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The Negotiation

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The Negotiation

WPIC Marketing + Technologies

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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
 
Taralets Talk is a Filipino podcast that chronicles the joys, heartaches, and rewards of being an immigrant. Hosted by three Pinoy expats. Join Bel, Lennette, and Mark in this seasonal podcast packed with culturally rich tidbits and tips for Filipinos curious about what it's like living abroad. Connect with us: Email: hello@taraletstalk.com Facebook: @taraletstalkpodcast Taralets Talk is sponsored and produced by Disenyo.co LLC
 
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This episode of The Negotiation podcast features part 1 of our BIG discussion with Gordon Domlija, an advertising and media specialist with over 25 years of experience in communications and marketing, and an expert in growing companies in China and Asia Pacific. Most recently, Gordon has launched Elucidate X as Co-Founder and Managing Partner. In P…
 
Joanna Hutchins is an expert in brand growth and innovation, with extensive experience across various product sectors of the China market. Joanna also serves as an adjunct professor at Duke University's China campus, and she has authored a new book titled Chinafy: Why China is Leading in Innovation and How the Rest of the World Can Catch Up. The bo…
 
In this episode of The Negotiation, we continue our conversation with Gil Chavez, a seasoned specialist in global marketing and communications. With a career spanning over three decades, Gil has honed his expertise in marketing, particularly in the Asian region. In addition to his vast experience, he is also a top-rated professor, having taught ove…
 
In this episode of The Negotiation podcast, we are thrilled to be joined by Joseph Cooke. Joseph is the Co-Founder and President of WPIC Marketing + Technologies, and he recently returned from his first trip to China in 38 months, having spent a week and a half there. As one of the first North American business people to visit China since the initi…
 
This episode of The Negotiation features part one of our conversation with Gil Chavez, a seasoned specialist in global marketing and communication. With a career spanning over three decades, Gil has honed his expertise in marketing, particularly in the Asian region. Alongside his vast experience, he is also a top-rated professor, having taught over…
 
In this episode of The Negotiation, we continue our conversation with Morgan Keldsen, a renowned international business development and retail expert. With a career spanning over two decades, Morgan has worked with some of the biggest names in the industry, including Stüssy, Nike, Converse, and Vans. Today, he offers his expertise to organizations …
 
This episode of The Negotiation features part one of a two-part series with Morgan Keldsen, renowned international business development, and retail expert. With a career spanning over two decades, Morgan has worked with some of the biggest names in the industry, including Nike, Converse, and Vans. Today, he offers his expertise to organizations in …
 
This episode of The Negotiation features part 2 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union, a consumer electronics accessories company that combines the finest hand-picked materials, thoughtful design, and considerate details to create products with personality, empowering the modern lifestyle. Today's episode cont…
 
This episode of The Negotiation features part 1 of our conversation with Igor Duc. Igor is the Founder & CEO of Native Union, a consumer electronics accessories company that combines the finest hand-picked materials, thoughtful design, and considerate details to create products with personality, empowering the modern lifestyle. In today’s episode, …
 
In this episode of The Negotiation, we feature Part 3 of our conversation with legendary APAC marketer and thought leader Dave McCaughan. Dave has spent the last three decades in the Asia Pacific, in senior management roles with McCann, one of the world’s biggest advertising agencies. He joined McCann in 1986 in his native Sydney, where he built th…
 
This episode of The Negotiation features part 2 of our conversation with Dave McCaughan. Dave McCaughan is a Marketing Thought Leader and Storyteller. He has spent the last three decades in Asia Pacific leading strategy planning and in senior management roles with McCann, one of the world’s most successful advertising agencies. He joined McCann in …
 
Topics Discussed and Key Points: ● The Coke vs. Pepsi challenge ● How great brands figure out what matters to people and play to that ● Why storytelling is fundamental when you are in business ● The reason Dave chose the name BIBLIOSEXUAL for his company ● Why it is important for a marketer to understand the mediums that matter to consumers ● The p…
 
Discover the answers to some Quora questions about Filipino culture by listening to our last episode of Season 3. In this episode, we explored the varied Filipino traditions and culture. We dive into our opinion of OFWs as modern-day heroes, unpacking our deep love for our culture and traditions—including revealing toxic traits all too familiar to …
 
In this episode of Taralets Talk Podcast, Mark has a straightforward conversation with co-hosts Lennette and Bel's husbands—Zaini and Kevin, exploring cultural integration into the Filipino culture through marriage. This episode is a good resource for anyone considering or in a new intercultural marriage or relationship. Our guests provided valuabl…
 
This episode is our Year In Review: 2022 Greatest Hits Part 2! We've put together some of our favourite clips and moments for you to enjoy over the holidays, and look forward to seeing you again in 2023 for some of our best guests to date! The 2022 guests featured in this episode are: #1 - Louis Houdart, E150 & E151, October 5th & 12th 2022 Episode…
 
This episode is our Year In Review: 2022 Greatest Hits Part 1! We've put together some of our favourite clips and moments for you to enjoy over the holidays, and look forward to seeing you again in 2023 for some of our best guests to date! The 2022 guests featured in this episode are: #1 Patrick Deloy, E146 & E147, September 7th & 14th, 2022 Our fi…
 
This week's episode is a personal reflection of Mark's journey to becoming a U.S. citizen. It tells the story of how he and his wife overcame the challenges of his deportation back to the Philippines on a tourist visa and later took a spousal petition route to be with her. Learn from Mark's experiences and find out what you need to do if you're int…
 
In this podcast episode, we discuss investments and impart advice to Filipino immigrants who want to get started in stocks and cryptocurrencies. Our recurring guest, Kevin, will cover some of the basic knowledge you need to make informed decisions when it comes to investing—including tips on understanding inflation and how it affects rates in the P…
 
This episode of The Negotiation features part 2 of our conversation with Arnault Castel. Arnault is the founder of Kapok, a retail experience that focuses on designers and brands whose work provides quality craftsmanship and creativity in design. Arnault has developed an extensive knowledge and understanding of the Asian consumer goods and retail e…
 
This episode of The Negotiation features part 1 of our conversation with Arnault Castel. Arnault is the founder of Kapok, a retail experience that focuses on designers and brands whose work provides quality craftsmanship and creativity in design. Arnault has developed an extensive knowledge and understanding of the Asian consumer goods and retail e…
 
ABS-CBN—the largest media and entertainment company in the Philippines—shut down its operations and went off the air in 2020. In this episode, we want to share our guest, Maria Cristina Viloria's experience as an employee at ABS-CBN before the shutdown and what the implications were for her family after being laid off. Have questions or concerns? W…
 
This episode aims to help Overseas Filipino Workers (OFWs) handle their finances. Different countries have different sets of financial laws and rules. So as immigrants, we need to manage our expenses well. Join us as we tackle the common problem of overspending and how to stay within your budget. Learn helpful tips on how to save money and make the…
 
In this episode of The Negotiation podcast, we continue our conversation with Charles Lavoie. We talk about creativity and the role it plays in APAC marketing. Charles is the VP of Creative & Head of Creative Labs at WPIC Marketing + Technologies. Among other topics, we discuss the growth of digital commerce, evolutions in that space, why it might …
 
In this episode, we're thrilled to welcome Jacob Cooke to the show. As the CEO of WPIC Marketing + Technologies, Jacob is the perfect guest to discuss what’s going on in Asia right now, and how brands can take advantage of the growth opportunities. In this conversation, we dive deep into the current state of China's consumers, and what Jacob is see…
 
Deciding to move to a new country is one thing - but making rookie mistakes can set your experience back. In this episode, we talk about some of the most common mistakes made by new immigrants and how you can avoid them. Have questions or concerns? We’d love to hear from you. Email: hello@taraletstalk.com. If you enjoyed this episode, please give u…
 
Are you considering moving to and working in Malaysia? Then this episode is for you! Princess Nanaman, a Filipina expat who lived in Malaysia, will share with us what she experienced when she first moved there. As well as three tips if anyone is considering working abroad. Have questions or concerns? We’d love to hear from you. Email: hello@taralet…
 
In this episode of The Negotiation, we welcome back Charles Lavoie to talk about creativity and its role in APAC marketing. Charles is the VP of Creative & Head of Creative Labs at WPIC Marketing & Technologies. Over the course of the conversation, Charles shares insights on how technology is transforming the creative space in APAC and illuminates …
 
Listen to our Halloween special episode where we discuss some of the scariest urban legends from both the US and the Philippines. Hear personal stories of paranormal activity and why we should always listen to our gut feelings. Have questions or concerns? We’d love to hear from you. Email: hello@taraletstalk.com. If you enjoyed this episode, please…
 
In recent years, the Asia-Pacific (APAC) region has emerged as one of the fastest-growing economies in the world, with countries such as China, India and Japan leading the way. They have been developing businesses quickly by deploying new technologies and building massive startup ecosystems. As a result, VCs in this region is witnessing huge opport…
 
Culture shock can be an obstacle for new expats trying to adjust to the new environment, but understanding the different stages can help make the transition smoother. Listen to this episode as we discuss the four main phases of culture shock and what attitude you can adopt to acculturate to a new country. Have questions or concerns? We’d love to he…
 
Over the past decade, businesses have witnessed an incredible evolution in how people communicate. Along with this shift came innovations and technologies that changed the way we interact with one another, not least in business. Where communication was once centered around traditional means such as face-to-face meetings or phone calls, it is now in…
 
There are so many things people don't tell you when you're preparing to migrate, and in this episode, Geraldine aims to fill in some of those gaps. Geraldine is a Filipina who migrated to New Zealand with her family after she graduated High School. Though it's been more than ten years since she and her family made the big move, in that time, she le…
 
The recent unprecedented growth of Chinese brands, most of them being start-ups, has become one of the hottest topics in business and marketing. The growth of Chinese brands is starkly contrasting when compared with other global categories such as western brands in China. There is no doubt that China is one of the most exciting markets in the world…
 
Do Filipinos have "colonial mentality" traits? In this episode, we offer our take on the prejudices we have. How much of it affects our views of ourselves or others? And how much of it is linked to our colonial past? Have questions or concerns? We’d love to hear from you. Email: hello@taraletstalk.com. If you enjoyed this episode, please give us so…
 
The truth is there’s a lot more to China than just Alibaba. Getting your business in China can be a challenge. It is not like other countries where you can open up a shop around the corner, with time and patience. In order to enter the China market, you need to get your branding right. The Chinese market has been very competitive and difficult for …
 
Are you an immigrant who has difficulty keeping your feet in two cultures? As Filipino expatriates, we understand that integrating into a new culture can be difficult. But not impossible! In this podcast episode, we explored the challenges of cultural integration, how to adjust to a new culture—while maintaining your cultural identity living in a f…
 
The APAC region is witnessing the most exciting innovation of recent times. Technology platforms and disruptive business models are entering industries traditionally dominated by incumbents. Traditional business practices are being challenged and disruptors are leading the way. In the coming years, the digital economy in APAC will continue to expan…
 
Entrepreneurship in Japan fits the definition of the word ‘entrepreneur’. Japanese culture is one that can be described as ‘wabi-Sabi’, which literally means "frugal, simple, and expressed in a refined way’. Entrepreneurship is a newly emerging culture in Japan. The gap between the traditional business and the new generation of start-up companies i…
 
The future of omnichannel retail in Asia is inspiring. With the barriers to omnichannel integration falling, consumers are more comfortable switching channels and purchasing goods online, while retailers are evolving beyond physical retail stores to become full-service providers of products, services and experiences. Today on The Negotiation, we co…
 
APAC has been a hotbed of e-commerce innovation for some time, with companies like Alibaba, Amazon, and Tencent leading the way. But where does this leave traditional retailers? And what's next for the omnichannel retail ecosystem and environment? In today's episode of The Negotiation Podcast, we are joined by Patrick Deloy. Patrick is Managing Dir…
 
Topics Discussed and Key Points: ● Being a news anchor for CNN Japan ● How foreigners can partner with Japanese companies or government entities ● Managing influencer marketing for 3Minute ● Best practices for entering the Japanese market ● The future of marketing in Japan Episode Summary: Today on The Negotiation, we continue our conversation with…
 
Topics Discussed and Key Points: ● The type of advertising that resonates with Japanese consumers ● Marketing lessons learned after working at Grey Group from 1988-1991 ● Ecommerce in mid-1990s Japan ● Brands that did in-store marketing well in the 1990s ● Producing media for Coca-Cola in Japan ● Working with the teams at the 2008 and 2012 Olympics…
 
Topics Discussed and Key Points: ● Leading Disney in Japan ● Growing Baroque Japan Limited ● Common branding mistakes made in Japan by foreign companies ● How COVID-19 impacted the Japanese retail market ● Technology-related trends that will shape commerce in Japan over the next decade ● About Jeff’s olive oil manufacturer Green Valley Olive Episod…
 
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