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World Federation
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Podcast with figures in the Khoja world
 
Growth Marketing Today is a weekly podcast for marketers and founders to learn from today's top marketing experts in growth, SEO, paid acquisition, conversion optimization, copywriting and more. Past guests include April Dunford, Val Geisler, Andrew Warner, Georgiana Laudi and Kevin Indig. New episode every Tuesday at 6:00 am ET. Subscribe now so you don't miss an episode!Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn on twitter or ramli@growthtoday.fm via email.
 
A podcast bridging the gap between students and the design industry. For Students, By Students.
 
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Imagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list or hit the buy button. That's what Jen Havice does for companies she works with. She turns data, user research, customer interviews ...…
 
Imagine if you could connect with your website visitors the moment they landed on your site. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list or hit the buy button. That's what Jen Havice does for companies she works with. She turns data, user research, customer interviews ...…
 
Since 2005, Hiten Shah has started multiple SaaS companies, including Crazy Egg, KISSmetrics, and FYI. I've been a big fan of his tweets, articles and products. He’s built more than ten different products and has started companies like a marketing consultancy, a podcast advertising network, and a hosting company. In episode 63, you'll learn: Hi ...…
 
Since 2005, Hiten Shah has started multiple SaaS companies, including Crazy Egg, KISSmetrics, and FYI. I've been a big fan of his tweets, articles and products. He’s built more than ten different products and has started companies like a marketing consultancy, a podcast advertising network, and a hosting company. In episode 63, you'll learn: Hi ...…
 
This episode is brought to you by 42 Agency, a demand generation and ops agency. Get a free road mapping session to building a predictable revenue pipeline at https://fourtytwo.agency/gmt You're hired as VP of Marketing of a fast-growing YC-backed tech company. What do you do in your first 100 days? That was the situation Amrita Mathur was in w ...…
 
This episode is brought to you by 42 Agency, a demand generation and ops agency. Get a free road mapping session to building a predictable revenue pipeline at https://fourtytwo.agency/gmt You're hired as VP of Marketing of a fast-growing YC-backed tech company. What do you do in your first 100 days? That was the situation Amrita Mathur was in w ...…
 
Writing your email onboarding series is an art in itself. Not only do you need to know everything there is to know about your product and your users, you also need to know the right timing for communicating with your users. In this episode, email specialist Stephanie Knapp shares her best practices based on 16 full email series breakdowns consi ...…
 
Writing your email onboarding series is an art in itself. Not only do you need to know everything there is to know about your product and your users, you also need to know the right timing for communicating with your users. In this episode, email specialist Stephanie Knapp shares her best practices based on 16 full email series breakdowns consi ...…
 
Have you ever walked past a restaurant with a line of customers outside eagerly waiting to get in? Did you join the line because you thought that with a line like that, the food must be outstanding? That's social proof in action! In this episode, Louis Nicholls, author of the Social Proof Handbook, and founder of Sales for Founders, describes h ...…
 
Have you ever walked past a restaurant with a line of customers outside eagerly waiting to get in? Did you join the line because you thought that with a line like that, the food must be outstanding? That's social proof in action! In this episode, Louis Nicholls, author of the Social Proof Handbook, and founder of Sales for Founders, describes h ...…
 
Tech world is full of jargons – AI, CMS, DNS and more. It may make us sound smart. But, it may just confuse the heck out of potential customers. After helping enterprise companies convert more browser visitors into buyers using content, Jessica Mehring, CEO and Senior Conversion Copywriter at Horizon Peak Consulting, has experience in making co ...…
 
Tech world is full of jargons – AI, CMS, DNS and more. It may make us sound smart. But, it may just confuse the heck out of potential customers. After helping enterprise companies convert more browser visitors into buyers using content, Jessica Mehring, CEO and Senior Conversion Copywriter at Horizon Peak Consulting, has experience in making co ...…
 
If you value your time, your focus, or your relationships, this episode is a must-listen. Nir Eyal, Wall Street Journal best-selling author of Hooked, just published Indistractable today. As high-achieving marketers and founders, how do we get more meaningful work done in a world full of so many distractions? From the ping of Slack or notificat ...…
 
If you value your time, your focus, or your relationships, this episode is a must-listen. Nir Eyal, Wall Street Journal best-selling author of Hooked, just published Indistractable today. As high-achieving marketers and founders, how do we get more meaningful work done in a world full of so many distractions? From the ping of Slack or notificat ...…
 
SEO is a complicated discipline that often requires technical tools and evolves constantly with frequent Google algorithm updates. But, according to Stephen Kenwright, Co-Founder and Technical Director at Rise at Seven, a creative SEO agency, and Co-Founder of SearchLeeds, what you need to focus on to win with SEO is to just give searchers the ...…
 
SEO is a complicated discipline that often requires technical tools and evolves constantly with frequent Google algorithm updates. But, according to Stephen Kenwright, Co-Founder and Technical Director at Rise at Seven, a creative SEO agency, and Co-Founder of SearchLeeds, what you need to focus on to win with SEO is to just give searchers the ...…
 
It's so much easier to drive traffic to your website when you have a big budget at your disposal. What happens when you don't have thousands of dollars to spend on Google or Facebook ads? In this episode, Nadya Khoja, Chief Growth Officer at Venngage, shares the 4-step content marketing framework, backlink strategy and promotional plan that inc ...…
 
It's so much easier to drive traffic to your website when you have a big budget at your disposal. What happens when you don't have thousands of dollars to spend on Google or Facebook ads? In this episode, Nadya Khoja, Chief Growth Officer at Venngage, shares the 4-step content marketing framework, backlink strategy and promotional plan that inc ...…
 
Imagine having the superpower to read your customers' minds so you know how they talk, what triggers that caused them to purchase or leave your product, and how they describe your product and your competitors. That would be a marketer's ultimate superpower! You won't necessarily be cast in the next Marvel movie with this superpower. What I'm ta ...…
 
Imagine having the superpower to read your customers' minds so you know how they talk, what triggers that caused them to purchase or leave your product, and how they describe your product and your competitors. That would be a marketer's ultimate superpower! You won't necessarily be cast in the next Marvel movie with this superpower. What I'm ta ...…
 
During her tenure as Head of Marketing, Juliana Casale helped Crazy Egg hit its highest monthly revenue in two years. In this episode of the Growth Today podcast, Juliana opens up about the content, email and acquisition strategies she implemented to achieve Crazy Egg’s highest monthly revenue and increase their trial-to-paid conversion by 75%. ...…
 
During her tenure as Head of Marketing, Juliana Casale helped Crazy Egg hit its highest monthly revenue in two years. In this episode of the Growth Today podcast, Juliana opens up about the content, email and acquisition strategies she implemented to achieve Crazy Egg’s highest monthly revenue and increase their trial-to-paid conversion by 75%. ...…
 
Ryan has grown Fomo, a SaaS social proof tool, from $15K to $100K MRR in just 3 years, all the while traveling over 45 countries and launching several side projects including books, courses and YouTube videos. In episode 53 of Growth Marketing Today, learn how Ryan grew Fomo from $15K to $100K, from pricing strategy, competitive strategy and mo ...…
 
Ryan has grown Fomo, a SaaS social proof tool, from $15K to $100K MRR in just 3 years, all the while traveling over 45 countries and launching several side projects including books, courses and YouTube videos. In episode 53 of Growth Marketing Today, learn how Ryan grew Fomo from $15K to $100K, from pricing strategy, competitive strategy and mo ...…
 
SEO is content and content is SEO. Sounds like another marketing buzzword to throw around. But, Alina Benny, Growth Marketing Manager at Nextiva, focus on optimizing content for search intent and user experience resulted in 107% increase in organic traffic in 6 months. In episode 52, you'll learn from Alina, the exact strategy Alina implemented ...…
 
SEO is content and content is SEO. Sounds like another marketing buzzword to throw around. But, Alina Benny, Growth Marketing Manager at Nextiva, focus on optimizing content for search intent and user experience resulted in 107% increase in organic traffic in 6 months. In episode 52, you'll learn from Alina, the exact strategy Alina implemented ...…
 
Every business owner faces the same problem: Increasing conversions and reducing churn. With a client list of companies such as AWeber, Buffer, Stripe, AppCues, InVision, AppCues and more, Val Geisler, nicknamed "The Email Marketing Queen", has cracked the code to the email marketing strategy that actually increases trial conversions and reduce ...…
 
Every business owner faces the same problem: Increasing conversions and reducing churn. With a client list of companies such as AWeber, Buffer, Stripe, AppCues, InVision, AppCues and more, Val Geisler, nicknamed "The Email Marketing Queen", has cracked the code to the email marketing strategy that actually increases trial conversions and reduce ...…
 
Google the term "sales funnel stages" right now. The first organic result is written by Marijana Kay, SaaS content writer, for Pipedrive. Do you think that's a fluke? Google the term, "how to build a mobile app." Yup, you guessed it – the first organic result is Marijana's article for buildfire.com. Marijana knows a thing or two about writing c ...…
 
Google the term "sales funnel stages" right now. The first organic result is written by Marijana Kay, SaaS content writer, for Pipedrive. Do you think that's a fluke? Google the term, "how to build a mobile app." Yup, you guessed it – the first organic result is Marijana's article for buildfire.com. Marijana knows a thing or two about writing c ...…
 
Alexandre Ferrari, founder at Brazillian growth agency Tracao.online, has implemented and ran the growth process at YC-backed companies as well as multi-national brands like Unilever. In this episode, find out the exact growth process Ale uses and how to create a culture of growth in a bigger company. Get the show notes, tweetable quotes, key a ...…
 
Alexandre Ferrari, founder at Brazillian growth agency Tracao.online, has implemented and ran the growth process at YC-backed companies as well as multi-national brands like Unilever. In this episode, find out the exact growth process Ale uses and how to create a culture of growth in a bigger company. Get the show notes, tweetable quotes, key a ...…
 
HubSpot, Hotjar and AWeber – these are some of the companies that Josh Garofalo, SaaS copywriter and founder of Swaycopy, has worked with to double or triple their conversions. In this episode, learn Josh's exact step-by-step copywriting process that he uses for A-list SaaS companies, why Josh actually doesn't "love" copywriting even though he' ...…
 
HubSpot, Hotjar and AWeber – these are some of the companies that Josh Garofalo, SaaS copywriter and founder of Swaycopy, has worked with to double or triple their conversions. In this episode, learn Josh's exact step-by-step copywriting process that he uses for A-list SaaS companies, why Josh actually doesn't "love" copywriting even though he' ...…
 
The first year of a startup is usually the toughest, especially if you're competing against large enterprise companies with deep pockets. That's exactly what Daryna Kulya faced when she started OpenPhone with Mahyar Raissi. In this episode, learn exactly what Daryna did to acquire OpenPhone's first 1,000 paying customers without spending a sing ...…
 
The first year of a startup is usually the toughest, especially if you're competing against large enterprise companies with deep pockets. That's exactly what Daryna Kulya faced when she started OpenPhone with Mahyar Raissi. In this episode, learn exactly what Daryna did to acquire OpenPhone's first 1,000 paying customers without spending a sing ...…
 
What does it take to grow a SaaS or subscription business in 2019? With access to the metrics of thousands of SaaS companies, Corey Haines, Head of Growth at Baremetrics, should know. In this episode, learn how Corey used personalized value-packed videos to double Baremetrics trial-to-paid conversions, why ARPU is one of the most important grow ...…
 
What does it take to grow a SaaS or subscription business in 2019? With access to the metrics of thousands of SaaS companies, Corey Haines, Head of Growth at Baremetrics, should know. In this episode, learn how Corey used personalized value-packed videos to double Baremetrics trial-to-paid conversions, why ARPU is one of the most important grow ...…
 
LinkedIn is the place to be if you're in the B2B space. The problem is that LinkedIn is often a cesspool of spammy sales posts or congratulatory posts for a job well done. How do you utilize LinkedIn to grow your company's brand so it stays top-of-mind to your potential buyers? Gaetano DiNardi, Director of Demand Generation at Nextiva, has figu ...…
 
LinkedIn is the place to be if you're in the B2B space. The problem is that LinkedIn is often a cesspool of spammy sales posts or congratulatory posts for a job well done. How do you utilize LinkedIn to grow your company's brand so it stays top-of-mind to your potential buyers? Gaetano DiNardi, Director of Demand Generation at Nextiva, has figu ...…
 
SaaS companies that invest in customer research grew 2-3x faster than companies that don't. The problem is that 65% of marketers rarely do customer research. That's where Katelyn Bourgoin comes in. Her mission is to make customer research sexy again and help frustrated product and marketing teams use customer insight to guide innovation and ide ...…
 
SaaS companies that invest in customer research grew 2-3x faster than companies that don't. The problem is that 65% of marketers rarely do customer research. That's where Katelyn Bourgoin comes in. Her mission is to make customer research sexy again and help frustrated product and marketing teams use customer insight to guide innovation and ide ...…
 
Is it worth investing in SEO in 2019 when it's getting harder to rank for keywords? According to Kevin Indig, VP of SEO at G2, you need to forget about blogs and drive organic traffic with his secret SEO strategy, he dubbed "microsite 2.0". Kevin has worked for companies such as eBay, Pinterest, Atlassian, and G2 acquire more than +100M users u ...…
 
Is it worth investing in SEO in 2019 when it's getting harder to rank for keywords? According to Kevin Indig, VP of SEO at G2, you need to forget about blogs and drive organic traffic with his secret SEO strategy, he dubbed "microsite 2.0". Kevin has worked for companies such as eBay, Pinterest, Atlassian, and G2 acquire more than +100M users u ...…
 
Hiring marketers can be a hit or miss. Building a high-performing marketing team from 1 to 35 employees that scales a SaaS company's annual recurring revenue from $1M to $15.6M in 5 years with no major funding is even harder! That's what Georginia (aka as Gia) Laudi, the former VP of Marketing at Unbounce (2012-2017), did exactly. As an early e ...…
 
Hiring marketers can be a hit or miss. Building a high-performing marketing team from 1 to 35 employees that scales a SaaS company's annual recurring revenue from $1M to $15.6M in 5 years with no major funding is even harder! That's what Georginia (aka as Gia) Laudi, the former VP of Marketing at Unbounce (2012-2017), did exactly. As an early e ...…
 
The #1 killer of growth for SaaS company is churn. For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time. The problem is that only 44% of companies focus more closely on acquisition, while only 18% cited retention as a higher concern (source). In this episode, we have Kristen DeCo ...…
 
The #1 killer of growth for SaaS company is churn. For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time. The problem is that only 44% of companies focus more closely on acquisition, while only 18% cited retention as a higher concern (source). In this episode, we have Kristen DeCo ...…
 
How did YC-backed startup BxBlue, which is based out of Brazil, get their first customer using SEO within a month? In this episode, I chat with Roberto Braga, CMO of BxBlue, on an in-depth look of their SEO strategy, his experience and biggest learnings with being part of Y-Combinator and the challenges of growing a startup in Brazil. For show ...…
 
How did YC-backed startup BxBlue, which is based out of Brazil, get their first customer using SEO within a month? In this episode, I chat with Roberto Braga, CMO of BxBlue, on an in-depth look of their SEO strategy, his experience and biggest learnings with being part of Y-Combinator and the challenges of growing a startup in Brazil. For show ...…
 
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