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Eating Glass

Will Nitze (IQBAR) + Joe Lemay (Rocketbook)

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Welcome to Eating Glass! It's a podcast where we ask startup founders the questions no one else will. Our goal? Reveal what it's actually like to start, scale, and exit a company. Hosted by Joe Lemay, who bootstrapped his reusable notebook company Rocketbook to a $50M exit and Will Nitze, Founder/CEO at IQBAR, a nutrition company he's taken to $40M+ in annual revenue.
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On this podcast, Chris Savage, Wistia's CEO and loudest talker, turns up the volume on insightful conversations with other SaaS founders, marketers, and media creatives. Join us for discussions with industry experts as they share the hilarious, informative, and challenging aspects of growing businesses, building brands, and creating unforgettable content.
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Joe and Will sit down with Peter Rahal, co-founder of RXBAR, to delve into his journey from a challenging school experience to creating one of the most iconic protein bars on the market. Peter shares how early adversity shaped his relentless drive, the innovative approach behind RXBAR's success, and the pivotal moments that led to a $600 million ex…
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In this mini-episode of Talking Too Loud, Chris and Sylvie share their excitement about an upcoming milestone: their 100th show! They reminisce about their podcast journey so far, and offer a sneak peek at what's in store for the centennial celebration. Follow Talking Too Loud on Instagram: https://www.instagram.com/talkingtooloudpod/ Subscribe: wi…
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In this episode of Eating Glass, we sit down with Anne Mahlum, founder of Back on My Feet and SolidCore. Anne shares her incredible journey from growing up in North Dakota with an addict father, to starting a running club for the homeless, and ultimately building a nationwide fitness empire. Discover how Anne’s personal struggles fueled her drive t…
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In marketing, words matter. They inspire and explain, but according to conversion copywriting expert Joanna Wiebe, their main goal is to persuade. On the latest episode of Talking Too Loud, Savage and Sylvie sit down with the brilliant mind behind Copyhackers and the Copy Chief at CH Agency to learn about the art and science of crafting copy that d…
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We're getting meta as Joe interviews Will! Will Nitze is the founder and CEO of nutrition company IQBar. He shares his unconventional journey of growing his CPG business. Will discusses the importance of focusing on operational excellence and scaling quickly by taking calculated risks. He also dives into his contrarian approach to hiring, fundraisi…
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Chris Hunter, of Four Loko & Koia, shares his wild entrepreneurial journey. From the meteoric rise and regulatory battles of Four Loko to launching the plant-based protein drink Koia, Chris gets personal about the challenges of building businesses in highly regulated industries. He discusses lessons learned from tumultuous business partnerships, th…
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Product launches are full of fanfare, but what happens after the big unveiling? How do you retain customers? How do you incorporate feedback? And how do you make sure you’re communicating the latest features the product offers? These are just some of the questions that Chris and Sylvie get into on the latest episode of Talking Too Loud. Alongside W…
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Sean Riley, CEO and co-founder of Dude Wipes, shares the story of how he and his friends started the company from their apartment with the goal of creating a better way to wipe. He discusses the challenges of bootstrapping the business, building the bold and irreverent Dude Wipes brand, and scaling the company to over $150 million in revenue. Sean …
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In this episode of Eating Glass, we dive into the rollercoaster journey of Chris Savage, co-founder and CEO of Wistia, as he takes us behind the scenes of building a successful video marketing platform from scratch. From failed viral ideas, living on a shoestring budget to discovering product-market fit and growing a loyal customer base, Chris shar…
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When Apple released the iPhone X in 2017, Chris Lavigne, video aficionado and Wistia’s Head of Production, knew that its combination of advanced camera technology, powerful processing capabilities, and innovative features would fundamentally transform mobile video filming. Today, Lavigne, like many content creators out there, has found himself smac…
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In this episode of Eating Glass, Pete Maldonado, co-founder and co-CEO of CHOMPS, shares his entrepreneurial journey from hitting rock bottom to building a successful meat snack brand. From bootstrapping with just $6,500 to navigating existential crises during COVID-19, Pete offers candid insights on focus, innovation, and the importance of people …
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Do startup founders have to be a little bit nutty? That’s just one of the questions Savage and Sylvie kicked around with Talking Too Loud guest Joe Lemay, the jiu-jitsu-loving entrepreneur and co-founder of Rocketbook. On this week’s episode, learn how an airplane epiphany, coupled with a deep belief in the product viability of reusable notebooks, …
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Ever dream of taking a wild product idea and turning it into a $50 million exit? Your co-host (and today's guest) Joe Lemay did just that with Rocketbook. His initial idea was an app to digitize whiteboards in real-time. When that didn't pan out, Joe pivoted hard - creating the Rocketbook, a reusable notebook you could literally microwave to erase …
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Mike Fata, founder of Manitoba Harvest, shares his incredible journey from high school dropout to building a $419 million hemp empire. Discover the lessons he learned while navigating the challenges of entrepreneurship, from humble beginnings to scaling a business, managing successful exits, and embracing servant leadership. Mike's insights on pass…
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Welcome to the first episode of Eating Glass! In this inaugural episode, ho sts Will Nitze and Joe Lemay sit down with founder Preston Rutherford to dive into his journey starting his company ‘Chubbies’ and how he (and his friends) pioneered some of the raddest, most weekend-built gear ever. From the benefits (and drawbacks) he experienced by havin…
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As the title of the podcast suggests, Savage and Sylvie can get pretty loud about a lot of things: starting and scaling companies, building amazing products, cold plunges. The content on the show really runs the gamut. But this week, the thing they’re talking way too loud about is great ads. The ones that make us laugh, cry, and yes, even buy. So t…
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As the SVP of Revenue at New Breed, the premier marketing, sales, and service agency focused on holistic growth, Jonathan Burg does, well, a little bit of everything. We’re talking marketing, sales, partnerships, and RevOps! While some may treat these efforts as distinct and separate, others have gravitated towards a different approach. On the late…
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Ian Faison, founder of Caspian Studios, is talking too loud about ‘puffy pants’, the chilly morning staple you didn’t know you needed. Chris Savage is talking too loud about Netflix’s hilarious and educational animated teen series, Big Mouth. And Sylvie is talking too loud about the cinematic masterpiece that is BlackBerry, and the iPhone before-ti…
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Kristen Bryant Smith, the VP of Brand at Help Scout, is talking too loud about Taylor Swift’s lack of style (hot take), specifically, and the case against billionaires more broadly. Chris Savage is talking too loud about the joy of Wistia hackathons, and a new tool called Canny, that lets teams spin out ideas based on customer feedback. Sylvie is t…
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Kobi Gamliel, Head of Agency Growth at Wix Studio, is talking too loud about his kids and screen time. Setting limitations feels important but complicated! What are the rules? Chris Savage is talking too loud about Wistia’s recent brand refresh, which includes a new wordmark, state-of-the-art landing pages, updated copy, and more! Sylvie is talking…
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Sonia Thompson, marketing strategist and host of the Inclusion & Marketing podcast, is talking too loud about a trend that is sweeping women’s elite sports: ditching white shorts. Savage is talking too loud about Wistia’s Austin offsite, a company-wide competition that consisted of building small arches from sugar cubes, and shooting a product spot…
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Radhika Dutt, author of Radical Product Thinking, is talking too loud about her frustrations with the way we’re building AI today. It is thoughtless and lacks vision. Oh, snap! Chris Savage is talking too loud about his family’s version of ‘YES! DAY’, which they piloted over the winter break and included ice cream for breakfast and a trampoline par…
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Jay Clouse, founder of Creator Science, is talking too loud about American Horror Story. Admittedly, he’s several years late on this, but after watching the first couple of seasons, he thinks the storytelling is tremendous! Chris Savage is talking too loud about seeing Steve Martin and Martin Short live in The Dukes of Funnytown Tour. Spoiler alert…
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