Best KeyMedia Solutions Podcasts (2024)

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6. Knowing Your Audience 9:40

4y ago9:40

9:40

On this episode of the KeyNews, we get back to the basics. Director of Client Services Kristin, and Digital Specialist Evan, sit down together to dive into what it means to really know your audience. Who are they? Where are they? What goals do you want them to take? What goals can you handle? This episode is full of digital marketing fundamentals, …

1
5. Considering Programmatic 6:33

4y ago6:33

6:33

Digital Media Manager, Tobaria, joins the podcast to talk about programmatic advertising is a useful tool. Although Google Display Network can reach 90% of the available inventory on the internet, programmatic platforms have tools and partners, Data Service Providers, that can help narrow your targeting. This along with a multitude of other factors…

1
4. We Can Advertise On Tik Tok...Maybe... 11:52

4+ y ago11:52

11:52

Digital Specialist Evan, joins KeyNews to give us the rundown on the newest version of the Tik Tok ads platform. He outlines what this will look like for advertisers and then discusses the troubled waters the rising social media star is in. Enjoy!

1
3. Why Retargeting Matters 14:10

4+ y ago14:10

14:10

Account Manager Kevin and Business Development Jake joined forces to discuss the importance of retargeting and why it should be included in your digital strategy.

1
2. What is Programmatic Audio? 9:58

4+ y ago9:58

9:58

Our Digital Guru Tobaria sits down with Kelsey, our intern, to discuss programmatic audio, how advertising on a digital radio wave works, and the benefits of employing this tactic. Enjoy!

1
1. CTV vs. COVID 13:57

4+ y ago13:57

13:57

Tobaria Ruffin and Kevin Fitzgibbon sit down in the KeyNews Room to discuss the climate of Connected TV and Streaming TV since the beginning of COVID-19. The two talk through some comparisons and see how digital marketers were affected by the sudden spike in CTV consumption.

1
Only eCommerce Websites Need SSL Certificates 12:15

5+ y ago12:15

12:15

Websites that sell products need a secure connection because they are taking people's personal information like their name, address, phone number, email address, credit card information, etc. The consensus is that websites that collect sensitive information need to be secure, but what about websites that don't collect this information? Some people …

1
Social Media Ads Don't Work 13:37

5+ y ago13:37

13:37

There are a lot of question around the effectiveness of Facebook and LinkedIn advertising strategies. Are they worth the time and money? On this week’s Marketing Myths Podcast, Aaron and Tobaria talk through this myth, offer real data that backs their final conclusion, and even give advice on how to successful run a campaign on these platforms. htt…

1
Never Delete Content from Your Website 15:34

5+ y ago15:34

15:34

In the beginning of 2011, Google launched an update to its algorithm named Panda. The Panda update essentially rewarded unique & compelling content. Gary Illyes has said, "We don't recommend removing content for Panda." Then later he said, "It's not guaranteed that you will see any positive effect from that." referring to removing old or thin conte…

1
Email Marketing is a Scam 10:31

5+ y ago10:31

10:31

Have you heard that all email marketing is a scam? Some say that the money put into email marketing cannot be recuperated, and, as a digital marketing tactic, it is a waste of time and money. Tobaria and Aaron tackle this myth by looking at the pros and cons of email marketing and how you can use email marketing more effectively. Take a listen! Sho…

1
Podcast Advertising is Too Young with Sarah Werner 16:42

5+ y ago16:42

16:42

Today we are joined by Sarah Werner. Sarah is the creator and host of the Write Now podcast, the creator of the Girl in Space Podcast, and has a podcast master class where you can learn EVERYTHING about podcasting. In this episode, we pick Sarah's brain about the myth that it's too early to advertise on podcasts. www.sarahwerner.com Show notes: htt…

1
I Don't Need an Agency to Run My Social Media 12:54

5+ y ago12:54

12:54

The vast majority of business owners agree that being on social media is non-negotiable. The questions come in when deciding who will complete your social media marketing tasks? You can do it. But do you have time? Do you know what you are doing? You could hire someone. But that gets expensive, right? On today's episode of the Marketing Myths Podca…

1
Is Television an Outdated Form of Marketing? 17:53

5+ y ago17:53

17:53

Television has been around since the early 1940s, and millions of dollars have been spent on placing ads on the platform. Television used to be the main and most effective way to reach a wide range of people. But is this still true? Everyone has the internet in the palm of their hands. Has that eaten into the time people spend watching television? …

1
Higher Bids Equal Higher Placements 11:34

5+ y ago11:34

11:34

It takes money to make money and the more you have the more you will be seen, right? Well, when it comes to paid digital tactics, that not may be the case. In today's episode of The Marketing Myths Podcast, Tobaria and Aaron talk through the myth that the more money you throw at your paid search and display campaigns the higher your ads will rank a…

1
My Demographic Isn't On Social Media 19:10

5+ y ago19:10

19:10

Every business owner and marketer is looking for their "golden ticket" to reach their customers. For some reason, we keep hearing that the demographics a business is trying to reach aren't on social. Is social media really only useful for reaching young people? Can you only reach affluent people on LinkedIn and the local newspaper? In today's episo…

1
You Can Set & Forget PPC Campaigns, Right? 12:34

5+ y ago12:34

12:34

Many marketers use paid search ads to serve text ads to people searching for their products and services. Pay per click, or PPC, campaigns can be very beneficial and provide a solid return on investment. However, some people believe that once the campaign is set up and started the job is done. Tobaria and Aaron tackle this myth in today's episode o…

1
Do Display Ads Work? 20:12

6y ago20:12

20:12

In 2012, Google served almost 30 billion ad impressions per day! That is a TON of impressions. But, do these impressions matter? From a business standpoint do display ads work? There has been a lot of negative press about the effectiveness of display ads, so, in today's episode, Tobaria and Aaron address this myth and talk about what you can do to …

1
Is Retargeting Only for Retail Businesses? 12:03

6y ago12:03

12:03

If you have shopped online, odds are you have been a recipient of retargeting ads. This tactic is a favorite around retail businesses to show products you may have looked at on a website but didn't purchase. These ads are then meant to drive you back to the website to purchase the item. And they work! Well, they work for retail, but what about othe…

1
Are Millennials the Only Generation Who Shops Online? 13:38

6y ago13:38

13:38

According to Statista, 98% of 18 to 29-year-olds are online. And many retailers the Millennial and Gen-Z generations are the only groups who shop online. Some retailers have even gone to the extent of only advertising to their products and services to the younger generations. In today's episode, Tobaria and Aaron talk through this myth and crunch t…

1
Do You Need to Offer Discounts Over the Holidays? 19:31

6y ago19:31

19:31

It is estimated that Americans will spend $123.7 billion online this holiday shopping season. With Americans spending so much money in such a short period of time, the priority for retailers and service companies is getting as much of the $123.7 billion pie. As an incentive for consumers to buy their product over their competitors', many companies …

1
Black Friday & Cyber Monday 2018 Email Analysis 18:12

6y ago18:12

18:12

Adobe Analytics reported that American consumers spent $19.62 billion online over the five-day period from Thanksgiving through Cyber Monday. It is estimated that 20% of the days from Thanksgiving through Cyber Monday capture 20% of ALL holiday online shopping. According to Radicati, about 281 billion business and consumer emails were sent and rece…

1
Do You Need to Buy All Variations of Your Domain? 21:06

6y ago21:06

21:06

There are 1.9 billion websites. Outside of the usual top-level domains (.com, .net, .org, etc.), there are over 1,000 TLDs. When buying the domain for your website, should you buy your domain in multiple TLDs? Should you buy the misspellings of your brand? Should you own variations of your domain and brand? In today's episode of The Marketing Myths…

1
Do You Need Paid Media if Your Site Gets A Lot of Organic Traffic? 15:40

6y ago15:40

15:40

Organic traffic is GREAT! It is "free" and shows people are interested in your content and you. But if your website receives a lot of organic traffic, do you still need to invest in paid media tactics? In this episode of The Marketing Myths Podcast, Tobaria and Aaron tackle the myth that paid media tactics are not necessary if your website receives…

1
Can You Publish Too Much Content? 19:26

6y ago19:26

19:26

This week's episode answers a listener question: "Is content marketing just always posting more and more content?" Tobaria and Aaron talk about what content and content marketing is, how to reuse content, ROI of content efforts, actual numbers from their blog posts, why evergreen content is important and more! View the show notes here: http://marke…

1
Do Marketing Platforms Listen to Us? 22:54

6y ago22:54

22:54

We've all been targeted with an ad on Facebook or while browsing online where we thought there was NO WAY anyone could have known about it. Back in 2016, Facebook came out and said they were NOT using smartphone microphones to listen into our conversations. But is that true? What about Google? Is Google listening to us? Listen in as Aaron and Tobar…

1
Is LinkedIn the Best Social Network to Reach Professionals? 20:29

6y ago20:29

20:29

Is LinkedIn the best social network to reach professionals? Is there a better option? If you use LinkedIn as a channel to attract new business, this episode for you. Tobaria and Aaron talk through the pros and cons of LinkedIn and provide other options.Show Notes: http://marketingmythspodcast.com/is-linkedin-best-to-reach-professionals…

Podcasts Worth a Listen

KeyMedia Solutions Podcasts

Podcasts Worth a Listen

1
KeyNews: A Marketing Podcast

KeyMedia Solutions

1
6. Knowing Your Audience 9:40

1
5. Considering Programmatic 6:33

1
4. We Can Advertise On Tik Tok...Maybe... 11:52

1
3. Why Retargeting Matters 14:10

1
2. What is Programmatic Audio? 9:58

1
1. CTV vs. COVID 13:57

1
Only eCommerce Websites Need SSL Certificates 12:15

1
Social Media Ads Don't Work 13:37

1
Never Delete Content from Your Website 15:34

1
Email Marketing is a Scam 10:31

1
Podcast Advertising is Too Young with Sarah Werner 16:42

1
I Don't Need an Agency to Run My Social Media 12:54

1
Is Television an Outdated Form of Marketing? 17:53

1
Higher Bids Equal Higher Placements 11:34

1
My Demographic Isn't On Social Media 19:10

1
You Can Set & Forget PPC Campaigns, Right? 12:34

1
Do Display Ads Work? 20:12

1
Is Retargeting Only for Retail Businesses? 12:03

1
Are Millennials the Only Generation Who Shops Online? 13:38

1
Do You Need to Offer Discounts Over the Holidays? 19:31

1
Black Friday & Cyber Monday 2018 Email Analysis 18:12

1
Do You Need to Buy All Variations of Your Domain? 21:06

1
Do You Need Paid Media if Your Site Gets A Lot of Organic Traffic? 15:40

1
Can You Publish Too Much Content? 19:26

1
Do Marketing Platforms Listen to Us? 22:54

1
Is LinkedIn the Best Social Network to Reach Professionals? 20:29

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