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Two Marketing Moms

Kelly Callahan-Poe & Julia McDowell

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You are not alone! Navigate the jungle gym of marketing and advertising career advancement with two pros (and moms) that have decades of work + life strategy to share. With hosts Kelly Callahan-Poe and Julia McDowell.
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In this episode, Karen F. Geiger, author of Storied Life Journal: Ancient Wisdom for Modern Living shares how journaling helps you design a life with more stories. Karen will cover the benefits of journaling as a regular practice and demystify the difficulty of journaling with helpful techniques and prompts to help you connect to the page and tell …
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In this episode, Bonnie Wan shares her journey as an advertising brand strategist and author of the book The Life Brief: A Playbook for No-Regrets Living. Modeled after the ad agency creative brief, the life brief is a playbook that will help readers unlock clarity in a part of life that matters most. You will learn Bonnie’s three-step practice wit…
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In this episode, Dr. Stefanie K. Johnson, PHD talks to us about her Wall Street Journal Bestseller Inclusify: The Power of Uniqueness and Belonging to Build Innovative Teams. You will learn the most transformative leadership skills of tomorrow, how to build stronger relationships with your team, practical strategies to become an Inclusifyer, and ho…
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Middle managers play a crucial role in organizations bridging the gap between top-level management and front-line employees. But it takes the right combination of skills, visibility, and strategic networking to help middle managers get noticed. Listen to host Kelly Callahan-Poe and special guest Carli Sidoti from Buttoned Up Consulting talk about t…
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Colette Fortin, a divorce mediator turned business coach provides a framework for having difficult conversations that may change your perspective on how to view tough conversations. Learn the types of difficult conversations, different ways to view them, and how to get to the zone of yes using the model and continue the path forward.…
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In this episode, Kelly Callahan-Poe and Julia McDowell provide 5 entry-level interview tips for marketing and advertising jobs. Today employers take an average of 6-8 seconds to review a resume. While hard skills make up the majority of a resume, it’s the soft skills that make or break your ability to get hired. Learn the top 5 ways to sell yoursel…
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In this episode, Kelly talks to Opeyemi Oluwole, Senior Vice President, Consumer Engagement at Teledoc Health and a Board Member at Stride. Opeyemi and Kelly discuss their mutual passion for mission-driven marketing and how marketers can be a force for good in the industry.By Kelly Callahan-Poe & Julia McDowell
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In this episode, Kelly talks to Cary Hatch, former CEO of MDB Communications about her 40-year passion as an advertising evangelist advocating for the power of communications to elevate the profile and stature of brands, causes, and organizations. Cary talks about her rise to become CEO and Owner of MDB Communications, provides her input on the sta…
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Alan Brown the Founder and Chair of DNA, an LGBTQ+ and minority-owned advertising agency, highlights the Project 47 Pledge, a vehicle for advertising agency leadership to commit to mentoring LGBTQ+ talent to aid in career advancement. Alan talks about the challenges workers face in finding sympathetic mentors and provides strategies for employers a…
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In this episode, Kelly interviews Taylor Adams & Khendra Lucas from Mental Health America on workplace mental health. Taylor and Khendra share Mental Health America stats on the state of the mental health crisis in America and how COVID-19 has impacted mental health in the workplace. They share strategies on how to support colleagues who may be str…
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In this episode, Julia interviews her life-long friend Keri Shull, successful entrepreneur and founder of the Keri Shull Team, the top-selling real estate team in D.C., Maryland, and Virginia area, about the power of vision boarding. Keri gets into the details of how you can create a vision board, apply it to all aspects of your life including your…
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In our first episode with a marketing Dad, Julia and Kelly talk to Jason Teitler, Special Olympics Senior Vice President of Global Communications and Brand. Jason talks about his career on both the agency and client-side and shares his perspective on the importance of alignment in marketing and communications.…
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In this high energy episode, Julia & Kelly talk with Andrew Lawless, a certified High Performance Coach. Andrew guides us through the top five mistakes people make with their LinkedIn profile, the three guidelines to finding your niche, and the key information that should be highlighted in the ideal profile.…
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In this episode, Kelly & Julia chat with agency Creative Director Eva Day to learn How to Light Your Creative Spark. As a 30-year advertising agency vet, Eva shares how she manifests ideas with her creative posse, a sense of humor, and some good deeds as sprinkles of inspiration.By Kelly Callahan-Poe & Julia McDowell
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This special episode is dedicated to the people who helped us the most in our careers -- our professional journeys and our personal journeys -- our parents. As a working mom, Julia’s Mom talks about not letting others define you, doing what’s best for you and your family, and not undervaluing yourself. Kelly’s Mom, a former teacher, focuses on the …
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In this episode, we interview Kelly Francis, a certified life/motivational coach, keynote speaker, and the founder of KellySUITE, a business created to mentor and motivate career women., Kelly overviews her goal setting process called the Prosperity Effect that provides a road map to help you achieve your goals faster. From breaking patterns and ge…
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In this episode, we interview Joann S. Lublin, a Pulitzer Prize-winning journalist, leadership speaker, and author of the book Power Moms: How Executive Mothers Navigate Work and Life. Joann compares the first wave of power mom executives to the next generation, demonstrating how far working mothers have come—and how much further they'll need to go…
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In this episode, we talk with Heidi Parsont, the founder of Torchlight Hire, a recruitment agency that places candidates in marketing, communications and creative roles. Heidi provides job candidates with advice on how to make your resume and LinkedIn profile stand out using personal branding. She also provides valuable insights into today's job ma…
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In this episode, Julia talks with Eurah Lee, a fellow agency girl who also jumped ship and joined the creative gig economy as an entrepreneur. They talk about the value of internships and mentors, the difference between the DC and NYC agency environments, and how and when they made the move from agency to entrepreneurs. If you're contemplating your…
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In this episode, we talk with professional stylist Tara Luizzi from Tara Styles DC on how to build a working wardrobe when you're first starting out, navigating changes to your body (helpful hints for dressing the Mom-Bod), and getting the most out of investment pieces. We answer a lot of your (and our) burning wardrobe questions: Should you try ou…
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In this episode, we talk about why you should and how you can develop your own personal brand. Become the "CEO of ME" and define your why, choose your platform(s), and start sharing your expertise alongside demonstrating your personality. Join us for a lively discussion on personal branding and the value it will bring to your career. We also pull o…
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In this episode, we pull back the curtain on all the things you wondered about leadership coaching and why YOU need a coach of your own! Jill Rogers, an entrepreneur, Associate Certified Coach (ACC) with the International Coaching Federation (ICF), and MOM, talks to us about her journey to becoming a coach, the principles of leadership coaching, an…
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In this episode, we learn about conscious leadership with business and self-transformation coach Kelly Campbell. Kelly explains how to harness and balance feminine and masculine aspects (not gender-based). By integrating these qualities, you can become a more receptive and collaborative version of yourself which leads to greater trust and more pred…
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In this episode, we interview our very first guest, a powerhouse woman and new author, Katherine Wintsch. She is the founder and CEO of the Mom Complex, an agency that helps companies develop better products, services, and experiences for mothers. Her book Slay Like A Mother helps you identify your dragon of self-doubt and slay it so you can conque…
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As you build your career, getting advice seems like the best way to borrow "experience." And often the advice is exactly what you're looking for! But as we look back, we realize we've received a lot of bad business advice and, worse, sometimes didn't even know it. In this episode, we call out the worst business advice we've ever received and discus…
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In this episode about futureproofing your career, we dive into how you can become indispensable. Knowing change is always on the horizon, ensure that you will be marketable now and in the future. It starts with being introspective, and we [Kelly and Julia] are no stranger to business personality testing and how you can use the results to create val…
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In this episode, we answer career advice questions from young marketing and advertising professionals. From how to ask for a promotion, to how long you should stay in a job, to the most important non-marketing skills we look for when hiring, to the advice we would give to our younger selves. This episode features 10 gems to guide young professional…
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In this episode, we talk about how being a mom has made us better in business. By providing perspective, flexibility, and adaptability, being a mom has increased our confidence, made us more empathetic, and helped us define balance in a whole new way as we prioritize what is really important.By Kelly Callahan-Poe & Julia McDowell
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In this episode, we reveal some of our secrets and insights into winning new business. From reading the room, to preparing a script, focusing 75% on solving their problem, to the importance of theatre and a gotcha insight, this episode has dozens of new business best practices and ideas. Our personal pitching stories of wins and losses and key take…
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In this episode, we advise you on how to advance your marketing knowledge while juggling kids, a family, your team, and your job. From having a regular practice of reading, attending webinars, events, getting involved in local and national groups with like-minded professionals and/or Mom’s groups, there are so many ways you can continue to learn in…
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In this episode, we reveal our top 10 mistakes in advertising and how to prevent them. From the easiest mistake of typos and not proofing to always have a plan B for technology hiccups, to listening and taking notes, to NEVER pitching unsolicited creative and avoiding office politics, you can learn from your mistakes before making your own!…
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In this episode, we go deep into the role of the account executive. From departmental, managerial, and individual account person goals, to specific day-to-day roles and responsibilities, and guidance on what to do when you don’t have billable work, this episode is a high-level account management training seminar. Our helpful takeaways include tips …
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In this episode, we tackle the meaning behind “how to grow a pair of balls” in business, and ways you can address it while not being called the another B-word. This topic is of particular importance to women in the creative industry, as only 30% of marketing and advertising leaders are women, with only 12% of women in creative roles. You may have b…
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In our first episode, we talk about our start in advertising on different coasts, our different approaches which eventually led to holding the same position and area of expertise, and similar personal lives each with three kids and a dog. From the importance of job training, mentors, trusting your gut, and how the work world is a jungle gym, not a …
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