show episodes
 
Kaleigh Moore and Paul Jarvis talk about all things related to the business of freelancing. We’re talking clients. Pricing. Landing projects. Getting paid. Managing revisions (endless revisions). Finding clients and connecting with them in a way that feels right for you. If you’re like most freelancers, it’s the business stuff that keeps you awake at night, not the actual writing, programming or designing. That’s where the Creative Class podcast comes in. Kaleigh and Paul have over 20 years ...
 
The Growth Machine Marketing Podcast is your go-to resource for learning how to grow your business through Content Marketing, Search Engine Optimization, Advertising, Social Media, Email Marketing, and more. Each week, your host Amanda Natividad will share lessons from the Growth Machine team, a 7-figure marketing agency, or lessons that guests have learned through growing their own businesses. Whether you're an experienced marketer looking for new techniques to try, or a complete newcomer t ...
 
The Vue Podcast | Leaders In Retail | Retail Podcast | AI for Retail and Fashion Welcome to The Vue Podcast! We feature CEOs, CTOs, Investors, heads of product & innovation, and people who are shaping this billion dollar industry. We're talking to change-makers like Zilingo, Tata Cliq, YogaClub, Yerdle, & Mercado Libre in this series. Join us to understand how they are influencing retail - this is your Retail Podcast!
 
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show series
 
Whether you’re a business owner, retailer, freelancer, or copywriter — Ecommerce Expert and Writer Kaleigh Moore has advice for you. There are lots lessons to unpack, such as: How to ask for (and get!) a seat at the table Building a personal brand by being authentic and curious Improving your writing skills by being open to fierce questions from an…
 
If you want to listen to only one podcast about brand marketing, this is the one. Amanda Goetz spent more than five years at The Knot, helping to grow the wedding juggernaut into the household name it is today. She’s now the Chief Marketing Officer for Teal, and she’s starting up her own luxury CBD company for women, House of Wise. In this episode …
 
This is a must-listen for every in-house content marketer or marketing leader who’s thinking about investing in content. In this 10-minute audio version of our blog post, “How to Get Executive Buy-in for Content Marketing,” Amanda Natividad, Head of Marketing for Growth Machine, helps you make the case. Show Notes 1:14 Show the Missed Opportunity 3…
 
Did you know that the cosmetic dentistry market is expected to grow from $21.9 billion in 2020 to $30.1 billion by 2025? Increased awareness and focus on aesthetics is a major factor for the demand for cosmetic dentistry to rapidly grow even now. Additionally, the prevalence of oral health disorders and rising dental tourism in emerging markets, ma…
 
If you’re looking for a masterclass in direct-to-consumer marketing, start here. Ecommerce coach Austin Brawner has helped over 200 ecommerce brands — like Ancient Nutrition, Kettle & Fire, and MVMT Watches — grow to eight-figure businesses. In this episode, we discuss: Special offers: Why gift cards to your own store are better than discount codes…
 
Few would disagree that link building helps build your site’s authority. In this 12-minute audio version of our blog post, “4 Signs You're Ready for Link Building,” Amanda Natividad, Head of Marketing for Growth Machine, breaks down how to know you need it. Show Notes: 2:39 - When you have something worth linking to 3:43 - When you’ve optimized con…
 
In this 9-minute audio version of our blog post, “How to Succeed at SEO Without Tools,” Amanda Natividad, Head of Marketing for Growth Machine, explores the idea of creating successful content by using Google Search and focusing on the reader experience. Show Notes 0:54 - Use these tricks to figure out if there’s an SEO opportunity 2:10 - Generate …
 
How are you being proactive about your content strategy? Growth Machine’s Nora Schlesinger (Chief Operating Office) and Amanda Natividad (Head of Marketing) talk about the importance of banking your content ahead of the holiday season. We cover: Which topics should expect higher traffic during the holidays How to plan out your content The balance o…
 
In this 14-minute mini episode, Amanda Natividad, Head of Marketing for Growth Machine, does an audio version of our blog post, “6 Red Flags to Look for When Hiring a Content or Marketing Agency.” Consider this a list of all the things she wishes someone told her in her eight years of managing marketing agencies. Show Notes 1:24 - Red Flag #1: Sayi…
 
Steph Smith doesn’t want you to read her book from beginning to end. And if there’s a chapter that doesn’t apply to you? Skip it. In her new ebook, “Standing Out in 2020: Doing Content Right,” Steph takes her learnings of content creation and distribution — from her years of leading content at Toptal and now leading Trends at The Hustle — and disti…
 
In this 9-minute mini episode, Amanda does an audio version of our blog post, “How We Hire Great Writers at Growth Machine.” She explains our unique approach to hiring and training writers, and how we match them up with our clients. Show Notes: 0:36 - Where We Find Writers 1:33 - How We Pick a Writer 5:12 - What We Look For in a Writer Links: How W…
 
You’ve probably heard that a goal with content marketing is building trust. Today, we question that goal. Tommy Walker, who previously led global content marketing at Quickbooks and was the first marketing hire at Shopify Plus, makes the case that you can’t measure “building trust” — and therefore, it’s not a goal. We also discussed: Leveraging the…
 
Sometimes the best way to break into a new career or industry is to do the work for free. Adam Rogers did this when he decided to pivot his teaching career into marketing. All he asked for in return was a testimonial or a reference for his resume. Over a year, he built up his portfolio and he landed a full-time content marketing role at Kayako. Tod…
 
If you’re starting a new business or launching your marketing career, start with this episode. Amanda talks with Tim Stoddart, a writer & editor (at Copyblogger), a community leader (of Sober Nation), a healthcare marketer (for Stodzy Internet Marketing), and a podcast host (of the Tim Stodz Podcast). Tim opens up about his sobriety, his idea of a …
 
This episode is about all things ecommerce and content marketing. Amanda talks with Corinne Watson, Senior Content Marketing Manager for Postscript.io, about: where the path has been, which trends need to die, and why content needs to take a big step forward. Topics: 0:37 - Professional networking and how connection with others has changed since jo…
 
The Luxury Closet is a marketplace to dive deep into the world of high-end products. A market leader in the Middle-East houses top luxury brands like Louis Vuitton, Hermes, Piaget, Chanel and many more. A profound understanding of the pre-loved luxury industry since 2011 has been instrumental in their phenomenal efforts in powering circular fashion…
 
One of our Directors of Client Strategy, Gedaly Guberek, talks SEO and content metrics. Gedaly has 10+ years of experience in building websites and designing successful SEO strategies. He offers advice on which key performance indicators (KPIs) to look out for — and which two you should approach with caution. Topics 0:25 - Director of Client Strate…
 
In this episode of the Growth Machine Podcast, Chief Operating Officer Nora Schlesinger talks candidly about a client case study. Amanda asks Nora about how the Growth Machine team helped launch this client’s website about the gig economy, how they tracked KPIs, the importance of evergreen content (especially in the time of COVID), and how they got…
 
Sara is a Lebanon-based UI engineer helping brands build modern, resilient, and inclusive user interfaces. She gets into how she discovered the freelance career path and talks about how a curious mind and sense of resourcefulness has fuelled her success thus far. Sponsored by Podia: podia.com/creativeclass…
 
We’re back with the Growth Machine Podcast! In this episode, Nat Eliason introduces our new Head of Marketing, Amanda Natividad. Then they dive into mail bag questions — one to help content creators get started, and one for those further along with their website: If you had no SEO tools, how would you advise someone to approach their content strate…
 
Freelance writer Shayla Price has been working independently for about a decade now, and as a Black woman, she’s encountered her fair share of challenges along the way. She shares some ideas on how we can all lift up POC freelancers in our daily work and has some great thoughts around boosting inclusivity, too. Sponsored by Podia: podia.com/creativ…
 
Kris Smith, known as “TheBlackTechie” online, is a consultant, podcaster, software engineer, speaker, and YouTuber currently living in Atlanta, Georgia. She’s spent 10+ years helping companies organize and automate their ventures and technology systems. In this episode, she shares her freelance journey and talks about how she’s advocating for more …
 
Marshall Shorts is a designer, entrepreneur, and public speaker whose work centers around branding and creating more inclusive products and services. His TEDx talks “Branding Blackness by Design” and “Black Creatives Have Something to Say” serve as our jumping off points for this conversation. Sponsored by Podia: podia.com/creativeclass…
 
In this episode, we chat with Boston-based writer and speaker Amma Marfo. We cover everything from how to increase diversity within your business to freelancing and introversion, as well as how her love for comedy has been helpful in her freelance career. Sponsored by Podia: podia.com/creativeclassBy Kaleigh Moore & Paul Jarvis
 
Anna N’Jie-Konte is the founder of Dare to Dream Financial Planning, a virtual financial planning company that serves women of color. Her goal is to help her clients develop a sustainable roadmap for financial success and build generational wealth. In this episode, she shares her experiences helping fellow Black women and sheds some light on the ch…
 
This season, we’re putting a spotlight on diverse voices in the world of freelancing. With a handful of guests sharing their unique insights, experiences, and tips, listeners can get ideas on how to operate stronger, more inclusive freelance businesses while hearing from freelancers of color around the globe. Sponsored by Podia: podia.com/creativec…
 
Founded in 2015, The Upside is Canada’s largest high-end resale e-commerce platform, attracting 400-plus new members a month. The Upside redefines luxury lifecycle and empowers its community by subscribing to a sustainable, circular economy. In this episode we have with us, Lauryn Vaughn, founder and CEO of The Upside, a consignment e-tailer, speci…
 
Did you know that Instacart, an independent grocery delivery service had initially estimated that only 20% of American households would be shopping for groceries online in the next five years? However, during April, at the height of the COVID-19 pandemic, its order volume went up by 150%. In our retail podcast, our guest speaker, Scott Compton, Sen…
 
Seth Godin talks about how all businesses have to be able to make it through “The Dip”: that period post-launch when interest drops off and you’re not quite established. So how do you get through that period...and how do you realize when you’re out of the dip? We’ll share our takes on that question and more.…
 
Burnout happens when you’re overloaded in your business--and it’s a big reason freelancers can’t sustain their operations for the long haul. So how can you stoke what Paul calls “THE FIRE” so that you’re always excited and motivated about your work? We get into some tactics and ideas for stoking THE FIRE and talk about why it’s so important.…
 
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