Jordan Ogren public
[search 0]
Download the App!
show episodes
 
Artwork
 
What is marketing? Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly. Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is. Not the fluff. Or the hype tactics. The real stuff. Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win. Everything I wish I had learned when I started five years ago. I hope to shorten that learning curve for you. Some questions I ...
  continue reading
 
Inspired by the Netflix Documentary, Stutz, and our mutual desire to have a positive impact in our community, and leave a meaningful legacy, we share our fears, hopes, weaknesses, and strengths. We strive to ask of ourselves and guests questions that get at the heart of who we really are and how we can work together to create a healthier, happier, and more connected future.
  continue reading
 
Loading …
show series
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/yMX6tqDaRCE Most marketers focus on the lower aims. Traffic. Likes. Followers. Yet fail to grasp the higher aims. Mitch Schoenman, today's guest, helps illuminate how to think about the higher aims of marketing. And how to build a holistic m…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/0hJo3tcwlss Most ads feel like ads. Which contributes to them not "working." So, how do you make ads that work? Focus on the creative (or content). And listen to what today's guest, Sophia Roamer, has to say on paid ads and content. Why shou…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/kmnFhTIqDLc Marketers DON'T have all the answers. 😱 Some of the best marketing insights come from OUTSIDE marketing. They see differently than us (marketers). Parthi Loganathan is a prime example of this. With a background in software engine…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/i3r4e3Isf4Q Most brands fail on social. And with content. Should I keep going? So, what causes brands to miss with social and content? Amber Rhodes has the answers. Spoiler: It's about building mini-creators for your brand vs having ONE face…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/xLUmB1H09Q8 SEO is dead. No…it’s just evolving. Or, maybe it never changed? Today, I speak with Jacob Statler, who gives a clear outlook on the future of SEO/content. Spoiler: FOCUS ON WRITING FOR HUMANS. // GUEST LINKS // Jacob's LinkedIn J…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch on YouTube 👉 https://youtu.be/BQPeGjpkQWQ It's 2008. You're the social media manager for a medium-sized business (if that was even a thing). The top three platforms were: 1) Blogger 2) MySpace 3) Facebook These platforms (maybe excluding MySpace) required a similar skillset: Writing.…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/D5WEl7e9qSA What do ALL marketers have in common? We are fighting for attention. Albeit different people's attention, we are in the attention economy. Without it, none of our "tactics" work. Diandra has mastered getting and holding attention…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/RXmDO5l4lOw I can't believe Season 3 is here. I'd laugh if you told me when I recorded my first episode on February 16, 2022 (w/ Nick Gedda) that I'd still be going. But here we are. Episode 1 begins with a local Green Bay marketer, Matt Fro…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/h4BBD58VMr8 What is marketing? It's the first question I ask on every episode of my podcast. I've never had to answer it...Until now. In this episode, I discuss: Why I believe definitions matter (in marketing) My definition of marketing What…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/_Gfh-4_5j7Y Lia Zneimer knows her stuff when it comes to social and brand. One of the smartest I've spoken with on these topics. The notes from this episode alone equal four note cards. It's that good. She's the VP of Marketing at Teal. Befo…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/orlfOlj1a1E What happens when you combine solid design with compelling content? Great marketing. Without one or the other, your marketing will fall flat. That's why I'm excited to geek out on design and marketing in this episode with Jeremy …
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/MaC4bFpTmjM It's 2050. The way we're doing marketing (and many other things) is completely different. I believe AI will be a component of that. And my question is, are you ready (and how will you get ready)? That's what today's solo pod is a…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/bsOO0h6RInM The best marketing creates positive change. When marketing collides with community advancement, that's the sweet spot. And it's where my two guests today reside. Timber (Diversity, Equity and Inclusion Coordinator) and Andy (Comm…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/sud3-gRc7Fs From Pastor to Product Marketing Guru, Anthony knows his stuff. Currently, he's the co-founder of Fletch PMM, helping early-stage startups refine their messaging. In our conversation, we discuss: (1) Marketing's role in generatin…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/N2Y2laRXj7M Bolaji is a genius at content creation. He's a showrunner who has mastered producing shows that resonate and engage the audience. His Demand Wars podcast is a top B2B marketing resource. He's also an incredible human who gives in…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/PwOV9G7nbiQ Trish Seidel is a self-proclaimed marketing big sister you never knew you needed. Formerly a Growth Manager for Springly and currently the Head of Content for DJUST. Her goal is simple: To give you the best 1:1 big-sister advice …
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/vnzUZtGDA98 We have a misconception about content. We also have the same one for life. We believe we need to craft perfect experiences for meaningful connections. We have the same belief about content. To "add value," we need to spend signif…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/bTtRLLa4jqs Timothy has a rich background in content creation and strategic marketing. His insights into integrating AI within content marketing are helpful for any marketer looking to stay ahead. He discusses the power of combining technica…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/73CFOToRE-U In this episode, I discuss why most content marketing fails and how macro/micro content can help yours succeed. This concept is one of the more popular ideas I share with marketers. Macro/micro content is a strategy that involves…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/s7hvPwAyzZE Jasmin Nakamichi is a B2B marketing wizard. Her experience running paid ads and creating organic content makes this episode impactful for any marketer. She shares her belief in being both technical and creative in marketing and t…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/biQ7xZioaPM What do AI and SEO have in common? A lot. Tom Winter dives deep into the role of marketing in driving revenue, using AI for SEO and content, and the significance of pricing in marketing. I learned a lot from Tom and think you wil…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/zqDZJOxUghQ Do you think SEO is dead? If so, you're wrong. While I rarely like to say that, I'm bullish that SEO is not dead; it is only evolving. And so is Thomas Ciampa. We cover SEO, websites, and content. We also explore the concept of w…
  continue reading
 
Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/ Watch this episode on YouTube 👉 https://youtu.be/es1k-h_l0Mw In this episode, I share the origin story of the On Marketing podcast. I also explore what this podcast is about...marketing's first principles. Its goal is to help you improve how you think about marketing. To ultimately do bett…
  continue reading
 
Eden and Jess had a meaningful episode with their guest, Kyle Trebe. Kyle's willingness to open up about his journey with alcoholism and his path to treatment and recovery demonstrates a lot of courage and vulnerability. Sharing such personal experiences can be incredibly helpful for others who may be facing similar challenges, as it can provide in…
  continue reading
 
// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // This isn't Kyle's first rodeo. He knows his stuff and has a track record to back it up. He's also an incredible human. He gave me the opportunity to interview him when I didn't have a podcast: just an idea and an intrinsic desire to improve by talking to the best marketers on ea…
  continue reading
 
An energetic, fun, and deep conversation with Andrew Belonger-- gamer, software architect, mental health advocate, and long-time friend of Eden. In this episode, Andrew shares how gaming helps him decompress, and how he uses gaming to advocate for children's mental health. He shares his passion for family, work, and social connection, and how he ho…
  continue reading
 
// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // Selling vs. educating. Unlike science vs. religion, they rarely exist together. Salesy content stands out—it's easier to sniff out than kids smoking reefer in the high school locker room. Educational content, on the other hand, comes from a place of caring and helps the audience…
  continue reading
 
// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // Wish you could shift from traditional marketing to a customer-centric approach? Marcella Chamorro explains how to do it. It's a journey from focusing on product promotion to understanding and meeting customer needs. No one cares about what you're selling. They only care about th…
  continue reading
 
In this episode Eden and Jess enjoy a delightful conversation with Eden's friend and mentor, Don Anderson. Insightful, inspiring, and robust conversation, Don shares with great passion his perspectives on history, storytelling, politics, and the importance of storytelling. If you would like to be a guest on That's Deep w/ Eden & Jess, please email …
  continue reading
 
// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // What does it look like to go from lead to demand generation? Sam Kuehnle shares that it's a short- to long-term shift (in mindset and action). That means focusing less on collecting emails and "leads" and instead building a long-term relationship. All the while helping them make…
  continue reading
 
In this episode, we have a conversation with deep thinker, self-described "optimistic contrarian," and marketing strategist, Jordan Ogren. He is paving the way for new ways of thinking in the space of marketing and all spaces of which he is a part. More about Jordan: https://podcastonmarketing.transistor.fm/ https://www.linkedin.com/in/jordan-w-ogr…
  continue reading
 
// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // "I'm a no BS marketer." Hiba wasn't lying. She cuts through with honesty and critical thinking. That's likely why we talked for almost 60 minutes. I loved her thoughts on marketing, content, and startups. She is brilliant. Please follow her as she trails a new path at Copy.ai as…
  continue reading
 
// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // I know nothing about field marketing. And as I've talked to great marketers, most of them seem to get results from it (when used in different ways). I was grateful to chat with Nick Bennett, who knows a lot about field marketing (and much more). He shared his view on the evoluti…
  continue reading
 
In our conversation with Traci and Eric Wulterkens, we talk about entrepreneurship, podcasting, and mental health stigmas and support. Learn more about their mental health journey and partnership on their podcast, "Stigmas and Open Wounds": https://podcasts.apple.com/us/podcast/stigmas-and-open-wounds/id1589625663 Click the following link to learn …
  continue reading
 
// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // We're in a collective content overload. (I'm partly the reason) And with that much content, getting and holding attention is hard. That's why using data, expert voices, and personality are wonderful ways to stand out with content. Because if you don't, your content is (kind of) …
  continue reading
 
Jonesin' to Give Virtual 5k Run/Walk information: Registration closes June 25th 2023 so don't wait and register today! https://jonesinfor.groovepages.com/jonesintogive Link virtual arms with people from across the world and support an absolutely incredible charity, the Joseph Patrick Fabber (JPF) Memorial Foundation. This amazing foundation's goal …
  continue reading
 
In this episode, Eden & Jess chat with Jess' good friend, Haley. Mom of 4, Haley talks about the challenges and emotions surrounding her transition to empty nester and grandparent. She shares the story behind not revealing her last name, the joys and challenges of parenting and grandparenting, and the tools and practices she uses to help hold space…
  continue reading
 
// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // The best marketers think differently. They root themselves in the basics (first principles) and iterate from there. Sarah is one of those people. She shares how she believes education is at the core of marketing, how in-person activations can build trust, and the importance of t…
  continue reading
 
// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // We've believed a lie for too long: Great marketing is about creating more. It's actually about getting more from less (or average amounts). With content that looks like spending time creating thoughtful pieces, you can repurpose it repeatedly. Not only does this increase the ROI…
  continue reading
 
// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // Most advertising (and marketing) is not "great." Most of it's annoying. Most of it's repetitive. Only a little of it's creative. Dan Knowlton is one of the few who cuts through the noise with creative marketing. Not only does he help (prestigious) clients with it, but his team a…
  continue reading
 
In our conversation with Jenna Bettis, she shares the challenges of corporate life, asking for more, the impact of a global pandemic, and finding work/life harmony after years of burnout and lack of boundaries. The conversation is robust and the tools shared valuable to anyone seeking guidance their own burnout. If you would like to be a guest on T…
  continue reading
 
// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // Marketers need sales. We also need to listen to them. While I would say Jordan has a high marketing acumen, his day job is cold email (outbound). And it’s so much more than simply cold email. It’s a different way to approach it. “Outbound B2B systems that target by PAIN, not per…
  continue reading
 
In this episode Eden and Jess enjoy a conversation with Eden's youngest daughter, Paxton. Paxton is a leader among her peers, enjoys nature and staying active, and shares a few things she enjoys collecting. If you would like to be a guest on the show, please email Eden and Jess at thatsdeepedenjess@gmail.com. Thank you for listening. We appreciate …
  continue reading
 
// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // Demand Generation is all the hype. But what is it? Is it the same as lead gen? How's it different? *Myles Madden flies in with answers. He dives deep into: – The difference between demand gen and lead gen – The importance of being artful and analytical in marketing – What "dark …
  continue reading
 
In this episode, we have a conversation with Jess' mom, Sara Smith in honor of Mother's Day. We touch on topics of body image, race, and domestic violence. National Domestic Abuse Resources: National Domestic Violence Helpline: 800-799-7233 OR text START to 88788 https://www.thehotline.org/ https://www.nrcdv.org/ Wisconsin Resources: https://www.en…
  continue reading
 
We continue our Mother's Day conversations with Eden's mother, Susan Meyers. In this episode, we touch on topics of suicide, childhood trauma, and miscarriage. National Suicide Prevention Resources: Suicide & Crisis Lifeline: Dial 988 https://www.cdc.gov/suicide/resources/index.html Wisconsin Resources: https://www.dhs.wisconsin.gov/prevent-suicide…
  continue reading
 
// WATCH // ▶️ Watch this episode on YouTube // EPISODE DESCRIPTION // From G2 to Loop & Tie, Bridget's been around the (saas) block. She shares her experiences in the saas realm which have clear implications for marketers of all kinds. We explore what marketing is, creativity, brand strategy, and the significance of connecting with customers. In o…
  continue reading
 
"Turns out the world is very big." Gary Arndt is a fascinating human, world-traveler, award-winning photographer, and host of the daily podcast, Everything, Everywhere. In our conversation he shares his insights on academia, curiosity, the algorithm bubble, and value of visiting obscure places. More about Gary: https://everything-everywhere.com/abo…
  continue reading
 
Eden and Jess had an inspiring and empowering conversation with Beth Karpinski, an empowered woman who went from trying to create a perfect life and family image to embracing imperfection and the natural messiness of life. She values her children, women, and has a strong passion for helping people see the potential within themselves. About Beth: ht…
  continue reading
 
Loading …

Quick Reference Guide