Artificial Intelligence has suddenly gone from the fringes of science to being everywhere. So how did we get here? And where's this all heading? In this new series of Science Friction, we're finding out.
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Content Etc podcast is a collection of advice and encouragement to help you overcome the challenges of marketing your small business. It's perfect for product or service-based businesses who want to understand and improve their content marketing efforts. Host Michelle Gately from Word By Word Storytelling will help you gently and sustainably grow your business, build genuine customer relationships and enjoy the creative process. Theme music by MarkJuly from Pixabay.
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06 | Is super-intelligent AI around the corner?
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Behind the rise of AI there's big questions about where this technology is going. Is it going to be super intelligent — and if that happens — is it going to kill us all? In our final episode, we're diving into the future and unpacking the full spectrum of expert predictions, from the idea that we're on the brink of creating human-level AI, to fears…
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05 | The year the world woke up to AI with a bang
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2023 was the year powerful new AI technology went mainstream, with image generators and tools like ChatGPT. And people quickly started wondering where these advances were taking them. This is the story of 2023 in three chapters: the first contact, the backlash that followed, and the new reality. It's the story of actors fighting back against plans …
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04 | If you control AI, you control the world
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AI is often portrayed as being all about technology. But it is also about money and control. Because those who control AI, may control the world. In the AI world, there are two names that keep coming up: OpenAI, the company behind ChatGPT, and its CEO, Sam Altman. Who is Sam Altman? How did his tiny company leapfrog the tech giants and win the scra…
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03 | The bumpy history of driverless cars and their AI brains
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When you think about a driverless car future, perhaps your mind goes to being driven around, watching movies from the backseat and drinking martinis. For over a decade, perfect driverless cars have seemed only a few years away. But in reality, they were nowhere close. Now, driverless cars are finally being rolled out in some cities. But (like human…
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02 | Locked up by AI for a crime he didn't commit
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As ChatGPT shows us, AI can do some amazing stuff. But it does some creepy stuff as well. And it's already been responsible for locking up innocent people. The story of how AI scanned millions of drivers licences and accused Michigan man Robert Wiliams of a crime he didn't commit. When human biases lead to neural networks going rogue.…
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01 | The day modern AI toppled humanity's champion
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The world is experiencing a boom in artificial intelligence (AI). It's everywhere. In just a few years, computers have learned to paint a picture, write a novel, translate languages and consume the entire internet. But how we got here goes back decades to two men who couldn't agree on the best way to teach a thinking machine. The AI world was divid…
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2023 has been the breakout year of artificial intelligence. After decades of investment and improvement, the technology suddenly went mainstream. For many, it was as though a miraculous machine was plonked in our midst. But AI didn't come from nowhere. And it hasn't been a smooth and simple process. It's been a story rife with drama, conflict, and …
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A simple process for planning content to connect with your dream people
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Planning content that feels enjoyable to create and connects with your ideal audience? Yes, please! In this episode, I'm walking you through the process I use to plan out long-form and social content, including the questions you should be asking yourself for every single piece of content you publish. This is the process you can repeat each month, q…
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5 questions to help you understand your dream client better
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Understanding your dream client or customer is one of the best ways to make all the content you create stand out from the crowd. And if you’ve already created products or you’re offering services, then you probably have an idea of the sort of person who is attracted to your offers. But in this episode, I want to help you clarify some elements of th…
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Quitting social media and growing community on Substack (with Astrid Bracke)
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Can you have a profitable business if you quit social media? My guest today, Astrid Bracke, explains why it's possible and reflects on more than a year of marketing without any social media. We also discuss why she moved her email list to Substack and what she enjoys about creating community through her marketing. Make sure to follow Astrid's Subst…
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How to share more of your personality in emails and blog posts
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There's something about social media that helps us relax a little. But blog posts and emails? It just starts feeling like you need to be a bit more 'professional'. Well, I don't think marketing needs to feel like that, so I'm sharing some simple techniques and tips to help you share more personality in your content. The goal? To help you feel like …
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6 simple little reminders if you feel like you're 'behind' in business
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In this episode, I'm sharing six small things that might help you if you're ever feeling a bit 'behind' in business or comparing your progress to other people. I wrote it as much for myself as you, but I really hope it helps. Before that, though, I'm sharing a pretty raw, kinda unplanned and probably rambly little chat about how I've felt since imm…
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Why evergreen marketing will help you find more freedom in business (with Josephine Brooks)
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Hands up if you're sick of relying on social media for every sale. If your screen time is out of control and yet you feel like you're getting zero traction, then it's time to focus on building your evergreen marketing strategy. This week, I'm joined by Josephine Brooks to talk through how we can set up a marketing funnel to help us unchain ourselve…
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What it's like to rebuild your business after burnout (with Josephine Brooks)
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Launching every few months was the main source of revenue for Josephine Brooks. Until each launch started to feel harder, and bouncing back took longer and longer. Then Josephine hit complete business burnout. In part one of our chat, Josephine shares the messy reality of rebuilding her business and explains why she's said goodbye to the launch cyc…
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How to confidently raise the price of your services (with Susie Jackson)
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By Michelle Gately
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Behind the scenes: Prepping a product-based biz for better Christmas sales (with Lucy Carter)
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Christmas is the biggest sales opportunity for product-based businesses, but that often means it can also feel like a stressful whirlwind. We want to avoid that and still make it a profitable season for your small business. In this episode, artist and small business owner Lucy Carter joins me to reveal how her Christmas preparation has evolved, wha…
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Mid-year update: I moved overseas! Plus, how we can work together this year
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Welcome to a new season of Content Etc. In this episode, I'm explaining where I've been and the work I've been doing as a journalist outside Word By Word Storytelling. I'll also share the ways we can work together to improve your website content and copy for the rest of 2023. Links to things mentioned in this episode: A month of creative content pr…
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Two groups of boys on a camp in the wilds of America are pitted against each other. But the camp leaders have only one thing on their minds. Science. The mind-blowing story of a psychological experiment that crossed a line. Big time.By Australian Broadcasting Corporation
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What family secrets hide inside your cells? Epigenetics, trauma, and ancestry
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What family secrets lie deep inside your cells? A story of survival against the odds, hope after the Holocaust, and the eye-opening new science of epigenetics… Can biology help you transcend the traumas of your ancestors, or forever burden you with their legacy?By Australian Broadcasting Corporation
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At the heart of this moving and extraordinary medical mystery is Robbie, a man in a genetic lottery. Two rare mutations made his life uniquely interesting. Then came a third, random event...a chance encounter, a global detective quest and science at the cutting edge.By Australian Broadcasting Corporation
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REAL WILD CHILD (Part 3) — The superstar of Tai Asks Why
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Tai Poole is a self-described scientist and the teenage star of multi-award-winning podcast Tai Asks Why. Love, climate change, death, dreaming…there is nothing Tai's tenaciously, voraciously hungry mind won't take on. He joins Natasha Mitchell to talk life, the universe, and everything.By Australian Broadcasting Corporation
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REAL WILD CHILD (Part 2) — I grew up in a cult
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When pioneering Australian RNA biologist Archa Fox was a child, her parents were drawn into the orbit of the guru Bhagwan Shree Rajneesh. Her family packed up their life to join the Orange People communes in India and Oregon as disciples. Archa shares her candid, confronting story of what happened when this spiritual movement morphed into a cult.…
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REAL WILD CHILD (Part 1) — The nuclear boy scouts
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Nuclear weapons are not toys. But what happens when children get their hands on nuclear know-how? Two explosive stories of two smart kids — both with a radioactive obsession, but with very different outcomes — one celebrated as a child genius and given his own university lab as a teen; the other dead at age 39. Meet Taylor Wilson and David Hahn.…
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Thanks for the fun! Science Friction's Natasha Mitchell has some news
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Natasha Mitchell, presenter and co-producer of Science Friction, has some special news she wants to share with you. Listen in. (Spoiler alert: You can catch her as the new host of the ABC's Big Ideas from April 10 2023. Follow the show on the ABC Listen app or wherever you get your podcasts).By Australian Broadcasting Corporation
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The fantastical world of fusion – The Expanse's Ty Franck and futurist Karl Schroeder (Part 2)
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How has fusion inspired the imaginations of science fiction writers? In The Expanse blockbuster book and TV series, fusion energy has changed the course of civilisation in extraordinary ways – for better and worse. Ty Franck, one half of the James S.A Corey writing duo behind The Expanse, and Canadian futurist and science fiction writer Karl Schroe…
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Nuclear disruption — will starry-eyed startups win the nuclear fusion race? (Part 1)
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The promise of nuclear fusion is clean, limitless energy for all. But why do start-up entrepreneurs think they can solve a problem that's perplexed scientists and fuelled the imagination of science fiction writers for decades? Are they kidding themselves, or inching closer to a breakthrough? Big name billionaires like Bill Gates and George Soros ar…
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The unexpected lives of Lab Shenanigans and The Scholar Diaries
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It started with one post on Instagram. What followed was unimaginable. Scientists turned social media giants Darrion Nguyen (aka Lab Shenanigans) and Dr Cindy Pham (aka The Scholar Diaries) share moving stories of trauma, self-discovery, and growth. Superficial shiny stereotypes of social media celebrity ... they are definitely NOT.…
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Out of jail, is the CRISPR-baby scandal scientist at it again?
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Chinese scientist Dr Jiankui He flouted the law and bioethics basics to create the world's first CRISPR gene edited babies. Now out of jail, he's back on Twitter recruiting patients and raising funds for more trials, this time in adults not embryos. A dangerous distraction or a cautionary lesson for the world's scientists? Dr Joy Zhang has an extra…
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Science is political — Australia's science minister Ed Husic
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Science is political. So let's go straight to the heart of political power in Australia. 10 months into role, the Federal Minister for Industry and Science Ed Husic joins Natasha this week. From the muzzling of scientists to stemming the brain drain, from the corporatisation of CSIRO to connecting science to more people — will the state of play for…
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Quantum bullsh*t — how (not) to ruin your life with advice from quantum physics
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Self-proclaimed TikTok mystics, healers, wellness influencers are increasingly turning to quantum physics to give their claims credibility, with potentially dangerous consequences. How do you disentangle the woo from the wow in quantum physics? And can it be deadly?By Australian Broadcasting Corporation
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We're here, we're queer, and omg science!
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Chemist Kim Kwan didn’t realise how much they needed to find their queer crew in science until they did. Rami Mandow threw in a successful career in finance and business to find true love — astronomy. They share frank, fearless stories about coming out as third culture kids and why bringing their whole selves to science - their queer self and their…
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Australia is hosting the 2023 World Pride festival and queer botanists are celebrating by bringing their full selves to their science.Ryan O'Donnell is an accomplished opera singer and musical theatre performer turned botanist studying orchids and fungi.Botanist Hervé Sauquet is piecing together the evolutionary history of flowering plants – most o…
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Rock celebrity! The big bucks and wild geopolitics of meteorites - Part 2
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From the nomadic world of the Sahara Desert to a fantasy wonderland inside a Melbourne industrial warehouse ... meteorites are a growing business and a controversial one. Are the secrets inside space rocks at risk of being lost to wealthy collectors in the West? And, the battle of the Arab world’s first — and first female — meteorite scientist to s…
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Rock celebrity! The Black Beauty saga - Part 1
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A rock celebrity with a wild biography. Saharan nomads, a weight-loss doctor feeding an unusual addiction, scientists seeking the origins of Everything. 'Black Beauty' has it all. The meteorite with a mighty story, with love from Mars.By Australian Broadcasting Corporation
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Gene edited foods back on the menu - what are they and what's changed? (REPEAT)
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Scientists Jonathan Napier and Cathie Martin remember when they needed armed guards and high fences to protect their genetic experiments. But the rules around genetically modified crops are rapidly changing. What could this mean for your dinner plate? (REPEAT)By Australian Broadcasting Corporation
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A pair of twin girls is born in the late 1980s and their mother, Chris, is told a series of ‘facts’ about them.Each born with their own placenta, Chris is told it’s extremely unlikely that her twins are identical, but, if they were, they’d be a perfect DNA match. She’s also told that her daughters have a much higher likelihood as adults of conceivi…
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Escaping Russia's new Iron Curtain — superstar science podcaster Ilya Kolmanovsky (REPEAT)
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Science journalist, biologist, podcaster, teacher and activist Dr Ilya Kolmanovsky is a superstar science communicator.He hosts one of the biggest Russian language podcasts. Bigger than podcasts on sex or politics.But he's no stranger to the brutality of Russia's political leadership.Now, with Putin's violent invasion of Ukraine and as a new Iron C…
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AI ethics leader Timnit Gebru is changing it up after Google fired her (REPEAT)
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Leading computer scientist and co-founder of Black in A.I, Dr Timnit Gebru, was hired by Google to co-lead its Ethical AI team with another tech industry trailblazer Dr Margaret Mitchell. The team investigated the ethics of artificial intelligence to understand and prevent its potential harms. Timnit was the first Black woman the company had employ…
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Scratch that itch! Meet the Sneaky Artist (REPEAT)
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What does it take to reimagine your life?In this occasional Science Friction series, scientists who end-up their lives and strip themselves of their professional identity to become artists.Kolkata-born engineer Nishant Jain flew in the face of expectations, threw in a PhD in biomechanics, and reinvented himself as a cartoonist, writer, and self-tau…
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It started with an idea. Then came the university car park full of tonnes of fish heads. Now this extraordinary 20-something couple have deployed a mighty maggot army to turn 50 tonnes of food waste a week into … well, you'll want to listen to find out. A story of science, ingenuity, and revolution. We throw out a third of the food we produce, and …
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Working with our energy levels so we can run a sustainable business (with Jo Hooper)
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This year has been an exercise in patience and learning to work better with limited energy. Working with Jo Hooper from Get Wildly Free has been a huge part of this shift in my business. Jo is all about changing the world of work and helping people find freedom in their work – whatever that looks like for them. Today, we're starting with a discussi…
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Brains vs brains, boys vs girls! Science Friction's 2022 quiz show
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Two teams. Scientists and science journalists. Brains vs brains. Boys vs Girls. From the small (bed bug sex) to the big (er, the whole cosmos), it's the year in science with a tongue firmly in our cheeks.By Australian Broadcasting Corporation
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How to write convincing sales pages without feeling sleazy (with Natalia Toborek)
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What if a sales page didn't have to feel like writing a dissertation? What if it didn't make you feel icky and weird? Copywriter Natalia Toborek from Storylign joins me to de-mystify the sales page. Plus, she'll explain how you can write one ethically and still make sales. This episode was originally recorded in late 2020, before a workshop on sale…
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Prison for protesting - climate change activists or criminals?
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The long prison sentence given to Sydney climate protester Deanna 'Violet' Coco for blocking traffic on the Sydney Harbour bridge has surprised many, including her fellow protester Jay, who spent 42 days under house arrest. Are new laws suppressing fundamental human rights to protest, or a proportionate response to disruptive blockades? Note: Since…
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The soul in the machine — anthropologist, technologist, futurist Genevieve Bell
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We make machines, but do our machines make us? And who's in control really? Superstar anthropologist, technologist, futurist, cyberneticist, and Silicon Valley insider Genevieve Bell and guests talk machines, minds and messing with the code to make the world so much better.By Australian Broadcasting Corporation
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The End of the Universe with poet Alicia Sometimes (Part 2 of 2)
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If the universe began with a big bang, how will it end? This question has suddenly got very personal for acclaimed science poet Alicia Sometimes.Physicists have got some hair-raising ideas, from the Big Crunch to the Big Rip. The personal, the poetic, and the physical of endings this week on Science Friction.Hear Part 1: What Came Before the Big Ba…
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Presents: WHO'S GONNA SAVE US? Citizens Assemble!
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Should solving climate change be left to politicians? What if YOU could drive policy without ever running for an election?WHO'S GONNA SAVE US? is an ABC podcast about the people who are trying to map out a better future in the face of the climate crisis.France gave so-called 'deliberative democracy' a crack, where lay citizens are assembled to deli…
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A step-by-step guide to writing an SEO-friendly blog post
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🎄 CHRISTMAS CONTENT SORTED🎄 Prompts for product and service-based businesses to sleigh your festive sales on social media and in your emails. Unwrap your free prompts. Blogging consistently is one of the best ways to keep growing your website traffic and increase your visibility online. But what should your SEO-friendly post include? We're scrollin…
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Presents: WHO'S GONNA SAVE US? Better Call Saul
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Saul Griffith has an ambitious plan to save the planet. It all begins at home and it's completely electrifying! WHO'S GONNA SAVE US? is an ABC podcast about the people who are trying to map out a better future in the face of the climate crisis. Catch up on the whole series HERE, or wherever you get your podcasts.Guests: Saul Griffith, Andrew Davies…
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8 simple types of blog posts to write for your small business
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🎄 CHRISTMAS CONTENT SORTED🎄 Prompts for product and service-based businesses to sleigh your festive sales on social media and in your emails. Unwrap your free prompts. Blogging is a vital part of growing your visibility and website traffic through search. Plus, it's going to give you so much content to repurpose. But where do you start? This episod…
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