Best Katarina Terentieva Podcasts (2024)

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200. Unmasking Gucci: The Rise, Fall, and Rebirth of an Iconic Luxury Brand 38:02

19m ago38:02

38:02

Hello from Amsterdam! We'll explore Gucci's fascinating journey from its humble 1921 beginnings to becoming a global icon and now leading the sales decline of all Kering brands. With new creative director Sabato De Sarno at the helm, can Gucci adapt to changing consumer preferences? Or is it too late? Join me as we unravel the truth behind Gucci's …

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199. Blatant Ripoff or Inspiration? Helle Mardahl Accuses Glowery of Stealing Art for Skincare Packaging 1:08:13

10d ago1:08:13

1:08:13

Today's investigation is the hot and developing story between independent artist Helle Mardahl and French skincare brand Glowery. Mardahl accused Glowery of IP theft and both businesses are fighting the claims in Denmark. After Glowery’s founder privately reached out to me, I found myself unexpectedly pulled into the mix. Join me as I walk you thro…

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198. Life Update: Launched A Brand, Resigned As CCO, and Everything That’s Been Going On 17:38

8M ago17:38

17:38

Thank you to everyone who DM'd, emailed, and tagged me in your videos to tell me how much you love this show. Here's the much awaited update on what's been going on. -------- SUPPORT OFF THE RECORD: Check out our conversation game! Follow along as I build the company @playofftherecord on IG & TikTok -------- EVERYTHING YOU NEED: Take My Class & Oth…

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197. Unveiling the VC Perspective: The 6 Core Elements That Drive Brand Impact 14:42

1+ y ago14:42

14:42

No one gives a f*ck about your product. Not if you don't show them why they should care. Forerunner Ventures published their report on the 6 core elements they've found fuel brand impact. Let's get into it!! -------- Things I Mentioned: Forerunner Ventures Find Your Brand Power Score -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: ⁠⁠⁠…

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196. The Importance of a Marketing Strategy and How Starbucks Crafted Theirs 23:18

1+ y ago23:18

23:18

What do people overlook the most in their marketing? Strategy. Hands down. Tune in to hear why "a pop up" or "a TikTok trend" isn't a marketing strategy and how Starbucks used strategy to build a $3.59B brand! -------- Starbucks' Campaign I mentioned: Meet Me At Starbucks (2014) -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: ⁠⁠https:…

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195. The Key Role of Human Behavior in Creating Impactful Marketing and Driving ROI 13:40

1+ y ago13:40

13:40

If you want to achieve excellence in this industry, you must study human behavior. Let's get into it 😉 -------- CEREAL BRAND I MENTIONED: OffLimits x Chamberlain Coffee -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: ⁠https://stan.store/katarinaterentieva⁠ Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠…

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194. Unwrapping The Barbie Movie: How It Served As A Clever Repositioning Strategy For A Declining Brand 25:34

1+ y ago25:34

25:34

This wasn’t just a movie. It was a solution to a business problem. Let’s get into it! -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: ⁠https://stan.store/katarinaterentieva⁠ Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it an…

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193. How to Captivate Audiences and Ignite Conversations Through Polarizing Marketing 20:42

1+ y ago20:42

20:42

Great marketing is always controversial, but controversial marketing isn't always great. Tune in to learn why most marketing sucks and how an audience-first approach can increase ROI. -------- ADS I MENTIONED: AT&T featuring Martin Scorsese Kenzo World Virgin Voyages x Jennifer Lopez Pepsi with Kendall Jenner -------- EVERYTHING YOU NEED: 1:1 Consu…

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192. Unlocking Profit Potential: Monetizing Your Brand with Digital Products Expert Abigail Peugh 35:50

1+ y ago35:50

35:50

Brand deals aren't the only way to make money online. In fact, many creators (including myself) have expanded into digital products, like consults, courses, and other educational resources to help you learn from us. Our guest Abigail Peugh has supported 4000+ creators in making money from digital products and even made $10K in her first month of se…

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191. How Cancel Culture Can Stifle Content Creation and What You Can Do About It 11:09

1+ y ago11:09

11:09

There's a very specific type of cancel culture that worries me and it has to do with intellectual property. Let's get it into it! BONUS: We also talk about peer analysis and why it's important to do that as a creator if you're building your personal brand into a career! -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: https://stan.stor…

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190. The Power of Taking Critique: How a Founder's Openness Determines Brand Success 22:08

1+ y ago22:08

22:08

From years of working with clients, I've found that there's one personality trait that foreshadows a brand founder's (and marketer's) success. It's not confidence. It's not strong hiring skills. It's not even your work ethic. Tune in to hear what it is 😉 -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: https://stan.store/katarinaterent…

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189. Exploring the Intersection of Creativity and AI: Insights from a Creative Director 19:41

1+ y ago19:41

19:41

There's a ton of discourse about AI & it's role in the creative workflow. Here are my unfiltered thoughts. (Warning: Subject to change as the AI industry continues to evolve bc I'm human lol 😉) -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a…

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188. The Art of Networking and LinkedIn Mastery with Community Founder Jessy Grossman 33:51

1+ y ago33:51

33:51

Networking can feel a little slimy (especially for women). Longtime entrepreneur in the digital media space, our guest Jessy Grossman is passionate about supporting women in business and being at the forefront of innovation, which inspired her to found her community WIIM (Women In Influencer Marketing). Tune in as we chat about how to successfully …

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187. The Power of Due Diligence In Influencer Marketing: Ensuring Ethical Advertising and Avoiding False Claims 13:35

1+ y ago13:35

13:35

Shein recently hired 10 influencers to participate in quite the misleading campaign in an effort to create a more positive image. Not only did it not work, but even the creators hired took a hit. Let's talk about due diligence in influencer marketing when it comes to advertising brands! -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: …

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186. Debunking Mentorship Myths: Navigating Finding & Being A Mentor 20:58

1+ y ago20:58

20:58

Ever since seeing The Social Network, I had a specific view of mentorship. Until I found mentors and became one myself. That's when I realized there are myths around mentorship that I wished someone had debunked for me 😉 -------- EVERYTHING YOU NEED: 1:1 Consults & Other Resources: https://stan.store/katarinaterentieva Catch up on TikTok + Instagra…

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185. Evolving Influencer Marketing: Uncovering the Shifting Landscape and Navigating Creator-Brand Relationships with Talent Manager Molly Tracy of VRAI Digital 43:19

1+ y ago43:19

43:19

Influencer marketing has evolved so quickly, and so has the creator-brand relationship. After 10 years on the brand side, our guest Molly Tracy founded VRAI Digital, the talent management agency that supports multicultural creators with representation, negotiation, and growth strategy support. Tune in as we chat about how to ensure a successful par…

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184. Listen To This Next Time You Feel Imposter Syndrome 17:15

1+ y ago17:15

17:15

I hope you have the confidence of a man who got a bunch of billionaires to explore the ocean blue in a tin can powered by a game controller. Love you. Mean it. -------- EVERYTHING YOU NEED: 1:1 Consults & DIY Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠S…

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183. Unlocking Growth: How and When to Scale Your Influencer Business with the Support of a Manager Like Johanna Voss 48:32

1+ y ago48:32

48:32

Being a full-time creator is more accessible than ever. But scaling alone is damn near impossible. The reality is -- you need a team. As someone who's supported creators by closing $4M of brand deals, partnerships and speaking engagements, today's guest Johanna Voss is one of the best talent managers in the game. Having left her corporate gig in Op…

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182. Respecting Boundaries: The Pitfalls of Picking People's Brains 18:06

1+ y ago18:06

18:06

I said what I said. -------- EVERYTHING YOU NEED: Pick My Brain: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Support this podcast: https://podcasters.spotify.…

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181. What Almost Quitting This Podcast Taught Me About Perseverance and Personal Growth 21:51

1+ y ago21:51

21:51

I'm so glad I didn't quit. Trust yourself. Fear no one. Keep going! -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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180. The Ethics of Influence 20:44

1+ y ago20:44

20:44

Let this be a lesson to you as you build your presence on social media. -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠…

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179. The Power of Product Placement in Pop Culture and Its Impact on Brand Awareness & Sales 23:58

1+ y ago23:58

23:58

Since the 1940s, product placement has been one of most effective forms of marketing. Because it's not an interruption or intrusion - it's weaved into the conversation. Tune in to learn more (and hear me shamelessly quote my fav product placement ads 😂). DM me the next time you spot product placement and let's geek out together! -------- EVERYTHING…

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178. Trademarking 101: How to Protect Your Brand and Avoid Legal Issues 33:39

1+ y ago33:39

33:39

We often talk about building your brand. Now, let's chat about how you can protect it. That's why I've invited my friend trademark attorney and brand bodyguard, Chandler Holsapple, to teach you how to protect your assets. (Btw, if hiring an attorney is out of budget for you, I highly recommend snagging Chandler's Asset Protection Program, the no-fl…

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177. Beyond the Buzzwords: Why True Innovation Builds on the Past 17:33

1+ y ago17:33

17:33

Innovation doesn't have to be "never before done" or "never before seen." In fact, perhaps that raises more concerns from users, investors, customers/clients, and collaborators. Happy innovating! -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got…

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176. The Power of Standing Up for Yourself: F*ck Plagiarism 15:34

1+ y ago15:34

15:34

I’m retiring my “bigger person” avatar. It’s been fun. --- Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support

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175. Redefining Intimacy & Advice on Pivoting Your Brand with OnlyFans Model Isabelle Miller 30:15

1+ y ago30:15

30:15

Let's be honest - OnlyFans creators get put in a box. That's why I invited Isabelle Miller to chat about her experiences with arguably the most intimate types of content, why she refuses to be put in a box, and why creating positive impact builds the strongest fanbases. Tune in! -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://…

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174. Uncovering the Power of Performance-Driven Influencers: Why Alix Earle's $70K Post is Worth Every Penny - A Deep Dive 28:27

1+ y ago28:27

28:27

If I were a brand founder, I'd 100% consider paying Alix Earle $70K for a post. Let's talk about the value of performance-driven influencers and what they all (often) have in common 😉 (P.S. If you're interested in spying on the performance of brands' paid social ads, check out this site!) -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates…

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173. What Makes A Great Creative Director 23:31

1+ y ago23:31

23:31

Pulling back the curtain on the world's sexiest job title. Do you have what it takes to be a great creative director? Tune in to find out! -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠…

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172. Reduce, Reuse, Recycle: Maximizing Your Content's Lifespan - Expert Tips on How to Recycle Your Content 18:33

1+ y ago18:33

18:33

Let's talk about the evolution of reusing content -- from recycling to remixing to A/B testing. -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously her…

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171. Leech Brands: The Money-Sucking Companies Disguised As Good Samaritans 13:54

1+ y ago13:54

13:54

Let's dive in using Turbo Tax as an example 🙄 -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! 💬 --- Support this podcast: https://podc…

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170. What Creators Need At Different Stages Of Growth with Lia Haberman, CMO & Influencer Marketing UCLA Professor 45:58

1+ y ago45:58

45:58

I'm so honored to welcome the writer of my fav influencer marketing newsletter & marketer extraordinaire Lia Haberman. We chat about the creator economy, how to stand out, and all things building your team of support. Subscribe to Lia's newsletter ICYMI and check out her new influencer marketing course! -------- EVERYTHING YOU NEED: 1:1 Brand Strat…

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169. Behind the Veil of Luxury Brands: Uncovering the Secrets of Their Profitability - Insider Insights 18:38

1+ y ago18:38

18:38

What is and isn't luxury is all psychology. Here's how Chanel, Gucci, Versace, and other designer brands grow revenue 😉 -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ty…

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168. Why You Should Invest in Influencer Content Series for Increased Engagement and ROI with Tinashe Chaponda 38:03

1+ y ago38:03

38:03

Series-ified campaigns are dominating the creator economy. Brands want buy-in moments for content that's already generating conversion organically. To chat more about this, I've brought on Tinashe Chaponda, CEO & Founder of Sosani Agency, who support McDonald's, Von Dutch and Cash App with influencer campaigns. They're revolutionizing the game with…

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167. Behind the Mic: Revealing Personal and Vulnerable Facts About Me - A Candid Conversation 23:17

1+ y ago23:17

23:17

You may know me as the voice of your fave marketing podcast. Or maybe as an art director to some of the world's biggest brands. Enjoy my most intimate episode yet and get to know me as a human 😊 -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got …

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166. From Influence to Entrepreneurship: How People of Influence are Disrupting the Business World by Starting Their Own Brands 11:44

1+ y ago11:44

11:44

If you're an influencer or public figure looking to start a company, the first thought is to build it around the audience who already knows you. But I invite you to consider a few other approaches that may help your brand survive beyond your influence! -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentie…

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165. From Idea to Launch: Building a Successful Product-Based Business from Scratch with Product Expert Alia O'Neal 48:26

1+ y ago48:26

48:26

Ever wondered all the different ways that you can create a product biz? That's why I invited my friend and mentor Alia O'neal, CEO & Founder of The Product Place, to talk about how you can do it, reduce start-up costs, increase speed to market, and double down on delight. There's so much value in this episode! -------- EVERYTHING YOU NEED: 1:1 Bran…

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164. Listener Q+A: Building & Maintaining Brand Equity - Key Strategies for Creators & Companies to Stand Out in a Crowded Market 19:32

1+ y ago19:32

19:32

Answering from a marketer's POV, as always. To learn more about all the ways you can measure brand equity, check out this article. -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠…

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163. Finding Your Voice: How to Effectively Speak Out on Issues That Matter with Creator Success Expert Merrill Hersam 41:46

1+ y ago41:46

41:46

Did you know that creators can get paid to talk about their IDEAS?! Me either. That's why I've invited Merrill Hersam, ⁠Urban Legend's⁠ VP of Creator Success, to chat more about idea marketing and how to get back to your authenticity 🤯 -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on Ti…

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162. Failing Forward: Navigating the Differences Between Online & Offline Failure for Creators & Entrepreneurs 6:36

1+ y ago6:36

6:36

I admire anyone who's willing to take the leap and fail online. I see you and empathize ❤️ -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠! 💬 --- Support t…

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161. The Art of the Pitch: Expert Tips & Strategies for Successfully Pitching Your Ideas to Investors, Collaborators, and Clients 21:53

1+ y ago21:53

21:53

Pitching = getting people excited about your idea. Here’s how to do it. -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠⁠⁠ OR ⁠⁠⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠⁠⁠! 💬 --- Support this podcast: ht…

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160. Listener Q+A: Collaboration is Key - Best Practices & Lessons Learned for Working Effectively with Other Creatives 19:49

1+ y ago19:49

19:49

Plus a special unhinged perspective on 1 thing that pisses me off about the advertising industry 😜 -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠⁠⁠⁠Send me a voice memo⁠⁠⁠⁠ OR ⁠⁠⁠⁠type it anonymously here⁠⁠⁠⁠! 💬 --- Suppo…

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159. Humanizing Your Brand: Strategies & Tactics for Giving Your Business a Personal Touch & Connecting with Your Audience 22:29

1+ y ago22:29

22:29

In episode 132, we talked about personas vs personal brands. With Shou Chew's introduction as "Daddy TikTok," I felt prompted to discuss the importance of how to give your business a human presence (including some popular examples!). -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikT…

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158. Decoding the Consumer Brain: How Neuromarketing is Revolutionizing The Way We Understand & Influence Consumer Behavior with Copywriter Kaili Meyer 50:49

1+ y ago50:49

50:49

With a background in both psychology and journalism, Kaili Meyer (of Reveal Studio Co) isn't your average sales copywriter. But this show isn't known for having average guests anyway 💁‍♀️ We're talking about what neuromarketing is, how to avoid predatory tactics, and how our brain consumes marketing efforts! -------- EVERYTHING YOU NEED: 1:1 Brand …

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157. From Business to Brand: Strategies & Tactics for Building a Strong, Recognizable Brand Identity 17:12

1+ y ago17:12

17:12

Note: just because you have a product, doesn't mean you have a brand. I said what I said 💁‍♀️ -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? ⁠Send me a voice memo⁠ OR ⁠type it anonymously here⁠! 💬 --- Support this podcast: …

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156. Building a Social Media Career & Navigating Health Challenges: Lessons Learned from Chronic Illness Advocate Gigi Robinson 43:50

1+ y ago43:50

43:50

If you feel like you're sacrificing your health to build a career on social media, then this is the episode for you. Gigi Robinson, Gen-Z's forefront thought-leader in the content creation space, has built a successful career whilst having Ehlers Danlos Syndrome. She shares her wisdom on work-life balance, not stressing the numbers, and how to avoi…

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155. Behind the Persona: Celebrity vs Influencer Behavior and Its Impact on Brand Partnerships & Audience Engagement 17:15

1+ y ago17:15

17:15

This listener asked me, “If you could pick any celebrity to follow you on social media — who would you pick?” Little did they know, they started an introspective discussion. So here are my thoughts! --- Support this podcast: https://podcasters.spotify.com/pod/show/kindlygifted/support

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154. The Power of SMS Marketing: Understanding the Psychology Behind Successful Text Message Campaigns 10:10

1+ y ago10:10

10:10

If all you want is a financial ROI, SMS marketing might not be your bestie. Here's why and how to do it effectively 😉 -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinaterentieva Got a question for me? Send me a voice memo OR type it anonymously here! 💬 --- Su…

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153. How Liquid Death Disrupted The Beverage Industry & Built A $700 Million Brand By Making Water Cool 20:29

1+ y ago20:29

20:29

Let's dive into the deep end to learn how Liquid Death’s 40-year-old founder Mike Cessario turned "the dumbest name" and a Facebook post into a $700 million water brand. (P.S. They recently launched tea, which I personally tried and I'm OBSESSED!) -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templates: https://stan.store/katarinaterentieva Ca…

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152. TikTok's Long-Form Series: A Game Changer in the World of Social Media Content? 11:12

1+ y ago11:12

11:12

TikTok's launching their "Series" subscription (up to 80 eps of up to 20 minutes). Here are my honest thoughts on what TikTok should do with this. (P.S. Shoutout to the incredible Lia Haberman for quoting me on this in her IYCMI newsletter -- my FAVE for all things creator economy updates) ❤️ -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + Templ…

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151. Discover Your Creative Type & Maximize Your Unique Strengths for Success 17:07

1+ y ago17:07

17:07

Inspired by Next In Fashion Season 2, let's break down the two most common types of creatives. I hope this helps you figure out where your strengths lie so you can create a more fulfilling career path ❤️ -------- EVERYTHING YOU NEED: 1:1 Brand Strategy + DIY Templates: https://stan.store/katarinaterentieva Catch up on TikTok + Instagram @katarinate…

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Katarina Terentieva Podcasts

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