Kowalewski public
[search 0]
More

Download the App!

show episodes
 
The challenge with marketing your services online today is that you’re in a crowded space. How do you stand out when your competition is offering the exact same services? How do you use online marketing to attract the audience you want to serve? To grow your business with a marketing strategy that actually works. My name’s Milan and I’m here to help professional service providers, just like you, consistently attract new, qualified leads using online marketing. Each week, you’re going to lear ...
 
Loading …
show series
 
There's so many different options when it comes to marketing - Instagram, SEO, E-mail marketing, Facebook, Paid Ads, etc., etc. - where do we even get started? How do we make sense of it all? On today's episode I'm sharing with you some of 4 insights that I've developed over the past 16 years of my experience in marketing and has helped to create t…
 
What's your relationship with money? Have you ever pondered that question? On today's episode, I sat down with International Speaker, Author, & Wealth Coach Morgana Rae. Morgana. We talk about 6 time-tested steps to turn your personal Money Monster of scarcity into abundance. Resources Mentioned on Today's Episode: Morgana Rae's Website…
 
What if you could double, or even triple your online visibility, without having to spend hours creating new content on multiple platforms? On today's episode, I'm sharing with your a specific content repurposing strategy that I've been experimenting with over the past few months which has led to both greater visibility (for myself & clients) and ha…
 
If you’ve relied on paid ads to grow your Instagram following, that strategy just got a lot more difficult after Apple announced their new privacy settings. In other words, people now have the option to opt out of seeing your paid ads. But don’t panic because there are still highly effective strategies that you can use to grow organically on the pl…
 
Creating videos for your business today is easier than ever before, but there are some essential tools you’ll need. On today’s episode, I’m peeling back the curtain and introducing you to all of the tools and equipment I use to create videos for both my business and clients. And I think one of the most surprising things you’ll notice is that I don’…
 
The Know, Like, & Trust Factor is one of the most well-known phrases in marketing and one of the most effective ways to grow your business. The idea is in order for people to do business with you, they have to Know who you are, Like, what you have to say, & Trust that you’re the right fit for them. But there’s an inherent problem that arises when y…
 
Creating videos for your social media strategy is pretty much a non-negotiable today if you want to grow your business with your online marketing efforts. But what do you do when your videos aren’t generating new business? It’s easy to go down a rabbit hole to research better cameras, microphones, and lighting. It’s even easier to come to the concl…
 
You don’t need a huge following on Instagram in order to sell your services. We’ve been conditioned to think that there’s a direct correlation between the number of our followers and the success of our business. In fact, having a large number of followers can actually be a detriment to your business and brand On today’s episode, I’m going to share …
 
Have you ever been to an Instagram account for a business and the entire feed is filled with stock images? Now imagine that business had a service that was over $100, would you purchase it? My guess is you wouldn’t because there was no human connection established. People do business with other people, not with logos. Which is why having a professi…
 
Nisha Kunder is a Yoga & Wellness coach that customizes mindfulness practices for high performers so they can lead with more energy, patience, and compassion for everything and everyone both at home and at work. She is also the creator of The Art of Relaxation online course where she teaches the ancient yogic relaxation technique of Yoga Nidra (whi…
 
Confidence on camera, can’t be taught in a course or program. It comes with practice. BUT, there are techniques you can learn when combined with practice that can reduce your anxiety on camera, connect with your audience, & actually turn your online videos into lead generating assets. On today’s episode of the Online Marketing & Media Podcast, I’m …
 
There are so many different online marketing channels today - Instagram, Email Marketing, SEO, to name a few - that it can be difficult to know what's actually moving the needle in your business. And oftentimes when we try something that doesn't quite deliver the results we were expecting it's tempting to say that our marketing efforts aren't worki…
 
What’s your superpower in your business? Most of us when we hear that question think of 1, maybe 2 aspects of our personality that are unique to us in our business. But as you’ll hear in today’s episode, Gallup Certified Strengths Coach Anna Nelson explains how we all have 10 core strengths in our business. These strengths fall within the 4 domains…
 
You know that creating content such as videos, Instagram Stories, Reels, & more is important for the health of your business. But, how does creating that content turn into leads? And furthermore, how does one entice their viewers to consume longer pieces of content? This is the exact question I had when I started to produce my podcasts and video co…
 
Have you ever read the title of a video, podcast, or article but after clicking on the link, watching the video, or reading the article you felt like there was a gap between the subject line and the content? Not only does this feel icky, but it can also damage trust between that brand which is why knowing how to construct a good headline is importa…
 
Creating fresh, new content and developing an effective strategy to advance your marketing goals isn’t something most of use spend too much time on. Especially when you have 50 million other tasks that can be attributed to new revenue. But brainstorming is actually one of the most powerful exercises and skills you can utilize in your business to cr…
 
Communicating how you're different in your marketing is hard. Like, really hard. But this is a topic that's incredibly important to talk about because the easier it is for your followers and prospects to understand exactly how you can help them, the better. So on today's episode I'm going to share some of the questions I ask my clients to help get …
 
Knowing the type of content your audience wants to consume from you - whether that's in your videos, social content, or website - can be challenging. The primary reason for this is because we're very close to our business. And sometimes that closeness can result in a loss of objectivity. So on today's episode, I'm going to teach you a 4 step proces…
 
Today we're diving into the top 5 marketing myths I hear from my clients which is holding you back from your business growth. I think once you hear why these are myths and false beliefs it's going to give you some real clarity and help you take your business to that next level. Myth 1: Marketing is advertising Myth 2: You have to be confident on ca…
 
Video has become one of the most important channels in our marketing mix. Everywhere you look your peers and competitors are using video to grow their business, but when it comes time to hit that record button...where do you start? What do you say? What do you talk about? What do followers want to hear? On today's episode, I'm giving you 6 differen…
 
Attracting new followers to your business is important but equally as important is being able to turn them into customers. On today's podcast episode, I'm sharing with you a formula I use with my clients to help them develop content and marketing channels that Attract, Retain, & Convert their followers into customers.…
 
Sometimes creating content in your business can feel like you're on this hamster wheel. Especially if you're creating content and you're not seeing the business growth as a result of your content. On today's episode I'm diving into how to create strategic content in your marketing. that fosters trust and grows your business.…
 
Close to 80% of people watch videos online with the sound turned off, which is why adding captions is so important. But if you're not technical, adding captions can feel overwhelming. Luckily today there are so many tools available that make adding captions super easy. On today's episode I'm going to go over some of the tools and techniques you can…
 
Have you ever had an experience where you had an image in your mind of what something costs and the experience of that brand only to discover the exact opposite? Maybe it was at a hotel or restaurant you visited in the past or an experience with a service provider you hired. I refer to this as a “Perception Gap”; when there’s a perceived gap betwee…
 
It’s not often that a new social media app comes along with the potential to disrupt the current social giants. I think most social media experts thought TikTok was the next big player. But one lesson I learned in 2020 is that when the landscape radically shifts, the businesses who are able to pivot and see the new opportunities can thrive. Enter C…
 
The purpose of your call-to-action isn’t to get someone contact you. The purpose is to get them to take the next step with you. That might be for them to contact you, but it also might be for them to follow you, like a piece of content, subscribe to your channel or newsletter. On today’s episode of the Online Marketing & Media Podcast, I’m going to…
 
Visual Storytelling is one of the hottest topics right now in online marketing. Simply because it works. Using visual elements such as video and still imagery to communicate your brand and sell your services through Story is so powerful because Story is how we learn. Story allows us to communicate complex topics in a way that’s clear and memorable,…
 
'Mirror, mirror on the wall what does 2021 bring for us all?' 😄 Aside from having a fresh, new start to the year one of the reasons I love the New Year is because it gives us a moment to look back and reflect on what’s worked in our marketing. And it simultaneously, gives us a moment to look into the future. To think about the trends of what’s to c…
 
We’re going deep. A deep dive review into 1 of the best kept secrets on the Internet…Facebook Creator Studio. I’m going to share with you some of my favorite features including the ability to: Upload your FB & IG content in advance Add music to any of your FB & IG content (completely for free), and Upload your IGTV videos directly from your compute…
 
About This Episode: “So, what do you do”? It’s one of the first questions we’re typically asked when we meet someone new, and yet it’s not easy to express that answer in our marketing. For some of us the answer tends to be on default - I'm a nurse injector, I'm a doctor, I'm a lawyer I’m an engineer, etc. But when we say that in our marketing, it’s…
 
Your cell phone has the power to create professional looking videos for your business. When I was first starting creating videos as part of my marketing packages for clients I wasn’t using a fancy camera, microphone or lighting. Nope, none of that. The only tool I had in my kit was my cell phone. In fact, some of those videos generated thousands of…
 
How many Internet marketing gurus have you heard say that if you have a business you need to be on social media? You need to create feed posts, make Stories, Reels, and all the other hoop-lah. But what happens when you spend all this time and energy creating content and all you hear are crickets!?! What’s the point if none of your followers are tur…
 
Becoming the face of your business is essential for 2021. And yet, it’s so challenging to consistently show up in your marketing when you have a zillion other tasks. Serving our clients, posting on social media, meetings, cooking, cleaning, caring for our kids or fur babies...Whew, I’m exhausted just thinking about all of that. And yet, we know tha…
 
"Let's make some videos". What's the first feeling you have when you read that? Fear, anxiety, stress? I've been making videos for years and I still get a little anxious when I hit that record button. Here's the thing. If you're anxious about creating video, I guarantee your competition feels the same way. So if you're able to move past that discom…
 
On today’s episode of the Online Marketing & Media Podcast I sat down with my friend Nathalia Porras to talk about social media marketing strategies for healthcare providers. I first met Nathalia through a mutual Instagram friend and was introduced to her YouTube program – Digital Dental Marketing Made Easy – where she teaches dentists the ins-and-…
 
What’s the first word that comes to mind when I say, “selling”. Oftentimes we think of that aggressive used car salesman. The one that makes you feel like you’re being taken advantage of because the only thing they care about is your money. That’s not you and I know that’s not you because you’re here. However, for some reason this ‘icky’ feeling te…
 
Having the data available to know what’s moving the needle in your marketing efforts isn’t the issue. Interpreting the data is the problem. Think of your Instagram Insights as an example. IG provides you with a plethora of information. The question is, how do we take that information & digest it so we can make informed decisions. On today’s episode…
 
On today’s episode, we’re diving into the 4th Pillar of my Conversion Marketing Formula, which is to ‘Integrate Your Content’ into your marketing. I’ll explain to you why it’s so much easier to attract people’s attention vs. retain it and how you can keep your business on your prospects’ top of mind.…
 
Have you ever said to yourself, “Marketing works for them, but it doesn’t work for me”? It’s a theme I hear over and over again, but in order to know if your marketing is working for you or not you have to have the tools in place to measure your success. On today’s episode, I’m going to introduce you to one of my favorite tools to measure the ROI o…
 
Content marketing can feel like this mysterious marketing strategy that everyone’s talking about but yet no one really knows why they’re doing it. Everyone says you have to post every day on social, create your InstaStories, and make video, but why? How is that moving the needle forward in your business? Well on today’s episode I’m going to share w…
 
Today we’re going to be chatting about the 2nd Pillar of my Online Marketing Framework, your “Strategy”. I think this is one of the most challenging Pillars because it requires you to have a clear sense of your goal. And marketing without having a clear strategy is simply a waste of time. So on today’s episode, I’m going to talk about the 3 primary…
 
Would it surprise you to hear that most of my big clients are unclear of their niche and their positioning? The 2 go together like peanut butter & jelly. I think part of this reason is because that word “niche” can feel very limiting. On one hand, you’re being told that you shouldn’t go too wide because then you’re lost in a sea of noise. On the ot…
 
My first video took me 4 hours to film and it was only 2 minutes in length. I know, right!?!? It was exhausting! Not just for me but for my videographer as well. Putting yourself out there on video isn’t easy at first. It can feel very uncomfortable. You’re worried about what people might say, how you look, how you sound…at least those were the tho…
 
What if I told you that it wasn’t your website, social profiles, or the marketing agency you hired preventing you from achieving success in your business? What if I told you, that it’s your belief system that’s holding you back? And I’m not talking anything woo-woo here. I’m talking about tangible beliefs that you presently have, perhaps unconsciou…
 
A majority of businesses DO NOT have a documented content marketing strategy. Let that sink in for a moment. Your content strategy is so important because we know that your prospects aren’t going to purchase from you when they discover you for the first time. So your content needs to give them a reason to come back to your website or social media p…
 
What you’re doing right now in your marketing will most likely not be the steps you need to take to reach your goal. How do I know that? Because those action steps created the result you have now. If you want a different result, then you have to take a different set of actions. Said in another way, the same inputs (actions) will always give you the…
 
Creating consistent content can sometimes feel like you’re on a never-ending hamster wheel. How can you become a media-first personal brand – i.e. blogging, creating video, or live-streaming once/week – when you’re struggling show up on social media consistently? In fact, this is the same problem that held me back from creating my weekly podcasts. …
 
How long after you started your business did the rainbows and unicorns wear off? Don’t get me wrong, we all love our business. It’s our baby. But after the restless nights, anxiety of cash flow, we all come to the realization that running a successful business is hard! Especially when those questions start to flood into your mind: How do I get new …
 
What if I told you there was a new Instagram tool that has the potential to give you a competitive advantage over your peers who have the Swipe Up feature? Oooo! Did I get your attention now?!?! You see, it’s difficult to get your followers to take any action on your IG account because you only get 1 link (unless you have over 10K followers and acc…
 
When prospective clients ask me, “What’s the secret sauce for growing my business?” I tell them all the exact same answer. There is none. Even if I gave you the step-by-step process of how I’ve doubled a client’s business in less than a year (yes that’s happened), there’s no guarantee it would work for you. Why? Because not everyone commits to my 3…
 
Loading …

Quick Reference Guide

Copyright 2021 | Sitemap | Privacy Policy | Terms of Service
Google login Twitter login Classic login