The Product Startup Podcast is the hardware product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product startups, & small manufacturers created their inventions and launched their physical product businesses. Learn from the industry's top industrial designers, mechanical engineers, PCB designers, consumer product managers, manufacturers, patent attorneys, hardware investors, product sellers, wholesalers, ...
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233: Raising Money For Scaling Via a Crowdfunding Campaign
18:23
18:23
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18:23
Will Ford is one of the world's top crowdfunding experts. As President and Co-Founder of LaunchBoom, the leading crowdfunding agency for hardware startups, he has helped thousands of inventors and entrepreneurs leverage platforms like Kickstarter or Indiegogo to establish and scale their product empires. Today, he explains in great detail why a suc…
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232: Video Product Renderings for Your Invention
20:11
20:11
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20:11
David Brown, one of our talented industrial designers at MAKO Design, is a true expert in hardware product video renderings. With a rich background in industrial design and design engineering, David has honed his product design skills to an exceptionally refined degree. Today, he's excited to share his expertise with inventors, startups, and small …
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231: Selling Your Invention on Your Own Website Starting from Zero
23:24
23:24
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23:24
Hamdy Albana is the founder of Push Analytics, a sustainable growth-centred marketing agency focused on leveraging data to propel brands from inception to millions in sales. Additionally, bolstered by a robust education in electrical engineering at NYU, he possesses a wealth of knowledge salient to hardware startup business owners. Today, Hamdy wil…
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230: Product Packaging Advice for Your New Hardware Invention
17:04
17:04
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17:04
Elizabeth Corbett has served as a reliable expert in the packaging industry for a remarkable 30 years. She is currently the President of Enterprise Sales at AE Global, a company known worldwide for its inventive packaging design and manufacturing. With three decades of experience developing creative product packaging and supply chain solutions, she…
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229: Overview of Patenting for Hardware Startups
23:36
23:36
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23:36
Are you looking to secure a patent or curious about what kind of intellectual property protection will best protect your brilliant ideas? Tom Dunlap has all the answers you're looking for and more. For 22 years, Tom has been the driving force behind Dunlap Bennett & Ludwig. He also imparts his expertise in patent law at Lafayette College and has de…
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228: How to Build a Digital Community Before Launching Your Invention
15:23
15:23
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15:23
Jon Davids, acclaimed for his book "Marketing Superpowers: Build a Brand So Good That Your Marketing Feels Like Magic," is the driving force behind Influicity. Having stood at the helm as Founder and CEO for over a decade, he has expertly guided hundreds of brands in fostering vibrant digital communities. Today, Jon will generously afford insight i…
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227: How to Sell Your Invention Direct to Companies as a Promotional Product
22:17
22:17
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22:17
Jeff Lerner is the CEO of Misnomer, a Fractional Chief Marketing Officer and Brand Development Agency. He boasts an impressive career, having collectively raised $400 million through venture capitalists and formerly served as a marketing lead at Google for several years. Today, Jeff will draw on his extensive experience to afford insight to invento…
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226: Maximizing Your Invention’s Perceived Value Through Marketing
17:12
17:12
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17:12
Valentin Radu, CEO and Founder of Omniconvert, wrote the book on Customer Lifetime Value – literally. He has collaborated with an extensive range of direct-to-consumer eCommerce brands to elevate their marketing strategies, which informed his development of "The CLV Revolution," a guidebook dedicated to revolutionizing customer value optimization f…
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225: Communication Silos for Product Design Stakeholders
15:44
15:44
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15:44
John Conafay entered the manufacturing sector in 2014 after contributing to the United States Air Force for years as a communications and systems specialist. Following a wide array of collaborations with hardware startups and aerospace companies, he noticed a lack of refined communication tools, which culminated in the creation of Integrate – a uni…
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224: Expanding Your Product Into New Verticals
16:52
16:52
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16:52
Danny Angers, one of the pioneering Co-Founders of VOSKER cameras, uncovered something fascinating regarding how users were employing their products and used it to his advantage to expand his brand substantially. In just 5 years, VOSKER has grown to achieve an astounding $150 million in annual sales across 45 countries and boasts the distribution o…
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223: Mechanical Prototype Parts vs. Pre-Production Parts for Plastic Inventions
17:34
17:34
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17:34
For nearly a decade, Tim Uys has spearheaded a diverse myriad of design initiatives as the Director of Design at MAKO Design + Invent. During his 25 years in the industrial design and mechanical engineering domains, he has made impactful contributions in senior design leadership and education roles, as well as to renowned companies such as Dell, Ni…
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222: Securing Grants for Scaling Up a Hardware Startup
17:57
17:57
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17:57
In addition to amassing 25 years of experience in the manufacturing industry, Micki Vandeloo has dedicated nearly 15 years to assisting manufacturers with securing government grants to propel the growth of their product ventures. Impressively, as the President of Lakeview Consulting, she has collectively secured over $250 million for clients. Today…
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221: How to Go from Prototype to First Manufacturing Run
15:53
15:53
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15:53
With more than two decades of experience in manufacturing, Keenan Wyrobek stands as a highly knowledgeable figure in the industry. He is the Co-Founder and CTO of Zipline, an autonomous drone delivery enterprise boasting a workforce of 1,100 individuals that has secured funding in the hundreds of millions. Today, Keenan will divulge his extensive e…
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220: How Storytelling Drives Consumer Product Sales
18:01
18:01
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18:01
Akeem Shannon is the mastermind behind Flipstik, a consumer product startup that started with a crowdfunding campaign and has achieved resounding success leveraging the immense power of authentic storytelling. In addition to achieving over a million units sold and robust partnerships with over 3,000 resellers, Flipstik has garnered substantial atte…
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219: Hiring Your First Team Members at a Hardware Startup
19:24
19:24
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19:24
Kevin Lavelle, the Co-Founder and CEO of Mizzen + Main, a renowned men's apparel company that has its products distributed in hundreds of outlets and boasts 10 thriving retail stores, has embarked on a new venture: Harbor. Harbor is a pioneering pediatric device startup that recently secured $3.7 million in seed funding. Today, Kevin shares the ins…
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218: Best Sales Processes for Selling Hardware Products
22:46
22:46
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22:46
Wesleyne Whittaker is the CEO of Transformed Sales, an esteemed organization dedicated to architecting sales methodologies that foster rapid and maximal growth with an impressive track record of collaborations with over 150 distinguished manufacturers and product brands. Today, Wesleyne will share the extensive knowledge she has accumulated on deve…
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217: Using Crowdfunding for Real Customer Feedback on Your Invention
19:53
19:53
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19:53
Yuri Dvoinos is the visionary behind an illustrious portfolio of 15 enterprises that have collectively amassed tens of millions of dollars in revenue. Among his ventures lies the portable Jammy Guitar, a resounding success story that garnered $250,000 in initial funding during its inaugural crowdfunding endeavor, swiftly followed by a staggering $5…
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216: 5 Key Tips For Starting Your Product Development Journey
27:30
27:30
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27:30
Wade Harmidy, an esteemed project manager at MAKO Design + Invent, dedicates his meticulously cultivated expertise to guiding inventors and hardware startups through their product development journeys. Armed with an impressive academic background that includes an Honours Bachelor of Science degree and a Post Graduate Certificate in Quality Assuranc…
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215: Launching a New Product on Walmart Marketplace
16:01
16:01
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16:01
Michael Lebhar is the visionary behind SellCord, one of the world's foremost Walmart Marketplace agencies that boasts a remarkable track record for facilitating sales exceeding a billion dollars for hardware startups and renowned brands on the esteemed Walmart.com platform. In this episode, Michael is poised to impart his vast insight into the powe…
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214: Affiliate Marketing for D2C Sales of Inventions
25:16
25:16
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25:16
Alex Back, the innovative force behind Couch.com and the previous founder of Apt2B, solidified both enterprises as influential figures in the domain of affiliate marketing for physical consumer product brands targeting end-consumers directly. In this episode, Alex will provide comprehensive guidance to inventors, startups, and small-scale manufactu…
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213: Researching How Your Product Fits on Amazon
18:38
18:38
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18:38
Lesley Hensell, renowned for her 14 years of experience in Amazon sales, is the mastermind behind the revolutionary book The Amazon Incubator. Lesley also serves as Co-Founder at Riverbend Consulting, where she has directly assisted numerous Amazon sellers that achieve annual revenue ranging from $500,000 to $500 million by solving pressing issues,…
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212: The Customer Experience for New Hardware Products
18:02
18:02
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18:02
Jason Friedman serves as CEO at CXFormula, a firm that assists entrepreneurs with elevating the customer experience. With almost 3 decades of experience, he has collaborated with a wide range of budding and established companies, achieving multiple successful business exits along the way. In today's discussion, Jason will share his insight into how…
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211: Establishing Product Manufacturing Operations
21:20
21:20
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21:20
Nikhil Joshi is the founder of SNic Solutions, a company he has run for 17 years helping scale product manufacturing operations. He has worked with almost 150 factories across 12 countries. Today Nikhil will share valuable knowledge for inventors, startups, and small manufacturers on how manufacturing has changed, the opportunities that exist, and …
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210: Using Ad Funnels for D2C Product Sales
17:42
17:42
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17:42
Taylor Frame is the Co-Founder of Focus Funnels, a direct-to-consumer marketing agency that has been around for over 8 years and successfully collaborated with hundreds of businesses. Prior to this venture, he drove direct-to-consumer product sales for prominent brands, including The Gap, J.Crew, and Adobe. Today, Taylor will share the extensive kn…
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209: Materials Research for Consumer Product Design
15:33
15:33
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15:33
Ori Yudilevich is the CTO of Materials Zone, a materials information platform for hardware product development. He has a Ph.D. in Mathematics in the field of differential geometry and served as a Lecturer in the realm of higher education for over 15 years before transitioning into the industry. Today, Ori will share valuable knowledge for inventors…
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208: Choosing Quality Materials for Your Consumer Product
21:09
21:09
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21:09
Kelley Thornton is the CEO of Tiege Hanley, a direct-to-consumer skincare product brand for men that has sold more than 16 million products in over 100 countries. Today, Kelley will share valuable knowledge for inventors, startups, and small manufacturers on the importance of materials selection for your new hardware product, how to ensure the use …
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207: 4 Parts of Intellectual Property for a Hardware Startup
19:53
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Steven Weigler is a seasoned attorney and successful entrepreneur who has worked for a number of large corporations in the intellectual property arena. Presently a Founding Attorney at EmergeCounsel, Steven is poised to share immensely valuable knowledge for inventors, startups, and small manufacturers. Today, he will delve into the four types of i…
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206: How to Sell Your Hardware Product Business
22:24
22:24
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22:24
Dan Shea is the Managing Director of Objective, Investment Banking and Valuation. He has been spearheading mergers and acquisition deals as an investment banker in the manufacturing sector for over 30 years. Today, Dan will share valuable knowledge for inventors, startups, and small manufacturers on the salience of thinking about the value of your …
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205: Advances in Electronic Product Engineering Methods
23:00
23:00
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23:00
Tomide Adesanmi is the Founder of Circuit Mind, an electronics engineering platform that supports heavily improved EE design and development. Today Tomide will share his wealth of knowledge salient to today's inventors, startups, and small manufacturers regarding how electronics product startups are leading the charge, best practices in the realm o…
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204: Build a List of Wholesale Buyers for Your New Invention
19:09
19:09
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19:09
Collin Mitchell has been in the sales space for over 15 years, and his expertise is evidenced by his success in selling over 5,000 SKUs of product through the first of the many companies he has founded. He is currently a Managing Partner at Leadium, a full-service selling agency that helps companies scale up their sales efforts. Today, Collin will …
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204: Build a List of Wholesale Buyers for Your New Invention
19:08
19:08
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19:08
Collin Mitchell has been in the sales space for over 15 years, including selling over 5,000 SKUs of product through his first of many companies he founded. He is currently the Managing Director of Leadium, a full-service selling agency for helping companies scale up their sales efforts. Today Collin will share valuable knowledge for inventors, star…
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203: Design for Manufacturing for a New Invention Product
20:05
20:05
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20:05
Paul Davis is a senior industrial designer at our very own Mako Design for almost 10 years. He achieved Honors status in his degree in Product Design Engineering and Industrial Design at Edinburgh University. Today Paul will share valuable knowledge for inventors, startups, and small manufacturers on the difference between basic CAD and design for …
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202: Paid Advertising for Hardware Products on TikTok
15:59
15:59
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15:59
Nikki Lindgren is the Founder and Managing Partner of Pennock, a PPC digital advertising agency specifically for consumer product brands. She has managed hundreds of product sales campaigns online with over twenty million dollars in ad spend per year. Today Nikki is going to share some valuable knowledge for inventors, startups, and small manufactu…
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202: Paid Advertising for Hardware Products on TikTok
15:58
15:58
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15:58
Nikki Lindgren is the Founder and Managing Partner of Pennock, a PPC digital advertising agency specifically for consumer product brands. She has managed hundreds of product sales campaigns online with over twenty million dollars in ad spend per year. Today Nikki is going to share some valuable knowledge for inventors, startups, and small manufactu…
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201: Product Listing Success on Amazon Marketplace
18:50
18:50
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18:50
Robb Green is the founder of Solving Alpha, a company with dozens of products and multiple product brands on Amazon, that also acquires other Amazon brands. He also hosts the I’m The One Podcast to help people migrate to the world of entrepreneurship. Today Robb is going to share valuable knowledge for inventors, startups, and small manufacturers o…
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200: 8 Pillars of Product Marketing Success
19:00
19:00
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19:00
Chris Peer is the author of The Great 8 Pillars of ROI-Driven Marketing. He is also the founder of SyncShow, a 20-year-old marketing company specifically for manufacturers and supply chain. Today Chris is going to share some valuable knowledge for inventors, startups, and small manufacturers on the 8 required pillars of building a great marketing s…
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200: 8 Pillars of Product Marketing Success
18:59
18:59
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18:59
Chris Peer is the author of The Great 8 Pillars of ROI-Driven Marketing. He is also the founder of SyncShow, a 20-year-old marketing company specifically for manufacturers and supply chain. Today Chris is going to share some valuable knowledge for inventors, startups, and small manufacturers on the 8 required pillars of building a great marketing s…
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199: Selling a New Product Successfully on Amazon
19:41
19:41
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19:41
Tim Angel is the founder of Zugu, an Amazon eCommerce iPad case that sold millions of units online. They have been perfecting the craft of direct-to-consumer selling on Amazon over the past 13 years, achieving over $30 Million Dollars in sales per year. Today Tim is going to share some valuable knowledge for inventors, startups, and small manufactu…
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199: Selling a New Product Successfully on Amazon
19:40
19:40
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19:40
Tim Angel is the founder of Zugu, an Amazon eCommerce iPad case that sold millions of units online. They have been perfecting the craft of direct-to-consumer selling on Amazon over the past 13 years, achieving over $30 Million Dollars in sales per year. Today Tim is going to share some valuable knowledge for inventors, startups, and small manufactu…
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198: Hardware Success on Walmart Marketplace
21:29
21:29
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21:29
Will Haire serves as the Chief Executive Officer of Bellavix, a marketing agency dedicated to the strategic growth of emerging hardware brands on Amazon and Walmart.com. With a background in military technology and supply chain management, Will has honed his expertise over a decade in the digital marketing realm. In this presentation, Will will imp…
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198: Hardware Success on Walmart Marketplace
21:28
21:28
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21:28
Will Haire serves as the Chief Executive Officer of Bellavix, a marketing agency dedicated to the strategic growth of emerging hardware brands on Amazon and Walmart.com. With a background in military technology and supply chain management, Will has honed his expertise over a decade in the digital marketing realm. In this presentation, Will will imp…
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197: Go From Hardware Startup to Scale Up
23:48
23:48
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23:48
Roland Siebelink, with a background in scaling companies from 10 to over 1000 employees, started his journey in the 90s with internet hardware. With over 30 years of experience, he's aided numerous hardware startups and tech firms in transitioning from startup to scale-up. As the CEO of Midstage Institute for almost 8 years, he specializes in helpi…
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196: Common Gaps Being Ready for Manufacturing
24:44
24:44
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24:44
Laura is the President of FORGE, a non-for-profit organization that helps specifically hardware startups in scaling from prototyping to manufacturing growth. They have worked with over 700 physical product startups to ensure that those companies are a commercial success by ensuring new product manufacturing is done right. Today, Laura is going to s…
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195: Ensuring Profitability on Shopify and Amazon
17:21
17:21
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17:21
Tyler Jefcoat is the founder of Seller Accountant, which helps Amazon sellers achieve maximum profitability through bookkeeping and CFO services. He has been behind 9 figures in Amazon sales and 9 figures in exits, and that’s after he founded a company himself that grew to 120 employees before being acquired. Today, Tyler is going to share valuable…
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195: Ensuring Profitability on Shopify and Amazon
17:20
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Tyler Jefcoat is the founder of Seller Accountant, which helps Amazon sellers achieve maximum profitability through bookkeeping and CFO services. He has been behind 9 figures in Amazon sales and 9 figures in exits, and that’s after he founded a company himself that grew to 120 employees before being acquired. Today, Tyler is going to share valuable…
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194: The Importance of Sketch Design for New Hardware Products
22:30
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Magnus Sköld, a seasoned industrial designer with two decades of experience under his belt, has traversed a remarkable journey in the world of design. His career commenced by crafting opulent interiors for private jets exclusively reserved for international royalty. From there, he transitioned to collaborating with major commercial airlines before …
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