI news. On the heals of Google's AI announcement, OpenAI launches ChatGPT4 Omni (o). What does the new iteration mean for creators and marketers? If that wasn't enough, TikTok is upgrading its algorithm with AI. Thank you (not so much). And is the beef between Kendrick and Drake real? We think it's marketing. Hits and …
…
continue reading
In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working. More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big con…
…
continue reading
1
Instagram's Dirty Little Secret (426)
1:12:31
1:12:31
Play later
Play later
Lists
Like
Liked
1:12:31
Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA. In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers. …
…
continue reading
1
TikTok Is Banned! What Happens Now? (425)
1:09:46
1:09:46
Play later
Play later
Lists
Like
Liked
1:09:46
In a whirlwind week on The Hill, a TikTok ultimatum (sell or be banned) passed the House, the Senate and was quickly signed by the President. What happens now? META's quarterly results were outstanding...and then the stock dropped 20 percent. What happened? Taylor Swift does her own deal with TikTok, making the executive team at UMG furious. Is thi…
…
continue reading
1
Are Corporate Social Media Handles Dead? (424)
1:12:54
1:12:54
Play later
Play later
Lists
Like
Liked
1:12:54
John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead? Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to... The VC market for creator startups is up the the first…
…
continue reading
1
Defining, Developing, and Demonstrating Social Intelligence
8:31
8:31
Play later
Play later
Lists
Like
Liked
8:31
The skills that matter most are those that make a difference. Few are more important to supervisors than those needed to build cohesive and productive teams. In this episode, AEU LEAD Director Joe White highlights the importance of social intelligence and offers suggestions for ways frontline leaders can effectively demonstrate it. View this episod…
…
continue reading
1
The Rebirth of Print as Innovative Marketing (423)
1:12:33
1:12:33
Play later
Play later
Lists
Like
Liked
1:12:33
Could marketers finally be waking up to the advantages of direct print? The relaunch of some high-profile magazines, and the launch of Robinhood's new print magazine leads our discussion. In other news, Alphabet is reportedly looking at acquiring Hubspot and a new privacy bill is being drafted in Congress. And...is synthetic AI training data settin…
…
continue reading
1
Our Most Impactful Business Books of All-Time [Special Episode] (422)
43:46
43:46
Play later
Play later
Lists
Like
Liked
43:46
Robert and Joe run through the business books that have made the most impact on their lives and careers. They include: Marketing Management – Philip Kotler Discovery Driven Growth – Rita Gunther McGrath Different – Youngme Moon How Will You Measure Your Life – Clayton Christensen Zen and the Art of Motorcycle Maintenance – Robert Pirsig Think & Gro…
…
continue reading