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Hosted by Le'Keisha Mazur, the Overlooked Business Basics podcast explores the most overlooked aspects to starting a business. Are you looking to start your own business or side business? Then you've found the right podcast because you will learn about the most overlooked business, marketing and legal basics that every business owner should know. Listening to this podcast will give you the insights you need to be successful. Learn more at https://missionmatters.com/author/lekeisha-mazur/
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What are business cards? Do you have business cards for yourself or business? What do you look for when you accept a business card? Join your hostess Le'Keisha Mazur as she talks about: Business card Basics This a fun case study of all things business cards that she has encounterd over the years of collecting business cards and events and trainings…
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What does packaging have to do with branding? How does the look of a package envoke excitement? What is Good, Better, Best for service packaging? Join your hostess Le'Keisha Mazur as she talks about: A package deal. Discover the three types of packaging needed to make your business branding quality and appealing to the masses. Learn the aspects of …
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What is a summit? Why should you want to be a part of a summit? How much earning potential does a summit have when marketing? Join your hostess Le'Keisha Mazur as she talks about: Summit Marketing Part 2 Get the second half to incite Summit Marketing as a speaker and what it means to be apart of one to grow your email list. Tips, tricks, and warnin…
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What is a summit? Can it help you reach the top? What does it take to have one? Join your hostess Le'Keisha Mazur as she talks about: Summit Marketing PT.1 Have you ever wondered what a summit is and why you could host one. What are the benefits of this type of marketing in terms of growing an email list? DIscover how simple it really could be and …
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What is a groupie? How much marketing can they do? What value do they seek from you? Join your hostess Le'Keisha Mazur as she talks about: Business Groupies-A case study Discover how you can get your own raving fans. Learn the discounts that they offer that you never thought about. In looking at an online business owners review method tools box, gr…
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What do you do to capitalize on marketing as a franchisee? What is the big deal of the franchisor system? How do you adapt to online and in-app only purchases for your business? Join your hostess Le'Keisha Mazur as she talks about: Corporate Marketing We will take a look at aspects of corporate marketing from the perspective of being a franchisee, …
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What is double dipping? How is it applied to business? How many uses can you get out of a lead? Join your hostess Le'Keisha Mazur as she talks about: Business Double Dippin Sometimes there is a moment when there is a oppertunity that a jack of all trades, but a master of some can utilize a lead that was meant for something else. Learn the tactics a…
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sizzle Q1: Does marketing in a magazine still work? Sizzle Q2: What can business owners do to help each other and save some money? Sizzle Q3: Have you ever had chicken and waffles, together? Join your hostess Le'Keisha Mazur as she talks about: A-AA Roadtrip-Magazine Marketing Hear how a magazine inspired road trip lead to a really cool business di…
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Do you use vehicle marketing? Do you market your vehicle the correct way? Have you ever called someone becasue they asked, "How's my driving?" on a bumpersticker on their vehicle. Join your hostess Le'Keisha Mazur as she talks about: Vehicle Brandslaughter NO, this isn't an episode talking about road rage, although if you aren't careful it could be…
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Do you cringe when you hear the word contract? Do you download contract and fill them in because its quick and affordabe? Are you a victim of signer's regret? Join your hostess Le'Keisha Mazur as she talks about: Contracts, Clauses and the Fine Print Discover the good of contracts in the know and unknown of your business and the bad habits some bus…
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Can rain shut you down? Can Icy roads stop you? Is a snow day a bad thing for your business? Join your hostess Le'Keisha Mazur as she talks about: Elemental Business Practices Discover how to use SWOT to avoid some of the pitfalls when dealing with inclement weather as your adversary in business and the issues that come along with it. Rain or shine…
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Do you like being on hold? What's the longest hold time you ever had and didn't mind? How much have you bought based on being on hold? Join your hostess Le'Keisha Mazur as she talks about: Advertising While on Hold Discover the different ways that you can market while people are on hold. Discover how you are already being marketed to and didn't eve…
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What does Customer Service mean to you as a customer? What does Customer Service mean to you as a business owner providing the service or product? How accessible are you to your client or customer after the sale? Join your hostess Le'Keisha Mazur as she talks about: Customer Service Brownie Points It's not just about having customer service be in p…
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Are you glad that Q4 is around the corner? Have you assessed every angle of your business? What new plan do you plan on executing in the new year? Join your hostess Le'Keisha Mazur as she talks about: Year End Clearance This the episode, where everything must go? We need to clean off the shelves for the new stuff coming in. If it didn't get said or…
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Are you leaving extra money on the table during the holiday surge of customers and clients? Are you going for "NO" with the offers that you have? What new ways are shopping apps bringing you more business? Join your hostess Le'Keisha Mazur as she talks about: Holiday Marketing Havic Get the details of 5 observations or trends that you could be miss…
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How is your budget for this year vs your expectation for next year? New marketing plan gratitude? How you can be grateful when things are not going your way for Q4. Join your hostess Le'Keisha Mazur as she talks about: Q4 Gratitude Our hostess had a moment to reflect and troubleshoot some areas in business to be better at in 2024 and while doing th…
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Leaders are Readers 2: Whoa, Biz Owner, Whoa!
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Do you stop and smell roses? Are you always so busy the days blur together? What does it mean to relax as a business owner anyway? Join your hostess Le'Keisha Mazur as she talks about: Leaders are Readers 2: Whoa, Biz Owner, Whoa! Hear about the smallest, funniest, shortest book, you are missing out on as a business leader and lessons to take from …
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Are you a gracious conference guest? What things do you notice at a conference that others need to observe? How engaged are you when you go to a conference, free or paid? Join your hostess Le'Keisha Mazur as she talks about: Event Housekeeping You get to discover 10 things that will make you a great conference attendee. This will help you get the m…
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Vacation? What is that? Are you too busy for a vacation? Can't get away for a vacation and think your business will fall apart? Join your hostess Le'Keisha Mazur as she talks about: Vacation in the Q4 Don't think you have what it takes to take a vacation during the busiest time of the year or during your business's money making season. Yes, you can…
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What is the setup of a conference? How can your conference be successful? Does the duration of a conference determine its success? Join your hostess Le'Keisha Mazur as she talks about: Conference Notes Pt.2-The Set Up This is part two of a two part episode. If you need to listen to part one, go ahead and do that after listening to this episode. It'…
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Have you ever been to a conference? Have you ever wondered about the marketing for a conference? How does marketing work through different mediums for conferences? Join your hostess Le'Keisha Mazur as she talks about: Conference Notes Pt.1-Marketing Now don't worry, each episode is its own stand-alone actionable episode so if you listen to the epis…
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Leaders are Readers 1: Your cheese moved.
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Do you feel like you are thrown off a cliff when change happens? How do you mentally react to a jarring change in your Q4? Adapt or....___? Join your hostess Le'Keisha Mazur as she talks about: Leaders are Readers 1: Your cheese moved. Have you had a snag or a detour that you feel has derailed your smooth path to finishing 2023 strong. Guess what h…
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Do you like reading? Are you hands on? How can learing styles yield to better marketing? Join your hostess Le'Keisha Mazur as she talks about: Learning Styles = Marketing Styles Discover the four types of learning styles and how you can turn them in to marketing styles for your business. Real life examples are include to make this a wonderful audit…
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Can you be productive when duty calls? How are you sleeping? What is the big deal about Q4 anyway? Join your hostess Le'Keisha Mazur as she talks about: Unveiling Q4 struggles into Success Some of you from the last episode was curious as to if she was called into jury duty and how did that go. Get the update on that in this episode and learn why Q4…
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What does jury duty bring to your business? How can you prepare better when the letter comes? What are the legalities of jury duty for your business? Join your hostess Le'Keisha Mazur as she talks about: J. D. Legalities It's quarter 4 and yours truly has been requested to jury duty. And that should get you thinking if you are summoned to do your c…
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Have you ever been hired? Have you ever been fired? How helpful is human resources? Join your hostess Le'Keisha Mazur as she talks about: H.R.-the endangered species This episode is a public service announcement for the people of HR and everyone that needs them or doesn't think that they do anything. It's Quarter 4 and the most overwhelmed departme…
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Are you in open enrollment? Are you using your prevention benefits correctly? What is a deductible? Join your hostess Le'Keisha Mazur as she talks about: H. I. Intell Welcome to Quarter 4. Are you ready? Open enrollment, medicare prep, aca prep All these are the signs of health insurance. Wellness benefits are never irrelevant and always essential …
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Walks in the woods with the birds chirping. Binge watching TV in bed or the couch. Urgent care or the Emergency Room? Join your hostess Le'Keisha Mazur as she talks about: The Q3 Therapy REset It actually took a week and a half to gather all the concepts and Revelations to create this episode so it can be authentic and heartfelt and still resonate …
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Is referrals like pulling teeth? Are you asking for referrals? What are some ways to ask for referrals? Join your hostess Le'Keisha Mazur as she talks about :Smiling Referrals-A dentist case study. A good dentist knows the stigma that nobody likes to go to the dentist and I love that there are dentists that are out to change the game of that. And b…
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Does postcards seem to hard to get started with? Is Direct Mail Marketing dead? Does the font size really matter? Join your hostess Le'Keisha Mazur as she talks about How to Slide into DMs PT2 When thinking of marketing considerations you must have some understanding of the variety of advertising types that exist. If chosen properly you can greatly…
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Do you run from DMs? What are the DMs you need? Are you dominating the mailbox? Join your hostess Le'Keisha Mazur as she talks about: How to Slide into DMs Pt 1 When thinking of marketing considerations you must have some understanding of the variety of advertising types that exist. If chosen properly you can greatly improve the results of your mar…
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Is the money in the list? Does location matter? How can having a partnership with a local restaurant help pack the crowd? Join your hostess Le'Keisha Mazur as she talks about: Seminar Marketing- A Dr. Case Study This is the first of many case studies of clients in the book for business development advisor. Le'Keisha Mazur It's hardy and beefy and a…
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Do you have a signature look? Who is John Handcock? Are you ready to be out front? Join your hostess Le'Keisha Mazur as she talks about Shame-less Self Promotion. Summer is heating up with all the exoctic content that is being put out and all with marketing tips and knowledge to take action on. In this exciting episode, You are going to get all the…
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Do you like to get dirty? Do you know how to market your hobby to rope in clients and customers? Do you know how to mix adrenaline with marketing? Join your hostess Le'Keisha Mazur as she talks about Marketing on Wheels-Dirt Track edition. Yes, there is an untapped market for those that dare to get dirty! Get crisp and clean ideas and have fun at t…
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Do you have childlike wonder? How innovative are you? Do you have a toy collection? Join your hostess Le'Keisha Mazur as she talks about: Imagination REQUIRED It needs to be said that if you have imagination and have your creativity flowing at its maximum occupancy, you can be innovative in how you grow your business. Imagination and its use in you…
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How many weeks are in a year? How young were you when you learned money management? Do you self care with intention? Join your hostess Le'Keisha Mazur as she talks about Skills that Pay the Bills PT2 This is part 2 of a two part episode, long awaited and vastly overdue. Sorry, not Sorry. So the first episode just to glaze over quickly has other bus…
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How many promotions have you been to? How many graduations have you been in? What are some quick ways to market to graduates and their families? Join your hostess Le'Keisha Mazur as she talks about Marketing Graduation As we're recording this, this is the month of June and in the month of June, generally three different types of celebrations happen…
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Join your hostess Le'Keisha Mazur as she talks about Infomercial Marketing Gold This is the 50th episode filled with golden nuggets. So take copious notes. Be prepared to listen to this episode again. And go on a mind trip of marketing savvy. Get the 4 golden nuggets mined just for you to implement in your marketing strategy for your customers or c…
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Learn or discover? Do you work in emergency mode? Can you manage time? Join your hostess Le'Keisha Mazur as she talks about Skills that Pay the Bills PT.1 This is part 1 of a two part episode. So the next episode after this will NOT be part 2. Some people may just drop off right here and figure, if they wait until the next episode so they can binge…
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What is your favorite charity? Do you donate from a business or personal standpoint? Have you ever wanted to create your own foundation? Join your hostess Le'Keisha Mazur as she talks about Charitable Marketing She had a chance to go out and about in her community for the 16th Annual evening of Art held at her city's library. Seems like these are t…
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What makes a business owner an actual business owner? How many days a year can you not worry how your business is doing? How many mouths do you feed? Join your hostess Le'Keisha Mazur as she talks about Business Ownership. So many of us call ourselves business owners, but what does that truly mean? Discover the three transitional points/steps that …
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Would you even hire yourself? How does this “not depending on others for your income” work? Did you like working in groups as a teenager? Join your hostess Le'Keisha Mazur as she talks about Employing Yourself Making a living while making a difference. That is fulfillment. That's the top thing. When your day stops and you control your own dollar. E…
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What is the craziest business name you have ever heard? Did you ever want to do business with a company based on how good their name sounded? Does the spelling matter in a biz name? Join your hostess Le'Keisha Mazur as she talks about What’s IN a Business Name She was helping one of her clients come up with a name for their business. The process wa…
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Beach trip or marketing trip? Beach and live music, all in a day? Dill pickle fudge? Join your hostess Le'Keisha Mazur as she talks about Marketing's a Beach Even if you don't directly have a product or service that is beach related. You could “bum” these things for your business to market to people that go to the beach. These 5 tips each come with…
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Remember the telephone game? Has something you said got lost in translation to a potenial customer and didn't do business with you? How often do you use the phrase, "What I meant to say was.. Join your hostess Le'Keisha Mazur as she talks about 6 degrees of message separation It is essential, communication, to get across thoughts and ideas, as well…
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Do you have a business number? Is your business number registered? Do you have your business voicemail set up? Join your hostess Le'Keisha Mazur as she talks about Getting Call Clarity For Business Customers and potential clients don’t answer when they don’t know who’s calling. And seriously why should they? Do you even pick up the phone for someon…
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Do you pay for reviews? What is the best way to ask for a referral? Are your clients walking dollar signs to you? Join your hostess Le'Keisha Mazur as she talks about 1 page marketing plan pt3 It's based on the book she read twice. Once when she started her entrepreneur journey and a couple of years later as a checkpoint. It’s called a one page mar…
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What is the Holy Grail piece of information you want your lead to provide? Why is a bake sale like a lead list? What is a case study? Join your hostess Le'Keisha Mazur as she talks about 1 page marketing plan pt2 Based on a delightful piece of paper that she uses constantly to make her marketing go really quickly. It's based on the book she read ma…
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Do you think your market is everybody? What is the framework for a compelling message? Do you throw marketing spaghetti on the wall and see what sticks? Join your hostess Le'Keisha Mazur as she talks about 1 page marketing plan pt1 This is actually part one of a three-part episode because the plan itself has nine components based on a book by Allan…
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Have you ever heard of a business recommitment ceremony? Are you just relying on logic? Are you all in when it comes to running your business every day? Join your hostess Le'Keisha Mazur as she talks about Being all IN No, this is not talking about hosting and playing poker as a business activity. Copious notes and imagination are encouraged, but n…
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