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Marketing Power

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Marketing Power

Victor Powers ~ Marketing Power

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The Marketing Power Podcast Featuring Victor Powers - aka The Marketing Mechanic "Your marketing is broken. I'm the fix." Power Marketing Online for Affiliates and Networkers I'll show you how to build a horde of raving fans, cement an unbreakable bond with them, and make your piggy bank so fat and happy it'll squeal with delight.
 
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show series
 
Dr. Lauren Vargas focuses a lot of her work with institutions on the strategy and design of their digital ecosystem -- including how to engage and build communities. This was increasingly important with the pivot to digital programs in the pandemic and our conversation explores best practices for engaging and empathizing with that community; how to…
 
Sina Bahram, President of Prime Access Consulting, provides insight into how to approach accessibility when designing a distance learning program. From platform providers to the learner experience, we dive into best practices, practical tips, and more. But most importantly, he advises, "start small and [don't] be overwhelmed by all of the things...…
 
Kristin Smith, Project Manager at the North Carolina Museum of Art, shares her experience of creating an online course for educators about social emotional learning (SEL), including the structure of the course; the benefits and challenges of teaching this content online; and why museums have a responsibility to create ways for visitors to learn abo…
 
Hey, how's it going? Today I'm going to talk to you about learning curves because I'm knee-deep in building out my new forum. Why am I building the forum? Well, there are many reasons. Mostly because I'm a marketer and I'm building this for marketers, but anybody else who wants to learn about that kind of stuff too. And the general idea is to be Fa…
 
Esme Ward, Director of the Manchester Museum, is setting out to create the most inclusive, imaginative, and caring museum in the world. In this conversation, we zero in on her efforts to care for her staff, audiences, and collections through embarking on a journey of repatriation. "God knows I'm passionate about museums, but you know, I do worry th…
 
In this conversation, I speak with the four program co-chairs of the Museum Computer Network (MCN)conference about how they approached planning their virtual conference, what they’re worried about, and whether conferences in the future will be more or less virtual. MCN in November spans two weeks. Other virtual conferences are four weeks. One day. …
 
Reopening is more than creating safe physical spaces for visitors and staff. It can be an opportunity to “reorient the place of museums” in society and how they engage with issues of white supremacy, white fragility, and social justice. Waqas Jawaid and Andy Chen, Co-Creators of Isometric Studio in Brooklyn, NY, created a Reopening Toolkit for Muse…
 
Ian Ellard, Head of the V&A Academy at the V&A in London, shares his experience of rapidly switching to distance learning as a result of COVID-19. Ellard was about to launch a new, cohesive adult learning program: the brochure was ready to print, the new logo was approved, all they had to do was hit ‘send’. “But public health had other plans.” List…
 
In the wake of the shutdown, Scott Stulen, CEO and President of the Philbrook Museum of Art, had to act quickly. Projects that would take months, took hours. A new idea presented in the morning was up and running by the afternoon. In this conversation, Scott reflects on the role of museum leadership during these tumultuous times. From collaboration…
 
How have museums responded to the “COVID Moment”? In this episode, Josh Goldblum, CEO of BlueCadet, talks about how museums are having to rethink the visitor experience. With museums closed and faced with re-opening, Goldblum believes museums can evolve their thinking by looking to other industries such as journalism, or companies such as Disney an…
 
Museum Buzz is back with Season Two! In this season Emily interviews guests from around the world to unpack one buzzword from different perspectives. That buzzword is "Distance." We'll look at it through the lens of interpretation, re-opening, exhibition design. But also a little more abstractly: Can museums afford to distance themselves from the p…
 
“The Second Machine Age” coauthor, MIT research scientist, and TED speaker is back. Andrew McAfee explores a powerful, counterintuitive concept in his new book, “More from Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources—and What Happens Next.” Prepare to question your beliefs about the future of our planet.…
 
“What we really represent is an awareness raising campaign against lazy language.” Balancing serious commentary and tongue-and-cheek humor, the season finale of Museum Buzz ends with a conversation about...buzzwords! Together with Jim Fishwick from the Australian Centre for the Moving Image and Tilly Boleyn from the Science Gallery Melbourne, we re…
 
The phrase “smart city” could make you think of autonomous cars cruising past holographic billboards - a tantalizing techno-topia that’s just over the urban horizon. But you know what’s really smart? Solving problems with technologies that are already within our grasp. Gaby Rowe, CEO of Station Houston, is helping her city take an intelligent appro…
 
“If you give me your butt a few seconds, I’ll turn it to a useful piece of information.” If that quote doesn’t entice you to listen to this episode, nothing will. Martin Zizi is the CEO and founder of the biometrics company Aerendir. The big idea: micro-vibrations from a person’s body can authenticate a person’s brain.…
 
“It’s easy to make assumptions, and that’s how we end up with museums that aren’t relevant to their public.” The future of museums is relevancy and Jim Richardson, founder of the MuseumNext conference and museum news website, identifies the top priority museums should invest in to stay relevant. Tune in as we discuss audience research, digital tren…
 
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