What does it look like inside an award-winning experimentation team? As Stewart Ehoff reflects on that, you hear familiar aspects: people, vision, team spirit, rituals and ceremonies. But he also talks about challenges, the battle to convince others, experimentation being "a lonely place" and imposter syndrome. Stewart is the Head of Experimentatio…

Joel Klettke is a conversion copywriter and the founder of Case Study Buddy. He recently wrote on LinkedIn that it was a "wonky" year in business, asking for help from his network. We talk about what triggered that post, the reality on the ground, the response from his network - and the value of a social network. Other highlights: The CRO industry …

I desperately want to read Bert Bassett's book. Alas, he hasn't published one (yet?) so I downloaded as much information from his brain as was possible in this 30-minute episode. While working at eBay, Bert built a successful side hustle selling cat toys online. 15 years later, that gig is still earning him a handsome profit. All it takes is an hou…

As CRO Manager at Verifone, Gabriela and her team specialise in optimising checkout flows. They do this for e-commerce merchants who use Verifone's Hosted Checkout product. Those insights are then used internally by the Product team to constantly improve and innovate the product itself. In this episode, Gabriela talks about team structure, competit…

A former athlete, Chad Price made a (very) successful business out of his passion for sport. In an inspiring story, he shares how he aligned the team around his personal vision and drive, and how they relied on community and content to grow and scale.By Johann van Tonder

Oliver Spark grew The White Company from £6m to £50m in six years. It all started with building a growth model - the "magic spreadsheet" - which he now uses to help other entrepreneurs grow their businesses. More recently, Oliver founded Sweet Analytics, a platform inspired by that same magic spreadsheet. He explains why retention is not the growth…