Your podcast is an extension of your brand. It helps potential customers get to know you and trust you. It positions you as an authority and thought leader so you become the obvious choice. At least that’s what it’s supposed to do. Too bad yours isn’t. Let’s fix that, in 5-minutes chunks. Just One Tip is a podcast for podcasters looking to grow their authority and convert with greater ease. Host Tim Wohlberg is a 30-year radio veteran who straight up hears things you can’t hear in your show. ...
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Welcome to The Business Podcast Roadmap! Our mission as an organization is to help leaders, entrepreneurs, and educators out there, have the biggest impact that they can. In this podcast series, The Business Podcast Roadmap, our goal is to walk you through a five-stage business podcast roadmap, share the pieces where people often get stuck, give you the tools to move forward, and help you work through the emotions that sometimes come up with these sticking points. It’s not uncommon for indiv ...
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217 How to Give Yourself a Podcast Audit (and Improve Your ROI)
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In this episode, we’re talking about something that every podcaster needs but most are too scared to do—a podcast audit. GET YOUR FREE PODCAST AUDIT NOW (Instant Access) https://podcastperformancecoach.com/free-podcast-audit/ An audit sounds scary, right? Like there’s a bunch of red tape, forms, government officials, and a quest for long-lost recei…
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1
216 How to Overcome the Fear of Niching Down Your Podcast
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Are you afraid that niching down will shrink your podcast audience? Think again! In this episode, I’ll show you why going “nice and nichey” could actually be the best move you ever make for your podcast. Spoiler alert: It’s not about getting more listeners; it’s about getting the right listeners. We all know the temptation to appeal to everyone—aft…
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1
215 How AI is Threatening Your Podcast ROI (and What to do About It)
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Is AI threatening your podcast’s visibility? Find out how to stay ahead (and findable). Search engines are changing, with AI-generated answers often superseding website recommendations. What does this mean for your podcast’s SEO and organic reach? If your podcast has been a major contributor to your website’s SEO, this shift could impact your visib…
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214 Out of Fresh Podcast Topics Ideas? Do This Instead...
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Struggling to keep your podcast fresh? The secret might just be repetition! Discover why revisiting your core topics can boost your authority and keep listeners coming back for more. Ever feel like you're running out of new ideas for your podcast? You're not alone. Many podcasters hit a wall, thinking they need fresh topics all the time. Here’s the…
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1
213 How to Use the Power of Repetition to Make Your Podcast More Memorable
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Do you want your podcast to be remembered, understood, and trusted? Embrace the secret weapon of the world's most compelling speakers: repetition. Repetition isn’t just a broken record; it’s a powerful technique to make your message stick. Think of it as a mental highlighter, ensuring your key points don’t get lost in the noise of daily life. Studi…
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1
212 How to Sound Like a Podcast Pro: 5 Tips to Improve Your Podcaster Voice
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If you’ve ever wondered, "How do I improve my podcast voice?" or caught yourself thinking, "I hate my voice," this episode is for you. In this episode, I reveal my top 5 tips for improving your vocal performance and making your voice work for you, not against you. Whether you're new to podcasting or a seasoned pro, these tips will help you project …
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1
211 Tips for Podcast Hosts to Manage Guest Plugs Effectively
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Stop letting guests hijack your podcast with self-promotional plugs! Learn why you should handle plugs yourself and how to keep your audience engaged. Are you tired of feeling like you have to give your guests the last few minutes of your show for their plugs? Guess what? You don’t have to! There’s no podcast rule that says you must hand over your …
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210 3 Ways to Give Your Podcast a Refresh (without Pivoting)
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Feeling like your podcast has lost its spark? Don’t overhaul or abandon it just yet! Here are 3 actionable tips to refresh your podcast and keep your audience engaged. 1. Update your show description, trailer, and categories for a fresh take. 2. Upgrade your podcast artwork without losing your brand identity. 3. Experiment with your format to keep …
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1
209 How to Improve Your Podcast Interview Skills with 'Expander Questions'
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Struggling to get insightful answers from your guests? This episode's all about going beyond surface-level interviews and crafting conversations that captivate listeners. We all know the feeling: you book a fantastic guest, but when the mics roll, they clam up. One-word answers make for a snoozefest, and you're left scrambling to salvage the epis…
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1
208 How the Interview Podcast Model Could be Hurting You
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You thought podcasting was your shortcut to authority, right? But are those endless interviews REALLY serving you or your listeners? Let's face it, interviews feel easy. But are they getting you closer to your goals? This episode cracks open the truth about why solo shows might be your podcast's secret weapon. We'll explore why interviews can be a …
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1
207 Uploaded a Podcast Episode With a Mistake? Here's What to Do
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Accidentally uploaded a podcast with a little boo-boo? It happens! Here are practical tips on replacing episodes with errors and why you may want to embrace imperfection instead. Warning - if you're letting your ego call the shots with your podcast, you may not want to hear what I have to say about being human and letting a few little slips slide. …
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1
206 Is a Podcast Award Nomination a Sign of Success?
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Congratulations!!! You've been nominated for a podcast award (←that was me last month!). Would you consider yourself a podcasting success? Seems like an easy answer, but it's not. Success in podcasting - especially if you're an entrepreneur - isn't just about accolades or download numbers; it's about leveraging your platform to achieve your busines…
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205 Podcast Script Tips: How to Improve Your Delivery and Performance
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Great scripts can flop or flourish - the difference is in the delivery. And, the secret to a well-delivered script is what you're looking at when you read. In this episode, I'm sharing my top tips for marking up your script to get you the best, most engaging performance possible. This is the art of script delivery and it's a game-changer for any po…
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1
204 Bored with Podcasting? Here's How to Tell if It's Time to Quit Your Podcast
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Feel like your once-passionate podcast is turning into a chore? Maybe it's time for a podcast divorce? Don't kick your show to the curb just yet - there may be a way to rekindle the flame and turn your show into a lead-generating, authority-boosting marketing machine (without the love loss). This episode was inspired by one of my recent clients who…
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203 Google Podcasts is Dead. Here's What Podcasters Need to Do to Get on YouTube Music Now
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Looking for the links? CLICK HERE for FULL shownotes and ALL the links mentioned in this episode. Google Podcasts bites the dust, BUT your podcast can THRIVE! Discover the YouTube Music magic & explode your reach with my 3 ninja migration strategies. Hit play & future-proof your podcast NOW! In this episode, I'm giving you everything you need to kn…
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1
202 What's the Most Powerful Way to Start a Podcast Interview?
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Don't Blow Your Interview with the First Question! Instead, Captivate Your Audience from the Start In this episode, I want to convince you to NEVER start an episode with a LAME question again becasue it's killing your podcast. Have you ever used these open-ended fluff-questions like, 'How did you get started?' 'Tell us about yourself' and 'What got…
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1
201 5 Ways to Pivot Your Podcast for a Better Return on Your Investment
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REALITY CHECK. If your podcast isn't performing or your business is changing, it may be time for a podcast pivot. From niche mastery to audience shifts, I reveal the secrets to skyrocketing downloads, leads, and sales. In this episode, we look into the power of the podcast pivot. Discover how to pivot strategically, whether by narrowing your topic,…
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1
200 What Are Successful Podcasters Doing to Win at Podcasting
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Ready to transform your podcast into a business-booming tool? In this special 200th episode, I share what I've learned from 7 years of podcasting success. Discover the secrets my clients use to grow their authority, generate leads, and convert effortlessly. Highlights of this Milestone Episode: 1. Building Your Business Foundations: Align your podc…
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1
199 Unlocking Podcast ROI: The Power of Dynamic Ads
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Should you put ads in your podcast if the whole point is to increase your authority and drive traffic to your business? Normally, it's a steadfast Heck No from me but I've got one caveat: dynamic ads. In this episode, I explain how dynamic ads can increase your podcast ROI without compromising your message or your brand integrity. Many of my client…
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198 Is Your Podcast Making Listeners Cringe? Learn to Banish Mouth Noise Now!
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In this episode, we explore the real impact of mouth noises on your listener's experience. Ever had someone eat too close to your ear? Imagine subjecting your audience to that. The University of York's survey reveals that 71% of podcast listeners use headphones, making mouth noises more pronounced than ever. But fear not! We don't just talk about t…
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1
197 How to Tap Into the Power of Storytelling in Your Podcast
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Transform your podcast from 'meh' to 'mind-blowing' with the power of storytelling! Dive into the magic of classic storytelling in this episode and discover how to captivate your audience, build connections, and make your podcast unforgettable. In a world saturated with podcasts, standing out is crucial. It's not just about information; it's about …
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196 How to Benefit the Most from Podcast Guest Exchanges
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Podcast guest exchanges can be a powerful marketing strategy — when done right. You've probably heard about the benefits of exchanging guest appearances, but let's face it, it's not always smooth sailing. In this episode, I guide you through the intricacies so you can optimize guest exchange opportunities, without wasting your precious time. So, wh…
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1
195 Your Podcast's Critical First Impression (and How to Nail It)
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Will your listener's first impression of your podcast also be their last? You only get one chance for a first impression. **The Listener's Journey: It Starts Before They Press Play** Your listener's journey kicks off long before they even hit that play button. They're on a quest, seeking an expert or a solution to their specific problem. They're tu…
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1
194 5 Mistakes Podcasters Make with Their Microphone (and How to Fix Them)
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I have 5 key tips on how you master your microphone and make your show sound even better. Sorry if this bruises your ego but they're probably multitasking while listening to your podcast. They could be doing household chores, walking the dog, or commuting. If they have to strain to hear what you're saying, your podcast instantly becomes annoying. W…
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1
193 5 Content Hacks So You Never Run Out of Podcast Episode Topics
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Have you ever thought 'I'm going to run out of podcast topics!'? Maybe it's kept you from launching a podcast? Ideas-endurance is a real concern. But, if you think you could only come up with 20 topics, hit play! In this episode, I share how to transform those initial 20 topics into a limitless fountain of on-brand, purposeful content. The goal? Ma…
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1
192 How to Make Your Content More Relatable for Your Listener with One Simple Phrase
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Want a podcast that builds authority? Make it relatable. In this episode, I share a simple phrase that can do just that. If your podcast aims to boost your authority and business, I get it... but what about your listeners? Unlocking Relatability: The Key to Building Authority You're definitely a smarty pants - an expert, a thought leader. But here'…
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1
191 Top 5 Productivity Tips You Should be Doing Right Now with Your Podcast
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Suddenly, your podcast has turned into a time-sucking monster. Let's tackle the common woe with my top 5 podcast productivity tips. Finding efficiencies and production hacks comes up from time to time with our clients so it was no surprise when one of them (who recently ushered a tiny human into the world) as for some tips. Juggling everything with…
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1
190 Should You Start A Podcast for Your Personal Brand
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If you've got a personal brand, having a podcast is like adding rocket fuel to your brand's growth. But hold on, even if you're rocking a podcast already, there's gold in this episode for you too. Freelancers and service-based businesses, you're not left out – dive in, because I'm about to reveal the ultimate ways a podcast can transform your brand…
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1
189 The 3 Parts of a Powerful Podcast Call to Action
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You want action? You better ask for action. And you better ask right! I'm talking about the keys to dropping an effective call to action in your podcast. You know, it's surprising how often I come across podcasters who either skip or mess up the call to action in their shows. So, let's fix that! I've talked about the importance of the Call to Actio…
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188 Shut Up and Listen - Podcaster Interview Best Practices
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If you interview people on your podcast you need to constantly be improving your podcast interview skills. In this episode, I dive into the art of interviewing, which goes beyond asking good questions. It's about creating engaging conversations and extracting valuable insights from your guests. So, get ready to make your podcast unmissable with the…
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187 The 1 Thing 90% of Podcasters Don't Do That Hurts Their Podcast Authority
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There's one key practice that I've noticed the majority of podcasters neglect. It's something that puts them at risk of wasting time, sounding like amateurs, and subjecting their listeners to sub-par audio. Can you guess what it is? Testing. Yes, testing your microphone and system before you hit that record button. It might seem obvious, but you'd …
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186 Email Marketing Strategies to Boost Your Podcast ROI
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What if the key to monetizing your podcast wasn't actually within the podcast itself? It's not a riddle, well, it's sort of a riddle but I reveal the answer in this episode. Many entrepreneurs with podcasts understand that their shows are powerful tools for driving sales in their businesses. But there's an even more potent strategy that goes hand i…
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185 Why Your Podcast Guest Intros Suck (Steal this Pro Guest Intro Format)
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In this episode, I share the very simple podcast guest intro format that I learned from 30+ years in radio and 10 years in podcasting. Click play - Your listeners will thank you. Here's what's not in the perfect guest intro — aka the most heinous crimes committed against guest intros. First, reading your guest's bio from their website—lazy and unim…
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1
184 5 Reasons to Podcast for Your Business (Pick One)
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If you're podcasting for your business, you need to have a reason. Without a clear reason behind your podcast, you'll miss out on the incredible benefits it can bring to both your listeners and your business. In this episode, I reveal the 5 most common reasons why entrepreneurs choose podcasting as a marketing tool. Not only that, but I also explai…
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183 The Top Reasons You Should Get Your Podcast on YouTube (Now!)
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You might think of YouTube as that place for videos. This is why you might also think it's no place for an audio-only podcast. But, you're wrong and in this episode, I'm going to explain why you need to rethink YouTube and get your podcast on there, like NOW! As a podcast coach, I often get asked the question, "I'm on Apple Podcasts and Spotify, wh…
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1
182 The 7 Mindset Traps that Kill Podcasts (and How to Avoid Them)
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Tired of people telling you success is all about mindset? Well, too bad because the success of your podcast is 100% on you having the right mindset. If you don't it could kill your podcast way before it's time. In this episode, I share 7 of the common mindset traps I see podcasters deal with plus I share the one antidote for all of them. As a podca…
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181 The 6 Steps that Lead to Profitable Podcasting for Your Business
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In this episode of Just One Tip from Your Podcast Performance Coach, I have a simple but powerful message for you: If your podcast isn't working - fix it! It's common for entrepreneurs to get excited about creating a podcast, but after launching it, they realize it's a lot of work with not many results. If that's you, don't hang up your mic in sham…
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180 Unbiased Review of Focusrite Vocaster Two: Do Podcasters Need It?
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In this episode I share my honest opinion of the Focusrite Vocaster Two and help you determine if it's the right audio interface for your podcast needs. First, let me clarify that I bought this equipment with my own money and was not given it for free. I was hesitant to buy it because my previous interface, the Focusrite Scarlett 2i2, had just stop…
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1
179 Stuck in a Podcast Rut? Here's How One Client Got Out
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If you're a podcaster who's stuck in a rut or you feel like your traction has hit a plateau, this episode is for you. Also, if you're a podcaster who's never been stuck in a rut - this episode is also for you because it's coming. Mwahhaha. Today’s tip is all about escaping the podcast plateau. If you're feeling stuck and like your show is going now…
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1
178 How to Prepare Your Podcast Guest to get the Best Possible Interview
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Are you doing a good job at preparing your podcast guest to give a great interview? If you answer yes because you send them your questions in advance then we need to talk! As a seasoned talk radio expert, I'm here to tell you that this is a sure fire way to zap all of the fun and spontaneity out of the conversation. But fear not, my friends. There …
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1
177 The Most Important Question to Ask About Your Podcast Goals
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This might be the most important question for podcast success: to what end? As a podcast coach, I’ve met with hundreds of podcasters and many are stumped when asked about their podcast goals. They often believe the main goal of their podcast is to get more downloads, but I looooove to challenge that thinking by asking what the end result of those d…
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1
176 How Podcasters can Use (Not Abuse) AI without Compromising their Brand’s Authenticity
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If you listen to my last episode on AI and Podcasting then you know that we, the human podcast hosts, don’t have much to fear in terms of being usurped by our AI counterparts. At least as long as we keep it authentic and personal. That doesn’t mean we have to turn our back on AI. There are a lot of great AI tools for podcasters that can make your j…
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1
This Podcast Episode is 100% AI-Generated. Does it Suck?
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This is how I generated it. I used: https://chat.openai.com/ . Free to use (at the time of this episode). PROMPT Write a podcast script for an ai generated voice about how podcasts can be 100% ai created and nobody would ever know. tone is a bit sarcastic. Then I added: write it again with more sarcasm. Next: Write the description that should be pu…
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175 Will Podcasting Survive the AI Invasion? How Human Podcast Hosts Win Every Time
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It’s an invasion! AI is going to take all of our jobs! Grab your homestead now while you still can… Okay, so it’s not quite time to panic about how Artificial Intelligence is going to decimate the economy and take all of our jobs. But, it is time for us podcasters to pay attention because AI can help us but it can also hurt us. It’s actually such a…
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1
174 3 Ways Your Podcast Tagline Could be Working Harder for Your Podcast
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There’s a little something called the tagline and in this episode, I’m going to help you figure out if your podcast needs one, what you should be including in that tagline, and how to turn it into an important part of your podcast SEO strategy. And, if you already have a tagline - keep reading (or listen to this episode) to make sure it’s as powerf…
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I’ve met my fair share of podcasters with dollar signs in their eyes. And fair enough - podcasting takes a lot of time and energy … when you do it right. So, why shouldn’t you get paid? Why shouldn’t you want some podcast ROI? Want to know how to make money from podcasting? There are two main ways to earn money from your podcast so you first need t…
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1
Getting Ready to Launch Your Podcast - EP: 25
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You’ve made it! You have all of the pieces together to launch your podcast. But now you’re beginning to wonder… are you ready to launch your show to the world? And if you do decide to launch your podcast, how do you know it is going to have a good reception? In this episode, we will be going over two ways to know you’re ready to launch your podcast…
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1
172 5 Sure Signs Your Business and Podcast Are Dangerously NOT Aligned
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Get your PODCAST TUNE-UP now! Podcasting seems like a fun idea and what-the-heck, it’ll be great for my business. After speaking with hundreds of podcasters, I’m convinced that this exact thought is what lead them to start their podcast. And I agree. It is fun. And it can be great for business. The problem is that most podcasters stop thinking abou…
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1
How To Submit Your Show to Podcast Platforms - EP: 24
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You’ve recorded your first few episodes, edited them, and added your intros and outros. You’ve finished the hard part and you are probably feeling incredibly excited - as you should be! The next step is publishing your podcast to a podcast directory, so listeners and subscribers can find it. Getting your show onto directories such as Spotify or App…
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Building Anticipation for Your Podcast Launch - EP: 23
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Many people get stuck on the idea that their podcast launch has to be as big as a book launch or a product launch. They get overwhelmed with the thought that if they don’t gain traction right away then they are in big trouble. This couldn’t be further from the truth. Most podcasts get started with a smaller audience and snowball growth over time. Y…
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