Best Lasri Podcasts (2024)

1
BONUS: Literally, the Grammar-Nerdiest Conversation You'll Ever Hear, with Dr. Valerie Fridland 15:18

3M ago15:18

15:18

Sociolinguist Dr. Valerie Fridland says we need to relax about the changing nature of language. In her book, "Like, Literally Dude: Arguing for the Good in Bad English," she notes that language has always evolved. Every generation adds its own spin, and the English language is almost unrecognizable from what was spoken centuries ago. And for the mo…

1
50. Grumpy Cat, the Sound of Freedom, Watergate and More: A Look Back and a Look at What's Next 51:06

4M ago51:06

51:06

When you're working with high-profile people in fields like PR, marketing and branding, things are always changing. History gets uncovered. New information comes to light that changes everything. And sometimes an opportunity comes along to learn just a little bit more about a topic of interest. So in this episode, we're revisiting three separate ta…

1
49. How I Almost Got Fired in My 1st Week in PR, and the Important Life Lessons I Learned 46:54

5M ago46:54

46:54

At the end of his first week working in public relations, Lead Balloon host Dusty Weis did something so dumb, he could have been fired on the spot. During a meeting with one of his new bosses, prominent Milwaukee politician Jim Bohl, Dusty made a bad assumption and recklessly insulted Jim to his face. Dusty wasn't fired, and the pair went on to wor…

1
48. A UAP PR Campaign: Mainstreaming the Conversation About Unexplained Anomalous Phenomena, with Lt. Ryan Graves 45:17

6M ago45:17

45:17

UFOs have traditionally been more of a pop culture phenomenon than an actual science. But with the recent declassification of Navy gun camera footage that shows unexplained craft seeming to defy the laws of flight and physics, there's a growing movement among the aviation, military and science communities. They insist it's vital to destigmatize the…

1
47. Sliding into DMs on the Dating App Hinge, with NextGen America's Kristi Johnston 30:35

7M ago30:35

30:35

Let's be honest: political groups don't have a great success rate when it comes to their strategic communication tactics. Every election cycle, American voters are bombarded with mailers, emails and text messages that mostly just get trashed or deleted. And when a Political Action Committee like NextGen America is charged with reaching out to young…

1
Wayne Larrivee, Green Bay Packers Play-By-Play Announcer 37:07

7M ago37:07

37:07

"Tell Them You Mean Business" podcast is kicking off the football season with the legendary voice of the Green Bay Packers, Wayne Larrivee. Hear about Wayne's career, memorable moments calling games and his predictions for the Packers this season.By Hupy and Abraham, S.C.

1
46. Why Are Wireless Emergency Alerts on Your Phone So Terrible? A Strategic Communication Conundrum 41:27

8M ago41:27

41:27

On January 18, 2018, the entire State of Hawaii received an ear piercing alert on their cell phones. "BALLISTIC MISSILE THREAT INBOUND TO HAWAII. SEEK IMMEDIATE SHELTER. THIS IS NOT A DRILL." Those with a keen memory will recall that the Aloha State was NOT, in fact, wiped off the map by a missile strike. It was a false alarm. But what it revealed …

1
Josh Maurer, Milwaukee Brewers Play-By-Play Broadcaster 31:25

8M ago31:25

31:25

Milwaukee Brewers Play-By-Play Broadcaster, Josh Maurer, is featured on this episode of Tell Them You Mean Business talking about his inspiring career in broadcasting, his view of the new pitching rules and his predictions for the playoffs this season.By Hupy and Abraham, S.C.

1
45. Replaced by Chat GPT: Are Creative and Copywriting Jobs Threatened by Artificial Intelligence? 35:44

9M ago35:44

35:44

The robot revolution has arrived. And they're coming for your marketing or content creation job. The advent of generative artificial intelligence chatbots—most notably tools like Chat GPT and Midjourney—is poised to revolutionize creative industries. These tools use deep learning technology to generate new content based on prompts from human users.…

1
Dayne Rusch, CEO of Vyper Industries 28:24

9M ago28:24

28:24

Tell Them You Mean Business features Dayne Rusch, the CEO and Co-Founder of Vyper Industries and Vyper Energies. Tune in to hear: Hear Dayne's story of starting his business at 24 years old. Learn how Vyper Industries has secured clients such as Tesla, SpaceX, Honda and more. Find out all about their new all-natural energy drink company: Vyper Ener…

1
44. How a Real Life Ad Agency Inspired the Robin Williams CBS Sitcom, "The Crazy Ones" 48:47

10M ago48:47

48:47

Every professional communicator has had a day that seems like it came straight out of a TV sitcom. For Rob Davis and John R. Montgomery, working at the Chicago ad firm Leo Burnett in the early 2000’s, it was a regular occurrence. In fact, the stories from their time there were so singular, that when they shot a pilot and pitched it to Hollywood, it…

1
Aaron Houpt and Todd Berlin, Suburban Motors Harley-Davidson 26:46

10M ago26:46

26:46

Todd Berlin and Aaron Houpt from Suburban Motors Harley-Davidson are on Tell Them You Mean Business to give all the details about the upcoming Harley-Davidson 120th Homecoming Rally. Topics covered on this episode: What to expect at this year's 120th Harley-Davidson Homecoming Rally What specialty vintage items will be available only at Suburban Mo…

1
Don Smiley, President and CEO of Milwaukee World Festival, Inc. 33:23

10M ago33:23

33:23

"Tell Them You Mean Business" podcast is ringing in Summerfest with this episode featuring Don Smiley, the CEO and president of Milwaukee World Festival, Inc. Tune in to hear: Don's fascinating career in the entertainment industry Behind-the-scenes look at Summerfest 2023 Summerfest upcoming headliners Also on this episode, listen to a case result …

1
43. Brands Don't Have the Rizz: Appropriating Gen Z Slang Is Falling Flat in Social Media Marketing 40:23

11M ago40:23

40:23

"How do you do, fellow marketers? We think it would be pretty 'on fleek' if you would stop trying to use slang terms to make yourself more relatable to young people." Certainly, brands swooping in and trying to leverage youth culture to drive sales is nothing new. But as bad as it was in the 80’s, 90’s, and early 2000’s, the advent of social media …

1
BONUS: Covid is—Air Quotes—Over. What That Means for Strategic Communicators, with former HHS Spokesman Bill Pierce 28:52

12M ago28:52

28:52

Communicating during and about the Covid-19 pandemic is a topic we've discussed several times on this show, including in our most recent episode. And, as of today, May 11, 2023, the Department of Health and Human Services coronavirus Public Health Emergency is expiring. But just because Covid is "over" doesn’t mean we won’t still have to discuss it…

1
42. OkCupid Stays On Target During the Covid Pandemic: PR Messaging and Online Dating Apps 49:54

12M ago49:54

49:54

When the unstoppable force of online dating met the immovable object of global pandemic social distancing, there was no road map for what would come next. Michael Kaye is the director of brand and communications for the online dating app OkCupid. And, in the early days of the Covid lockdown, he and his team faced decisions that weighed on no less t…

1
Marc Lasry, Co-owner of the Milwaukee Bucks 31:27

12M ago31:27

31:27

Marc Lasry, Co-owner of the Milwaukee Bucks and Co-founder of Avenue Capital Group, is here to talk about his inspiring career, his passions, how he helped turn the Bucks from a "sleepy franchise" to a championship winning team, and finally his decision to sell the Milwaukee Bucks. All this and so much more here on this episode of "Tell Them You Me…

1
Tony Sanfelipo, Motorcycle Activist 34:29

1y ago34:29

34:29

Tell Them You Mean Business podcast is kicking off the riding season with a special motorcycle episode featuring Milwaukee motorcycle legend: Tony Sanfelipo. Tune in to hear about the impact Tony has made for riders’ rights during his 50 years as a rider, how he got the nickname “Pan,” his experience as a senior motorcycle investigator at Hupy and …

1
41. Deepfakes: How Communicators Must Prepare Now for this Imminent Reputation Threat 48:56

1y ago48:56

48:56

It is now only a matter of time until someone attacks your reputation with a deepfake, according to the experts. So-called deepfake technology, which can synthesize audio and video of things that never happened, has arrived en masse. And, while these tools for generating potential disinformation were previously only available to trained experts and…

1
William Shatner, Actor and Public Figure 15:46

1y ago15:46

15:46

Legendary actor and long-time friend of the firm, William Shatner, is here to kick off season three of "Tell Them You Mean Business" podcast! Listen as Shatner discusses his fourteen-year relationship with Hupy and Abraham, his recently published book and trip to space, how he stays sharp at 91 years old and finally his upcoming appearance in Milwa…

1
40. In Event of Moon Disaster: The Greatest Speech Never Given 48:58

1y ago48:58

48:58

It has been called “The Greatest Speech Never Given.” Drafted as a contingency plan for President Richard Nixon on the occasion of the Apollo 11 moon landing, the memo entitled "In Event of Moon Disaster" is inarguably a better piece of writing than any of the presidential remarks actually delivered on that day. Penned by White House speechwriter W…

1
Mike Wojciechowski, Milwaukee Admirals VP of Business Development 27:18

1y ago27:18

27:18

Mike Wojciechowski, Milwaukee Admirals' VP of Business Development, is here to give you a behind the scenes look at the Milwaukee Admirals, talk about his predictions for the rest of the season and tell some hilarious stories from his 40 year career with the Admirals. Also on this episode, listen to a case result reading about a client who was inju…

1
39. Pernicious Copyright Robots Are Targeting Your Website: PicRights and the Practice of "Copyright Trolling" 47:10

1y ago47:10

47:10

There’s a disturbing new trend making waves in the world of online content creation. Corporate blogs, mom-and-pop business websites, podcasts… Even stuff that you posted years ago to your personal website or social media. It’s now being examined, sifted through and screened by artificial intelligence bots, which are programmed to search for copyrig…

1
Patti Habeck, President & CEO of Feeding America Eastern Wisconsin 32:15

1+ y ago32:15

32:15

Did you know that peanut butter is foodbank gold? In honor of Feeding America Eastern Wisconsin’s launch of the PB & J Challenge, the “Tell Them You Mean Business” podcast is kicking off the new year spotlighting Feeding America’s President and CEO Patti Habeck. Check out the episode highlights: Feeding America’s impact on relieving hunger for over…

1
38. The Bud Light CoRntroversy, Revisited: Miller Lite Strikes Back 49:52

1+ y ago49:52

49:52

Now with 50% new footage! During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them. Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud Light's rivals for using corn syrup to brew their beers. Stranger still, outside observers noted that the …

1
BONUS: Celebrating 20 Years Behind a Mic With Dusty's First Audio Boss, Scott Thompson 24:28

1+ y ago24:28

24:28

It's been a busy year here at Podcamp Media. So busy, in fact, that we almost forgot to recognize a pretty significant milestone in Dusty's career. 20 years ago, Dusty got his first job behind a microphone. He was 17-years-old, working an after school gig at his local radio station in Monroe, Wisconsin, when he was afforded the opportunity to voice…

1
Gretchen Jameson, Kacmarcik Enterprises 29:24

1+ y ago29:24

29:24

Gretchen Jameson, Chief Learning Officer and Group President of Social Impact at Kacmarcik Enterprises, is here to tell you how you can make this holiday season a little brighter for kids and families by participating in the Kapco Kids 2 Kids annual toy drive. Hear about the heartwarming story of how this toy drive became one of the region’s larges…

1
Neil Willenson, Co-Founder of Camp Hometown Heroes 28:14

1+ y ago28:14

28:14

This special Veterans Day episode of "Tell Them You Mean Business" features Neil Willenson, the co-founder of Camp Hometown Heroes. Camp Hometown Heroes is a camp that provides hope and healing to children and families who have lost a loved one in service. Hear about the camp, the wonderful work they do and the impact they have made on children's a…

1
37. Blue Angels Ride Along: Lead Balloon Becomes the First Podcast to Fly with the US Navy Blue Angels 48:57

1+ y ago48:57

48:57

For the U.S. Navy Blue Angels flight demonstration squadron, media relations is not a job that just happens on the ground. Each year, dozens of media reps, influencers and VIPs are invited to take a ride in the back seat of one of the squadron's F/A-18 Super Hornet fighter jets. And, in order to help tell the story of the Blue Angels public affairs…

1
Taylor Nicole, 'Gothsconsin' TikTok Creator 27:13

1+ y ago27:13

27:13

Taylor Nicole, creator of the 'Gothsconsin' TikTok account, is featured on this special spooky Halloween episode of "Tell Them You Mean Business." Taylor's Gothsconsin account educates viewers about Wisconsin's haunted history. On this episode, Taylor tells us how she has turned her passion for Wisconsin haunted tales (and love for Kwik Trip) into …

1
36. The US Navy Blue Angels: Public Affairs and Marketing at 500 Miles Per Hour 52:04

1+ y ago52:04

52:04

The U.S. Navy Blue Angels flight demonstration squadron is not only the world’s most well-known group of elite performing aviators. It’s also—and people forget this—a group of elite public affairs and marketing practitioners. From the pilots to the technicians turning wrenches on the planes, every Blue Angels team member is trained to uphold the un…

1
Billy Zakzrewski, Wisconsin Humane Society 22:15

1+ y ago22:15

22:15

Billy is the corporate philanthropic advisor for WI Humane Society and is here to talk about the great work that Wisconsin Humane Society does, what a "foster failure" is, and how a dog named Pork Chop stole the show at the Brewer's Bark in the Park game. Also on this episode, listen to a case result reading about a client who was thrown from his m…

1
35. Post-Cold War PR Trip to Uzbekistan Boosts Fundraising for United Jewish Appeal's Operation Exodus, with Dick Grove 36:16

1+ y ago36:16

36:16

In 1993, the world watched as two bitter rivals shook hands on the South Lawn of the White House, presenting the best hope for peace in the Middle East seen in centuries of bloodshed. Israeli Prime Minister Yitzhak Rabin and Palestine Liberation Organization Chair Yasser Arafat’s signing of the Oslo Accords—and the handshake that followed, cajoled …

1
Charlotte Cannon-Sain & Nicole Thompson, COA Youth and Family Centers 29:08

1+ y ago29:08

29:08

COA executive director Charlotte Cannon-Sain and director of programs Nicole Thompson join us on this special back-to-school episode of "Tell Them You Mean Business". COA is a nonprofit organization that nurtures children, supports families and builds strong and resilient communities one child, one family and one community at a time. Learn about th…

1
Trailer—The Lead Balloon Podcast—PR, Marketing and Strategic Communications Stories 1:31

1+ y ago1:31

1:31

Adweek's 2020 "Marketing Podcast of the Year." Webby Award-nominated. Profiled on Forbes.com. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined public relations and marketing careers--what went wrong, how unexpected obstacles were overcome, and what was learned in the process. With immersive storytelli…

1
34. Murder in Boston Blamed on Sega's Virtua Cop Video Game, with Lee Caraher 58:22

1+ y ago58:22

58:22

On a busy evening in Boston's financial district in 1995, gunshots ring out. When the smoke clears, a prominent divorce attorney is dead and a police officer is wounded. And Lee Caraher, then the Vice President of Corporate and Consumer Communications for the Sega Corporation, doesn't know it yet... ...but she's about to have a public relations cri…

1
Scott Abrams, Crime Stoppers President and Treasurer 27:41

2y ago27:41

27:41

On this episode of Tell Them You Mean Business, we have a guest who tells the criminals in our community that HE means business. With us is Scott Abrams, President and Treasurer for Crime Stoppers. Crime Stoppers is a nonprofit organization that encourages members of the community to step forward and assist law enforcement in the fight against crim…

1
33. National Airlines' Saucy "Fly Me" Ad Campaign, and the Great Stewardess Rebellion of the 1970s 40:50

2y ago40:50

40:50

Sexist advertising that objectifies women reached its heyday in the late 1960s and early 1970s. But, in that era, it was very seldom that any company actually faced backlash or consequences for its ad practices. That began to change, however, when National Airlines deployed a racy new ad campaign in which alluring young stewardesses invited travele…

1
Lane Grindle, Milwaukee Brewers Play-by-Play Broadcaster 27:07

2y ago27:07

27:07

Milwaukee Brewers Play-by-Play Broadcaster, Lane Grindle, is on "Tell Them You Mean Business" to talk about his story of getting into professional sports broadcasting, a breakdown of small market teams management, and his predictions for the Brewers this season. Lane also plays Hupy and Abraham Traffic Jam on his episode, testing his knowledge of s…

1
32. Tesla’s Elon Musk Fires the Entire Public Relations Team—What Could Go Wrong? 52:26

2y ago52:26

52:26

As the world’s most valuable automotive manufacturer, electric car giant Tesla is the largest company in the world that operates without any kind of public relations personnel. That means no media relations arm. No crisis comms plan. No PIO. In fact, the entire PR team was purged just a couple years ago in 2020, and CEO Elon Musk has defended the m…

1
Donald Driver, NFL Packers Hall of Fame Player & All-Time Leading Receiver 20:47

2y ago20:47

20:47

Season Two of Tell Them You Mean Business is here with new music, new segments and exciting guests! NFL Packers Hall of Fame player and all-time leading receiver, Donald Driver, is here to talk about being a successful former professional athlete, winning Super Bowl XLV, the Donald Driver Foundation, being a New York Times Best Selling Author, winn…

1
31. Snapple: Pitching the Best Catchphrase On Earth, with Jane Cavalier and Richard Kirshenbaum 53:10

2y ago53:10

53:10

The strategy at the heart of the Snapple brand's precipitous rise... and its cataclysmic fall... is simple: Embrace your roots. Celebrate authenticity. It's a lesson that's been served up again and again in the brands and marketing ecosystem. But it never seems to sink in. So in this episode, we'll pop the top on a Snapple double feature. First, Ja…

1
Attorney Chad Kreblin, Attorney Todd Korb and Lead Motorcycle Investigator Drew Webb from Hupy and Abraham, S.C. 27:10

2y ago27:10

27:10

This episode is all about kicking off the riding season right. Tune in to hear riders: Attorney Chad Kreblin, Attorney Todd Korb and Lead Motorcycle Investigator, Drew "Doc" Webb from Hupy and Abraham talk about what they ride, their most memorable biker cases and what they are looking forward to this riding season.…

1
30. Inside the PBR "Eating Ass" Tweetstorm, with Adweek Editor David Griner and Kyle Brown 48:03

2y ago48:03

48:03

On January 3, Pabst Blue Ribbon lit the internet on fire with one obscene tweet: “Not drinking this January? Try eating ass.” The uproar was swift and loud. And PBR deleted the tweets and apologized publicly, even as some writers blamed a “rogue employee” for the tweets. That was NOT the case. The offending Tweeter was actually an established socia…

1
29. Ukrainian Creatives Waging an Information War Against Russian Invasion 40:59

2y ago40:59

40:59

For Ukrainian ad agencies and freelance creatives, "business-as-usual" stopped on the day that Russian forces launched their unprovoked war three weeks ago. Now, they need your help to pierce the veil of Russian propaganda and fight for their homeland in their own way--by waging a global information war to win the hearts and minds of the world. In …

1
Scott Johnson, Co-owner of Mama Tried Motorcycle Show and Flat Out Friday 21:49

2y ago21:49

21:49

“Mama Tried” is more than just a song by Merle Haggard - it is also the name of the upcoming Milwaukee motorcycle show from March 4-6 that is part race, part rock show and part circus. On this episode of Tell Them You Mean Business podcast, the co-owner of Mama Tried Motorcycle Show and Flat-Out Friday, Scott Johnson, is here to tell you about the …

1
28. Wendy's Twitter Account Manager Recounts Battle with Social Media Burnout, with Amy Brown and Sallie Poggi 52:50

2y ago52:50

52:50

Wendy’s, the burger chain, is infamous for its punchy, no-holds-barred Twitter account. And social media manager Amy Brown was the creative instigator of that success. Many internet historians even point to her epic 2017 tweet-roast as the viral moment that launched an entire genre of Snarky Brand Twitter. It certainly made her a hero to social med…

1
Harry Glinberg, Owner of Harry Glinberg Jewelers: Milwaukee's Jeweler for Celebrities 17:08

2y ago17:08

17:08

What do Giannis, Justin Bieber and Deontay Wilder all have in common? They’ve all bought jewelry from Milwaukee’s largest jeweler, and Tell Them You Mean Business’s latest guest, Harry Glinberg. Hear how Harry got his reputation as “jeweler to the sports stars” and about some of his most famous clients. Harry also tells his story about his bid to c…

1
27. Sherwin-Williams Paints Itself Into a Corner on TikTok, with Tony Piloseno 47:31

2y ago47:31

47:31

Tony Piloseno really likes paint. And as a junior studying marketing at Ohio University, he channeled his passion for a part-time job at a Sherwin-Williams paint store into a wildly successful TikTok channel. His weirdly entertaining videos of mixing paint colors amassed hundreds of thousands of social media followers and tens of millions of views.…

1
Brian Lammi, Founder and CEO of Team Lammi 15:29

2+ y ago15:29

15:29

Brian Lammi started out working in a one-bedroom apartment with "one client and one phone line" and has grown to become the Founder and CEO of Team Lammi, a minor sports empire with clients such as Donald Driver, Jordy Nelson, Aaron Jones, and many more. Hear how Brian's story began, his challenges along the way, and the inspirational stories from …

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