Have you ever wondered how it goes running one of the biggest CRO agencies globally and a SaaS startup? Want to know the weekly challenges, frustrations, wins, screwups, and everything in between?You’ve come to the right place because BootTrapped is where Ayat Shukairy from Invesp and Khalid Saleh from FigPii, who are not just business partners but also life partners, share it all.From big wins to massive blows, the good, the bad, and the ugly of running two businesses and growing them up, b ...
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Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide insights and ideas from world-class professionals on the topic of growth and to cut through the noise of so-called marketing tips and tricks, revealing the money-making strategies behind e-commerce. Each episode is an intriguing challenge involving an insightful expert who reveals some of their best-kept secrets, which you can use right away to ...
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#28 – Balancing Acts: Sales, Marketing, and Team Dynamics
22:59
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In this episode of BootTrapped, Khalid and Ayat talk about how they manage sales, marketing, and teamwork together. They discuss how working well together helps their company grow and succeed. They share stories and tips on ensuring everyone is on the same page and working towards the same goals. They talk about how they use marketing to help sales…
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#27 – Workload Management & Handling Enterprise Client Expectations
17:38
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In this episode of BootTrapped, Ayat, and Khalid discuss various challenges and updates in their businesses, Invesp and FigPii. They delve into topics such as time off policies, workload balancing, client management, and product updates. Ayat shares insights into the challenges of managing time off and workload distribution in their agency. She dis…
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#26 – Making Tough Decisions in Business, Team Management and Client Engagement
29:49
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In this episode of the Bootstrapped podcast, hosts Khalid and Ayat delve into various topics that encapsulate the highs and lows of running a business. Khalid starts the conversation with a light-hearted discussion about the different "voices" one adopts in professional settings, such as the "sales voice," before sharing his frustrations and learni…
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#25 – Company Culture, Quarterly Assessments, Challenges With Hiring And Retaining Employees
23:31
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In this latest episode of the BootTrapped podcast, Khalid and Ayat discuss various topics related to their business ventures and the challenges they're facing. They touch upon issues such as changing company culture, implementing new processes like quarterly assessments, challenges with hiring and retaining employees, marketing strategies including…
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#24 – Handling Internal Feedback and Building Stronger Teams
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In this enlightening episode of BootTrapped, co-hosts Ayat and Khalid delve into the complex world of internal team dynamics, sharing firsthand experiences from their dual ventures at Invesp, a pioneering digital marketing agency, and FigPii, a cutting-edge SaaS company. Facing the challenges of rapid growth, they discuss the delicate art of managi…
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#23 – Lessons on Documentation, Scaling, and Negotiations
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Join Ayat and Khalid in this insightful episode of BootTrapped as they dive deep into the challenges of documentation, scaling, and negotiations. Discover the importance of organized documentation in running a successful company and the lessons learned from navigating the complexities of scaling operations. Khalid shares a valuable lesson in negoti…
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#22 – Defining Roles, Reflecting on Decisions, and Planning for Success in 2024
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From defining roles and responsibilities within the organization to making crucial hiring decisions, Khalid & Ayat provide candid reflections on their journey, emphasizing the importance of learning from both successes and regrets. As they discuss the significance of clear communication, structured growth, and the evolving dynamics of their team, y…
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#21 – Client Management, Team Dynamics, and Lessons Learned In 2023
22:10
22:10
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Join hosts Khalid and Ayat in this episode of Bootstrapped as they unravel the complexities of client management and share candid insights into their growing team. Ever wondered about the challenges of identifying the ideal client or managing client expectations effectively? How does a husband-wife team lead two companies, Invesp and ThickPie, thro…
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#20 – Black Friday Recap, Client Satisfaction & Building a Consistent Sales Cycle
22:17
22:17
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In this episode of Bootstrapped, Khalid and Ayat talk about managing goals, autonomy, and client satisfaction within their respective companies, FigPii and Invesp. They discuss the balance between giving teams the freedom to achieve set goals and the need for involvement when objectives aren't met. The hosts share insights into their experiences du…
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#19 – Onboarding Clients, Marketing Experiments, and Dual Company Update
27:04
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Welcome to BootTrapped, where Khalid and Ayat, co-founders of Invesp and FigPii, delve into the dynamic world of entrepreneurship. In this episode, they explore the intricacies of optimizing CRO processes, tackling the challenge of onboarding new clients, and navigating the measurement metrics for marketing experiments. Join them as they candidly d…
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#18 – Behind the Scenes: Unveiling the Realities of Entrepreneurship
20:33
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In this latest episode of BootTrapped podcast, hosts Khalid and Ayat take their listeners on a candid journey through the highs and lows of entrepreneurship. Opening with a reflection on the previous week's challenges, the duo delves into the nitty-gritty of onboarding a new team member, highlighting the importance of transparency in showcasing bot…
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#17 – Strategies for Defining Responsibilities in Your Business
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In this episode of BootTrapped, hosts Khalid and Ayat candidly discuss the challenges and reflections that come with defining roles and responsibilities within a growing company. They share valuable insights into the fundamental importance of role clarity for smooth business operations. Tune in to hear how they grapple with the complexities of defi…
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#16 – Agency Insights: Balancing Client Work and Internal Reflections
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In this episode of BootTrapped, hosts Khalid and Ayat dive deep into the challenges faced by their agency, sharing valuable insights and lessons learned along the way. With a focus on hiring, culture, and client relationships, they reflect on the importance of adopting fresh perspectives to tackle business obstacles. The episode unfolds with a cand…
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#15 – Growth Pains: A Candid Conversation about Startup Hurdles and Solutions
22:21
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In this episode of the BootTrapped podcast, hosts Khalid and Ayat delve into the challenges faced at Invesp (a conversion rate optimization company) and FigPii (a SaaS company). They candidly discuss their recent experiences, including struggles with onboarding new team members, adapting to evolving processes, and managing financial aspects. Khalid…
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#14 – Navigating Storms: Crisis Management, Company Culture, and Team Building
30:34
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In this week's episode of the Bootstrapped podcast, your hosts Khalid and Ayat dive deep into the heart of entrepreneurship, discussing the challenges faced during times of crisis. Drawing from their own experiences and insights, they unravel the intricacies of managing a company in the midst of a storm. Tune in for an insightful conversation that …
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#13 – Navigating Entrepreneurial Challenges With Karen, Founder of Apiary Digital
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Join hosts Khalid and Ayat in a deep dive conversation with Karen, the dynamic founder of Apiary Digital, a renowned agency specializing in handpicking top-tier talent for high-growth organizations. In this insightful episode of the Bootstrapped podcast, Karen candidly shares her extraordinary entrepreneurial odyssey, from the initial uncertainties…
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#12 – Crafting a Vision, Satisfying Clients, The Who Method and FigPii Acceleration
28:55
28:55
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In this episode of "The Bootstrapped" podcast, hosts Khalid and Ayat dive into the complexities of client satisfaction and the importance of establishing a consistent flow and vision in your business. They share insights on seeking guidance from a business coach to navigate challenges, introduce the "Who Method" of hiring to build a stellar team, a…
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#11 – Inside Our Company: Onboarding, Growth, and Project Challenges
25:29
25:29
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In this week's episode of the BootTrapped podcast, join us, Khalid and Ayat, as we dive deep into the whirlwind of running two companies and the challenges that come with rapid growth. It was a whirlwind of a week filled with back-to-back meetings, and we're here to share the inside scoop. We'll discuss the intricacies of handling growth as a small…
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#10 – Boosting Sales Effectiveness, Hiring Right, And Contemporary Time-off Frameworks
35:54
35:54
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Join hosts Khalid and Ayat on a dynamic episode of BootTrapped, where they delve deep into the world of effective business practices. Discover the secrets to building a winning team through smart hiring strategies while unlocking the art of sales excellence to drive your business forward. Tune in as they explore innovative approaches to time-off po…
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#9 – Navigating Decision-Making as Business Partners
29:02
29:02
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Tune in to a dynamic episode of the BootTrapped podcast hosted by Khalid and Ayat, where they dive into the art of making decisions at lightning speed. As partners steering the ships of both Invesp and FigPii, they intimately understand the challenges of timely decision-making. Join them as they unravel their strategies for overcoming the common hu…
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How We Balance The Marketing Of Two Companies
32:57
32:57
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In the newest episode of the BootTrapped podcast, Khalid and Ayat talk about what's been going on with their two companies over the past year. They also dive into the specifics of: FigPii's impressive growth. 🚀 Invesp doubling in size. 🤯 Clients staying with Invesp for longer on average. 📈 Plus, many other exciting developments Don’t miss the BootT…
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I won't spoil what I did to save up hours of my day in the first line of the episode description, but feel free to guess before listening to the episode. I & Ayat (Once again) find that we've signed up for something that we don't have time for and I'm not sure how we'd do it, but we'll see. We've got some huge updates regarding the team and how the…
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How To Deal With Time Tracking & Expectations From Employees?
42:52
42:52
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You Wouldn't believe what happened in this episode of BootTrapped. I and Ayat found ourselves again in a hot-take on employment and reported hours per week. This wasn't the only thing interesting in this episode, but I don't want to spoil much of what happens. If you want to know what happened, tune in! Check out the timestamps if you want to know …
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In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future? Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and lear…
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In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future? Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and lear…
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In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future? Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and lear…
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The Good, Bad, and Ugly About A/B Testing On Black Friday
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37:50
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In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future? Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and lear…
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1
What Specific Metrics To Track The Success Of A Project?
40:24
40:24
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In this episode of BootTrapped Khalid Saleh and Ayat Shukairy talk about their week, how it’s going, what challenges they faced, how they overcame them, and what are their plans for the future? Check out the timestamps if you want to know what’s talked about in this episode, and don’t forget to tune in every Tuesday to listen to the latest episode …
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Do You Need More Than 1 Project Management Software To Run Your Company?
31:34
31:34
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In this episode of BootTrapped, Khalid Saleh and Ayat Shukairy talk about their week, how it's going, what challenges they faced, how they overcame them, and their plans for the future? Check out the timestamps if you want to know what's talked about in this episode, and don't forget to tune in every Tuesday to listen to the latest episode and lear…
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How To Reorganize Work When You Have Rapid Changes?
32:20
32:20
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In this episode of BootTrapped Khalid Saleh and Ayat Shukairy talk about their week, how it’s going, what challenges they faced, how they overcame them, and what are their plans for the future? Check out the timestamps if you want to know what’s talked about in this episode, and don’t forget to tune in every Tuesday to listen to the latest episode …
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Krassimir Stankov: Tap into the knowledge and listen to the experts
31:51
31:51
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Krassimir Stankov is one of the most insightful e-commerce experts, COO and founder of a leading retail clothing and accessories brand which gained very fast a lot of popularity and visibility in the UK. Due to his wide experience, Stankov expanded the business fast into entire Europe, gaining every year country-level partners making him worldwide …
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Burc Tanir: Figure out the economic value of retention
22:31
22:31
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Burc Tanir is the CEO of Prisync.com, the competitor price tracking software for all sizes of e-commerce companies from all around the world. He loves reading, thinking, writing and speaking about all things e-commerce. With Prisync, he and his team aim to revolutionize how e-commerce companies of all sizes manage their pricing strategies in a smar…
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Ryan Kulp: You need leverage and scalability to grow
1:03:54
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Ryan is a marketer, musician, and self-taught developer. He's built more than 30 web apps in his spare time and hosts a live stream series where he builds new products from scratch in a day. In addition to running Fomo.com, he has a portfolio of small apps that generate over $1.6mm per year. His latest project, MicroAcquisitions.com, is an extensiv…
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Vasil Azarov: Event marketing - dominate your market with the right message
38:12
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Vasil Azarov founded one of the industry-leading growth marketing events – Growth Marketing Conference – and works day-in-day-out to build the world’s most valuable startup community at Startup Socials because he believes that people are, fundamentally, the most important part of this industry. The best way to teach and connect people in growth and…
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Khalid Saleh: Lifetime value optimization is the name of growth
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Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. In 2016, he geared up to launch his technology startup Figpii, a one-stop platform for everything related to conversion rate optimization. A recognized expert of marketing strategy, he has presented at marketing conferences across …
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Luca Senatore: We need to establish a more solid strategy on brand awareness and emotional messaging
14:37
14:37
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Author of “The Agency: BUILD - GROW - REPEAT: How To Build a Remarkable Digital Agency Business That Wins and Keeps Clients” Luca Senatore, director at multi-award-winning digital agency Genie Goals, went from speaking no English and being fired from a kitchen porter role to building and growing seven successful businesses, positively impacting tho…
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Bob Moesta: People fall in love with the product, not the problem
30:07
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30:07
Welcome to Growth Interviews, the fun, stimulating and engaging series of conversations driven by digital business growth. Our mission is to provide valuable insights from the eCommerce arena, and each episode is a fascinating quest into the best-kept business secrets and money-making strategies of an insightful world-class expert. A visual thinker…
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Michael Perry. E-commerce focused on recreating physical experience
24:10
24:10
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Michael Perry, Director of Product, Marketing Technology at Shopify. a most passionate digital entrepreneur, visionary and globally-respected brand architect. In his role, Michael Perry specializes in product development for SMBs as it relates to tools …
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Steven Shyne. Understand the customers’ context, build relevancy and encourage it.
50:53
50:53
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Steven Shyne. As a Senior Consumer Experience (CX) Strategist, Steven is a researcher first and a marketer second. Whether working with ecom, B2B/lead gen, EDU or government/municipal clients, he strives to improve his clients’ website performance and b…
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Miroslav Varga Podcast: We are on the brink of a revolution and its name is machine learning
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Miroslav Varga, search engine advertising expert, professor and MENSA member, experienced and specialized in Google Ads account optimization and statistical analysis (data mining). Miroslav is a Google AdWords Certified Trainer - GCT and online marketin…
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Clayton Wood: A/B test your audience, make data-driven decisions and start building customized campaigns
43:23
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Clayton Wood, a world-renowned expert who’s been in the digital marketing, coaching, personal branding and search engine optimization industry for over 10 years. Clayton has built 2 multi-million dollar marketing brands from scratch with no investment, managed …
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Brian Green: Innovate around the experience and around the customer journey as the speed of innovation is the speed of differentiation
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Brian Green, Adobe’s EMEA sales & marketing director in Enterprise Software who is currently driving the adoption of a market leading Digital Experience & eCommerce platform for building, delivering and optimising digital transformation. With over 25 years' exp…
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Jeffrey Eisenberg: Conversion rate optimization is about giving the customer what they want.
54:48
54:48
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Jeffrey Eisenberg is the CEO of BuyerLegends.com, and recognized authority and pioneer of Internet marketing strategy. Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” & “Waiting…
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Jeffrey Eisenberg: Conversion rate optimization is about giving the customer what they want
55:00
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Jeffrey Eisenberg is the CEO of BuyerLegends.com, and recognized authority and pioneer of Internet marketing strategy. Jeffrey is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action” & “Waiting…
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Jason Greenwood: Immersive in store experience through empathic digital tactics
48:08
48:08
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Jason Greenwood, a digital native with deep omni-channel commerce expertise (B2C | B2B | DTC), who simply loves what he does. He is a passionate mentor, commentator, worldwide keynote speaker and content producer that loves giving back to an industry that has g…
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Roger Dooley - It's all about observing behavior.
48:21
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Roger Dooley is a speaker and author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, the popular blog Neuromarketing, and Brainy Marketing at Forbes. He is the founder of Dooley Direct, a marketing consultancy, and co-founded College Confidential, the leading college-bound website. That business was acquired by Hob…
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Jakub Linowski: The Power of Patterns in A/B Testing for Improving UI (User Interaction) and eCommerce Growth
51:29
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In this week’s episode of Growth Interviews, we invite you to join our conversation with Jakub Linowski, the editor-in-chief of GoodUI, the founder and lead designer of Linowski Interaction Design Inc., and one of the most talented and inspired pattern hunters in the world, completely dedicated to finding and refining a design through to its ultima…
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Tim Kilroy - Increasing Customer Retention and Lifetime Value by Following Up
32:21
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Welcome to Growth Interviews the fun, stimulating and engaging series of conversations driven by digital business growth. In this week’s episode of Growth Interviews, we invite you to join our conversation with Tim Kilroy, a senior marketing and sales executive with more than 18 years of experience in creating companies and helping retailers and ag…
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