Best Lee Ann Johnstone Founder Of Affiverse Podcasts (2024)

1
Discovering Dark Patterns on the Web and How To Stay Compliant Around Them! 31:39

1d ago31:39

31:39

In this week’s podcast episode, Gemma Boore, a Senior Associate at Harris Hagan, discusses dark patterns and their impact on consumer decisions. Dark patterns refer to the design and structure of websites that encourage users to make certain choices, often not in their best interests. The use of dark patterns can breach consumer protection, data pr…

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ELEVATE Summit: Where Lead Generation and Affiliate Marketing Will Collide 23:03

9d ago23:03

23:03

This week, Lee-Ann is joined by Dean Seddon, the founder of maverrik.io. Dean and Lee-Ann share the story behind them deciding to join forces to build and deliver ELEVATE. Along with Lead Generation World, the ELEVATE Summit will take place on the 16th and 17th of September in London. The event is targeted towards small and medium advertisers who c…

1
Discovering AFFTER: Innovation and Exclusivity in Affiliate Marketing 31:27

16d ago31:27

31:27

Constantine Ivanchuk, SEO Affiliates Team Lead at AFFTER joins Lee-Ann to discuss the unique approach of AFFTER as an invite-only affiliate program in the iGaming space. This episode focuses on the issue of quality over quantity, and providing bespoke commissions and account management to a select group of premium affiliates. Constantine also highl…

1
Affiliate Marketing: Exploring the Dark Side of the Moon 44:23

23d ago44:23

44:23

In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Josh Sebo, COO of OfferVault.com. They discuss Josh's background in the music industry and how he transitioned into affiliate marketing. The conversation also touches on the importance of branding and staying relevant in a competitive industry, the rise of pay-per-ca…

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AMPLIFY SUMMIT: Day 2 Panel Highlights 29:04

1M ago29:04

29:04

We return with a look back at Day 2 of this year’s AMPLIFY Summit, which was brought to you by Affiverse. In this week’s episode, Lee-Ann shares insights from expert panels on topics such as: Future-proofing affiliate programs in the iGaming sector, fraud and compliance in affiliate programs, and incrementality and tracking for sustainable growth. …

1
AMPLIFY SUMMIT : Day 1 Panel Highlights 31:38

1M ago31:38

31:38

This week on the Affiliate Marketing Podcast, we have a very special episode. Lee-Ann brings you a sneak peek at what we experienced at this year’s AMPLIFY Summit, brought to you by Affiverse. This year’s content was streamed to more than 2,500 of you lovely listeners that joined the event! In case you missed it, we are spending the next two weeks …

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Part 2: How To Avoid Burnout This Year in Affiliate Management 26:18

2M ago26:18

26:18

We continue with the second half of our conversation featuring guests, Emily Leeb, CEO of Saroca and Claire Adamou, VP of Development at Saroca. They talk to Lee-Ann about affiliate manager burnout – how to recognise the signs, how to handle them and how to approach these things with your manager. We have received a tremendous amount of praise for …

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Part 1: How To Avoid Burnout This Year in Affiliate Management 33:12

2M ago33:12

33:12

This week we have not one, but two guest experts – Emily Leeb, CEO of Saroca and Claire Adamou, VP of Development at Saroca. They join Lee-Ann to talk about affiliate manager burnout, from the perspective of two experienced professionals in the iGaming industry. This is a big topic and it gives an eye-opening account, so we have split the episode i…

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Tracking Debate and Shifting Affiliate Paradigms 33:53

2M ago33:53

33:53

In this episode, Lee-Ann Johnstone interviews Richard Dennys, CEO of Game Lounge, about his experience in the affiliate marketing industry. They discuss the differences between iGaming and eCommerce marketing strategies, the challenges and opportunities in the iGaming industry, and the importance of collaboration between operators and affiliates. R…

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Publisher Perspectives: Hyper-Personalisation and Local Market Expansions 36:21

2M ago36:21

36:21

This week on the Affiliate Marketing Podcast, Brian McGuigan, Head of Media (Netherlands) at Klarna, joins Lee-Ann. They discuss the Affiliate Proposition of Klarna and how it leverages data to provide a tailored shopping experience for consumers. Brian shares insights on consumer behaviour and payment methods in different countries, as well as the…

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Building an Affiliate Empire: Female Founders that are FIERCE 40:53

3M ago40:53

40:53

Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to launch Season 16 with a huge player in the affiliate and media industry. Sharon Rechter is the Co-Founder and President of First Media, a leading media publisher with over 250 million followers and reaches 71% of US women every month across its brand portfolio. As…

1
That’s a Wrap! Highlights From This Season’s Guests 40:11

3M ago40:11

40:11

It’s time to toast the end of another season of the Affiliate Marketing Podcast. This episode features highlights from Season 15. The topics covered include: expanding affiliate programs, addressing fraud in affiliate marketing, success as a female in the industry, crafting highly converting creatives, opportunities in the Asian market, regulations…

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Special Edition: Transformative AI Reshaping Affiliate Marketing in 2024 52:38

3M ago52:38

52:38

This week on the Affiliate Marketing Podcast, we have a special episode for you to enjoy. Lee-Ann is sharing this insightful podcast that was recorded with two fellow Affiliate OG’s, KJ Rocker and Vasilii Gamov. The three of them met in London last month and this is your chance to hear them discuss what they believe will happen next in this ever-ch…

1
Do’s & Don’ts – Building Your Personal, Affiliate & Business Brand 34:00

3M ago34:00

34:00

In this week’s podcast episode, Lee-Ann is joined by Vitaly Anisin, Head of Content Marketing at Alpha Affiliates. They discuss content marketing and its importance in affiliate programs and cover topics such as: the difference between paid and earned content, building personal and business brands through content marketing, and the use of AI in con…

1
Entering the Netherlands: Revising Strategies & Navigating the Current Trends 30:45

4M ago30:45

30:45

This week, Lee-Ann invites Floris Assies (Founder and CEO, BetterWorldCasinos.com) and Steven Vrolijk (Managing Partner, XY Legal Solutions) to discuss the strategies and current trends in the iGaming industry in the Netherlands. They provide insights into the history of iGaming regulation in the country and the recent changes that have allowed ope…

1
Collaborative Affiliate Marketing: Building Relationships that Matter! 37:31

4M ago37:31

37:31

In this episode, Jenny Gonzalez, Co-Founder and CEO, Rocahead, shares her journey into the industry and offers valuable insights. She emphasises the importance of hustle and continuous learning, highlighting the need to stay up-to-date with industry trends and techniques. Jenny also discusses the changing landscape of traffic sources and the role o…

1
Maximising Affiliate Marketing Success in Asia: Approaches and Strategies for Rapid Growth 36:22

4M ago36:22

36:22

In this week’s episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone interviews Parul Bhargava, Co-Founder and CEO of vCommission. Listen to this insightful discussion about maximising affiliate marketing success in Asia. They discuss the growth of affiliate marketing in the Asian market, the importance of language and currency localisation…

1
Crafting Highly-Converting Creatives for Your iGaming Business 38:46

4M ago38:46

38:46

In this conversation, Lee-Ann Johnstone speaks with Stuart Allen and Adrian Jooste from Vegas Kings about the psychology of design and how to create successful campaigns for affiliate programs. They discuss the importance of a good brief and provide tips for creating one that effectively communicates the desired outcome to the design team. They als…

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Building a Thriving Career in Affiliate Marketing: Tips and Paths to Success 34:36

4M ago34:36

34:36

This week, the Affiliate Marketing Podcast welcomes Valery Fly, Senior Affiliate Manager at Alpha Affiliates. Lee-Ann and Valery discuss how Valery's team manages their affiliate relationships and why they choose to have one affiliate account manager for each partner. They also explore the benefits of this approach for both the team and the affilia…

1
Guarding Your Affiliate Marketing Business: Anti-Fraud Tools and Strategies 37:20

5M ago37:20

37:20

In this episode of the Affiliate Marketing Podcast, Lee-Ann chats to Rich Kahn, the founder of Anura.io, to discuss the topic of affiliate fraud. Rich explains the landscape of affiliate fraud, its impact on brands and businesses, and the different types of fraud that exist. He also highlights the need for ongoing vigilance and staying ahead of eme…

1
Unlocking New Affiliate Traffic in 2024: The Ultimate How To Grow Your Program Guide 42:11

5M ago42:11

42:11

This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Wade Tonkin, Director of Global Affiliate Marketing at Fanatics, Inc. In this information-packed conversation, Wade Tonkin shares insights on running successful affiliate programs. The conversation covers the importance of trust and education, data-led conversations to establish val…

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From Novice to Ninja: How to Grow Your iGaming Affiliate Program 31:03

5M ago31:03

31:03

Welcome to our second episode of the Affiliate Marketing Podcast for 2024. We’re excited to bring you a whole range of topics over this coming season. In the hot seat this week is Roman Bespalov, the Senior Affiliate Manager of Alpha Affiliates and our sponsor for this season. Roman shares his experiences and insights as an affiliate manager, inclu…

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Welcome to 2024: Things I Learned in 2023 19:36

5M ago19:36

19:36

Welcome to the first episode of the Affiliate Marketing Podcast for 2024. In this reflective episode, Lee-Ann focuses on the key learnings and accomplishments Affiverse has taken from 2023. She discusses the rebranding of the company and the huge success of the award-winning Affiverse Agency Team. Lee-Ann also shares personal lessons learned, inclu…

1
Highlights and Insights From This Season’s Guests 35:02

6M ago35:02

35:02

We’ve got something special for you on this week’s episode of The Affiliate Marketing Podcast. Affiverse Founder Lee-Ann Johnstone will be taking a look back at some of the fantastic guests we’ve had on the podcast over the past season and has presented a selection of highlights for you to enjoy. Listen to find out more about: Building relationship…

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Special Episode: Tackling Tracking & Inefficiencies in Affiliate Program Management 25:32

6M ago25:32

25:32

This week, on the Affiliate Marketing Podcast, we have a special episode for you to enjoy. Leanna Klyne, Head of Agency here at Affiverse, is your Fireside Chat host. Joined by Affiverse Founder, Lee-Ann Johnstone, alongside Todd Crawford, Co-Founder and VP of Strategic Initiatives at Impact.com they discuss tackling tracking and inefficiencies in …

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3 Important Lessons for Affiliate Managers 39:45

6M ago39:45

39:45

This week on the Affiliate Marketing Podcast, we have an audio event to share with you. Recently, Affiverse Agency Director, Leanna Klyne, joined Lee-Ann to discuss ‘3 important lessons for Affiliate Marketing Managers.’ The LinkedIn webinar was widely attended, with plenty of audience participation. Here, they share their biggest learnings from th…

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Cookie Deprecation: A Guide for Affiliate Managers 25:57

6M ago25:57

25:57

We have a very special episode of the Affiliate Marketing Podcast for you this week. Last month, Lee-Ann sat down with Cellxpert Founder, Assaf Dor, to discuss the impact that third-party cookie deprecation will have on the affiliate marketing industry. It was one of our biggest webinars yet and we received so much positive feedback that we have de…

1
How To Do Affiliate Marketing Strategically 34:54

7M ago34:54

34:54

On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Kingsnorth to talk about how to do Affiliate Marketing strategically. Not only is Simon the founder and CEO of SK, a strategic marketing agency, but he’s also the author of Digital Marketing Strategy. This is a book that grabbed Lee-Ann’s attention and one that sh…

1
Building Successful B2B Partnerships 35:51

7M ago35:51

35:51

On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Co-Founder and Director of BrandSwap, Ryan Kliszat. Building successful B2B partnerships is a hot topic right now and Ryan offers insight on how BrandSwap will make these partnership journeys easier… Listen for more discussion topics: Affiliate Managers – discover the e…

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Part 2: AI and Affiliate Connections – How to Remain Authentic in Your Outreach 26:15

7M ago26:15

26:15

This week on the Affiliate Marketing Podcast, Lee-Ann continues the conversation with Declan Dunn on the topic of AI and Affiliate Connections and How to Remain Authentic in Your Outreach. Let’s join them both for Part Two and discover more about the future of affiliate marketing and how AI can be used by affiliate managers to accelerate performanc…

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Part 1: AI and Affiliate Connections – How to Remain Authentic in your Outreach 30:50

7M ago30:50

30:50

This week, Lee-Ann welcomes industry OG, Declan Dunn, to the Affiliate Marketing Podcast. Declan is a growth developer and the founder of the AI Optimist Podcast. There was so much to cover in this episode that we have decided to make it a two-parter! Let’s begin with Part One – join us same time, same place next week, to tune in to Part Two. Liste…

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Imposter Syndrome and Working in the Affiliate Industry as a Female Leader 37:55

7M ago37:55

37:55

This week, on the Affiliate Marketing Podcast, Lee-Ann is joined by Naomi Barton. Naomi is Portfolio Director for Clarion Gaming, which is the company that runs iGB Affiliate Events around the world. Naomi and Lee-Ann discuss the important topic of women in leadership roles and how Imposter Syndrome can be handled for those working in the affiliate…

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APMA – Industry Challenges Being Solved 35:28

8M ago35:28

35:28

We are back with Season 14 of the Affiliate Marketing Podcast and this week we are joined by Kevin Edwards. Kevin is the Founder and Director of the Affiliate Performance Marketing Association (APMA) and he joins Lee-Ann to explain more about this exciting launch. Kevin is no stranger to the Affiliate Marketing Podcast, having been behind our mic b…

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AI Tools and How to Leverage Them in Your Affiliate Program 33:00

8M ago33:00

33:00

Welcome back to a brand new season of the Affiliate Marketing Podcast. We begin Season 14 with insight from Alec Biedrzycki, discussing AI tools and how to leverage them in your affiliate program. Alec is Head of Partner Marketing at Jasper.ai and joins our Affiverse Founder, Lee-Ann Johnstone, to explain all. Lee-Ann kicks the conversation off by …

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Highlights of the Season and What’s to Come in Season 14 41:35

8M ago41:35

41:35

Thank you for tuning in to Series 13 of the Affiliate Marketing Podcast. This week, we’re taking a look back at some of the highlights from our best season yet. Exclusive insights from our industry veterans were shared each week and we end this season with a huge collection of ideas for you to implement, in order to elevate your programs. What was …

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Exploring Affiliate Trade with Martech Record 28:13

8M ago28:13

28:13

This week, Lee-Ann is joined by Michael McNerney, Founder of Martech Record. Michael shares the story of his journey into affiliate marketing and gives us a glimpse into his career story to date. Martech Record is a trade publication that covers the intersection of marketing, content and commerce with a focus on affiliate and partner marketing. Mic…

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How To Embrace The Whole Affiliate Partnership Economy: Non-Traditional Affiliates Can Make Great Partners, Too! 33:14

9M ago33:14

33:14

On this week’s Affiliate Marketing Podcast, Lee-Ann welcomes David Pickard, the CEO of Phonexa UK. They discuss lead generation and how Phonexa is helping clients and affiliates get more value from the marketing campaigns that they are running. Phonexa is an enterprise grade tracking platform for performance and partner marketing, specifically. The…

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Highlights from Elevate 2023: How Brands Can ELEVATE Their Program Performance 32:26

9M ago32:26

32:26

This week on the Affiliate Marketing Podcast, we're giving you another opportunity to listen in to one of our engaging Affiverse Elevate Summit panels, from back in July. This time, we wanted to give you a look into our Publisher Perspectives. On this panel, we welcomed Sri Sharma, from Increasingly, George Greaves from Cheddar, Frances Mac Aonghus…

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AMLeaders: Discover The Secrets Of Successful Affiliate Program And Partnership Management 16:20

9M ago16:20

16:20

We’re back with another Affiliate Marketing Podcast. This week, Lee-Ann is joined by Hello Partner founder, Matthew Wood, to discuss their latest venture: AMLeaders. The MasterClass on affiliate program management is the result of a partnership between Affiverse and Hello Partner and features workshops that are designed to equip, educate, and empow…

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Highlights From Elevate 2023: Championing Diversity & Inclusion In Your Program 32:18

9M ago32:18

32:18

For this week’s episode of the Affiliate Marketing Podcast, Lee-Ann is looking back over the highlights of the ELEVATE Summit in July. Specifically, she is joined by CJ Senior Client Development Manager, Simone Charles, Cashblack CEO Matthew Addai, and Expedia Director of Retail Partnerships, Matthew Long, to discuss the importance of diversity in …

1
Content Marketing & Publisher Relationships - What You Need To Know 42:18

10M ago42:18

42:18

We’re back with another episode of the Affiliate Marketing Podcast with Affiverse founder Lee-Ann Johnstone. This week, Lee-Ann is joined by the Editorial Director of Global Savings Group, Anna Hecht to talk about the retail space and the advancements that are causing it to evolve. Listen to find out more about: • Opening the first ever shopping we…

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Being a Social Ambassador for Your Affiliate Program - All the Hacks to Acquire New Partners 35:22

10M ago35:22

35:22

Lee-Ann is back in the studio for another Affiliate Marketing Podcast. This week, she’s welcoming back Maverrik CEO, Dean Seddon, who is going to inform us about his insights into building your brand from a career in business consultancy. It sounds simple but takes work. Listen in for all the details. Listen to find out more about: • The future of …

1
How To Build Synergy And Scale 37:40

10M ago37:40

37:40

Thanks for listening in to the Affiliate Marketing Podcast. This week, Lee-Ann is joined by Digital Marketing Managing Director, Sharon McFarlane, to discuss the influencer aspect of the affiliate marketing world and the changes that have shaped the industry. Listen to find out more about: • PR and influencers crossing over • Rewarding loyalty effe…

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Part 2 Questions We Ask Ourselves About The Future Of Affiliate Marketing 22:17

10M ago22:17

22:17

We’re back with the second half of our kick-off two-parter with Todd Crawford. The impact.com co-founder and Vice President is continuing his discussion with Lee-Ann about the future of affiliate marketing and where he predicts it's going with its modern operations. Listen to find out more about: • The industry’s addiction to performance • The impo…

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Part 1 Questions We Ask Ourselves About The Future Of Affiliate Marketing 32:41

10M ago32:41

32:41

Welcome back to the Affiliate Marketing Podcast! We are kicking off season 13 with a two-parter, as we welcome Todd Crawford to the show. Todd is Co-Founder and Vice President, Strategic Initiatives, of impact.com. Join him as he discusses the current affiliate marketing industry with Lee-Ann in Part 1 of their conversation, as there were simply to…

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It’s A Wrap! Highlights & Insights From This Season's Guests 57:30

11M ago57:30

57:30

As we wrap up the final episode of the season, we’re taking a look back at all the best insights shared throughout the Affiliate Marketing podcast. We have presidents and CEOs sharing what they think of the affiliate marketing industry, covering everything from new tech, to new strategies, to new perspectives. Listen in to hear all of our favourite…

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Exploring Vietnam: Affiliate Marketing In Asia 33:04

11M ago33:04

33:04

Our final guests on the Affiliate Marketing Podcast give you a two-for-one deal! Lee-Ann is joined by Sergey Yarovoy and Yana Ivanova from Exness Affiliates. Their unique insight will take us around the world to Vietnam, where an ignored market is emerging. Listen to find out more about: The importance of businesses resourcing their affiliate teams…

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SEO & Affiliate Marketing - What’s Not To Love? 42:09

11M ago42:09

42:09

Lee-Ann is back with another episode of the Affiliate Marketing Podcast. This week, she’s talking all things affiliate marketing with the Adam Riemer Marketing president, Adam Riemer. Adam has more than 20 years’ experience in the affiliate marketing industry and is an award-winning digital marketing strategist. He’s discussing some of the most com…

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Does Your Affiliate Tracking Stack Up? 37:04

11M ago37:04

37:04

This week, Lee-Ann is joined on the Affiliate Marketing Podcast by Assaf Dor, CEO and founder of Cellxpert. Cellxpert is an affiliate marketing company that has a reputation for using technological advances to great effect in affiliate marketing. He’s got some good ideas on tracking the progress in your affiliate marketing program. Listen to find o…

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Returning To Work And Juggling Affiliate Program Management 37:25

12M ago37:25

37:25

It seems like every workplace has a conversation going about working from home right now, and the affiliate marketing industry is no different. Lee-Ann is discussing this sudden lifestyle change with Webgains’ managing director, Alona Malinovska. Alona prides herself on leading a “nurturing, innovative and creative culture”, and a better work-life …

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Lee Ann Johnstone Founder Of Affiverse Podcasts

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