Sometimes one of the best things you can do for yourself, your mental health & your business is STOP. On this episode of The Marketing In The Margins podcast, I'm talking about the 8 week TikTok hiatus that changed the way I'm running my business. Biggest talking points.. - What I thought was social media annoyance was actually burnout - The bigges…

Sometimes when we are feeling all the burnout, feeling all the frustration, feeling like a creative Sahara desert and inspiration is nowhere to be found...we need to let it be. On this episode of The Marketing In The Margins Podcast, I'm sharing the thing I did today that made a difference. My life didn't change drastically, I didn't make $100k ove…

Social media burnout anyone? Yea, me too. But we need to market and promote our businesses online! What's the alternative? I've got 18 marketing tactics that are either low social or NO social! On this episode we chat about the bloom coming off the social media rose and how we can continue to market & grow our businesses in the online space without…

Welcome back to The Marketing and the Margins podcast! This is where we talk about marketing your business, while also running your business and living your life. On this week's episode, I'm sharing the 3 things I'd do differently if I started my business today - knowing what I know as an entrepreneur with years under my belt. Starting, running and…

Welcome back to The Marketing In The Margins podcast! Where we talk about the how-to of marketing your business, while also running your business and living your life. This week's episode is all about lead magnets - sometimes called freebies - and how you can choose the right lead magnet topic and format for you and your audience. This topic was ac…

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life. This week: Marketing Funnels; What Are They? Do I Need One? One of the topics/questions that comes up consistently for me in the "I have no idea" category are marketing funnels…

It's Women's History Month & we are celebrating amazing women entrepreneurs who blazed a badass trail for the generations that followed them! On this episode of The Marketing In The Margins podcast, I'm sharing the story of 17 year old Eliza Lucas Pinckney. Eliza took over her family's failing plantations in 1793 and within just a few years turned …

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life! So you know you need to start doing some more strategic marketing for your business but you're not sure where to start... No problem! Start here! In this episode I…

Welcome back to another episode of the Marketing and the Margins podcast, where we discuss the art of marketing your business while dealing with everyday chaos. The Big Takeaways... Importance of Mindset: A positive mindset is vital for entrepreneurial success. Identifying Growth Areas: Self-improvement starts with recognizing areas for growth. Wor…

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about marketing your business, while also running your business and living your life. Key Points Discussed: Loneliness in Entrepreneurship: We explore feeling isolated when running a business, especially as solopreneurs. During our weekly accountability call, I …

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life! In this episode, I discuss the importance of creating content that resonates with your dream audience and share insights on making your marketing messaging impactf…

Welcome back to another episode of the Marketing and the Margins podcast! This is where we talk about the how-to of marketing your business, while running your business and living your life. In this episode, I dive deep into the process of Content Mapping. When it comes to planning your content, this step-by-step process takes the guesswork out of …

Welcome back to another episode of the Marketing and the Margins podcast! This is where we get real about juggling the art of marketing your business while also living life! We are doing it all in the margins, babydolls, and we're keeping it real along the way! In this episode, I dive into the concept of my "Seed in the Snow" month - something that…

Welcome back to another episode of The Marketing and the Margins podcast! This is where we get real about juggling the art of marketing your business and dealing with the everyday chaos. In this episode, I'll share my journey and give you some top strategies for tackling those mindset blocks that can slow down your business growth. So, sit back, re…

When we started to let the internet define what success actually is. Let's take a deeper look at the TikTok-ification of success and why its better to define it for yourself than let the algorithm do it's thing. ___________________ Wanna be pals? Follow me & let's hang out! Instagram - @katiekastnermarketing TikTok - @katiekastnermarketing Website …

There's been a lot of 2024 marketing trends talked about but which ones actually apply to you, the small business owner. I've sifted through it all and pulled out 4 trends that matter to your small business & that you, the solopreneuer doing it yourself, can start to use! Trend 1 - Good 'Ole AI Trend 2 - Interactive Live Content For Community Build…

The first episode! We talk marketing for soloprenuers, entrepreneur life and all the big dreams that get built in the margins. I'm Katie, your host! I'm a marketing strategist, content writer, WFH mom& all around margins-of-life master! TikTok - @katiekastnermarketing Instagram - @katiekastnermarketing…