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Ponderings from the Perch

Little Bird Marketing & C-Suite Radio

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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
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GoalChat

Debra Eckerling

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The GoalChat podcast is your go-to destination for all things goal-setting, productivity, and personal and professional development. Whether you're striving to achieve your career goals, enhance your time management skills, or find motivation to pursue your passion, this podcast is for you. Each week, host Debra Eckerling invites three experts to dive into a special topic. Debra and her panel of thought leaders, entrepreneurs, and creatives share their own experiences, successes, and challen ...
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Jaffe Juice

Joseph Jaffe

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Jaffe Juice is industry thought leader and author of ?Life after the 30-second spot?, Joseph Jaffe?s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity.
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Hey y’all, Priscilla McKinney here! This episode of Ponderings from the Perch, the Little Bird Marketing Podcast, will be a replay of a part of my appearance on Joseph Jaffe’s podcast, Joseph Jaffe is Not Famous. Amongst the hijinks, I talk with Jaffe about my book, Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollin…
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Data informs… but human judgment decides. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, and guest and CCO of PSB Insights, Christopher Frank, talk strategy in business and market research. Frank, who brings 25 years of frontline experience from American Express and Microsoft, disc…
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On this episode of GoalChat, host Debra Eckerling had a fun conversation about Summer Activities with guests Jennifer Ballard, Holly Homer, and Babette Pepaj. Jennifer is Brand Partnerships Strategist at Motivating the Masses and Founder of Joy Scoutz, Holly is Founder of KidsActivities.com and Co-Founder of Pagewheel, and Babette Pepaj is Founder …
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The summer is the perfect time for reconnecting with friends, loved ones, peers, and colleagues. On this episode of GoalChat, host Debra Eckerling discusses reconnecting with Jack Gelley, Senior Marketing Strategist, iHeartMedia; Judy Herman, Relationship Wellness; and Robbie Samuels, Business and Book Launch Strategist. Jack, Judy, and Robbie talk…
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On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, discusses her experiences at Greenbook’s IIEX Amsterdam with guest and CRO, Stephanie Douglass, exploring key market research trends and insights. A major topic of discussion is synthetic data in market research, with data quality rema…
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Happy Mid Year 2024! On this episode of GoalChat, Joey Held, Dorien Morin-van Dam, and Jamie Pachino join host Debra Eckerling to celebrate the mid-point of 2024! Joey is a writer and voiceover artist, Dorien is a social media strategist, and Jamie is a screenwriter and playwright. The trio shared their personal and professional wins - and challeng…
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This episode ain’t a swim in the kiddy pool. On today’s episode of Ponderings from the Perch, the Little Bird Marketing Podcast, host and Momma Bird Priscilla McKinney, and guest and marketing strategy consultant Ryan Barry, discuss the future of market research and the importance of community when fostering b2b relationships. As the co-founder and…
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On this episode of GoalChat, host Debra Eckerling talks about Intent with Bill Haase, Innovative Strategies; spiritual mentor Terri Ann Heiman; and Lori Richardson, Score More Sales. While Bill, Terri, and Lori each approach intent from a different perspective - finance, spirit, and sales - they were all in alignment about the power and benefits of…
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Like the bird she named her company after, Data Larks founder, Mary Hunter, is looking to lead the dawn of a new era. On today’s episode Ponderings from the Perch, the Little Bird Marketing™ podcast, Hunter and host, Priscilla McKinney, delve into the world of market research and its potential to increase both awareness and market potential for und…
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On this episode of GoalChat, host Debra Eckerling talks about food and cooking with Chef Katie Chin, Wok Star Catering; Amy Jurist, Amy's Culinary Adventures; and Beth Lee from OMG! Yummy. All three guests have had other careers prior to rediscovering their love of cooking and jumping into the culinary world. Katie, Amy, and Beth share their backst…
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Uncover the hidden heroes behind billion-dollar business decisions. On this episode Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney, and guest Corie Suzuki, director at Fieldwork Chicago, chat about the world of market research as they celebrate the upcoming Global Focus Group Day on July 9th! "This day…
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On this episode of GoalChat, host Debra Eckerling talks about speaking, analogies, and props with Bobbie Carlton, Innovation Women; John Chen, Engaging Virtual Meetings; and Shelley Goldstein, Remarkable Speaking. Whether you are speaking in person, online, hybrid, or a mixture, you want your speaking to stand out. Bobbie, John, and Shelley share s…
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On this episode of GoalChat, host Debra Eckerling had a deep and engaging conversation on #Pitching with Dave Bricker (Speakipedia), Paula Rizzo (Listful Living), and Michael Roderick (Small Pond Enterprises). People think of pitching as a business imperative. Yet, it's a skill relevant to all aspects of your life. The trio shared what is pitching …
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Who here loves PowerPoint? Anyone… yeah, us too. On today’s episode of Ponderings from the Perch, a Little Bird Marketing Podcast, host Priscilla McKinney and guest Rob Biesenbach discuss how to captivate an audience beyond tech. With backgrounds in both business and acting, the latter of which he trained for at Second City in Chicago, Biesenbach u…
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On this episode of GoalChat, host Debra Eckerling talks about Change with Joseph Jaffe, AJ Lauer, EdD, and Regina Roberti. Joseph is an author and host of Joseph Jaffe is Not Famous; AJ is founder of Thriving Ibis Leadership Solutions, and Regina Roberti's company is Life Transformation Services. The only constant in life is change. When you realiz…
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On this episode of GoalChat, host Debra Eckerling dives into all things Artificial Intelligence with Hank Eder, PR/Marketing Specialist and Host of The Home Business Success Show; Seth Goldstein, Creative Director and Host of Entrepreneur's Enigma; and Brynne Tillman, CEO of Social Sales Link and Host of Making Sales Social Podcast. Artificial Inte…
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In this episode, we explore a potential business that connects people with NFT communities they're passionate about. Imagine effortlessly finding groups aligned with your interests. But is this just a feature or a viable business? 12 Eth Essentials: 12 Ethereum Essentials Newsletter: https://NiftyBusinessweek.com/ Twitter @TropicVibes: https://twit…
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On this episode of GoalChat, host Debra Eckerling talks about Podcast Guesting with Mike Allton, Head of Strategic Partnerships at Agorapulse; Jackie Lapin, founder of SpeakerTunity, and Anastasia Lipske, founder of Access Speakers. Mike hosts multiple podcasts, while Jackie and Anastasia focus on helping experts find stages ... and microphones. Th…
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My panel at NFT NYC 2024 was entitled "Tokenization of Media and Entertainment, NFT IP Ownership, Licensing, and Royalties." 2 of the 5 panelists did not turn up; however, the show had to go on. Tune in to hear how it went. Featuring: Kenny Johns: https://www.linkedin.com/in/kennyjohnsample/ Sir Gawain: https://twitter.com/0xsirgawain 12 Eth Essent…
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In this episode, we uncover the real story behind Shibtoshi, a crypto mogul who turned an $8,000-dollar investment into billions and a passionate community. Joined by James at the Squid Grow during NFT NYC 2024. We explore Shibtoshi's journey, his dedication to the community, and the future of Squid Grow. Mentioned: James: https://twitter.com/James…
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In this episode, we explore the real-life experiences at NFT NYC. From chance encounters with artists to unexpected earthquakes shaking up the schedule, and even a mysterious media pass holder who could charm his way into any room. Dive into the serendipitous moments and practical insights from the conference floor, revealing the human side of bloc…
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In this episode, I share my wild month of adventures and global travel. From speaking at NFT NYC to a Safari in Africa, crypto saved the day when my funds ran low. Discover how I survived using crypto abroad by bridging traditional finance with DeFi. Mentioned: Nemesis Downfall ($ND): https://www.nemesisdownfall.com/ Eswatini (Swaziland): https://e…
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On this episode of GoalChat, host Debra Eckerling talks about self advocacy and corporate culture with Ed Brill, Desert Ridge Solutions; Jess Dewell, Red Direction; and Mark Herschberg, The Career Toolkit and the Brain Bump app. Whether you are a company founder, team leader, team member, sole practitioner, or side-hustler, better advocacy skills i…
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In Epi 9, world class jazz musician John Clayton and podcast host E.B. Moss reminisce about a friendship launched with a prank, before seriously discussing the Grammy-winning arranger/composer/bassist's techniques, and experiences across a life in the music industry. From his serendipitous introduction to the bass, mentorship under Ray Brown, journ…
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On this episode of GoalChat, host Debra Eckerling talks about Imposter Syndrome with Stephanie O'Brien of Coach Client Connection, board-certified hypnotherapist and coach Karen Ross, and Jim Swan of Pinetree Partners. Stephanie, Karen, and Jim share their experiences with imposter syndrome, along with tips for mindset, wellbeing, and striving for …
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On this episode of #GoalChat, host Debra Eckerling puts the social back in social media with Holly Homer, Troy Sandidge, and May King Tsang. Holly is co-founder of Pagewheel; Troy is a growth strategist and podcaster, and May King is the original FOMO creator. The panel talks about the evolution and challenges of social media, along with ways to be…
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On this episode of GoalChat, host Debra Eckerling discusses Honoring Your Voice with Stacia Crawford from Stay Ready Media; actor, voice over artist, and educator David H Lawrence XVII, Narrate Your Own Book; and screenwriter/author/professor Richard Walter, Deadpan. The trio, who work in various aspects of storytelling (PR, voiceover, and writing)…
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On this episode of GoalChat, host Debra Eckerling talks about Showcasing Yourself with artist Heather Eck, senior publicist Kat Neff (Llewelyn), and post-executive coach for women Viveka von Rosen (Beyond the Dream Board). It's the perfect way to wrap up Women's History Month. Everyone gets caught up in all of life's challenges, obligations, and ro…
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Discover the secrets behind Yuga's surprising acquisition of Proof Collective and the Moonbirds. Uncover Kevin Rose's journey from tech highs to lows. Let's unpack the drama and intrigue of this distressed asset sale. Yuga has added more IP to its portfolio. Was it a good deal though? Yuga Labs: https://yuga.com/about 12 Eth Essentials: 12 Ethereum…
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On this episode of GoalChat, host Debra Eckerling talks about creative endeavors with Ella Glasgow, founder of Beyond Virtual Events; Jessica Kupferman, co-founder of She Podcasts; and Chari Pere is a cartoonist, illustrator, and writer. All have creative endeavors within and beyond their primary business. The three shared tips for getting started …
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Discover why I changed my profile picture and how I became a member of a Web3 team. I'll share the steps that led to this position and a "hack" to enter any industry via content creation. 9vrse: https://9vrse.org/ Kitty Inu DAO: https://kittyinu.com/ redirects to https://kitty-inu-dao.eth.limo/ 12 Eth Essentials: 12 Ethereum Essentials Newsletter: …
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In this episode, we explore the rise and fall of a unique NFT 365 community. Truthfully, this project may have died a long time ago, but heartbroken holders may have put the nail in the coffin. The project has gone sideways, promises have been broken, and emotions are high. Discover what went wrong and how we can learn from this situation going for…
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Do you have writing and publishing goals? On this episode of the GoalChat podcast, host Debra Eckerling speaks to authors and educators Amy Friedman, Marita Golden, and Susan Shapiro. Amy Friedman is author of Desperado's Wife and publisher at Out of the Woods Press, Marita Golden's fiction and non-fiction titles include The Strong Black Woman and …
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In this episode, we chat with Joseph Jaffe, a pioneer in web3 integration with business. His journey, from marketing to innovation, unveils how every brand will soon reward loyalty with tokens. Dive into the future of business with us. Mentioned: First Book with Royalies: https://foreverchanged.life/ Joseph Jaffe is Not Famous: https://www.youtube.…
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On this episode of GoalChat, host Debra Eckerling had a spirited conversation on the art of persuasion with Beth Granger, Carlee Myers, and Jonathan Pritchard on this week's GoalChat. Beth Granger is a LinkedIn specialist and an Exactly What to Say™ Certified Guide, Carlee Myers is founder of The Stress Less Company, and Jonathan Pritchard is found…
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On this episode of GoalChat, host Debra Eckerling talks about Wellbeing Goals with Angela Miller Barton, KeishaMarie Douglas, and Micah Siva. Angela is a coach/trainer, as well as membership program coordinator at Wellcoaches, KeishaMarie is founder of the Veteran Wingwomen Community, and Micah is founder of Nosh with Micah and author of "Nosh." Th…
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Discover Jump, a vibrant community for marketers passionate about web3 and emerging tech. Explore the Sky Club NFT, a unique mint with intriguing dynamics. Uncover the insights shared in the Jump community and explore opportunities. Jump: https://twitter.com/jumpnationhq Jump Nation: https://www.jumpnation.xyz/ Sky Club: https://opensea.io/collecti…
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He’ll admit, Shawn Nason is a lot. He’s looking for leaders who are mavericks. He’s the founder and CEO of MOFI, a maverick-minded, human-obsessed boutique consulting firm that uses ethnographic research, journey mapping, human-centered design, experienced-based training, and design sprints to transform organizations. Shawn believes the only way to…
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On this episode of GoalChat, host Debra Eckerling talks about Cooking Goals with chef Susan Feniger (Border Grill, "Too Hot Tamales"), Samantha Ferraro of Little Ferraro Kitchen, and CW Silverberg, host of Schmoozing & Cruising. The panel shared food memories, cooking tips, and so much more. Cooking Goals - Samantha: Find a new spice; take it home …
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We have a di In this episode, we dive into the challenges businesses face while transitioning to web3 technology. Web3 natives are reluctant to spend their crypto and web2 users are slow to embrace the technology. However, solutions like PERCS Token Gated Commerce bridge the gap. Crossmint: https://twitter.com/crossmint Kreatorhood: https://twitter…
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Debra Eckerling hosts a LinkedIn Love Fest on this week’s GoalChat. Her guests are Ivonne Ribeiro, Founder of iSellSocial, and from Social Sales Link, Chief Coaching Officer Stan Robinson, Jr., and CEO Brynne Tillman. Brynne hosts the Making Sales Social Podcast, while the pair co-hosts the Sales Navigator Insights podcast. While most of Debra’s pa…
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Let's discuss the demise of Icy Tools, a platform utilized during the bull market to determine top trending NFT mints on the Ethereum blockchain. The service's popularity waned as users realized the true value resides in the technology, not just the NFT. Despite its disappearance, its profitable aspects were preserved as its API clients and users w…
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ROI & KPIs, MQLs& SQLs… The acronyms in marketing never stop. But the only KPI that really matters is that feeling you get when you’re exceeding revenue goals! At Little Bird Marketing, we’re overtly helpful, providing amazing resources and expertise like this lead generation funnel blog to provide important benchmarks for your work. What is also i…
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Want to up-level your speaking? Start speaking out of the box. On this episode of The DEB Show, host Debra Eckerling discusses the topic with Bobbie Carlton, Innovation Women; John Chen, Engaging Virtual Meetings; and Shelley Goldstein, Remarkable Speaking. The trio share what they love about speaking and what stops people from getting on stages, a…
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In this episode, we uncover an exciting partnership between GoDaddy and ENS domains, bridging the gap between Web2 and Web3. Forget the technical jargon – now you can link your traditional dot com domains with dot eth seamlessly, for free! This move has major implications for businesses and content creators. Dive into the details and explore why th…
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It pays to be crypto-curious. Users who explored the Solana ecosystem were handsomely rewarded twice within a month. Many people anticipated the $WEN and $JUP airdrop. However, most people didn't see it coming and were pleasantly surprised that they were eligible. The airdrop is still going until 31st July 2024. Jupiter Exchange Info: https://twitt…
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Competition is often misunderstood in web3. Let's discuss healthy competition, dispelling the notion of a zero-sum game. We do not need to fear competition if we focus on a "secret sauce". It's crucial to strike a balance and embrace competition without resorting to malicious tactics. 12 Eth Essentials: 12 Ethereum Essentials Newsletter: https://Ni…
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It’s time to quit thinking inside the box you’re creating for yourself. Our CEO and Momma Bird, Priscilla McKinney, loves advocating for women in business. Today, she pulls the curtain back to show the woman (and friend of hers) behind Harvest Insights, Alisa Hamilton. Her out of box business venture is a story every aspiring leader should hear. Al…
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On this episode of The DEB Show, host Debra Eckerling speaks with Jennifer Ballard, Jenny Calcoen, and M.J. Fievre about Life Implosions. Jen Ballard is founder of Joy Scoutz Gen-Xer Adventure Club; Jenny Calcoen is CEO + Founder of Inner Earthquake™, and M.J. Fievre is author of the Badass Black Girl series, among other titles. When facing change,…
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In this episode, we dive into a hot topic: should NFT founders buy their own project's floor and profit from flipping NFTs? We explore the nuances, discussing the parallels with insider trading, market manipulation, and the positive side of founders investing in their creations. Share your thoughts. Can you change my mind on this? Nifty Business Cl…
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